Looops Social Media Consulting
Facebook          1      1              10Zynga FarmVille       Zynga CityVille
×  DL                   DL                                     7.5  DL                                                    ...
Zynga Playfish Playdom Rockyou Crowdstar ...   DeNA GREE   GMO                  ...Facebook, Apple GamecCenter, OpenFeint ....
Zynga               Small             GMOPlayfish                 $500m                SAP       playdomRockyou      Crowd...
5158     7              22         13                   42     7
:
:
PV
:
10%                       51%         39%      22%           34%               44%        25%                     41%   33...
(   )   SNS MUMSS
Sillicon Alley Insider (2011/1)
mixi                      70%               GREE    50%Sillicon Alley Insider (2011/1)
271                        192                260     120                248                                           792...
310                                276                                                 334                 232            ...
:           :    Neilsen Company (2010/10)
DISTIMO (2011/1)
Zynga                                                  GMOPlayfish                 $500m       playdomRockyou      Crowdst...
Socialmedia Dynamics
ソーシャルゲーム、国内外の動向
ソーシャルゲーム、国内外の動向
ソーシャルゲーム、国内外の動向
ソーシャルゲーム、国内外の動向
ソーシャルゲーム、国内外の動向
ソーシャルゲーム、国内外の動向
ソーシャルゲーム、国内外の動向
ソーシャルゲーム、国内外の動向
ソーシャルゲーム、国内外の動向
ソーシャルゲーム、国内外の動向
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ソーシャルゲーム、国内外の動向

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ソーシャルゲーム、国内外の動向

  1. 1. Looops Social Media Consulting
  2. 2. Facebook 1 1 10Zynga FarmVille Zynga CityVille
  3. 3. × DL DL 7.5 DL 10 1/2: Free-to-play business model starting to generate a “geiser of money” for iPhone game makers (2010/7/15,VentureBeat) ...
  4. 4. Zynga Playfish Playdom Rockyou Crowdstar ... DeNA GREE GMO ...Facebook, Apple GamecCenter, OpenFeint ... DeNA GREE mixi ...Facebook Apple AppStore, DeNA GREE mixi AndroidMarket ... ...
  5. 5. Zynga Small GMOPlayfish $500m SAP playdomRockyou Crowdstar DeNA GREE mixi SGN*1 Facebook $1.2B $1.1B Android Market App Store $60M $2.4B
  6. 6. 5158 7 22 13 42 7
  7. 7. :
  8. 8. :
  9. 9. PV
  10. 10. :
  11. 11. 10% 51% 39% 22% 34% 44% 25% 41% 33%10% 16% 74% 23% 45% 32% 49% 52% 52% 48% 58% 42% 56% 44% 68% 32%
  12. 12. ( ) SNS MUMSS
  13. 13. Sillicon Alley Insider (2011/1)
  14. 14. mixi 70% GREE 50%Sillicon Alley Insider (2011/1)
  15. 15. 271 192 260 120 248 792 225 653 510Virtual Goods Lead Generation Offers Advertising eMarketers (2010/1)
  16. 16. 310 276 334 232 352 192 392 705165 343 527255 340 213133 3G Morgan Stanley: Mobile Internet Report (2009/12)
  17. 17. : : Neilsen Company (2010/10)
  18. 18. DISTIMO (2011/1)
  19. 19. Zynga GMOPlayfish $500m playdomRockyou Crowdstar DeNA GREE mixi SGN*1 Facebook $1.2B $1.1B Android Market App Store $60M $2.4B Google Amazon ... SGN: Social Gaming Network ... GameCenter, OpenFeint, ngmoco
  20. 20. Socialmedia Dynamics

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