this is the break down of the advertising campaign for the film trainwreck, staring Amy Schumer for my a2 media coursework

1. Train wreck Trailer
Breakdown
Charles Harris

2. The close up on the actress face show
that she is young and innocent which is
also reflected in her white top which has
connotations of purity.
The loose frame shows that they come from a
relatively poor background, this makes the
character seem relatable and down to earth
The dialogue “monogamy isn’t realistic,” goes against
the convention of teaching the message of a “fairy-tale
love story”

3. The red top has connotations of the lust that is in this scene, this
contrasts the white top in the mastershot which conveyed purity.
The low key lighting makes the sex seem
shady, this represents society’s view on
“sleeping around” as wrong and a bad
thing.
The voice over is talking
leading a non-monogamous
lifestyle around and reaffirms
to the viewer what is
happening in the section

4. Its shows that the film is from the producers
of bridesmaids and the director of knocked
up, these are films they are considered really
well done so by advertising that this one is by
the same people, will affirm to viewers that it
will be a good film

5. This clip is pragmatics to the titanic, by doing
this it poses humour to the audience as
titanic is a more conventional love story
compared to Train wreck, so by comparing
itself to the titanic displays its opposite.
The contrast highlights how alone Amy is as
she doesn't have anyone standing behind her,
however this she doesn’t care which conveys
the feminism undertones in the film of woman
not needing a man to support them.

6. Amy is wearing bright yellow to
help her stand out in the crowed,
the yellow has connotations of
happiness.

7. This is the first time the viewer sees the
love interest, despite being half way
through the trailer. This shows how the
film defies convention by focusing more
on Amy than on her romance.

8. Both character are at eye level to
the viewer, the conveys that they
are equal in their relationship, a
series of eye line matches done to
present the convocation

9. The medium close up shows the character in
bed together, the male looks rather content
with himself, but the close up on the females
face shows that she’s uncomfortable with the
situation as she isn’t used to romance.

10. The point of view shot shows Amy looking at
her phone as her boyfriend calls her, this
shows the viewer that Amy actually has the
relationship in her hands instead of the
conventional it being in guy guys control.

11. The film title is one of the last things shown so it
sticks in the viewers mind. The Sans serif font is
modern and informal to attract a younger
audience and the back drop of the new York
skyline is icon, making it a distinctive clip.

12. The text at the bottom is hard to read
which draws the viewer into the poster
as they make out what it says
The model’s yellow dress it bright
and matches the masterhead,
this draws the viewers eye to the
poster. The yellow has
connotations of happiness which
matches the characters bubbly
personality. This fits the plot as
the character starts of being
happy being single, and moves
on to being happy in a
relationship.
The model pose isn’t very dignified. This
drinking from a bottle helps to convey
the ‘crazy’ side of the character that
starts the film. The character looks a
mess, this attracts the viewer as this
defies conventions, it different to the
other film posters that they see – this
makes this poster more memorable
The model standing behind the female
model has some of his face obscured, this
is done because the film is from Amy’s
perspective, who knows very little about
the guy at first, this is reflected as Amy
find out more about him, the viewer sees
more of his face.
The background is very plain, this
could be to reflect how Amy is her
own entertainment regardless of
where she is, this conveys to the
viewer how fun her character is and
therefore how fun the film will be.
An informal mode of address is used
“from the guy,” this helps to attract a
younger audience. Saying the film is
from the same makers as
Bridesmaids makes the viewer think
the film will be done to the same
good quality. The slogan ‘we all know
one’ uses ellipsis to make a sure
mode of address to make the poster
easier to read.

13. The model is in a very sexual pose. This
will attract a stereotypical male into
buying the magazine and then
furthermore into seeing the film. The
model is giving direct eye contact to the
viewer, this engages them as they feel a
connection with the model. The model
is also wearing a bikini, this skimpy
outfit will help sell the film as guys will
think they will get to see more of the
model in the outfit if they see the film.
The model is sucking the finger of C3P0,
this uses synergy to cross promote
‘Trainwreck’ and ‘Star Wars’. This further
persuades men to by the magazine
thinking they will also be star wars
related feature articles.
The coverline ‘funniest people in the
galaxy’ further pushes the
Trainwreck Star wars synergy
because in describing Schumer, the
editor is making a space reference.
By using this whit, the read will see
that it’s a fun magazine, making
them want to read it.
The blue colour scheme matches
the model’s eyes, this is done to
help draw attention to them,
ensuring that eye contact with
the model is made.
The use of the symbol ‘+’ to link the cover lines keeps a short mode of address, this means
that when the reader is skimming over the cover, they get the effect of the cover pointing
out that there’s added information, without having to read a “plus”