Running head PRELIMINARY RESEARCH .docx

Running head: PRELIMINARY RESEARCH
1
Week 1
Calvin Cunningham
Liberty University

PRELIMINARY RESEARCH
2
References
Concussion Brain games: What cavitation and SmartFoam could
mean for football players." UWIRE
Text, 9 Oct. 2017, p. 1. Academic
OneFile,
ezproxy.liberty.edu/login?url=http://go.galegroup.com/ps/i.do?p
=AONE&sw=w&u=vic_li
berty&v=2.1&id=GALE%7CA508747894&it=r&asid=56d7525c
6b629fed81c726acfc98e17b.
Accessed 5 Nov. 2017.
Fall Sports Issue: Football -- Studies reveal link between
football and brain damage." UWIRE Text, 5
Sept. 2017, p. 1. Academic
OneFile,
=AONE&sw=w&u=vic_li
berty&v=2.1&id=GALE%7CA503463435&it=r&asid=bb098d1cf
beba97ddad13e833a5cb786.
Accessed 5 Nov. 2017

Former Player Exposes NFL's Efforts to Sideline Science." PR
Newswire, 3 Nov. 2017. Academic
OneFile,
=AONE&sw=w&u=vic_li
berty&v=2.1&id=GALE%7CA513094938&it=r&asid=2406a16e
9fe7c99893b750e8526d9770.
INJURIES INSIDE COLLEGE FOOTBALL, AN IN DEPTH
LOOK." UWIRE Text, 26 Oct. 2017, p.
1. Academic
OneFile,
=AONE&sw=w&u=vic_li
PRELIMINARY RESEARCH
3
berty&v=2.1&id=GALE%7CA511449851&it=r&asid=bc65fdd9a
9a890b30634c46af597bb61.
Accessed 5 Nov. 2017. In New PSA,
O'Connor, Kathryn L., et al. "Head-impact-measurement

devices: a systematic review." Journal of
Athletic Training, vol. 52, no. 3, 2017, p. 206+. Academic
OneFile,
=AONE&sw=w&u=vic_li
berty&v=2.1&id=GALE%7CA493989525&it=r&asid=a1379ba8
c1b89d1b77919d0c95d6698e.
Ryan, Kevin J. "Tackling concussions: in the competition to
field a safer football helmet, a startup from
Seattle is the first to score." Inc., Oct. 2017, p. 34+. Academic
OneFile,
=AONE&sw=w&u=vic_li
berty&v=2.1&id=GALE%7CA507185406&it=r&asid=57f84298
56a701a259268b56c1ef3e43.
Would you let your child play football?" CNN Wire, 2 Nov.
2017. Academic
OneFile,
=AONE&sw=w&u=vic_li

berty&v=2.1&id=GALE%7CA512826289&it=r&asid=c01dc6b4
a65222d3aca32f7c223853b2.
Running head: PRICES 1
Market Mix
Calvin C. Cunningham
Liberty University

PRICES 2
One of the four major components of the marketing are pricing
and a vital key
component of a business. The pricing strategies impinge on
featuring products, channel
decisions, and promotions and help marketers set prices. (Pride,
Hughes, & Kapoor, 2011) There
are numerous ways to price a product. Most commonly pricing
strategies are skimming and
penetration. Elite Sports Equipment is expected to use
penetration pricing to distribute their
product because most of the time their product will be bought in
bulk by organizations, coaches,
and parents for their perspective teams. Penetration pricing
includes the setting of lower, as
opposed the higher cost for a new product. The Elite Sports
Equipment wants to reduce
competitors from entering the market by building a large market
share quickly. With their
football equipment the price of the product depends on size and
sort of gear utilized. Pricing is a

key power that is very key and it grabs management attention.
PRICES 3
References
Pride W., Hughes, R., Kapoor, J. (2011). Business: 2011 8th
edition. Cengage Learning
SMGT 502
MARKETING PLAN: DRAFTS GRADING RUBRIC
Student:
Criteria Points Possible
Points
Earned Instructor’s Comments

It is very evident by the answers the writer has
viewed/read the required videos/articles. 5
The answer explains all key components of the
question. 5
Strong subject evidence with obvious
understanding of subject matter 7.5
Complete, yet concise, discussion of the issue. 7.5
Assignment parameters (length, subject,
objectives) are observed; focus is clear and
coherent (good sense of audience); obvious
understanding of subject; orderly development;
5
Assertions are clearly supported with at least 1
formal citation of an external (to the course)
source.
5
Sentence fluency coherent, unified, varied;
sentence structure complete; correct spelling,
punctuation, capitalization; varied diction,
word choices.
5
Flow of ideas; paragraphs build upon each
other. 5
Appearance is readable and neat; correct use of

current APA, margins, font size/ style,
pagination, reference page correctly formatted,
double-spaced, alphabetized; sources correctly
cited.
5
Total 50
SMGT 502
MARKETING PLAN: FINAL MARKETING PLAN
INSTRUCTIONS
Throughout this course, you have been submitting weekly
assignments that are draft sections of
your final marketing plan. The final plan must be a
professionally written narrative that serves as
an executive summary of your overall marketing plan (i.e., it
must NOT simply be weekly
assignments tacked together).
The final product must consist of:
• An introduction and overview of the plan and the structure of
the paper
• Identification of a product or service and target market
segment including rationale and
research supporting your points
• Treatment of the marketing mix, including rationale and
research support. The 4 Ps of
your marketing plan must be consistent and integrated as part of

a coherent plan. It must
be clear how all P’s are a good fit for the market segment you
are targeting.
• Promotional objectives must be explained and treated
similarly to the draft assignment.
You are required to address social media promotion, which you
can do in its own section
or you can mix it in with the overall promotional objectives.
• You must address an effort to promote your good or service
via media exposure that
incorporates your press release. There are many simple ways to
get free media, so you do
not have to limit yourself to sending out a press release. A good
format is to describe
your free media promotion effort and refer to your press release
(which you must include
as an appendix).
• You must address endorsements and/or sponsor partnerships
that can help in your
marketing effort. Like all items, this must be well developed
with a clear connection
between the endorsement and/or sponsor and your target
segment.
*Note that the assignment calls for 10–12 pages of text. If you
were thorough in your previous
assignments, meeting the minimum length should not be a
problem. With a proper introduction
and coherent narrative, you might have to edit to meet the
maximum page requirement.
**Note that the assignment calls for a minimum of 10 sources
utilized. Each draft item required

external support and research, so if you were keeping up with
that, minimum sources should not
be a problem.
Important: It is a violation of the academic honor code you read
as part of course check in
to list sources that are not cited in your writing. If you do this,
you will receive a “0” for the
assignment (and potential further sanctions).
The Marketing Plan: Final Marketing Plan is due by 11:59 p.m.
(ET) on Friday of
Module/Week 8.
Running head: MEDIA RELATIONS 1
Media Relations
Liberty University

MEDIA REALTIONS 2
10TH May 2017
FOR IMMEDIATE RELEASE
Riddell and USA Football Extend Partnership Through 2022
Rosemont, Illinois
[email protected]
818-902-5818
Riddell and USA Football are happy to announce their
continuous partnership with
another six-year agreement, promising greater integration
serving the football community. As
the official shielding equipment partner of USA Football,
Riddell will keep on assisting in
fulfilling the organization’s yearly grant program, which will
grant almost $ 2 million of every
2017 to academic and youth football teams.

Riddell also will become a sponsor of USA Football’s Head Up
Football program,
utilized by high schools, middle schools and youth sports
associations across the country to
educate coaches utilizing materials substantial for nearly every
sport young athletes love to play.
Riddell’s participation will be instrumental in propelling Heads
up Football’s message of better
and more secure play.
“We’re pleased to further our commitment to grow and improve
the game throughout
expanded partnership with USA Football,” said Dan Arment,
President and CEO of Riddell.
“Their influence in footballs is wide ranging as they have
continued to create expanded
programming designed to reach athletes, their parents and
coaches in new ways. Together we
can broaden awareness around innovation in protective
equipment and monitoring technologies,
mailto:[email protected]
MEDIA REALTIONS 3

inspire participation and understanding of the game, and
enhance the overall football experience
for athletes and their families.”(Newsroom, R, 2017)
Continuous support from Riddell will also come through
numerous other USA Football
programs intended to advance coach education, player skill
development and safer play. These
contain USA Football’s 7on7 and Protection Tour programs as
well as the U.S. Men’s and
Women’s National Teams. Riddell and USA Football will team
up to benefit young athletes
across the sport through the production and distribution of
educational content and joined
campaigns to best practices.
“We are excited to continue our partnership with Riddell,” said
Scott Hallenback, USA
Football CEO and executive director. “Innovation is an
inherent value of our sport. Riddell
reflects this exceptional quality in its commitment to athletes
and its industry-leading
equipment.” (Newsroom, R, 2017)
About USA Football: USA Football summaries and provide the
best educational,

developmental, competitive curriculums to advance and grow
the sport. As the sport’s national
governing body, member of the U.S. Olympic Committee and
organizer of the U.S. National
Team for international competition, USA Football associates
with leaders in medicine, child
advocacy and athletics to support encouraging football
experiences for youth, collegiate, and
other amateur players. Follow their USA Football on Facebook
or on Twitter.
About Riddell: Riddell is a top designer and developer of
football helmets, protective
sports equipment, and cranium impact monitoring technologies,
apparel, and related accessories.
A notorious leader in helmet equipment and revolution, Riddell
is the leading producer of
football helmets and shoulder pads, and a top supplier of
reconditioning services (cleaning,
MEDIA REALTIONS 4
repairing, repainting, and recertifying existing equipment). For
more information, visit their
website at http://www.riddell.com, like their Riddell Facebook

page, or follow Riddell on
Instagram and Twitter @Riddell Sports.
MEDIA REALTIONS 5
References
Newsroom, R. (May 10, 2017.). RIDDELL AND USA
FOOTBALL EXTEND
PARTNERSHIP THROUGH 2022. Retrieved December 10,
2017, from
http://news.riddell.com/info/releases/releases-20170509

Running head: SOCIAL MEDIA 1
Social Media in Sport Marketing
Liberty University
SOCIAL MEDIA 2
Social Media in Sport Marketing

Riddell number one goal is athlete’s safety. With concussion
occurring so much more
often, they are designing their helmets to prevent concussion as
much as possible. There are
1,696 players in the NFL (Nation, 2016), and in 2015 alone
there were 271 diagnosed
concussions (Nation, 2016). This indicates that nearly 16% of
the National Football League had
a concussion in 2015. Remember this number does not include
undiagnosed concussions.
Over the course of three to five years, social media networks to
include Facebook,
Twitter, Instagram, and other outlets have provided general
public direct access to players,
coaches, and other leagues officials. The web based social
network systems provide the players,
coaches, and league officials the ability to share with the
public. However, unlike professional
news outlets, web based social networking is an immediate line
to people in public without the
benefit of an editor prior to release. The mainstream of social
media posts from players in the
National Football league are positive and without controversy.
Be that as it may, there are the

occasional unfiltered controversial comments posted, which
once made cannot be removed
Currently, the National Football League maintains social media
statements “should be
professional, accurate and consistent with the National Football
League’s and clubs mission
values should not be reveal game strategy, injury information or
personal information about a
player.” (Kanno-Youngs, 06c).
Their market includes different athletes in general but mainly
football players and most
definitely players in the National Football League. They want
their athletes who compete at such
a high capacity to feel safe on the football field. Nevertheless,
with their new design, they are
also hoping to secure a deal with collegiate teams as well.
Through this their helmets would get
more television time from these nationally televise games.
SOCIAL MEDIA 3
To the extent corporate sponsorships, they are planning to
contact different organizations

that would not be competitors in their industry. So mostly
anyone that is not in sportwear. Their
main target would be Gatorade, or brand of water that athletes
drink. This would be useful to the
different organizations as well because they would be getting
free advertisement and marketing
when their logo is seen all over the National Football Player’s
helmets and also college football
helmets as well.
They intend to reach out to Gatorade with different types of
activities. Their main plan of
attack will be social media and word of mouth. When they talk
about their new helmets begins,
it will catch the interest of those in the sports industry. As a
result, there will be tweeting ,
writing articles and doing interview regarding their helmet.

SOCIAL MEDIA 4
References
Nation, K. S. (2016, January 29). NFL to study why diagnosed
concussions rose
significantly in '15. Retrieved December 17, 2017, from
http://www.espn.com/nfl/story/_/id/14672860/nfl-says-
diagnosed-concussions-way-season
Zolan V, Kanno-Youngs, @Kanno Youngs and TODAY USA.
‘Social media rules are
hazy.” USA Today n.d.: Academic Search Complete. Web. 17
Dec. 2017
Running head: PLAN 1

Pricing Objectives
Liberty University
PLAN 2
Product
Riddell has been leading the helmet industry in football since
1990, when it turn into
official product of the National Football League. From youth
football all the way to the college
level started wearing Riddell helmets. Approximately 70% of
the National Football League
wore Riddell helmets however since the new found knowledge

of concussions players and
parents want change. Due to the lawsuits against Riddell up
and coming helmet maker Xenith
and its shock absorbing technology has become gradually
popular. The helmet has air capsules
strung in a bonnet attached to shell interior which helps
decrease on impact.
Price
Xenith’s X Protech Helmet is the most creative and educational
product on the market.
There will be distinctive costs for the different models that the
company will present to the
customer. The professional’s helmet will cost $500.95. The
teen’s helmet will cost $400.95.
This will include middle and high school students. The kid’s
helmet will be priced at $399.95
Place
The organization has its own distribution center and will make
product on site. At
Xenith, the plan is to target indirect channels through resellers
like Dick’s Sporting Goods,
Academy Sports, and Sport Authority. These three companies
are in the top six retailers for

sporting goods. Xenith does not plan to target bigger sport
retailers like Wal-Mart and Target
due to the fear they will try to drive market pricing down
dramatically.
Promotion
PLAN 3
The marketing team is expected to attended workshops and
events to present their
product and give out promotional products for feedback. This
will educate customers on how the
products are top notch best in the market. Growth will be
judged through survey and customer
feedback. The promotions team of marketing group will take on
a promotional campaign.
Xenith want to add a sales promotion of leagues and teams that
purchase products in bulk.

PLAN 4
References
New Football Helmet Could Save the Sport. (2012, December
18). Retrieved November 26,
2017, from https://www.popsci.com/science/article/2013-
08/helmet-wars-and-new-helmet-
could-protect-us-all
https://www.popsci.com/science/article/2013-08/helmet-wars-
and-new-helmet-could-protect-us-all
https://www.popsci.com/science/article/2013-08/helmet-wars-
and-new-helmet-could-protect-us-all
Running head: OBJECTIVES 1

Promotion Objectives
Liberty University
Promotion 2
Promotion Objectives
Elite Sport Equipment, Inc. mission is to be the leading pioneer
of youth football
equipment to enable youth athletes to defend themselves and
compete in the great game of
football. Elite Sports is focused on developing high quality
products inspired by the needs of

their potential customers. Elite Sports will approach each
customer with respect and dignity will
stand behind every product produced. The reason for their
organization is to give customers with
an affordable but effect football products.
One of their promoting procedures is to continue progressing
and visit communication
with their present and potential customers through lots of
publicizing to build up their name
acknowledgment, credibility, and a decent strong reputation in
the neighborhood. They will
build relationship over time, using advertising in addition to all
other communications, including
safety seminars and equipment workshops and demonstrations.
Elite Sports will concentrate on
the organization's objectives by building a customer base and
getting the word out about their
services. They want to tell customer that they can leave their
store and realize that they will have
a top of the line quality product to keep their young competitors
protected and safeguarded.
Another type of promotion will be contributed to the internet.
They will promote on a
noteworthy site and web-based social networking, for example,

Facebook, Twitter and Vine.
Utilizing the web as an advancement device they will be able to
contact a bigger crowd outside
their area that they are serving. That will bring them new
customers and enable them to build
new deals. The following special apparatus they will utilize is
daily papers and neighborhood
magazine productions. They will have their commercial in the
sports segment of the daily papers
and neighborhood magazines.
Promotion 3
At Elite Sports Equipment they will place all of their product
under one brand name
which is known as umbrella marking. A n umbrella marking
technique is a promoting practice
that includes offering many related items under a single brand
name. Dissimilar to singular item
marking, which utilizes diverse brand names for various items,
umbrella marking utilizes a
single brand name and a similar logo for various items.
Umbrella marking offers a few

advantages to advertisers, for example, single spend on
promoting (for all items), dependent
perception, easier launch of new items, and better reaction to
new items when contrasted with
singular marking. Since the item they are putting forth is
interesting and the just a single of its
kind available, their image name will be all around and
recognized in due time.
Promotion 4
References
Ayling, Stuart, July 6, 2004. “7 Ways to Evaluate Your
Marketing Plan” This article can
be accessed at: http://www.webpronews.com/ways-to-evaluate-
your-marketing-plan-2004-07

Sports and Technology Helping American Football
American tackle football has always been a dangerous sport
with an ever present risk for injuries. One
of the most common injuries sustained by football players were
concussion. Football technologies has
helped the game of football by finding out what causes
concussions and setting regulations to prevent
those instances from happening. I understand as parent that
American Football, in general, is a
dangerous sport due to the ever present danger of concussions,
with innovations in sports technologies
have progressively made the game safer. American football has
made drastic changes to safety
standards by begin introduced into the game of football more
and more advance technologies were
integrated into helmets. Now that the effects of concussions is
more mainstream helmet manufactures
are more and more trying develop helmets that will reduce or
eliminate the risk of concussions.
502Week1MARKET
MIXMarketing_Plan_Drafts_Grading_RubricMarketing_Plan_Fi
nal_Marketing_Plan_Instructionsmedia
relationsmediaPRICINGPROMOTIONSports and Technology
Helping American Football

Running head PRELIMINARY RESEARCH .docx

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