The document is a marketing plan proposal from The Wheel, a consultancy services company. It includes an executive summary of The Wheel's mission and services. A SWOT analysis identifies strengths in identifying client strengths and weaknesses, opportunities in social media marketing, and threats from changes in the business environment. The plan's objectives are to increase efficiency, maximize operations, and increase enthusiasm through proactive analysis. The target market is local restaurants, nightclubs, and political campaigns. The marketing plan will create a specific plan to attain productivity and renew client confidence.

1. MARKETING PLAN PROPOSAL – THE WHEEL
THE WHEEL
Marketing Plan Proposal
31 August 2014 Basil Thomas

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Table of Contents
THE WHEEL
Executive Summary………………………………………………………………………………………….….3
Mission…...…………………………………………………………………………………………….………..3
Introduction……………………………………………………………………………………………………...4
SWOT Analysis….…………………………………………………………………………………….………..4
Strength……………………………………..…………………...…………………………………………...….5
Weakness...…………………………………………………………………………………….………………..5
Opportunity……………………………………………………………………………………….……………..5
Threat.…...…………………………………………………………………………………………….………...5
Objective....…………………………………………………………………………………………….………..6
Target Market.………………………………………………………………………………………….………..6
Marketing Plan.………..……………………………………………………………………………….………..6
Public Relations……………...………………………………………………………………………………….7
Reviewing Changing Environment..…………………………………………………………………………….7
Social Media - Advertisement……………………………………………………………………………….…..8
Concept Development……………………………………………………………………………………….…..8
Pricing Strategy………..…………………………………………………………………………………….…..8
Analysis……………..……………………………………………………………………………………...……9
Personal Achievements…..…………………………………………………………………………….……....10
Conclusion………..……...…………………………………………………………………………….……....11
Bibliography……………………………………………………………………………………….………..…12

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Executive Summary
This is the executive summary of the consultancy services of THE WHEEL provided for perspective clientele
about the overall strategic operations which includes the mission statement, SWOT analysis providing the client
with detailed information about company strengths and the advantages of retaining our consultancy services and
possible weaknesses which are existent within most all organization.
Mission
The mission of THE WHEEL to work collaboratively within protocol and procedures meeting and exceeding
client needs and demands of the industry. With a goal established which is to formulate a concise concrete plan
of operations and clarity adhering to our primary objectives to enhance productivity & efficiency in operations.
THE WHEEL (The Way Humanity Expects Everyone to Live)

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Introduction
THE WHEEL provides consultancy services and has been formulated to enhance operations and management
with experience on various levels of the infrastructure. THE WHEEL specialize service in includes politics,
entertainment, nightclubs and restaurants. Our priority is to take every opportunity to reinforce all areas of
operations by addressing weaknesses that may impede production and threats that may become a liability being
proactive in operations and management.
THE WHEEL SWOT Analysis (Strength-Weakness-Opportunities-Threats)

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Strength
THE WHEEL will identify our client strength being proactively cognizant of adverse inefficient areas that may
impede production or the work environment. Taking initiative by concentration on social media environments
blogs being competitive with organizations that provide similar services within the industry.
Weakness
THE WHEEL is a new company in the competitive industry of operations and management our size might be
perceived as a liability but our team is motivated and will work harder than the bigger agencies.
Opportunities
THE WHEEL will incorporate strategies that use our strengths in maximizing our services we render to clients.
Which include promotion flyer distributions, blogs, bulletins team builders to enhance our ability to connect
with various demographics and potential clients.
Threat
THE WHEEL will incorporate strategies that use our strengths to avoid threats. THE WHEEL is cognizant that
change is inevitable and a SWOT that is concise clear and with clarity offsets potential threats and difficulties
within the operations of your company.

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Objective
The goal of THE WHEEL is to be pro-active prepared with proven experience in politics, entertainment
industry, nightclubs and restaurants. A proactive philosophy in regards to the competitive nature of the business
landscape is vital and our objective is for you to retaining our consultancy services THE WHEEL will provide.
Ø Increase efficiency
Ø Maximize operations
Ø Proactively analyze & assessment operations
Ø Increase enthusiasm
Target Market
THE WHEEL target markets will be local neighborhood restaurants, local eateries, nightclubs, political
campaigns, entertainment and sports venues, private or public. THE WHEEL caters to your specific need and
demands and the necessary determination of the service that we can provide, thoroughly target, analyze,
describe and assess your company deficient areas.
Marketing Plan
THE WHEEL will create a specific marketing plan for the needs of our client.
THE WHEEL will create a concise plan making proper physical adjustments if necessary at the place of
business in order to attain productivity. An efficient infrastructure and competent operations promote cohesive
services the intangible benefits of retaining these specialize services would be apparent in the daily operations
and renew client confidence.

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Public Relations
THE WHEEL’s public relations approach will be to interact on every level possible being a small company will
work in our benefit. By creating blogs and personalize creation of social media sites our goal is to reach out
directly to you the customer and not be reactive like our rival and competitors. Our module will be to
proactively recognize all touch points in customer relations and recognize trends and work to enhance our
credibility.
Social
Media
THE
WHEEL
Trends
Rivals
Client
Reviewing Changing Environments
THE WHEEL will remain attentive on changing trends and with due diligence make proper adjustment
according. The economy and politics landscape will be a priority in our attempt to provide affordable efficient
operations support for our clients.

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Social Media - Advertisement
Being a small company in size its imperative that THE WHEEL be reliant on making connections on a
grassroots level to retain client interest by promoting, flyer distributions, blogs, bulletins team builders to
enhance our ability to connect with various demographics and gaining new potential clients.
Concept Development
Technology is imperative and demographically enables our clients to identify a variety of target audiences and
opinion groups within a competitive industry where change is imminent. Consumer needs and demands are
evolving and by proactively engaging in technology and its advances our clients remain competitive and by
maximizing results, and strategy being incorporated in our planning concept development remains a priority
when retaining THE WHEEL. This initiative is embedded throughout the entire environment staffers and
executives and working collaboratively with the client this can be achieved by:
Ø Knowing our competitors
Ø Internal weekly collaborative meetings
Ø Creating intern programs
Ø Monthly evaluations of operations
Ø Bulletins/Press release enhance public relationship
Pricing Strategy
THE WHEEL in being a new upstart company in order to gain your faith in our service would provide our
services offering an incredible 30 day initial client consultation for free. THE WHEEL being 100% confident
our services will be retained confidently stands by this special offer. Special rates would apply for clients
retained for the first 12 months and your referrals can generate additional discounts.

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Analysis
In the greater Los Angeles area there are a limited amount of firms that offer services comparable to THE
WHEEL Nationally the average salary for Operations Manager has been listed as $59,475 [PayScale.com.
Human Capital. (2014)]. EMG (Entertainment Management Group) has been a respected leader in the field of
entertainment management for decades. NOTE: Investopedia.com provides a definition for an operations
manager – refers to the operations of business practices to create the highest level of efficient possible within
an organization (Investopedia.com 2014).
Of recent famous rappers like Jay Z have been capitalizing on their familiar names by
partnering with companies for immediate recognition. And of recent the Daily News publish an article which
could be easily perceive that with the lost of John Meneilly who has been the orchestrator of most every iconic
deal associated with the rap superstar leaving the famous rappers team credibility goes out the door as well
(Garvey. Niemietz. Coleman. 2014). THE WHEEL published in an article (THE WHEEL SPEAKS ON 2013)
specifically addressing the trend of celebrities representation.
Money U.S. News & World Report published an article that included (Quinlan 2014) the
projections in the future that operations managers will increase and continue to be in demand. “The Bureau of
Labor Statistics projects operations management employment growth of 12.4 percent between 2012 and 2022,
which should be driven by the creation of new businesses. During that time period, an additional 244,100 jobs
will need to be filled.” And by retaining services of THE WHEEL your organization will be rewarded by
immediate results not by novelty. Even those with name recognition in their favor will eventually have to
perform the task at hand it was once infamously said that “action speaks louder than words” initiate this by
retaining THE WHEEL.

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Personal Achievements – THE WHEEL
2014 – Provided services for Japanese sponsored entertainment event Tokyo, Japan
2012 - Lead campaign analysis Hudson County Ward F election
2012 – Awarded by major metropolitan area police department community service
2011 - Lead campaign strategist/manager state of New Jersey 31 District senate election
2010 – Lead marketing/press release/consultant of 501(c)(3) non-profit organization raised $25,000
2010 -2012 New Jersey hotel annual event lead operations manager 2,000 + customers
2010 - Executive operations manager restaurant
2010 - Good Day New York Fox 5 syndicated television show
2009 – 2011 – Host weekly International internet show
20008 - Media marketing campaign analysis Hudson County Free Holder’s election
2007 – Lead engineer United States Government (USG)/ Government of The Dominican Republic (GODR):
$350,000 training military police and judicial Department of Defense
2004 – Lead administrator co-creator SOP for Homeland Security Information collaborative 24/7 NOC

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Conclusion
THE WHEEL will create as well enhance all services within your company because of our ability to satisfy our
clients operational requirements. THE WHEEL conducts remedial training methodology and the results are
immediate. In todays evolving industry trends are constantly changing and our goal provide the best support and
client satisfaction. The primary objective is customer satisfaction when our services are retained or name is
mention. Thank you for considering our services.
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Sincerely,
THE WHEEL

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Bibliography:
Lamb, C. Hair, J. McDaniel, C. (2014). MKTG 7. South-Western, Cengage Learning
Investopedia.com. (2014). http://www.investopedia.com/terms/o/operations-management.asp
Entertainment Management Group http://www.emgemg.com/index.html
Thomas. B. THE WHEEL SPEAKS ON 2013 - Reasonable Doubt. Slideshare.net.
http://www.slideshare.net/THE_WHEEL/the-wheel-speaks-on-2013-reasonable-doubt
Garvey, M. Niemietz, B. Coleman, O. EXCLUSIVE: Jay Z splits from longtime business partner John
Meneilly. (2014) Daily News
http://www.nydailynews.com/entertainment/gossip/jay-z-splits-biz-partner-article-1.1808984
Quinlan, C. Business Operations Manager (2014). Money U.S. News & World Report.
http://money.usnews.com/careers/best-jobs/business-operations-manager
PayScale.com. Human Capital. (2014) Operations Manager Salary.
http://www.payscale.com/research/US/Job=Operations_Manager/Salary
Kruysse, M. (2005). THE MARKETING PLAN: a step towards better management in smaller government.
ProQuest. Proquest Central.
http://search.proquest.com.ezproxy.nu.edu/pqcentral/docview/223817333/91706BE1CF2A4A6AP
Q/5?accountid=25320

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