2. This is Alex Clare’s cover art of the sheet music to his song ‘Too Close’.
There isn’t much happening in the poster from a design view. The background is
black but the use of white text and Clare’s bright shirt really stands out to draw the
audiences attention to him.
Clare’s appearance suggests that you do not need to dress in a smart manner to
achieve success.
Clare displays no kind of ideology in this poster. His casual posture of hands in
pockets and mussed hair and appearance suggests a casual approach to life,
possibly suggesting that to achieve success you just need to relax.
The use of the institutional companies give it the look of a film poster instead of a
music promotion.
The content of the poster is rather basic with only the name of the song, artist and song information on it.

3. This is Alex Clare’s cover art of the sheet music to his song ‘Too Close’.
The method of drawing the eye to Clare and the name of his song paired with the black
background suggests that he is a new artist with bright new things to bring in to the
music industry.
His smart/casual appearance of jeans and shirts as well as his stubble and hair style are
easy for his target audience to imitate and as he is dressed in the latest fashion he is also
indentifying with his audience.
The poster shows no hint of the artist’s attitude towards himself except for maybe that
he does not care how people view him, he is just laid back.
The fact that the institutional names are almost as big as the artist’s name suggest that
maybe he is riding on the back of their success and may not be very good.
The poster does not refer to Alex is an informal manner and the use of his name is instead factual. This does not give us any ideas in to the
characteristics of him.

4. This is a magazine interview with Alex Clare on his entry to the music industry.
Clare is dressed in smart/formal attire of jeans, shirt, brogues and hat. He has
moved on from stubble to beard which makes him seem much more casual and
laidback.
The picture of Clare takes up half the page making it obvious that he is the focus
and although his name is big, it is not the centre of attention suggesting that the
audience will already know who he is by appearance.
Clare is laying back on a sofa with a beer in hand and pizza and Doritos all over it
and the sofa. This gives Clare an extremely laid back and casual look suggesting
that eating junk food and laying about is all you need to do to be successful in life.
It does require much effort.
Clare’s relaxed behaviour suggests he is happy with himself and his actions and
does not care how people really see him. He is a laid back person and does not
care about and will not change who he is despite his new fame.

5. This is a magazine interview with Alex Clare on his entry to the music industry.
This gives his fans the impression that he is just a normal guy who likes to drink beer
and ate pizza making him more identifiable. The sofa and the multiple beers and pizzas
suggests to the fans that Clare could be their friend and would be happy for you to turn
up and join him for a laugh.
Clare is not looking at the camera directly and is instead laughing/smiling at something
off screen. One leg is up on the sofa and he is laying back giving him a friendly, relaxed
and comfortable look. This makes his audience feel they can easily relate to him and
gives him a ‘one of the lads’ persona.
The content of the article is an interview with Clare about his fame and dating past with
Amy Winehouse. It talks about him in a rather formal manner by referring to him as
“Clare” or using his full name which does not suggest that his audience are his friends.