1. The male whois the mainfocusof the image isthe
protagonistcharacterin the film.The poster
denotesalongshot of him;he is beingrepresented
as a verylonelymanhoweverhisbodyposition
couldsuggesthe‘shidingsomethingashisbackis
towardsthe audience.
The main assumptions
underpinningthe film
posterfor“Gone Girl"is
that the male has been
hugelyaffectedbyhis
wife‘sdisappearance,
whichisdenotedbyhis
facial expressionsand
bodylanguage.Bythe
women‘seyesinthe sky
it connotesthatshe had
sadlypassedawayand
he will neversee her
again.Therefore this
appealstothe target
audience asitemphasis
the fact she has gone
missingbutitis upto
themto findoutthe
reasonsbehindher
disappearance.The
target audience this
posterisaimedat are
bothmalesand females,
fromthe age of
eighteenupwardsdue
to the age ratingof the
filmbeinganeighteen.
He iswearingcasual clothesof a shirtand trousersconnotesthathe doesnot care about
hisphysical appearance atthisparticulartime whichmalesthe audience thinkthatall he
wantsis hisbelovedwife back.
The eyescouldbe representative of how BenAffleck‘s
character needstobe leftalone bythe publicandthe media
(whoare currentlyputtinghimina state of entrapment),in
orderfor himto grieve the lossof the missinggirl.These eyes
are above the cloudthat isblockingthe title,thisisaverysoft
cloud,whichismuch the opposite of manythriller
conventions,andmuchof the poster(particularlythe hard
linescreatedbythe variousbarlike iconography),reflecting
how the missinggirl isnow in a much more comfortable place
(i.e.heaven).
The locationof this
image denotesalarge
lake,whichconnotes
that maybe the wife
died,disappearedor
was evenfoundinthe
lake.The institution
wouldn’tjustshow
the audience alake
for noreason,so this
lake couldbe an
iconiclake when
watchingthe film.
The colour palette of
the posteris much
more subduedthan
manythrillerposters,
where mostuse
strongercoloursto
show the intensityof
the film,thisposter
usesbluesanda
fadedsunset-orange,
whichare both
contrastedbythe
strong,white boarder
aroundthe whole
poster.