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ソーシャルメディアのビジネス活用最前線Ver1.1.0

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ソーシャルメディアのビジネス活用最前線Ver1.1.0

  1. 1. • • • •
  2. 2. CheckFacebook.com 2010/8
  3. 3. 0-11 12-17 18-24 25-34 35-44 45-54 55-64 65- 100% 18- 12- 83% 25- 35- 67% 45- 55- 50% 65- 33% 17% 0- 0% 2008 2009 2010 2011 2012 2013 2014
  4. 4. 2009/8 2010/2
  5. 5. Twitter 315 2010 7 NTT
  6. 6. ( )
  7. 7. SPA Neo SPA POS Social GAP ZARA Commerce ☓ ☓ ☓ ☓
  8. 8. 3 Friends Family Online product reviews Product web sites Discussion forums Search engines SNS Social media sites TV TV News sources Influential bloggers None of the above Unknown peers 0% 10% 20% 30% 40% 50% 60% 70% 8
  9. 9. ����� ����� �����
  10. 10. • • •
  11. 11. < <
  12. 12. SNS SNS
  13. 13. Facebook - Payvment
  14. 14. Twitter,SNS
  15. 15. 2009 2010
  16. 16. Back to the Realworld
  17. 17. : @toru_saito : in the looop

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