Raddon Chart of the Day August 30, 2012

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Raddon Chart of the Day August 30, 2012

  1. 1. Raddon Chart of the Day August 30, 2012 Consumer Households That Have Overdrawn Their Checking Account in the Past Two Years80% 71%70% 66%60%50%40% 31%30% 25% 26% 22%20%10% 5% 3%0% Have Not Overdrawn Have Overdrawn One to Six Times Seven Times or More Account Account Fall 2010 Spring 2012 Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
  2. 2. Raddon Chart of the Day August 28, 2012 Current Prepaid Debit Card Use and the Likelihood to Use a Prepaid Debit Card90% 82%80%70%60%50%40%30%20% 12%10% 3%0% Currently Use Extremely to Somewhat Not Very to Not at All Likely Likely to Use a Prepaid Card to Use a Prepaid CardSource: Raddon Financial Group, National Consumer Research – Spring 2012©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
  3. 3. Raddon Chart of the Day August 23, 2012The Availability of Additional Points in a Comprehensive Rewards May Not Prompt Consumers to Consolidate Accounts at One Institution45% 41%40% Base: Households that currently 38% participate in a comprehensive rewards35% program and those that would consider participating in such a program30%25%20% 18%15%10% 5% 3% 0% Have Consolidated Would Consolidate Do Not Know If Would Would Not Move Accounts Accounts Accounts for Additional Move Accounts to Get to Get Additional Rewards Rewards Points Additional Rewards Points Points Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
  4. 4. Raddon Chart of the Day August 21, 2012 Participation and Attitudes About Participating in a Comprehensive Rewards Program That Awards Customers60% Points For Total Accounts and Debit/Credit Card Use 53%50%40%30% 20%20% 16% 11%10% 6%0% Currently Participate in a If Current Financial Would Consider Switching Would Not Change This Type of Program Comprehensive Rewards Institution Were to Offer Financial Institutions to Institutions to Get This Does Not Interest Me Program Such a Program/Would Get This Program If Program/But Would Look Sign Up for It Current Institution Does to See If One Were Not Offer It Available If Changing BanksSource: Raddon Financial Group, National Consumer Research – Spring 2012©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
  5. 5. Raddon Chart of the Day August 13, 2012 Consumer Households That Have Visited Their Financial Institution’s Social Network Website8%7% 7%6%5% 5% 4%4% 3%3%2%1%0% All Households Use Social Netwoking Site Fall 10 Spring 12 Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
  6. 6. Raddon Chart of the Day August 7, 2012 Only One Out of Ten Consumers Have Seen Any Bank or Credit Union’s Page on a Social Network Site14%12% 12%10%8% 8%6% 4%4% 3%2%0% Have Seen a Financial Institutions Page on Presence of Any One of the Consumers a Social Networking Site Financial Institutions on Social Networking Site All Households Use Any Social Netwoking Site Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
  7. 7. Raddon Chart of the Day August 2, 2012 One Out of Ten Consumers Have Clicked on Any Company’s Ad/Promotion/Offer on a Social Network Site16% 15%14%12% 10%10%8%6%4% 3% 2%2%0% Have Clicked on Any Company’s Have Clicked on Any FI’s Promotional/Advertising/Special Offer Promotional/Advertising/Special Offer All Households Use Any Social Netwoking Site Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
  8. 8. Raddon Chart of the Day July 31, 2012 Level of Confidence Consumers Would Have in Obtaining Financial Advice From a Social Network50% 47% 45%45% 40%40% 37%35%30%25%20%15% 13%10% 9%5% 1% 1%0% Very Confident Confident Not Very Confident Not at All Confident All Households Use Any Social Netwoking SiteSource: Raddon Financial Group, National Consumer Research – Spring 2012©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
  9. 9. Raddon Chart of the Day July 24, 2012 Only a Small Portion of All Consumer Households Were Influenced by the Advice Found on a Social Network Site to Make a Financial Product Purchase 12% 10% 10% 8% 6% 4% 2% 1% 0% Social Network Information/Advice Influenced Social Network Information/Advice Influenced a Any Product Purchase Financial Product PurchaseSource: Raddon Financial Group, National Consumer Research – Spring 2012©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
  10. 10. Raddon Chart of the Day July 19, 2012One out of 10 Consumers Were Influenced By the Info/AdviceFound on a Social Network Site to Make Any Product Purchase 8% 10% Percent of All Households Social Network Advice Influenced a Product Purchase Social Network Advice Did Not Influence a Product Purchase No Response 82%Source: Raddon Financial Group, National Consumer Research – Spring 2012©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
  11. 11. Raddon Chart of the Day July 17, 2012 Social Networking Websites That Consumers Access Within the Course of a Typical MonthAccess of Any Social Network Site 64% Facebook 52% Google+ 16% LinkedIn 15% Twitter 7% Classmates.com 3% MySpace 3% FourSquare 2% Other 5% 0% 10% 20% 30% 40% 50% 60% 70% Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500

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