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Beiersdorf AG, the German consumer products manufacturer,
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With over 50 million consumers worldwide, eos – an acronym for Evolution of Smooth – has taken the health and beauty industry by storm. Founded in 2007, its journey began with a desire to avoid the traditional narratives of the beauty industry.
Beiersdorf AG, the German consumer products manufacturer,
reported its strongest annual sales revenues since 2008
last year. Its portfolio of brands including Nivea, Tesa and
Elastoplast are highly profi table in Europe and North America
but less so in emerging markets.
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“Writing a Marketing Plan is similar to putting together a complicated puzzle. Each piece contains information that makes sense only when you see the finished product”
By Dr. Rashid Alleem
This brochure provides information on our specialist executive search offering for the consumer sector. It highlights the unique benefits we can offer using our 'no silos' approach.
“Writing a Marketing Plan is similar to putting together a complicated puzzle. Each piece contains information that makes sense only when you see the finished product”
By Dr. Rashid Alleem
Understanding of marketing for business Atta Siddiqui
THE MARKETING PLAN
IMPROVING OUR COMPETITIVE EDGE
A Marketing Plan is a written strategy for selling the products/services of a new business. It is a reflection of how serious a company is in meeting the competition head on, with strategies and plans to increase market share and attract customers. An effective Marketing Plan is backed by carefully collected market, consumer and competitor information, sometimes citing professional advice.
WHY PREPARE A MARKETING PLAN? A good Marketing Plan will help us to improve our odds against more experienced competitors and newly emerging ones. The Plan enables us to recognize and take action on any trends and consumer preferences that other companies have overlooked, and to develop and expand our own select group of loyal customers now and into the future. The Plan also shows to others that we have carefully considered how to produce a product that is innovative, unique and marketable- improving our chances of stable sales and profits - reasons for investors to financially back us.
Avanzare Inc. e-Brochure - Our ServicesIan Townsend
Avanzare Inc. is expanding! We've built a broad range of services for consumer-driven companies that are highly relevant in today's world. Have a look!
Running Head INITIAL STRATEGY PAPER .docxjeanettehully
Running Head: INITIAL STRATEGY PAPER 1
INITIAL STRATEGY PAPER 2
Group A Initial Strategy Paper
Maria Daniels, David Gehl, Aisha Rasberry, Heather Otwell, & Lasheikca Willie
Saint Leo University
MBA 565 Marketing Management
Dr. Lorrie McGovern
November 4, 2013
Table of Contents
Business Definition------------------------------------------------------------------Page 3
Competitive Advantage-------------------------------------------------------------Page 4
Performance Objectives------------------------------------------------------------ Page 4-5
Key Success Factors-----------------------------------------------------------------Page 5-7
Strategic Assumptions---------------------------------------------------------------Page 7
Conclusion----------------------------------------------------------------------------Page 7-8
Business definition
Target market: Allstar Brand’s Allround product will be marketed toward the demographics of young adults with children and the mature, mainly because these two demographics tend to have a higher demand of our product. Children tend to catch colds from being around other children, who then spread it at home, and to other family members. As people mature in age, the immune system weakens and becomes more vulnerable to catching colds or developing allergies along the way. Allstar believes that by focusing on young families, having consistent delivery of quality products, and by continually focusing on the customer needs, we would help build the loyalty of a lifelong customer and capture future generations. Allround products will be known as the trusted product from the “cradle to the grave”, by offering quality products at a great price. Allstar can be conveniently located at a local grocer or wholesale store within the community.
Value and Satisfaction: Allstar Brand will use customer surveys, market data, and trial size offerings to the targeted market to help us understand their ever changing needs and to ensure satisfaction on our current products. For instance, market surveys have revealed that some consumers showed preference of capsule over liquid form for convenience, while some young families show preference of non-alcoholic formula for their children's medication. Reformulation would be a high risk, since Allround is already well known “as is” in the current market, but by doing so, that would show our commitment and willingness to customize our product to meet our customers need.
Competitive Advantage
Our major competitor is Ethik Incorporated with $395 million worth of sales, followed by Allstar Brands, B &B Health Care, Driscol Corporation and Curral. Ethik has a very strong management team, which works closely together in making decisions for the company. We gain the competitive advantage because our product is available at grocery stores and wholesale locations, which mak ...
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3. Business Plan
Our core business model is simply to provide brands and businesses with the
distributor partner that can take them to the GLOBAL MARKET at the most
effective and efficient way possible.
Our experience in managing Fortune 500 clients and the established strategic
partnerships with influential global brands are a key competitive advantage for our
company that enables business enterprises to leverage on our scale and expand
at a faster rate. These strong and deep relationships in the international arena
provide the foundation we need to deliver exceptional business results.
THISISWHAT
GLOBAL
DISTRIBUTORSHIPIS
ALLABOUT.
3
4. Agenda
It is important to know who you are working with as iSales Strategy Incorporated.
WE are an end to end sales and marketing company that has interests in
consumer goods distribution, international trading and energy.
The company emerged from the vision of creating
the premier global distribution partner in the field of
international trading.
About iSales Strategy Inc.
Core objective is to provide companies with the
distribution solution that will take them to any market
on the planet.
Business Goal
The company operates and has presence in
every market around the world.
Business Field
We offer an end to end sales and marketing
distribution organization that can bring products to
any market.
Our Product/Service
4
5. We are a group of global business experts that have
a collective experience of 120 years in retail and
international distribution.
Who We Are?
We offer the best branding and trade marketing
services to any companies worldwide.
Marketing
We have worked on several clients and have built
solutions to their sales problems globally.
Case Studies
We know how to manage cost well enabling
companies to focus on their core strength.
Financial Facts
5
6. Evolving our business through the years.
Review Past Years
Expanding our horizon as we move forward.
Future Projection
Showcasing the clients we are working with
and the results we have delivered for them.
Client Facts
Growing our list of clients and partners that
we can do business with.
Work with Us
Reach us to grow your business and lets
conquer the international market together.
Contact
6
7. If you have a brand or product that you would like to take to a specific
market, we are the distributor partner for you. We have presence in Asia,
North and South America, Africa, Europe and Australia. Get to know us
more.
Let’sKnowUs
We work with different industries.
Our company distributes products
on a global scale.
8. Chairman
What Do Say Our Our Board of Directors and Management Team are led
by one of the best in the international trading business.
We are the best in international trading. Our global
distributorship company is second to none. We offer the
most sophisticated end to end sales and marketing solutions
on the planet.
“
“ JOHN PAUL ACLAN
Chairman & CEO, iSales Strategy Inc.
8
9. Company
History
Our company was a product of our common interest
and expertise in the international trading and
distributorship business model, where we take
companies to different markets around the world.
We have the best sales and marketing organization
that can develop brands and products in different
geographies.
We have a very efficient sales operation that generate
market share and profits for the business owner.
9
10. Company History
Our business is all about trust and relationship. Our client base solidified back in 2013 when we were just focusing on building strategies for
Fortune 500 companies. iSales Strategy Inc. is the implementing outcome of the need for an entity that effectively takes products to the global
market.
The biggest challenge for any brand or business
is the ability to grow at a respectable pace in the
midst of market and competitive pressures. iSales
Strategy Inc. is the only sales company that can
develop brands on a holistic manner.
We have the ability to grow market, volume and value share without affecting business profitability. This competency is driven by our sales organization that has best
in class customer development capability and area management system. Our network of trade channels and partners enable companies to reach their target
consumers at the most effective way possible.
10
11. Our company is all about milestone. The biggest of which was the creation of the legal entity that will move every distribution opportunity
forward. As our client base grows, so does our operation and scale.
History Timeline
12. Distribution entity was linked to the iSales
Strategy Incorporated platform
We Was Born HereJanuary 1st of
2013
Company
Achievement
Timeline
We started with a simple vision of
providing corporations with a robust
end to end sales and marketing
solutions. Our goal was to develop their
way of thinking and business outlook by
influencing them from within, enabling
them to share our vision.
March 10 of
2013
8 Fortune 500 clients started to believe and
get hooked on the iSales fever.
Rising as Fast Growth
12
13. January 1 of
2014
The Magic 12 client milestone was reached
that also included international opportunities.
First Planet Award
International Partnership have been forged
expanding reach to the American continent.
Moon Award for Best Service
2014
July 20 of
13
14. 2014
September 15 of
18 Global Clients are now officially in the
client portfolio list
Star Award for Clients
A BIG
ACHIEVEMENT
2015
March 28 of
iSales Strategy Inc. global distribution entity has been
established with a robust board of director structure.
Our company is now complete and independent in all
fronts.
Yes! We are with a
BIG FOOTPRINT SUCCESS
14
15. Timeline Details iSales Strategy Inc. built a distribution arm that
takes to market different products
We Was
Born
Clients have expanded and grown at a fast rate
enabling iSales to establish strategic partnerships
with companies worldwide.
Rising as Fast
Growth
1
2
Our growth and expansion has been strategic in
nature. iSales Strategy Inc. have grown
methodically achieving one business milestone
to the next.
12 Fortune 500 clients are now in the pipeline and
is eager to work with the company in developing
their route to market model.
First Planet
Award
3
First International Board of Director has been
named with more opportunities in the works.
Moon Award
Best Service
4
Distribution Division is now complete and set up.Moon Award
Best Service
5
15
18. Target net profit
margins stands
at the 15% of
total sales
revenues.
Financial
Facts$20 Billion in Gross
Revenue
Total Target Sales Revenue is driven by
the type of brands and products that we
will be selling. Our goal is to generate at
least $20 Billion in gross sales revenue
over a period of 2 years. The key
markets to focus on will be the North &
South American Continent, Asia,
Australia and Africa.
Industry focus shall be on Consumer
Goods, Energy, Electronics, Fashion and
Online Business.
30% Target Gross Profit
Margins
Total Target Gross Profit Margin for
every product division of Niche
Distributors Corporation will be
between 15% to 30%. This shall be
applied to every principal client
which can be covered by both a
fixed and variable scheme.
Profits will be driven by scale and
product pricing opportunity. Velocity
will also be an important factor.
12% Operational
Expenditure
OPEX will be kept at the 12% level
which will cover the cost of doing
business. The establishment of
independent selling divisions will be
a management prerogative and is
directly related to the margins and
potential of the business.
OPEX level already includes
inflation measures and other volatile
factors.
15%
18
20. Keys to Goal
There are 3 key enablers that will drive achievement of the set objectives..
Effective Route to
Market Model
Efficient Brand and
Product Assortment
Robust Client
Agreements and Capital
Infrastructure
80% These 3 enablers will ensure achievement of at least
80% of the company’s business goals and objectives.
• The Route to Market model is the
main foundation of a profitable
distribution model. Once the
strategy is robust, this is 60% of
the task at hand.
• Efficient product assortment is
critical for the success of the
distributor company. With the right
brand mix, business goals are very
achievable.
• Solid Client Agreements and a
Robust Capital Infrastructure will
effectively put into reality the goals
that has been set forth.
20
23. WE ARE A GLOBAL DISTRIBUTION AND TRADING
COMPANY
Our presence spans across five different geographies. We can bring brands and products to the Asian, North & South American,
Australian and African markets. We have strong client management experts waiting to be engaged anytime by the next big thing.
We are a company that works on high potential brands and innovative
products. These are the Niche Distributor Corporation client criteria:
• Potential of the Brand – Fortune 500, strong start-up and robust SME
• Product Category – Consumer Playing Field
• Market to be launched – Where the product will be sold
• Margins – What the company can make
23
24. ASIA
AUSTRALIA
AFRICA
SOUTH
AMERICA
NORTH
AMERICA
We work with 2 Million Retail Point of Sale touch points and 200 Product Distributors globally. We strategically develop the business we are involved in and rigorously
engage various trade channels and business owners worldwide. We can build solid businesses across these geographies driven by our robust network.
24
25. Route to Market
Conceptualization &
Sales Strategy
Development
Robust Market
Research and
Business Planning
Distribution
Infrastructure
Development
OPERATIONS
ACTIVATION
Start the Distribution
Operation
iSales
Strategy
Inc.
MARKET
DEVELOPMENT
PROCESS
Capital Activation
Our market penetration system is a robust value chain process that involves market research, route to market conceptualization and strategy
development, distribution infrastructure development, capital and operation activation. We employ a methodical approach in market development.
25
26. Review
Facts
We consider ourselves as a strategic competitive advantage to our
partners as we provide more than just distribution. We are an end to end
solutions expert from Brand Management to Sales Channel Development.
Whether we are working for First World or Emerging Markets, iSales
Strategy Inc. has the infrastructure to deliver exceptional results.
iSales Strategy Inc. is a sales and marketing company that offers different
solutions to various brands worldwide. We are a group of category experts
that develops volume, value and market share for companies in their quest
for sustainable business growth.
300 Sellers – Modern, Traditional,
Industrial & Special Trade Channels1
30 Brand Management, Advertising,
Web and Social Media Experts
2
30 Trade Marketing Experts3
50 Back Office Support Staff4
26
29. ONLINE CHANNEL – We can become the online retail consumer
channel for your business. We can set up the trading space for
your brands and connect you to the global online marketplace that
exists.
5
BRAND MARKETING SERVICES – We can provide your company
with the branding strategy that you need in order to develop your
particular Niche which can easily be measured.
6
DIGITAL MARKETING SERVICES – We can provide your
company with the Web Design Services, Social Media Strategy,
SEO, Email Marketing and other online services to boost your
brand.
7
TRADE MARKETING SERVICES – We can provide trade
marketing services to different brands worldwide. We
create tailor fitted programs that generate results.
8
PRODUCT DISTRIBUTION – We can provide all the commercial
selling organization, systems and tools required to take
products/brands to the desired market globally.
1
DISTRIBUTOR PARTNERSHIP ACTIVATION – We can
act as the master distributor that activates distributors
partners in the international market.
2
SALESFORCE FOR HIRE – We can become the
salesforce for your brands while you provide the selling
inventory and pay for the sales force that you need.
3
RETAIL CHANNEL – We are a retail channel. We can become the
retail store for your brands to your target international market. We
can set up the stores and infrastructure that you need in your
Country of choice.
4
Our Product/Service
We offer a variety of products or services any company can choose from.
29
30. 4
1
3
DISTRIBUTION
SERVICES
INTERNATIONAL
TRADING
SALESFORCE
SERVICES
RETAIL
SERVICES
We offer strategic distributor
partnerships for different markets.
We offer a highly capable
salesforce that can bring your
products to the market.
We offer branding and trade
marketing services.
We offer both online and
on-site retail touch points.
We have high capability in
international trading and product
sourcing.
2
5
MARKETING
SERVICES
30
31. Our company works with a robust list of clients
worldwide. We work with Fortune 500, SME’s and
start-ups.
Client’s
Facts
33. Shanghai Tobacco – CHINA TOBACCO1
2
3
4
Ayu Vodka – Ayu Corporation
CEMEX Corporation
Coca Cola FEMSA Inc.
L’Oreal Corporation5
6
7
8
Pepsi Cola Products Philippines Inc.
Beverly Hills Polo Club Inc.
ABS CBN Mobile – Philippine
Telecommunication
Client Partnership Listing
We have a robust list of clients that cuts across different industries and commercial enterprises. We work with global Fortune 500 companies, start-ups and
SME’s. We have a solid list of clients that we are taking to the international market and are in the process of activation.
33
34. Himalaya Group of Companies - India9
10
11
12
Johnson & Johnson Corporation
Masagana Gas Incorporated
JT king Tobacco Corporation – European
Brand
M&M Tobacco Corporation – European Brand13
14
15
16
San Miguel Corporation
Universal Robina Corporation
Mead Johnson Corporation
Client Partnership Listing
We have a robust list of clients that cuts across different industries and commercial enterprises. We work with global Fortune 500
companies, start-ups and SME’s. We have a solid list of clients that we are taking to the international market.
34
35. Kimberly Clark Corporation - Huggies17
18
19
20
Peerless Corporation
World of Beers Franchise
Invest America Products
Bemer Product Line21
22
23
24
YouHangIt
iTwine Corporation
Cinch Horizon Incorporated
Client Partnership Listing
We have a robust list of clients that cuts across different industries and commercial enterprises. We work with global Fortune 500
companies, start-ups and SME’s. We have a solid list of clients that we are taking to the international market.
35
36. Client’s Fact
We have some of the biggest brands in our portfolio.
Fastest Growing Solar
Energy Company in the
World
Global Market
Development
Biggest Beverage
Company in the
World
ASEAN Market
Development
Fastest growing
Beauty Brand in the
World
ASEAN Market
Development
Biggest Tobacco
Company in the
World
International
Market
Development
We have a strong line up of brands across different product segments. We have Fortune 500, SME and Start-up brands that enables us to
effectively leverage on our scale making our business model very sustainable..
We have good mix of
Brands and Products
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37. iSales Strategy Inc. prides itself on the strength of
its marketing competency.
Marketing
39. We Are Marketing
iSales Strategy Inc. offers several MARKETING SERVICES. Choose which one your business needs.
1 2 3 4 5 6
Social Media
Marketing
We are experts in
social media brand
development.
Web Marketing
We are very strong
in converting online
consumers.
Mobile
Marketing
We are very capable in
developing Mobile
based marketing
initiatives.
Affiliate
Marketing
We have the
capability in creating
a strong base of
affiliates.
Video Marketing
Advertising is one of
our core
competencies.
Email Marketing
We have leads that
businesses needs.
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