Snazzy Sneaker Co. wants to launch a new athletic shoe line and needs help determining key features for the new shoe design. The company's objective is to incorporate features into the new design that will allow it to grow its market share, target new customers, retain existing customers, and increase profits. Quantitative and qualitative market research such as surveys, interviews, and focus groups could help identify features customers want. Primary research would seek information on customer preferences, trends, pricing of similar products, and perceptions of competitors' products. Secondary research could provide context on the size of the market and customer behavior.