The poster illustrates the content of an upcoming film without including any institution information, likely because Warner Bros as a successful studio is well known enough to promote the movie without needing to be identified. An independent studio would need to include this information to establish its dedicated audience. The expressions on the faces of the main actors suggest the male is giving the female courage and reasons to live, as she appears calm while he looks worried. Her transparent image in the background reinforces this message. The bright lighting in the background represents a near death experience, implying the female is deciding whether to stay alive, supported by the tagline "Live for love" which suggests she chooses life in order to keep loving the male present.

1. As there is no institution information present on the page it highlights that the purpose of the poster is purely to illustrate
the content of the film. This may be because Warner Bros are such a successful company they would be able to promote the
movie so much that everyone would already know that they are the production company in charge. An independent studio
would not have the power to do this as their dedicated audience would not be large enough.
The facial expression of the male actor looks extremely
concerned and worried towards the female. Contrastingly the
female looks rather calm and content, looking directly at you,
making you emphasis with her and the position she is in.
However there is also a more transparent image of the female
main character laid behind the other one. It almost works like a
background. Her facial expression again is relaxed, although it
seems as if she's having direct eye contact with the male. Overall
suggesting that he is giving her courage and reasons to ‘stay’.
The bright lighting within the background holds connotations of
near death experiences. This is because it is a myth that when
people are near to dying they see ‘a light a the end of a tunnel’
thus suggested that the female is in a difficult position in which
she is able to decide if or if not she wants to stay alive.
The tag line ‘Live for love’ is extremely simple and therefore
memorable. The fact that it is not bright and bold It almost
foreshadows the woman’s strength as it is clear that she is not
strong at the moment. However it does also create a bias view
upon the decision she makes as it makes you believe that she
choses to live her life in order to continue falling in love with the
make present.
The release day for this particular movie is in the middle of the
summer, this is a prime time for teenagers to go to the cinema
with their friends, supporting the fact that teenagers are their
primary target audience 13-19. However as Chloe Mortez has
also starred in other movies meaning that she would have her
own fan base that would make sure they see the movie to
support their idol.