RUNNING HEAD: STRATEGIC PLAN PART 1: NEW SERVICE 1 STRATEGIC PLAN PART 1: NEW SERVICE 2 Strategic Plan Part 1: New ServiceBUS/475 October 10, 2016 Table of Contents I. Strategic Planning Effectiveness …………………………………………………. II. The Hanover Group ……………………………………………………................. III. Mission, Vision, and Values ………………………………………………………. IV. New Service ………………………………………………………………………. a. Mission, Vision, and Values ……………………………………………… V. Competitive Advantage …………………………………………………………… VI. Strategic Direction ………………………………………………………………... VII. Guiding Principles ………………………………………………………………... Strategic Plan Part 1: New Service Strategic planning is a fundamental necessity that guides a company to gain a competitive advantage in the marketplace. Mission, vision, and values are considered throughout the process since they have a significant influence on the strategic goals of a company in making strategic decisions. As such, it is valuable to form a mission and vision statement that serves as a foundation for effectiveness made by management. The strategic plan will evolve around a new service for The Hanover Group which the mission, vision, and values will be evaluated to align with the new service to capitalize on competitive advantages and strategic direction to ensure innovation and growth in the future of the company. The Hanover Group The Hanover Insurance Group provides a broad range of property and casualty products and services to individuals, families, and businesses by partnering with independent agents which together constitute one of the largest insurance companies in the United States (The Hanover Insurance Group, 2016). For more than 160 years The Hanover has provided excellent ratings and has met obligations to its partners and customers in 179 countries. Financially, The Hanover has increased substantially. In the annual report provided at the end of December 2015, our net income from 2014 to 2015 increased 18% to $332 million. Our success is based on our winning product mix. The company has returned $1 billion to shareholders in dividends and stock purchases and has increased its book value per share by more than 80 percent. The success is pertinent with the company generating 11 percent in operating ROE and growing. The Hanover continues to grow and is great financial sustainability. “The Hanover has identified and taken advantage of promising growth opportunities, leveraging our deep agency partnerships, in-depth market knowledge, and broad product portfolios.” (Fred Eppinger, 2015) Now, with the release of the expansion of comprehensive coverage to small business owners we have created “industry-leading expanded equipment breakdown coverage" to address the evolving technology risks they face. What is next? Mission Statement A mission statement is the focus of the company; it specifies why the company is doing what they are doing. The mission is meant for employees and management to understand the objective of the co ...

1. RUNNING HEAD: STRATEGIC PLAN PART 1: NEW
SERVICE 1
STRATEGIC PLAN PART 1: NEW SERVICE 2
Strategic Plan Part 1: New ServiceBUS/475
October 10, 2016
Table of Contents
I. Strategic Planning Effectiveness
………………………………………………….
II. The Hanover Group
…………………………………………………….................
III. Mission, Vision, and Values
……………………………………………………….
IV. New Service
……………………………………………………………………….
a. Mission, Vision, and Values
………………………………………………
V. Competitive Advantage
……………………………………………………………
VI. Strategic Direction
………………………………………………………………...
VII. Guiding Principles

2. ………………………………………………………………...
Strategic Plan Part 1: New Service
Strategic planning is a fundamental necessity that guides a
company to gain a competitive advantage in the marketplace.
Mission, vision, and values are considered throughout the
process since they have a significant influence on the strategic
goals of a company in making strategic decisions. As such, it is
valuable to form a mission and vision statement that serves as a
foundation for effectiveness made by management. The strategic
plan will evolve around a new service for The Hanover Group
which the mission, vision, and values will be evaluated to align
with the new service to capitalize on competitive advantages
and strategic direction to ensure innovation and growth in the
future of the company.
The Hanover Group
The Hanover Insurance Group provides a broad range of
property and casualty products and services to individuals,
families, and businesses by partnering with independent agents
which together constitute one of the largest insurance
companies in the United States (The Hanover Insurance Group,
2016). For more than 160 years The Hanover has provided
excellent ratings and has met obligations to its partners and
customers in 179 countries.
Financially, The Hanover has increased substantially. In the
annual report provided at the end of December 2015, our net
income from 2014 to 2015 increased 18% to $332 million. Our
success is based on our winning product mix. The company has
returned $1 billion to shareholders in dividends and stock
purchases and has increased its book value per share by more
than 80 percent. The success is pertinent with the company
generating 11 percent in operating ROE and growing.
The Hanover continues to grow and is great financial
sustainability. “The Hanover has identified and taken advantage
of promising growth opportunities, leveraging our deep agency
partnerships, in-depth market knowledge, and broad product

3. portfolios.” (Fred Eppinger, 2015) Now, with the release of the
expansion of comprehensive coverage to small business owners
we have created “industry-leading expanded equipment
breakdown coverage" to address the evolving technology risks
they face. What is next?
Mission Statement
A mission statement is the focus of the company; it specifies
why the company is doing what they are doing. The mission is
meant for employees and management to understand the
objective of the company. It will help determine if the strategic
plan aligns with the overall goal of the business.
The Hanover mission states:
“The Hanover is committed to making a difference, in its
business and in the communities it calls home. For generations,
our company and our employees have worked together to make
the communities where we live and work healthier, stronger,
and more vibrant.” (The Hanover Inc, 2016)
Vision Statement
Having a vision correlates to core values, passion, having a
purpose, and where you are trying to go. In a survey of twenty
executives from different countries, ninety-eight percent said a
“strong sense of vision” was the most important trait of
leadership (Dess, Lumpkin, Eisner, & McNamara, 2014). For
these reasons, having a clear vision is essential to the strategic
planning process. “Vision statements give direction for
employee behavior and helps provide inspiration.” (Hawthorne,
2016)
For The Hanover, the current vision relies on our seven
core skills as follows:
· Superior Local Market Management;
· Outstanding Agency and Customer Service;
· Aggressive Talent Development;
· Exceptional Underwriting;
· Effective and Efficient Claims Service;
· Timely Delivery of Technology Improvements; and

4. · Disciplined Performance Management.
Thus, the vision is by “executing strategic priorities in a
consistent and continually improving way, we must have
outstanding capabilities in seven critical areas. Delivering these
core skills will make our market offerings distinctive”. (The
Hanover Insurance Group, 2016)
Values
The mission and vision provide a fundamental statement of
the organization's values, aspirations, and goals. However, the
core values determine how a company is going to go about
fulfilling the mission and vision statements by delineating the
guiding principles of the business and how employees and
management should behave and interact since they are acting
representatives.
The Hanover focuses on five core values:
· Integrity and Honesty;
· Teamwork and Collaboration;
· Accountability for Results;
· Commitment to Winning; and
· Meritocracy.
Each core value is distinctive to the progression of the company
as stated by The Hanover, our strategic priorities and core skills
keep us focused, but our values are what make our company
unique; our values drive the behavior that allows us to move
quickly and to enjoy our journey together.
New Service
Innovation does not necessarily mean introducing a new and
improved product, or service. It is reaching "strategic space that
competitors cannot, allowing a company to provide a product at
a price or performance level competitors cannot match." (Mills
& Tubiana, 2013). Therefore, innovation is not a mark of
failure, but a gamble in which executives recognize reality to
see how it would affect the business. The Hanover is seeking to
take a chance in the pet industry by providing insurance for
pets.
Pet products and services is a rapidly growing market boosting

5. innovation and growth. According to American Pet Products
Association (APPA, 2016), in 2015, $60.28 billion was spent on
pets in the United States alone. Of the total, $29.7 billion was
vet care and medicine, with an estimated continued increase in
2016 which is consistent with the number of pets owned: 77.8
dogs and 85.8 million cats, not including other types of animals.
These are outstanding numbers to pursue in adding an
aggressive pet policy targeting our current policyholders,
agents, employees and potential clients.
Mission, Vision, and Values
Any successful change involves communication. Management
should continue to inform employees of the current mission and
vision statements and highlight on the strengths of the strategic
plans for a new division group. The repetitive remarks on the
statements will help employees to feel invested and stay
motived, thus, increasing levels of productivity. The current
statements are subject to change, but we are only aligning the
pet policy to our current goals.
The new division’s mission will focus on helping more pet
owners have access to reliable and affordable pet insurance
plans to provide the best possible veterinary care for their pets.
The vision is to help more pets get the care they need by
continuously improving our plan and services to prevent animal
cruelty and promote a better, easy life between the pets and
their owners.
The business model for the new pet division aligns with
our current mission and statement because we are still
maintaining our commitment to where we live and work
healthier, stronger, and more vibrant. By adding the pet
insurance services, we are further extending our commitment to
cover a wider range in providing a safe environment when pets
are well-provided for.
Competitive Advantage
The Hanover’s companies and employees have a strong tradition
of connecting with nonprofit agencies and their dedicated
volunteers, as well as with local and state leaders and other

6. partners.
“We invest in significant resources to attract and retain the best
personnel in the industry. We partner with the best independent
agents and brokers in the market to provide them a growing
portfolio and innovative producers, local underwriting
expertise, and unparalleled service to help meet customers'
needs in business and at home.” (The Hanover Inc, 2016)
As the largest insurance businesses in the United States, we
have an advantage where our current clients, across the board,
would be eager to add a pet policy with an already trusted and
committed insurance company adhering to our core values.
Bundling policies to include the pet insurance will only benefit
the stakeholders. Current customers would be able to ensure
their pets without a medical review requirement as long as the
pets are registered. Existing policyholders will have an
advantage in special offers, discounts, and a flat premium rate
as loyal owners.
Strategic Direction
Again, clear communication of the mission, vision, and core
values is essential to implement the strategic plan. By
researching the target market segments, such as demographic,
psychographic, geographic and identifying behavioral factors in
the pet industry, we can quickly identify trends, purchase habits
and the gross consumer product within the industry. The
research provided will allow management and executives to
make strategic decisions about our core values to flourish
within the new division. The pet insurance is a market with lots
of room to grow. We want to anticipate the advances and
provide a clear direction as to the policies and premiums and
the animals that will be covered. Training of employees and
community involvement will help keep the focus on the
objective of this new service and its potential growth.
Guiding Principles
The success of a business is dependent on maintaining a strong,
positive reputation for promoting increase sales. Culture, social

7. responsibility, and ethics are reflected in our core values. The
guidelines to adhere to consist of excellent customer
satisfaction to maintain a loyal consumer base and embracing
diversity in our workplace and business practice can increase
adaptability, have a broader service range, a variety of
viewpoints and more efficient execution (Greenburg, 2014).
Social responsibility can cause an uproar in the industry. To
achieve best practices with The Hanover Group will focus on
stakeholders by paying claims efficiently, minimizing risk and
loss control and recognize human and animal rights.
Conclusion
Mission, vision, and values are essential in the strategic
planning process in providing a framework towards a
comprehensive strategic plan to achieve business success. The
statements will ensure the employees and management will lead
to the new pet insurance division in having a clear
understanding of the overall objective of the strategic goals.
The contents of the plan will aid in the growth, increase value,
and competitive advantage within the industry.

8. Works Cited
APPA. (2016). Pet industry market size & ownership statistics.
Retrieved from American pet products association:
http://www.americanpetproducts.org/press_industrytrends.asp
Dess, Lumpkin, Eisner, & McNamara. (2014). Strategic
Management, seventh edition. New York: McGraw-Hill
Education.
Fred Eppinger, C. (2015, December). Annual report. Retrieved
from The Hanover Insurance group: chrome-
extension://oemmndcbldboiebfnladdacbdfmadadm/http://www.s
nl.com/Cache/1500083394.PDF?O=PDF&T=&Y=&D=&FID=15
00083394&iid=103541
Greenburg, J. (2014). Diversity in the workplace. Retrieved
from The multicultural advantage:
http://www.multiculturaladvantage.com/recruit/diversity/diversi
ty-in-the-workplace-benefits-challenges-solutions.asp
Hawthorne, M. (2016). The purpose of mission and vision
statements in strategic planning. Retrieved from Small business:
http://smallbusiness.chron.com/purpose-mission-vision-
statements-strategic-planning-13161.html
Mills, H., & Tubiana, B. (2013, March 15). Innovation in
insurance: the path to progress. Retrieved from Deloitte
University Press: http://dupress.deloitte.com/dup-us-
en/topics/innovation/innovation-in-insurance.html
The Hanover Inc. (2016). About the Hanover. Retrieved from
The Hanover Insurance group:
http://www.hanover.com/about.html
The Hanover Insurance Group. (2016). About the hangover.
Retrieved from The Hanover Insurance group:
http://www.hanover.com/about.html
The Hanover Insurance Group. (2016). Core skills. Retrieved
from The Hanover Insurance Group:

9. http://www.hanover.com/about-core-skills.html
1
BIOLOGY 101 Fall 2016
FINAL EXAMINATION
Please copy and paste the final examination into a Word file.
Complete it in this form (do not make any structural changes!)
and submit it as an attachment into your Assignment Folder.Do
not forget to put your name on top of the exam!
The absolute deadline for submission is Sunday, October 16,
NOON ET.
I cannot accept any later submissions.
YOUR NAME:
_____________________________________________________
__________

10. Total possible points: 100
I. Multiple choice questions. Please bold or underline the
correct answer (1point each=50 points)
1. Several features, or properties, of living things may also be
found in non-living things, such as fire. Of the following, which
is the least likely to be found in non-living things?
A. Consumption of energy-containing molecules
B. Growth
C. Reproduction
D. Homeostasis
E. Response to external stimuli
2. Suppose you conduct an experiment which simulates glacial
recession over time. What is the dependent variable in this
experiment?
A. Glacial mass
B. Sunlight
C. The season
D. Time
3. If life on another planet were fundamentally like life on
Earth, the macromolecules of living things would be based on
which element?
A. Carbon
B. Hydrogen
C. Nitrogen
D. Oxygen
E. Phosphorus
4. The effectiveness of a medication containing growth
hormones is tested on a group of young male rabbits 3 weeks of
age. The best control group would be:
A. Any group of rabbits
B. A group of male rabbits, three weeks old, not given the
medication

11. C. A group of female rabbits, three weeks old, not given the
medication
D. A mixed group of male/female rabbits, three weeks old, not
given the medication
E. No control is required; just measure whether the rabbits grew
5. Temperature is a measure of
A. The potential energy in a substance
B. How fast the molecule in a substance are moving
C. The energy lost from a substance to its surroundings.
D. How much heat is being absorbed by a substance
E. All of the above
6. Which of the following refers to a substance that has ‘lost’ a
carbon dioxide molecule?
A. Denatured
B. Phosphorilated
C. Decarboxylated
D. Carbonated
E. Oxidated
7. Which of the following reactions or pathways is catabolic?
A. Converting glucose to carbon dioxide and water (cellular
respiration)
B. Making starch from many glucose monomers
C. Photosynthesis, which builds glucose from carbon dioxide
using energy from light
D. Making ATP from ADP and phosphate
8. One human disease is caused by a change in the DNA from
GAA to GUA. This change is an example of:
A. Crossing-over
B. A meiosis error
C. A mitosis error
D. A mutation

12. 9. During which part of the cell cycle is DNA polymerase most
active?
A. Cytokinesis
B. G1 phase
C. G2 phase
D. S phase
E. M phase
10. Which of the following correctly describes a buffer?
A. A buffer converts an alkaline solution to neutral
B. A buffer converts an acid solution to neutral.
C. A buffer converts alkaline solutions to acid solutions.
D. A buffer converts strong bases or acids to weak bases or
acids.
11. Which term does not belong in this list?
A. Acid
B. Vinegar
C. Hydrogen ion donor
D. pH 8
E. Lactic acid
12. The process in which molecules spread randomly from
areas of higher concentration to areas of lower concentration is:
A. Filtration
B. Diffusion
C. Exocytosis
D. Osmosis
13. Each of the following is a true statement about
photosynthesis, except
A. The light reactions produce ATP from sunlight energy
B. The products of photosynthesis are used as reactants in
cellular respiration
C. The products of cellular respiration are used as reactants in
photosynthesis

13. D. Water is used during photosynthesis to capture the electrons
released from excited chlorophyll pigments
E. The products of the light reactions of photosynthesis are used
to produce sugars in the Calvin cycle
14. During the process of cellular respiration, which is the final
acceptor for electrons at the end of the electron chain?
A. Oxygen
B. Carbon
C. Carbon dioxide
D. Hydrogen
E. Water
15. The polymerase chain reaction (PCR) is used to
A. Analyze a person’s fingerprints
B. Allow restriction enzymes to cut DNA at specific sequences
C. Create recombinant DNA
D. Make many copies of a small amount of DNA
E. Cut DNA in to small pieces
16. A family tree that is used to follow human matings that have
already occurred is a
A. Test cross
B. Karyotype
C. Sex-linked record
D. DNA Analysis record
E. Pedigree
17. What would happen to a eukaryotic cell, if too much
osmotic pressure develops within a cell?
A. The cell would remain the same size, but the internal
organelles would become dehydrated
B. The cell would decrease in size, and could collapse.
C. The cell would increase in size, and could lyse.
D. Nothing, osmotic pressure does not impact the cell.

14. 18. Which of the following statements is false?
A. Individuals with the same phenotype may have different
genotypes
B. Mating between individuals with dominant phenotypes
cannot produce offspring with recessive phenotypes.
C. Mating between individuals with recessive phenotypes
cannot produce offspring with dominant phenotypes
D. Individuals with the same genotype might have
different phenotypes
E. All of the above are correct
19. Which statement about the inheritance of blood types in
humans is most likely to be correct?
A. Types A and O are codominant to type B
B. Types B and O are codominant to type A
C. Types A and B are codominant to O
D. Type O is dominant to both type A and type B
E. Type A is dominant to B, O, and AB
20. Which of the following terms includes all of the chemical
reactions that occur within a cell?
A. Cellular respiration
B. Catabolism
C. Redox reactions
D. Metabolism
E. Phosphorylation
21. Within a cell, energy released by electrons is often used to
phosphorylate which of the following molecules?
A. ADP
B. ATP
C. Pyruvate ions
D. Oxygen
E. NAD
22. All of the following apply to glycolysis except

15. A. Occurs without oxygen
B. Degrades glucose to H2O and CO2
C. Ends with formation of pyruvic acid
D. Occurs during fermentation
23. In which of the phases of cellular respiration is the majority
of ATP formed?
A. Processing of pyruvic acid for the Krebs cycle
B. Electron transport chain
C. Glycolysis
D. The Krebs cycle
E. All phases produce the same number of ATP molecules
24. The energy of the sun is converted into usable energy for
the cell in the form of _________.
A. ADP
B. ATP
C. Glucose
D. CO2
E. electrons
25. The starting materials of photosynthesis are
_____________
A. Oxygen and glucose
B. Carbon dioxide and oxygen
C. Carbon dioxide and water
D. Oxygen and water
E. Carbon and oxygen
26. What type of macro-molecule is frequently an enzyme?
A. Carbohydrate
B. Nucleic acid
C. Lipid
D. Protein
27. In a metabolic pathway, a typical control mechanism is to

16. have ________
A. the final product inhibit the enzyme responsible for its on
production
B. the final product inhibit an early step
C. a reactant inhibit a late step
D. a lack of reactant stimulate the pathway
28. The most important aspect of cellular respiration is that
___________________
A. It is the process that occurs only in animal cells
B. It is the process that utilizes fat as its primary energy source
C. It is the process that enables living organisms to utilize the
energy stored in glucose
D. It is the only cellular process that yields ATP
29. The statement best describes the relationship between plants
and animals on earth is
A. Plants produce O2 and sugars from CO2
B. Animals produce CO2 and H2O from sugars and O2
C. Plants produce O2 and sugars and animals produce CO2 and
H2O
D. Animals produce O2 and sugars and plants produce CO2 and
H2O
30. What is the function of the ribosome?
A. Digestion
B. RNA duplication
C. Mobility
D. Protein synthesis
31. Carbohydrates are not
A. Stored potential energy
B. Made mostly of nitrogen and carbon
C. Broken down by cellular respiration
D. Made by producers

17. 32. When celery is placed in a glass of pure water the solution
inside its cells is _________ compared to the water.
A. hypertonic
B. hypotonic
C. isotonic
D. selectively permeable
E. ready for diffusion
33. How many chromatids comprise a duplicated chromosome?
A. One
B. Two
C. Three
D. Four
34. Which of the following could not be a sequence of RNA?
A. GCGUUU
B. UAUGCG
C. ATGCGT
D. AUGCGU
E. AAACUG
35. The product of meiosis includes which of the following?
A. Haploid cells
B. Genetically unique cells
C. Four daughter cells
D. All of the above
E. A. and C. only
36. In pea seed, yellow (Y) is dominant to green (y) and smooth
(S) is dominant to wrinkled (s). What are the possible genotypes
for the offspring of the following cross: YySS and YYSs.
A. YYSS, YYss, yySS, yyss
B. YS, yS, YS, yS
C. Yy, SS, YY,S s
D. YYSS, YySS, YYSs, YySs

18. 37. In humans, the allele for dimples (D) is dominant. The allele
for not having dimples (d) is recessive. If a woman (DD) and a
man (Dd) have four children, how many of the children will not
have dimples?
A. 0
B. 1
C. 2
D. 3
E. 4
38. Which of the following variations could be subject to
natural selection?
A. A dog with short legs due to malnutrition is able to crawl
into holes better than his litter mates.
B. A tree is not infested by a ground-dwelling beetle when the
homeowner cuts the lower branches.
C. A hyena is born with a spotted fur pattern that allows it to
hide in the grass better than his litter mates.
D. A pigeon learns that’s when its keeper comes near, it will be
fed.
E. All of these variations may be acted on by natural selection.
39. What do plants and animals have in common?
A. They are both heterotrophic
B. They are both autotrophic
C. They are both prokaryotic
D. They are both eukaryotic
E. They are both hydrophobic
40. An ecologist is studying all the animals, plants, fungi,
protists and bacteria, as well s the interactions among and
between them in a forest. He is studying the ____________ in
the forest.
A. niche
B. biome
C. community

19. D. population
E. habitat
41. Microevolution is defined as:
A. Changes in population size
B. Changes in the frequency of alleles in the gene pool
C. Changes in the composition of the population
D. Emergence of new species
E. Changes in community size
42. A zorse is the offspring produced through interbreeding
between a horse and a zebra. Zorses are often preferred for
riding because of their physical shape, but they are sterile.
According to Linnaean taxonomy, are zebras and horses
classified in the same species?
A. Yes
B. No
C. Sometimes
D. Not enough information to determine
43. Red rose color is incompletely dominant over white rose
color. If a red rose is crossed with a pink rose, what percentage
of the offspring will be pink?
A. 100
B. 75
C. 50
D. 25
44. Which of the following is support for the theory of
evolution, which states that all life on Planet Earth arose from a
common ancestor?
A. All life on Earth shares a common organic chemistry
B. All life on Earth has the same genetic material
C. All life on Earth has the same basic cellular structures
D. All life on Earth performs the same basic metabolic
processes

20. E. All of the above
F. A, B, and C only
45. The majority of climate scientists suggest that the current
change in climate is caused predominantly by ________.
A. An enhancement of the greenhouse effect
B. A decreased reliance on fossil fuels for energy
C. A thinning of the ozone layer
D. A melting of the polar ice caps
E. An increase in solar radiation
46. Which of the following is not an expected effect of global
climate change?
A. A rise in the sea levels
B. Flooding of coastal cities
C. Decrease in the size of glaciers and ice sheets
D. Increase in the size of glacier and ice sheets
E. More extreme weather
47. If a wolf eats a rodent which ate a small insect which ate a
plant, the wolf would be a(n)
A. Autotroph
B. Primary producer
C. Primary consumer
D. Secondary consumer
E. Tertiary consumer
48. Which of the following is not capable of evolving?
A. A population of fruit flies
B. A population of asexually reproducing fruitflies
C. A rose bush
D. The collective feral cats of a city
E. All the HIV in a single patient
49. Inheritable mutations, which may allow a population to
evolve, are produced

21. A. As a response to selection pressure
B. By chance
C. By natural selection
D. As a response to environmental pressure
E. By artificial selection
50. If you were to buy land to plant crops, which type of biome
would your prefer?
A. Savannah
B. Prairie
C. Tropical forest
D. Chapparal
E. Temperate forest
II. Matching of definitions and terms. Please place the correct
number in front of each definition. (1 point each = 10 points):
____ Characteristic of water which protects fish in a frozen lake
____ Carbon makes a good backbone for creating diverse
molecules.
____ Structures found together in eukaryotic cells
____ It is a ‘metabolic taxicab’ which shuttles electrons.
____ Chlorophyll pigments in green leaves absorb certain colors
of the visible light waves.
____ Protein synthesis follows a specific sequence of events.
____ Both codons CCC and CCU code for proline.
____ Corals harbor special guests in their bodies to feed them.
____ Some time go, grazing livestock were introduced to the
Savanna in Africa.
____ In some areas, Conifer trees are very abundant.
1. cytoplasm and plasma membrane
2. RNADNAprotein
3. cohesion
4. blue and red
5. increased food production in times of famine
6. temperate forests

22. 7. redundancy of the genetic code
8. is good at forming ionic bonds
9. bacteria
10. DNARNAprotein
11. decreased density at low temperature
12. desertification
13. NADH
14. universality of the genetic code
15. forms for covalent bonds
16. ATP
17. boreal forests
18. green and blue
19. photosynthetic algae
20. ribosomes and endoplasmic reticulum
III. True-False questions. (1 point each = 5 points):
1. Humans are more likely to be infected by viruses after the
viruses had a chance to multiply outside the body on surfaces
touched by infected people.
A. True
B. False
2. Fossil evidence suggests that human ancestors arose one time
in Africa.
A. True
B. False
3. During a time, when resources are abundant, one would not
expect much evolutionary change to happen.
A. True
B. False
4. Once an adaptive feature appears, it remains in all the
descendant unless the species becomes extinct.
A. True

23. B. False
5. Organisms which live in habitats with high levels of
competition are more likely to produce defensive chemicals than
those which live with little competition.
A. True
B. False
IV. Fill-in statements. (1/2 point each=5 points)
1. Scientific information called __________ collected from
well-designed experiments should allow researchers to either
accept or reject a null-hypothesis.
2. A(n) __________ is the fundamental structural unit of life on
Earth.
3. Different versions of the same gene are called ___________
of that gene.
4. DNA evidence, fossil evidence, homology, and vestigial
structures all provide evidence than humans and chimpanzees
share a(n) _________________________________. (two words)
5. Closely related species of orchids never mate in the wild
because they bloom at different times. This is an example of
______________________________________________. (three
words)
6. Both algae and plants have the ability to
_________________________.
7. The raw material for evolution is ____________________.
8. ______________________ are specialized cells (ova and
sperm) used for sexual reproduction.

24. 9. The change in shape of an enzymes, due to excessive heat, is
called ____________________.
10. Proteins in cells are assembled by structures called
____________________.
V. Brief essay questions:Please write a concise and succinct
response to each one of the following questions; be sure to mark
your answers with the correct essay number. I am looking for
clarity and detail which reflects your knowledge of the subject.
Always include appropriate examples, if warranted. (Total
possible points=30)
1. You have read that inorganic fertilizers contribute to water
pollution and would like to make a switch from inorganic
fertilizes to organic compost in your vegetable garden. A friend
graciously gives you a truckload of her compost. As a good
researcher and critical thinker you are not convinced that
organic compost will yield the same results as the inorganic
fertilizer you have used for many years with good results. To
draw your own conclusion based on scientific evidence you
decide to contact and experiment in your garden. State a good
hypothesis, design an experiment (include test subjects, sample
size, control(s), dependent and independent variables, type of
data collected, and hypothetical results and conclusion. Does
your conclusion support the hypothesis? (5 possible points)
2. Describe the major land biome where you live in some detail.
How have human activities changed the landscape, and how has
this affected native species? Include specific examples. (5
possible points)
3. North America is currently experiencing an unprecedented
and rapid loss of species. What is believed to be the main

25. trigger of these events? What law was passed in 1973 to address
this problem in the United States. What was the purpose of this
law? Has it made a difference? Discuss and explain with
examples. (5 possible points)
4. Your local weather station alerts you to the fact that ‘acid
rain’ is falling in your area. You are worried about the well-
being of your garden in your backyard and decide to temporarily
cover up as many plants as you can with plastic sheets. Then
you explain to your neighbors what ‘acid rain’ is and how it
negatively affects plants. Your discussion should include
‘symbiotic relationships’. (5 possible points)
5. You scoop up water from a nearby pond, because you are
curious about the possible microbes who might live there. After
looking at several slides that held drops of the sample, you
noticed two different kinds of cells: Once kind was very small
and had no defined internal structures; the other kind was much
larger, and it contained several kinds of internal structures
which were physically different from each other. Please name
each cell and briefly describe their overall similarities and
differences. (5 possible points)
6. Before recombinant products were available, humans who
needed hormones or other biological products, such as insulin,
had to use products that were harvested from other humans and
non-human animals. Can you think of specific health risks that
might be associated with products that were not made with
genetically engineered bacteria? (5 possible points)
1

26. 4Strategic Plan PaperBUS/475
10/17/16Strategic Plan Paper
While many companies can continue their search for the next
innovative strategy, there is a thought process that needs to go
under way for each company. Needing to make sure that the
values for each company are not reflected towards a negative
value or image against the company, to ensure that the business
strategy is going to be a successful decision. This is why many
companies are successful due to their clear direction on how to
make business decisions based on the company’s mission and
vision statements. These mission and vision statements help
build on what the company’s core values are to determine what
is the effective motive on what is considered a successful
strategy plan for the company on its future services or products.
This is one of the few reasons why Kimberly Clark is able to be
around for many years.
Kimberly Clark Corporation
Kimberly Clark Corporation has been around for over 140 years,
and this has been maintain by keeping the foundation of the
business in control with its values authentic with Kimberly
Clark Corporation’s customer, business partners, investors and
each other. Staying honest with the products from Kimberly
Clark has helped keep quality standards high for the company.
Kimberly Clark keeps its integrity and its courageous business
ahead of their competition by sticking with doing the right thing
for their customers and partners. Kimberly Clark products are
distributed all around the world. Improving and transforming
hygienic products to the global population. 1 in 4 people around
the world touch a Kimberly Clark product each day, improving
these products has proven to be a challenge but not an
impossible one. One way to make things greater is by making
their products eco-friendly. For instance Kleenex is now 98
percent made from recycles fiber in the North American
landscape.

27. Mission Statement
The mission statement will help the company determine its
future developments, and foundations for how the company will
operate. By knowing the story of Kimberly Clark and
understanding where the company comes from, it is clear why
the business makes its decisions and
The mission statement for Kimberly Clark is:
“Kimberly-Clark has adhered to a set of simple yet insightful
values established by our founders – quality, service and fair
dealing. These are the standards of performance by which our
leadership and employees are measured. These values have
helped establish Kimberly-Clark as a leading-edge global
company that producers superior health and hygiene products
used by families and professionals from all walks of life and
cultures around the world.”
Vision Statement
Secondly the vision statements helps the company understand
what mid-term or long-term achievements are for the company.
The vision statement for Kimberly-Clark Corporation is, “For
more than 140 years, our values have been woven throughout
the fabric of our company. The values of authentic, accountable,
innovative and caring describe how we work with and are
judged by our consumers, business partners, investors and each
other.”
What role do these have on the way the business operates?
These statements help the company decide what action to take
when deciding what new opportunities and choices to make
when the company is faced with a change. Based on how the
company’s mission and vision statement are directing their
customers, this helps make the decision for the company easier
so that the company does not lose focus on the path that
Kimberly-Clark Corporation has envisioned for its consumers.

28. Values
Values help determine and help construct what the mission and
vision statements are for the company. Values help understand
what the company is based on its core values from the start of
the company roots. Kimberly-Clark values Authentic,
Accountable, Innovative, and Caring. According to the
Kimberly-Clark website, authentic means, “Our heritage is one
of honesty, integrity and courageously doing the right thing.”
Accountable means, “We take ownership for our business and
our future.” Innovative means, “Our commitment is to new
ideas that add value.” Lastly, caring to Kimberly-Clark means,
“We respect each other and care for the communities where we
live and work.”
New Service
Finding new ways to discover methods and strategic ways to
deliver our products to the consumers is a challenge that every
company is searching for in the busy world of today. This is
why it is important to keep up with the way new business are
doing things to see what strives and what fails. One great trend
that is happening today is the ability to purchase products over
the internet. Making a purchase online has been easier today
with a well-designed app that can handle the cart organized and
checkout detailed to ensure that the customer knows what they
are getting. When it comes to Kimberly-Clark, our products
have to reach the customer at an important time of day due to
how our products are being used.
Hygienic products are very important and are cared for when the
population absolutely needs them. This is why Kimberly-Clark
will begin a subscription based option to consumers who will
receive Kimberly-Clark select products every month. This

29. service will help individuals who need the help to receive
Kimberly-Clark products at their door step. Helping those who
are constantly forgetting that they are about to run out of either
diapers, wet wipes, and other feminine hygiene products that
can be sent to each customer who does want to go shopping at
their nearest grocery store for their desired products.
Strategic Direction
Continuing on with Kimberly-Clark history of success, this new
direction for business will help start a new and faster way to
ensure that every customer will be receiving a dedicated
package that will have customers feeling great about their new
products coming through the door. Setting truth to the
Kimberly-Clark mission and vision statements, this will help
find that by giving the customers a new way to approach the
company’s culture in a new generation. Kimberly-Clark will
still continue the heritage of staying in touch with the business
that Kimberly-Clark uses to handle shipping procedures and
business models. With all the business partners that Kimberly-
Clark has been in association with in the past several years,
Kimberly-Clark still manages to diversify the company the way
it has been and will continue that movement to pursue a
successful career path.
A New Competitive Advantage
Kimberly-Clark works with many different partners in search to
expand new possibilities and opportunities to find ways to
innovate the ideas that come to Kimberly-Clark. As Kimberly-
Clark creates new products and improves them, it is up to the
consumer to be the judge for Kimberly-Clark’s products to be
the end result to successful decisions. By doing a direct to the
consumer move, this will help get great feedback from the
customers who use Kimberly-Clark products. This will also help

30. introduce new products to the customers who use this method of
service to try out a new products by Kimberly-Clark and to see
if it is an ideal product to the population.
Guiding Principles
Kimberly-Clark has a strong connection with its partners as it
continues to rise on its product distribution. It is important to
keep that tract record in line with its foundation of success with
its partners and customers. To continue with quality standards
and products being sent to customers, it is crucial that any new
products are to be made with the same quality standards as the
current products being sent to the retail store now. Any low
quality products sent to customer using the service as a trail
version of a new product will not send a good message to
consumers. Many business have made a similar mistake and it
has been reflecting companies due to social media. Many more
customer are directly affected by social media shaming and can
lower the image of any business.
Conclusion
Many business need to try new strategic business models while
understanding their mission and vision statements to hold a
grasp on what is important to the company. Being able to see
the products from the consumers point of view is also a great
view, but it is only a view from a customer, there are many
other hurdles that are going to be in the way to discover what is
considered a great concept, many concepts can be thought of,
but there must be concepts ran through trials to solve the new
idea for customers and partners. With the craze for subscription
based services today, it would be the ideal to tackle this new
method of business, since this is a business that the generation
today will feel the most comfortable with compared to the older
generation.
References

31. Kimberly & Clark Company. (2016). Our History & Historical
Journey. Retrieved from http://www.careersatkc.com/our-
history.aspx
Kimberly & Clark Company. (2016). Values. Retrieved from
http://www.kimberly-
clark.com/homepage/ourcompany/overview/values.aspx
Wloczewski, C. (2013). Three Things You Can’t Do Without—
Mission, Vision and Values Statements. Retrieved from
http://Three Things You Can’t Do Without—Mission, Vision
and Values Statements
The Student Room. (2016). Retrieved from
http://www.thestudentroom.co.uk/showthread.php?t=2367632
Kimberly & Clark Company. (2016). Employee
Diversity. Retrieved from http://www.kimberly-clark.com/our-
company/diversity.aspx
Sales-Force. (2016). Kimberly-Clark. Retrieved from
http://www.salesforce.com/customers/stories/kimberly-clark.jsp
Longanecker, C. (2015). Why You Should Use a Subscription
Business Model. Retrieved from
https://www.entrepreneur.com/article/243573
Lev-Ram, M. (2014). It's a subscription economy, and you're
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http://fortune.com/2014/06/06/welcome-to-the-subscription-
economy/