SMGT 623
Current Policy Area Assignment 3 Instructions
Campus recreation facilities and programs are important components of a vibrant campus atmosphere. Colleges and universities invest substantial amounts of money in an effort to provide high-quality student recreation experiences. Choose a current policy area from the following within the context of campus recreation: funding; competition for limited facilities; access; event management; risk management; medical issues; or recreation opportunities for people with disabilities.
Your assignment must be completed based on the following criteria:
· At least 2 pages;
· 1-inch margins;
· Double-spaced;
· 12-point, Times New Roman font;
· At least 3 references using current APA format included where appropriate; and
· Clear biblical integration (more than including a Bible verse).
Include a title on the top line of the first page, and include your name. No other identifying information is needed. You must also include the reference information for each source in current APA format on a separate page.
Due Friday June 7, 2019
YourLastName 1
YourLastName 1
Health insurance
The demographics that will be used for may target market will include; income, family composition and age. The indemnity health insurance will target people with a lot of disposable income meaning that they will be likely to contribute to an insurance cover. Family composition will help to target families with children and provide a cover that takes care of their health. The indemnity health insurance will target people of different age groups. The indemnity health insurance product would be tested in the market using the following ways; consulting the experts and using focus groups. Experts in the insurance industry will be used to rate and advise on the product. Focus groups will help to get view and important inputs on how the market will respond.
“
Solution
s insurance” is the brand name that I would choose for the indemnity health insurance. The pricing strategy is focused on affordability (Išoraitė, 2397). Pricing the indemnity health insurance that is directly focused on the customers will be cheap providing cover to all the need in that market segment. Indemnity health insurance that is provided by other businesses will also be affordable. The pricing on my indemnity health insurance will be relatively cheaper than those of my competitors since affordability is our competitive advantage.
Placement of indemnity health insurance will be done though insurance agents and financial institutions. Every business requires identifying its distribution channel in the market (Resnick, 163). Using insurances agents is a direct way of distributing indemnity health insurance in the market. Partnering with financial institutions can help to sell the insurance covers to clients. Promoting indemnity health insurance will happen through the following ways; advertisements and use.
Individual Assignment 3: ***Signature Assignment Recommendations for increasing value, creativity and innovation in a specific company.
Due Week 7 (Sunday night midnight)
Value 300 points
Length: 12-15 pages (page count does not include appendices, title page, visual display or references).
With Signature Assignments that are due on Week 7 all students must turn in their papers at the due date and no late papers will be graded for points, as the term is over, and students and faculty must prepare for the next term.
Be sure you include information from the Isaksen and Magretta text books and cite using APA. Citations should be short. The citations from both books must be direct applications from the text. This means that you do not use the textbook to define concepts like (creativity, innovation, creative problem solving) but you use the textbook to apply what you have learned. Remember using the textbooks to define concepts is undergraduate work.
Note: This final assignment is worth approximately ⅓ of your grade. Be very careful to follow the Rubric and the instructions below. In this paper students are to show mastery of all that they have learned through application of those concepts from this class into this final assignment. Review the Course Learning Outcomes found below as great papers will give indications that learning has occurred in each of the following six categories :
1. Examine existing personal creativity skills and cultivate additional personal creativity skills in both personal and professional settings.
2. Analyze the connection between creativity, leadership and bringing value and solving problems within the workplace.
3. Analyze the need for increasing creative thought in a complex global environment including designing strategies to increase cash, profit and growth through understanding competitive dynamics.
4. Identify the various business segments and the different or similar ways that each segment drives for profitability through creativity and resultant innovation.
5. Analyze and apply decision matrices especially Michael Porter’s work for creative opportunities, or to mitigate risk and/or legal considerations in the global marketplace including compliance with Foreign Corrupt Practices Act (FCPA).
6. Develop collaborative processes across stakeholders, including customers and suppliers to increase creativity and innovation.
Students will begin this final paper by reviewing the comments and suggestions from their instructor from Assignment 2, which was the outline for many issues addressed in this final paper. The instructor will review Assignment 2 before grading Assignment 3 to be sure that all suggestions from that paper have been incorporated into the final paper.
This paper will follow all APA guidelines and will be: Double Spaced, Times New Roman, APA Headings, Title Page, References and APA citations. This is an example of an APA sample paper. Long quotes are not to be used in this paper, thus, all quote ...
Individual Assignment 3: ***Signature Assignment Recommendations for increasing value, creativity and innovation in a specific company.
Due Week 7 (Sunday night midnight)
Value 300 points
Length: 12-15 pages (page count does not include appendices, title page, visual display or references).
With Signature Assignments that are due on Week 7 all students must turn in their papers at the due date and no late papers will be graded for points, as the term is over, and students and faculty must prepare for the next term.
Be sure you include information from the Isaksen and Magretta text books and cite using APA. Citations should be short. The citations from both books must be direct applications from the text. This means that you do not use the textbook to define concepts like (creativity, innovation, creative problem solving) but you use the textbook to apply what you have learned. Remember using the textbooks to define concepts is undergraduate work.
Note: This final assignment is worth approximately ⅓ of your grade. Be very careful to follow the Rubric and the instructions below. In this paper students are to show mastery of all that they have learned through application of those concepts from this class into this final assignment. Review the Course Learning Outcomes found below as great papers will give indications that learning has occurred in each of the following six categories :
1. Examine existing personal creativity skills and cultivate additional personal creativity skills in both personal and professional settings.
2. Analyze the connection between creativity, leadership and bringing value and solving problems within the workplace.
3. Analyze the need for increasing creative thought in a complex global environment including designing strategies to increase cash, profit and growth through understanding competitive dynamics.
4. Identify the various business segments and the different or similar ways that each segment drives for profitability through creativity and resultant innovation.
5. Analyze and apply decision matrices especially Michael Porter’s work for creative opportunities, or to mitigate risk and/or legal considerations in the global marketplace including compliance with Foreign Corrupt Practices Act (FCPA).
6. Develop collaborative processes across stakeholders, including customers and suppliers to increase creativity and innovation.
Students will begin this final paper by reviewing the comments and suggestions from their instructor from Assignment 2, which was the outline for many issues addressed in this final paper. The instructor will review Assignment 2 before grading Assignment 3 to be sure that all suggestions from that paper have been incorporated into the final paper.
This paper will follow all APA guidelines and will be: Double Spaced, Times New Roman, APA Headings, Title Page, References and APA citations. This is an example of an APA sample paper. Long quotes are not to be used in this paper, thus, all quote ...
Individual Assignment 2 Research, Analysis & Outline for Final PaLizbethQuinonez813
Individual Assignment 2: Research, Analysis & Outline for Final Paper
CLO #3 Analyze the need for increasing creative thought in a complex global environment including designing strategies to increase cash, profit and growth through understanding competitive dynamics.
CLO#5 Analyze and apply decision matrices for creative opportunities, or to mitigate risk and/or legal considerations in the global marketplace including compliance with Foreign Corrupt Practices Act (FCPA).
Due:Wednesday Week 6
Value: 150
Length: 5 - 7 page informal outline.
The purpose of this assignment is for students to write an outline that presents their research for the final paper (the Signature Assignment) for this class. Students are not writing the final paper (yet). For this assignment, and thus for the final paper students are to identify a business that corresponds to the assigned business sectors (each student is to identify a separate business). In this outline, students will bring options and opportunities, creative problem solving to either solve a problem or create an opportunity. Remember we do not tell companies what they “must or should do.” We present options and opportunities. Students will apply creative innovative thought to the analysis. You can use bullet points for this outline. Students should apply any feedback received from this assignment to the final assignment.
Some important items to note before writing Assignment 2:
· Please go to Week 8 and read the Handout and Rubric for Assignment 3.
· The research is very detailed, double-spaced, Times New Roman, APA Headings, Title Page, References and APA citations. This is an example of an APA sample paper.
· Long quotes are not to be used in short papers of this nature; thus, all quotes should be from seven to 12 words and of course must use APA citations.
· The outline is to detail key points supported with corresponding citations.
· The outline must use at least three levels of Use APA headings. Sources (must be current - one year) other than the textbook can include: New York Times, Wall Street Journal, Harvard Business Review, Wired Magazine, (all can be found in the our University Library). You can also use any government website (usually “.gov”). You can use academic research but it must be recent (five years or newer).
Directions
After reading assigned chapters in your textbook and other course materials, continue your research to gain additional knowledge on industries and business sectors. This following link, located here, has access to a breakdown of all industries. The links after each industry provides additional data.
For the outline, briefly describe the business that you have chosen and the global footprint of their broader industry [e.g. number of subsidiaries in other countries, information on profit and growth strategies, key suppliers and customers. List three (3) major competitors (supported by data), and explain the percentage of the market share the business occup ...
Individual Assignment 2 Research, Analysis & Outline for Final PaLaticiaGrissomzz
Individual Assignment 2: Research, Analysis & Outline for Final Paper
CLO #3 Analyze the need for increasing creative thought in a complex global environment including designing strategies to increase cash, profit and growth through understanding competitive dynamics.
CLO#5 Analyze and apply decision matrices for creative opportunities, or to mitigate risk and/or legal considerations in the global marketplace including compliance with Foreign Corrupt Practices Act (FCPA).
Due:Wednesday Week 6
Value: 150
Length: 5 - 7 page informal outline.
The purpose of this assignment is for students to write an outline that presents their research for the final paper (the Signature Assignment) for this class. Students are not writing the final paper (yet). For this assignment, and thus for the final paper students are to identify a business that corresponds to the assigned business sectors (each student is to identify a separate business). In this outline, students will bring options and opportunities, creative problem solving to either solve a problem or create an opportunity. Remember we do not tell companies what they “must or should do.” We present options and opportunities. Students will apply creative innovative thought to the analysis. You can use bullet points for this outline. Students should apply any feedback received from this assignment to the final assignment.
Some important items to note before writing Assignment 2:
· Please go to Week 8 and read the Handout and Rubric for Assignment 3.
· The research is very detailed, double-spaced, Times New Roman, APA Headings, Title Page, References and APA citations. This is an example of an APA sample paper.
· Long quotes are not to be used in short papers of this nature; thus, all quotes should be from seven to 12 words and of course must use APA citations.
· The outline is to detail key points supported with corresponding citations.
· The outline must use at least three levels of Use APA headings. Sources (must be current - one year) other than the textbook can include: New York Times, Wall Street Journal, Harvard Business Review, Wired Magazine, (all can be found in the our University Library). You can also use any government website (usually “.gov”). You can use academic research but it must be recent (five years or newer).
Directions
After reading assigned chapters in your textbook and other course materials, continue your research to gain additional knowledge on industries and business sectors. This following link, located here, has access to a breakdown of all industries. The links after each industry provides additional data.
For the outline, briefly describe the business that you have chosen and the global footprint of their broader industry [e.g. number of subsidiaries in other countries, information on profit and growth strategies, key suppliers and customers. List three (3) major competitors (supported by data), and explain the percentage of the market share the business occup ...
MKT500
Part C: ABC Marketing Plan (Change to your name of business here)
Your Name
MKT500 Marketing Management
Strayer University
Dr. Your Professor
Date submitted
Introduction
Explain how you will use the feedback you received on Part B of your marketing plan to improve your plan. Do not just list the feedback.
Next, re-introduce your company you shared in Part A/B.
Lastly, review what you will share; pricing and distribution strategy; integrated marketing communications; sales promotion, and personal selling plan; competitive analysis; online and direct marketing plan; and social responsibility/cause related marketing plan.
Pricing and Distribution Strategy
Write an introduction here. Minimum of three sentences.
Develop the company’s pricing and distribution strategy. Suggestion: use elements from Discussion Week 7 to help you with this section.
Pricing Strategy
Text starts here (pricing strategy should be in comparison to your competition – example, do you plan to do a penetration or skimming strategy? Relate this to your readings and learnings from textbook, page 177-188).
Distribution Strategy
Text starts here (discuss how customers will buy. Are you using direct or indirect channels? Are you using intensive, selective, or exclusive distribution? What is your logistics and supply chain management strategy (i.e., who are your vendors and how will you interact with them, will you use wholesalers, will you have dealers/retailers)? Do not confuse the way you market to a customer as a distribution channel. Distribution is how a customer will buy, i.e., the path to purchase; it is not advertising. Distribution strategy is your route to market. Are you online, brick-and-mortar, reselling to retailers, using wholesalers, what is your supply chain management, vendors?
Integrated Marketing Communications
Write an introduction here. Minimum of three sentences.
Develop the integrated marketing communications plan most relevant for your product / service and audience. This section has many points, be thorough.
Message Strategy
Develop your message strategy. How do you plan to be consistent with your traditional and social media choices?
Media Strategy
Develop your media strategy. What are your media choices and how will you use them. What is your rationale for your choices and why are they relevant to your target market.
Public Relations, Sales Promotion, and Personal Selling Plan
Write an introduction here. Minimum of three sentences.
Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience. Introduction of this section here; minimum three sentences.
Sales Promotion Plan
Text here. Most familiar uses of sales promotions are couponing, rebates, loyalty programs, tier pricing, etc.
Personal Selling Plan
Text here. Will you have outside sales representatives, inside sales representatives, telemarketing, customer service, live chats? Include any direct communication pla ...
Dear student, Warm Greetings of the Day!!! We are a qualified team of consultants and writers who provide support and assistance to students with their Assignments, Essays and Dissertation. If you are having difficulties writing your work, finding it stressful in completing your work or have no time to complete your work yourself, then look no further. We have assisted many students with their projects. Our aim is to help and support students when they need it the most. We oversee your work to be completed from start to end. We specialize in a number of subject areas including, Business, Accounting, Economic, Nursing, Health and Social Care, Criminology, Sociology, English, Law, IT, History, Religious Studies, Social Sciences, Biology, Physic, Chemistry, Psychology and many more. Our consultants are highly qualified in providing the highest quality of work to students. Each work will be unique and not copied like others. You can count on us as we are committed to assist you in producing work of the highest quality. Waiting for your quick response and want to start healthy long term relationship with you. Regards http://www.cheapassignmenthelp.com/ http://www.cheapassignmenthelp.co.uk/
1HRES 2170 – CompreheNsive Team AssignmentDue Date Novem.docxdrennanmicah
1
HRES 2170 – CompreheNsive Team Assignment
Due Date: November 14, 2018 at the start of class (6:00 PM - Refer to Course Outline for late policy)
Value: 25% of your final grade.
Project Details
Instructions: On the following pages, you will find the details for your comprehensive term project, which you will undertake in groups of 5. This forms a significant portion of your grade and requires your continuous commitment to be successful. The assignment is designed to fulfill multiple learning objectives to develop a range of skills for you, including working in a team.
You will see there are questions assigned to each of the topic areas. Although your writing may not be distributed equally amongst these questions for each topic area, you need to provide a maximum of 3 pages for each topic area (use double space, time new roman font). For each section you have to refer to at least one additional reference (beyond text book and class notes) to illustrate your point. You must follow APA standards and include a reference sheet outlining the additional reference(s) used at the end of each section. Failure to do so will result in reduction in 2 marks from the respective section. Please attach the grading scheme (last 3 pages) to your final submission (Failure to do so will result in 3 marks deduction).
Please make sure that you start this project early. You are in charge of your time and managing the work within your team. This process will be easier if you approach each topic area (chapter) as we are discussing it in class. I hope to provide some time in class for practice with your team, though the responsibility of this assignment is yours and there will be much work required with your team outside of class time to excel at this.
I will provide further clarity in class and always be available to answer questions. If you need clarifications and assistance with the project make sure to reach out (sooner than later). You can always book an appointment to meet me.
The assignment is purposefully designed with some ambiguity and also some leeway as these steps will look different depending on the job that you choose. The purpose is to get to a place of application with this material and this assignment models much of the realistic work of HR practitioners.
Please also be aware of the university policies with respect to Academic Dishonesty and also Plagiarism. This is taken very seriously at the university and even if the dishonesty or plagiarism is unintentional, my obligation to report it does not change. Please also know that taking credit for work you did not contribute to is also considered Academic Dishonesty and will be reported to the Office of Student Conduct as such. As such, all members of the group are expected to work on, review, read and contribute to each section. If your name is on the paper and you did not do so, this is considered grounds for plagiarism. Further, if you split up the assignment (i.e. assig.
Individual Assignment 3: ***Signature Assignment Recommendations for increasing value, creativity and innovation in a specific company.
Due Week 7 (Sunday night midnight)
Value 300 points
Length: 12-15 pages (page count does not include appendices, title page, visual display or references).
With Signature Assignments that are due on Week 7 all students must turn in their papers at the due date and no late papers will be graded for points, as the term is over, and students and faculty must prepare for the next term.
Be sure you include information from the Isaksen and Magretta text books and cite using APA. Citations should be short. The citations from both books must be direct applications from the text. This means that you do not use the textbook to define concepts like (creativity, innovation, creative problem solving) but you use the textbook to apply what you have learned. Remember using the textbooks to define concepts is undergraduate work.
Note: This final assignment is worth approximately ⅓ of your grade. Be very careful to follow the Rubric and the instructions below. In this paper students are to show mastery of all that they have learned through application of those concepts from this class into this final assignment. Review the Course Learning Outcomes found below as great papers will give indications that learning has occurred in each of the following six categories :
1. Examine existing personal creativity skills and cultivate additional personal creativity skills in both personal and professional settings.
2. Analyze the connection between creativity, leadership and bringing value and solving problems within the workplace.
3. Analyze the need for increasing creative thought in a complex global environment including designing strategies to increase cash, profit and growth through understanding competitive dynamics.
4. Identify the various business segments and the different or similar ways that each segment drives for profitability through creativity and resultant innovation.
5. Analyze and apply decision matrices especially Michael Porter’s work for creative opportunities, or to mitigate risk and/or legal considerations in the global marketplace including compliance with Foreign Corrupt Practices Act (FCPA).
6. Develop collaborative processes across stakeholders, including customers and suppliers to increase creativity and innovation.
Students will begin this final paper by reviewing the comments and suggestions from their instructor from Assignment 2, which was the outline for many issues addressed in this final paper. The instructor will review Assignment 2 before grading Assignment 3 to be sure that all suggestions from that paper have been incorporated into the final paper.
This paper will follow all APA guidelines and will be: Double Spaced, Times New Roman, APA Headings, Title Page, References and APA citations. This is an example of an APA sample paper. Long quotes are not to be used in this paper, thus, all quote ...
Individual Assignment 3: ***Signature Assignment Recommendations for increasing value, creativity and innovation in a specific company.
Due Week 7 (Sunday night midnight)
Value 300 points
Length: 12-15 pages (page count does not include appendices, title page, visual display or references).
With Signature Assignments that are due on Week 7 all students must turn in their papers at the due date and no late papers will be graded for points, as the term is over, and students and faculty must prepare for the next term.
Be sure you include information from the Isaksen and Magretta text books and cite using APA. Citations should be short. The citations from both books must be direct applications from the text. This means that you do not use the textbook to define concepts like (creativity, innovation, creative problem solving) but you use the textbook to apply what you have learned. Remember using the textbooks to define concepts is undergraduate work.
Note: This final assignment is worth approximately ⅓ of your grade. Be very careful to follow the Rubric and the instructions below. In this paper students are to show mastery of all that they have learned through application of those concepts from this class into this final assignment. Review the Course Learning Outcomes found below as great papers will give indications that learning has occurred in each of the following six categories :
1. Examine existing personal creativity skills and cultivate additional personal creativity skills in both personal and professional settings.
2. Analyze the connection between creativity, leadership and bringing value and solving problems within the workplace.
3. Analyze the need for increasing creative thought in a complex global environment including designing strategies to increase cash, profit and growth through understanding competitive dynamics.
4. Identify the various business segments and the different or similar ways that each segment drives for profitability through creativity and resultant innovation.
5. Analyze and apply decision matrices especially Michael Porter’s work for creative opportunities, or to mitigate risk and/or legal considerations in the global marketplace including compliance with Foreign Corrupt Practices Act (FCPA).
6. Develop collaborative processes across stakeholders, including customers and suppliers to increase creativity and innovation.
Students will begin this final paper by reviewing the comments and suggestions from their instructor from Assignment 2, which was the outline for many issues addressed in this final paper. The instructor will review Assignment 2 before grading Assignment 3 to be sure that all suggestions from that paper have been incorporated into the final paper.
This paper will follow all APA guidelines and will be: Double Spaced, Times New Roman, APA Headings, Title Page, References and APA citations. This is an example of an APA sample paper. Long quotes are not to be used in this paper, thus, all quote ...
Individual Assignment 2 Research, Analysis & Outline for Final PaLizbethQuinonez813
Individual Assignment 2: Research, Analysis & Outline for Final Paper
CLO #3 Analyze the need for increasing creative thought in a complex global environment including designing strategies to increase cash, profit and growth through understanding competitive dynamics.
CLO#5 Analyze and apply decision matrices for creative opportunities, or to mitigate risk and/or legal considerations in the global marketplace including compliance with Foreign Corrupt Practices Act (FCPA).
Due:Wednesday Week 6
Value: 150
Length: 5 - 7 page informal outline.
The purpose of this assignment is for students to write an outline that presents their research for the final paper (the Signature Assignment) for this class. Students are not writing the final paper (yet). For this assignment, and thus for the final paper students are to identify a business that corresponds to the assigned business sectors (each student is to identify a separate business). In this outline, students will bring options and opportunities, creative problem solving to either solve a problem or create an opportunity. Remember we do not tell companies what they “must or should do.” We present options and opportunities. Students will apply creative innovative thought to the analysis. You can use bullet points for this outline. Students should apply any feedback received from this assignment to the final assignment.
Some important items to note before writing Assignment 2:
· Please go to Week 8 and read the Handout and Rubric for Assignment 3.
· The research is very detailed, double-spaced, Times New Roman, APA Headings, Title Page, References and APA citations. This is an example of an APA sample paper.
· Long quotes are not to be used in short papers of this nature; thus, all quotes should be from seven to 12 words and of course must use APA citations.
· The outline is to detail key points supported with corresponding citations.
· The outline must use at least three levels of Use APA headings. Sources (must be current - one year) other than the textbook can include: New York Times, Wall Street Journal, Harvard Business Review, Wired Magazine, (all can be found in the our University Library). You can also use any government website (usually “.gov”). You can use academic research but it must be recent (five years or newer).
Directions
After reading assigned chapters in your textbook and other course materials, continue your research to gain additional knowledge on industries and business sectors. This following link, located here, has access to a breakdown of all industries. The links after each industry provides additional data.
For the outline, briefly describe the business that you have chosen and the global footprint of their broader industry [e.g. number of subsidiaries in other countries, information on profit and growth strategies, key suppliers and customers. List three (3) major competitors (supported by data), and explain the percentage of the market share the business occup ...
Individual Assignment 2 Research, Analysis & Outline for Final PaLaticiaGrissomzz
Individual Assignment 2: Research, Analysis & Outline for Final Paper
CLO #3 Analyze the need for increasing creative thought in a complex global environment including designing strategies to increase cash, profit and growth through understanding competitive dynamics.
CLO#5 Analyze and apply decision matrices for creative opportunities, or to mitigate risk and/or legal considerations in the global marketplace including compliance with Foreign Corrupt Practices Act (FCPA).
Due:Wednesday Week 6
Value: 150
Length: 5 - 7 page informal outline.
The purpose of this assignment is for students to write an outline that presents their research for the final paper (the Signature Assignment) for this class. Students are not writing the final paper (yet). For this assignment, and thus for the final paper students are to identify a business that corresponds to the assigned business sectors (each student is to identify a separate business). In this outline, students will bring options and opportunities, creative problem solving to either solve a problem or create an opportunity. Remember we do not tell companies what they “must or should do.” We present options and opportunities. Students will apply creative innovative thought to the analysis. You can use bullet points for this outline. Students should apply any feedback received from this assignment to the final assignment.
Some important items to note before writing Assignment 2:
· Please go to Week 8 and read the Handout and Rubric for Assignment 3.
· The research is very detailed, double-spaced, Times New Roman, APA Headings, Title Page, References and APA citations. This is an example of an APA sample paper.
· Long quotes are not to be used in short papers of this nature; thus, all quotes should be from seven to 12 words and of course must use APA citations.
· The outline is to detail key points supported with corresponding citations.
· The outline must use at least three levels of Use APA headings. Sources (must be current - one year) other than the textbook can include: New York Times, Wall Street Journal, Harvard Business Review, Wired Magazine, (all can be found in the our University Library). You can also use any government website (usually “.gov”). You can use academic research but it must be recent (five years or newer).
Directions
After reading assigned chapters in your textbook and other course materials, continue your research to gain additional knowledge on industries and business sectors. This following link, located here, has access to a breakdown of all industries. The links after each industry provides additional data.
For the outline, briefly describe the business that you have chosen and the global footprint of their broader industry [e.g. number of subsidiaries in other countries, information on profit and growth strategies, key suppliers and customers. List three (3) major competitors (supported by data), and explain the percentage of the market share the business occup ...
MKT500
Part C: ABC Marketing Plan (Change to your name of business here)
Your Name
MKT500 Marketing Management
Strayer University
Dr. Your Professor
Date submitted
Introduction
Explain how you will use the feedback you received on Part B of your marketing plan to improve your plan. Do not just list the feedback.
Next, re-introduce your company you shared in Part A/B.
Lastly, review what you will share; pricing and distribution strategy; integrated marketing communications; sales promotion, and personal selling plan; competitive analysis; online and direct marketing plan; and social responsibility/cause related marketing plan.
Pricing and Distribution Strategy
Write an introduction here. Minimum of three sentences.
Develop the company’s pricing and distribution strategy. Suggestion: use elements from Discussion Week 7 to help you with this section.
Pricing Strategy
Text starts here (pricing strategy should be in comparison to your competition – example, do you plan to do a penetration or skimming strategy? Relate this to your readings and learnings from textbook, page 177-188).
Distribution Strategy
Text starts here (discuss how customers will buy. Are you using direct or indirect channels? Are you using intensive, selective, or exclusive distribution? What is your logistics and supply chain management strategy (i.e., who are your vendors and how will you interact with them, will you use wholesalers, will you have dealers/retailers)? Do not confuse the way you market to a customer as a distribution channel. Distribution is how a customer will buy, i.e., the path to purchase; it is not advertising. Distribution strategy is your route to market. Are you online, brick-and-mortar, reselling to retailers, using wholesalers, what is your supply chain management, vendors?
Integrated Marketing Communications
Write an introduction here. Minimum of three sentences.
Develop the integrated marketing communications plan most relevant for your product / service and audience. This section has many points, be thorough.
Message Strategy
Develop your message strategy. How do you plan to be consistent with your traditional and social media choices?
Media Strategy
Develop your media strategy. What are your media choices and how will you use them. What is your rationale for your choices and why are they relevant to your target market.
Public Relations, Sales Promotion, and Personal Selling Plan
Write an introduction here. Minimum of three sentences.
Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience. Introduction of this section here; minimum three sentences.
Sales Promotion Plan
Text here. Most familiar uses of sales promotions are couponing, rebates, loyalty programs, tier pricing, etc.
Personal Selling Plan
Text here. Will you have outside sales representatives, inside sales representatives, telemarketing, customer service, live chats? Include any direct communication pla ...
Dear student, Warm Greetings of the Day!!! We are a qualified team of consultants and writers who provide support and assistance to students with their Assignments, Essays and Dissertation. If you are having difficulties writing your work, finding it stressful in completing your work or have no time to complete your work yourself, then look no further. We have assisted many students with their projects. Our aim is to help and support students when they need it the most. We oversee your work to be completed from start to end. We specialize in a number of subject areas including, Business, Accounting, Economic, Nursing, Health and Social Care, Criminology, Sociology, English, Law, IT, History, Religious Studies, Social Sciences, Biology, Physic, Chemistry, Psychology and many more. Our consultants are highly qualified in providing the highest quality of work to students. Each work will be unique and not copied like others. You can count on us as we are committed to assist you in producing work of the highest quality. Waiting for your quick response and want to start healthy long term relationship with you. Regards http://www.cheapassignmenthelp.com/ http://www.cheapassignmenthelp.co.uk/
1HRES 2170 – CompreheNsive Team AssignmentDue Date Novem.docxdrennanmicah
1
HRES 2170 – CompreheNsive Team Assignment
Due Date: November 14, 2018 at the start of class (6:00 PM - Refer to Course Outline for late policy)
Value: 25% of your final grade.
Project Details
Instructions: On the following pages, you will find the details for your comprehensive term project, which you will undertake in groups of 5. This forms a significant portion of your grade and requires your continuous commitment to be successful. The assignment is designed to fulfill multiple learning objectives to develop a range of skills for you, including working in a team.
You will see there are questions assigned to each of the topic areas. Although your writing may not be distributed equally amongst these questions for each topic area, you need to provide a maximum of 3 pages for each topic area (use double space, time new roman font). For each section you have to refer to at least one additional reference (beyond text book and class notes) to illustrate your point. You must follow APA standards and include a reference sheet outlining the additional reference(s) used at the end of each section. Failure to do so will result in reduction in 2 marks from the respective section. Please attach the grading scheme (last 3 pages) to your final submission (Failure to do so will result in 3 marks deduction).
Please make sure that you start this project early. You are in charge of your time and managing the work within your team. This process will be easier if you approach each topic area (chapter) as we are discussing it in class. I hope to provide some time in class for practice with your team, though the responsibility of this assignment is yours and there will be much work required with your team outside of class time to excel at this.
I will provide further clarity in class and always be available to answer questions. If you need clarifications and assistance with the project make sure to reach out (sooner than later). You can always book an appointment to meet me.
The assignment is purposefully designed with some ambiguity and also some leeway as these steps will look different depending on the job that you choose. The purpose is to get to a place of application with this material and this assignment models much of the realistic work of HR practitioners.
Please also be aware of the university policies with respect to Academic Dishonesty and also Plagiarism. This is taken very seriously at the university and even if the dishonesty or plagiarism is unintentional, my obligation to report it does not change. Please also know that taking credit for work you did not contribute to is also considered Academic Dishonesty and will be reported to the Office of Student Conduct as such. As such, all members of the group are expected to work on, review, read and contribute to each section. If your name is on the paper and you did not do so, this is considered grounds for plagiarism. Further, if you split up the assignment (i.e. assig.
Social Media and the Modern Impact of InformaticsWrite an es.docxpbilly1
Social Media and the Modern Impact of Informatics
Write an essay addressing each of the following points/questions. Be sure to completely answer all the questions for each number item. There should be three sections, one for each item number below, as well the introduction (heading is the title of the essay) and conclusion paragraphs. Separate each section in your paper with a clear heading that allows your professor to know which bullet you are addressing in that section of your paper. Support your ideas with at least three (3) scholarly citations using APA citations in your essay. Make sure to reference the citations using the APA writing style for the essay. The cover page and reference page do not count towards the minimum word amount. Review the rubric criteria for this assignment.
Most people remember the story below that made national headlines. As most Americans have smart phones, tablets, and computers the utilization of social media is common place.
Finley, T. (2017, Sept. 20). Navy hospital removes staffers for calling babies ‘mini Satan’s’ on social media.
Parenting
.
If you were writing a hospital policy on smart phone and social media usage, what should be included in the policy?
What potential ethical and legal liabilities are there for the hospital and employees in the case presented above?
In 2007, Harvard University rescinded admission to 10 students after reviewing their social media post.
Do you feel potential employers, current employers, and colleges have the right to access your social media post? Do you feel employers and universities should make decisions based on your post?
Discuss the relationship between accreditation decisions, reimbursement, quality of care, informatics.
.
Social Media and the global marketplace Web 2.0 Business .docxpbilly1
Social Media and the global marketplace: Web 2.0
Business Models
Readings:
Wirtz, B.W., Schilke, O. and Ullrich, S., 2010. Strategic development of
business models: implications of the Web 2.0 for creating value on the
internet. Long Range Planning, 43(2), pp.272-290.
INB 20009 Managing the Global Marketplace
Lesson plan
• Social Media and digital business models
• Socio-cultural research (Verstehen school of thought)
1) Socio-Cultural Research: The social as capital
2) Socio-Cultural Research: The social as theatre
• Stages of Internationalisation
• A Strategic Approach to Internationalisation: A Traditional Versus a
‘Born-Global’ Approach :
• Implications and recommendations
PART 1
CONCEPTS
A BUSINESS MODEL
• The business model is a holistic management
approach that reflects the fundamental value
creation logic, value creation architecture and the
functioning of a company (Timmers 1998).
• A representation of a firm’s underlying core logic and
strategic choices for creating and capturing value
within a value network (Shafer, S.M., Smith, H.J.
and Linder, J.C., 2005 p.202).
A BUSINESS MODEL…contd
• Porter (1985) distinguishes nine value chain elements. Namely, as
primary elements inbound logistics, operations, outbound logistics,
marketing & sales, service; and as support activities technology
development, procurement, human resource management,
corporate infrastructure.
Components of a business model
Source: (Shafer, S.M., Smith, H.J. and Linder, J.C., 2005 p.202).
The 4C-Net-Business-Model typology
(Wirtz 2000; Wirtz and Lihotzky 2003, p. 522)
• A typology to structure the different business
models on the Internet within the B2C sector.
• Four basic business models are characterised
by different service offerings across Content,
Commerce, Context and Connection.
• The classification is considered as 4C-Net-
Business-Model typology (Wirtz 2000, p. 218).
Content, Commerce, Context and
Connection
• Content-orientated business models are used by firms -
such as The Wall Street Journal Online - that focus on
the collection, selection, compilation, distribution, and/or
presentation of online content.
• Their value proposition is to provide convenient, user-
friendly online access to various types of relevant
content.
Content, Commerce, Context and
Connection
• Commerce-orientated business models focus primarily
on the initiation, negotiation, payment and delivery
aspects of trade transactions using online media.
• Commerce-oriented firms, such as Amazon and Dell,
offer cost-efficient transactions for buyers and sellers of
goods and services.
• Companies focusing on this type of business model use
electronic Internet-based processes to substitute or
support traditional transaction functions and arenas,
creating direct revenue streams in the form of sales
revenues, as well as indirect revenue streams such as
commissions.
Content, Commer.
Social Media and the Boston Marathon Bombings A Case StudyB.docxpbilly1
Social Media and the Boston Marathon Bombings: A Case Study
By:
George Haddow and Kim Haddow
, Posted on: June 4, 2015
As we reach the final stretch of the capital trial of the Boston Marathon bomber, we present this case study on social media that was originally published in the author’s book
Disaster Communications in a Changing Media World
:
Case Study: BPD and Social Media
At 2:49 PM on April 15, 2013 two bombs exploded near the finish line of the annual Boston Marathon killing three people and injuring 264. The first reports about the about the terrorist attack were spread through Twitter and Facebook.
At 2:59 PM the
Boston Globe
tweeted:
“BREAKING NEWS: Two powerful explosions detonated in quick succession right next to the Boston Marathon finish line this afternoon.”
Minutes later, the Boston Police Department confirmed the explosion in a tweet. And in a separate tweet soon after reported:
“22 injured. 2 dead
#tweetfromthebeat
via
@CherylFiandaca
”
According to Topsy, a Twitter analytics company, at around 4:10 p.m. there were more than 300,000 mentions on Twitter of “Boston explosions.” (Stern, 2013) In a second wave of social media, details about the event spread. Media that included photos of blood covering the ground and a six-second Vine video of the actual explosion was circulated, deepening people’s sense of what had happened. Around 4:30 p.m., there were more than 700,000 mentions on Twitter of the “Boston Marathon.” (Stern, 2013)
Even though television was the most widely-used source of information about the bombing and its aftermath, it was social media that shaped the story and the response. While 80% of Americans followed the story on TV according to the Pew Research Center, about half (49%) say they kept up with news and information online or on a mobile device and a quarter of Americans got information about the explosions and the hunt for the bombers on social networking sites such as Facebook and Twitter.
Young Americans in particular kept up-to-date through social media. Slightly more than half (56%) of an 18-to-29 year subgroup polled by Pew got bombing-related news through social networking sites. (Pew Research Center, 2013).
The Boston bombings and the manhunt that followed became the backdrop for the world to witness the transformation – for good and for bad — in news gathering and distribution, and in disaster management and crises communications caused by social media platforms and technology. The Boston Marathon bombings were a watershed, a moment that marked forever the changed role of social media and the fully participatory public in breaking news events and coverage. The
New York Times
wrote:
It is America’s first fully interactive national tragedy of the social media age.” (Kakutani, 2013)
From marathon runners giving their accounts on Facebook, to law enforcement officials using Twitter to give real-time updates and asking for help identifying and capturing the suspects, to th.
Social media and adolescence, is it good bad When looking at the c.docxpbilly1
Social media and adolescence, is it good? bad? When looking at the current adolescent generation, social media has become an important influencer. How many likes to I have? How many friends do I have? Am I pretty? etc. are common questions that are asked internally. In this chapter, we were introduced to new thinking patterns and concepts related to this developmental stage, such as personal fable, invincibility fable, egocentrism, etc.
For this assignment, address the following,
How does the influence of social media impact concepts like personal fable, invincibility fable, egocentrism, etc.?
What are the benefits to social media? (think about technology as a whole as well)
How can social media and/or technology hinder development during this stage?
.
Social Media - Public Information OfficerOne of the challeng.docxpbilly1
Social Media - Public Information Officer
One of the challenges facing the Public Information Officer (PIO) is social media. Social media is both a friend and foe of emergency agencies.
1. What is the role and responsibilities of the PIO?
2. And what do Twitter, Facebook, and other social media sites mean these days to the PIO?
3. Using the internet or professional journals,
find two articles and post the links to the two articles
. One of these should show how
an emergency agency uses social media in a positive manner, such as to inform and involve the local community being served.
4. The other link should show
how social media was used in an unprofessional manner and made the agency involved look bad in the eyes of the public.
5. Give a one paragraph summary of each link.
400-450 words excluding reference, APA style format and a minimum of 3 references.
.
Social marketing applies commercial marketing strategies to promot.docxpbilly1
Social marketing applies commercial marketing strategies to promote public health.
Social marketing is widely used to influence health behavior. Social marketers use a wide range of health communication strategies based on mass media, they also use mediated (example, through a healthcare provider), interpersonal, and other modes of communication, and marketing methods such as message placement (for example, in clinics), promotion, dissemination, and community level outreach. Social marketing encompasses all of these strategies.
Courtesy: NIH
Application of social marketing strategies for measles, mumps and rubella (MMR) vaccination. in young children’s. People in many developing countries have misgivings, fear and other reasons against MMR vaccination resulting in resurgence or disease epidemics. Social marketing theory work well in countering these obstacles while encouraging administration of the vaccine to improve the health of the society.
Concepts-
1. Consumer orientation- In this approach planning, implementation and evaluation strategies of consumer marketing is employed to motivate the parents for vaccination of their children’s against MMR. We took advice from people to what change we make to adopt this healthy behavior. Needs assessment this message is appropriate from them what barrier environment we have to take. Also take care how people respond to the healthy behavior. Citizen advisory panels help to get feedback.
2. Audience segmentation- . Parents of the children are selected that largely influences the success of MMR vaccination in the children. Positive behavior change to vaccinate their children is encouraged by educating them and creating awareness about the complications associated with MMR viral epidemics. We target the group which have similar variable and advise them.
3. Channel analysis- Method to deliver the required message and the desired place to target the population/desired audience (parents). Usage of print ,news and online social media to convey the benefits and the risks associated with vaccinating and not vaccinating with MMR Other places that can be targeted are gynecologic and pediatrics hospitals while utilizing other public places with posters to spread the awareness and the benefits of MMR. We also have to find appropriate time when to advertise and advice these desired population.
4. Strategy- In this stage of planning the idea is to meet the objectives. We can use different strategies like making the vaccine available in every hospital facility for easy access, making vaccine cost effective to eliminate the barriers of our target population.
5. Process tracking- In this evaluation phase of the program we check and monitor if the applied interventions are rightly executed to achieve the objectives. After undertaking surveys, reviewing and revisiting the steps, progress can be tracked. We can also obtain feedback from the target population to improve and enhance the performance of the pr.
Social Justice and Family Policy Dr. Williams Instructi.docxpbilly1
Social Justice and Family Policy
Dr. Williams
Instructions for the Critical Essay
Utilizing seven to ten outside scholarly sources students are to write critical essays (5-7 pages not
including title and reference pages) documenting an essential issue with regard to the course’s influence
on a policy. Students may also include official and organizational research reports as part of their
allotted references too1. These essays are positional in nature (you’re arguing a stance using scholarly
evidence), and will be written in an academic and scholarly tone. Arguments must be cogent, logical,
and supported by facts (which will come from one’s research). APA citation and reference lists are
required. These essays will be well proof-read before submission. Font: Times New Roman, 12. The
essay should be double-spaced and numbered. Below are instructions regarding the format:
1. The assignment requires a traditional APA title page. Students may assign the essay its own
title, be creative. Again, the title page and references are not counted in the page requirement.
2. The structure of the paper should be sectioned like such:
a. Introduction
b. The Policy (here you will provide an explanation/background of your chosen policy)
c. Corresponding Issue #1
d. Corresponding Issue #2
e. Suggested Policy Change
f. Conclusion
g. References
3. The Introduction should provide a thorough roadmap of where you intend to take the reader;
thus, here you want to establish a clear but brief outline of your policy of choice and the issues
you plan to uncover—leave the rest for folks to see in the essay. This should be no more than a
good thick paragraph.
4. The proceeding pages should be well structured by sections/headings which will correspond to
remaining four points mentioned after the introduction. For example, for a policy one may
choose sentencing, and then his/her two issues may be mass incarceration and reentry (you’d
use those titles as the headings for your sections in the essay, or you can be more creative and
call them something else, but the sections need to be distinct from each other). The
information contained in each respective section will include a meshing together of your
scholarly sources and your understanding of your chosen policy. This part of the essay will
become more refined as one continue to engage in research. Remember, all points/arguments
explained in these pages must be cited and backed by evidence. Your writing should be both
informative and persuasive, which means you should be explaining to your reader the gist of the
1. These are the sources that will give one the statistics he/she would need to describe the scope of the
problem/issue which will be covered in the essay. It is important that the essay has some stats in it to substantiate
all arguments. For instance, for crime stats see .
SOCIAL JUSTICE AND SOCIOLOGYAGENDAS FOR THETWENTY-FIR.docxpbilly1
SOCIAL JUSTICE AND SOCIOLOGY:
AGENDAS FOR THE
TWENTY-FIRST CENTURY
JOE R, FEAGIN
University of Florida
The world's peoples face daunting challenges in the
twenty-first century. While apologists herald the globaliza-
tion of capitalism, many people on our planet experience
recurring economic exploitation, immiseration, and envi-
ronmental crises linked to capitalism's spread. Across the
globe social movements continue to raise the issues of
social justice and democracy. Given the new century's
serious challenges, sociologists need to rediscover their
roots in a sociology committed to social justice, to cultivate and extend the long-
standing "countersystem" approach to research, to encourage greater self-reflection
in sociological analysis, and to re-emphasize the importance ofthe teaching of soci-
ology. Finally, more sociologists should examine the big social questions of this
century, including the issues of economic exploitation, social oppression, and the
looming environmental crises. And, clearly, more sociologists should engage in the
study of alternative social futures, including those of more just and egalitarian soci-
eties. Sociologists need to think deeply and imaginatively about sustainable social
futures and to aid in building better human societies.
WE STAND today at the beginning ofa challenging new century. Like
ASA Presidents before me, I am conscious
of the honor and the responsibility that this
address carries with it, and I feel a special
obligation to speak about the role of sociol-
ogy and sociologists in the twenty-first cen-
tury. As we look forward, let me quote W. E.
B. Du Bois, a pathbreaking U.S. sociologist.
In his last autobiographical statement, Du
Bois (1968) wrote:
Direct correspondence to Joe R. Feagin, De-
partment of Sociology, Box 117330, University
of Florida, Gainesville, FL 32611, (feagin®
ufl.edu). I would like to thank the numerous col-
leagues who made helpful comments on various
drafts of this presidential address. Among these
were Hernan Vera, Sidney Willhelm, Bernice
McNair Barnett, Gideon Sjoherg, Anne Rawls,
Mary Jo Deegan, Michael R. Hill, Patricia
Lengermann, Jill Niebrugge-Brantley, Tony
Orum, William A. Smith, Ben Agger, Karen
Pyke, and Leslie Houts.
[TJoday the contradictions of American civi-
lization are tremendous. Freedom of politi-
cal discussion is difficult; elections are not
free and fair. . . . The greatest power in the
land is not thought or ethics, but wealth. . . .
Present profit is valued higher than future
need. . . . I know the United States. It is my
country and the land of my fathers. It is still
a land of magnificent possibilities. It is still
the home of noble souls and generous
people. But it is selling its birthright. It is
betraying its mighty destiny. (Pp. 418-19)
Today the social contradictions of Ameri-
can and global civilizations are still im-
mense. Many prominent voices tell us that it
is the best of times; other voices insist that it
is the worst of t.
Social Justice Analysis of a Current Issue The effects of the O.docxpbilly1
Social Justice Analysis of a Current Issue: The effects of the Opioid Epidemic in urban communities
the most recent edition of the APA manual).
In 3-4 pages, title and references apply course frameworks to a contentious current social welfare policy issue
.
Social issue - BullyingIdentify and summarize the contemporary s.docxpbilly1
Social issue - Bullying
Identify and summarize the contemporary social issue you selected (Bullying), citing resources to strengthen your summary. Explain what is happening in the issue, and provide a brief history of how the issue began.
**See the attached file for additional questions and instructions on how to answer the questions using PowerPoint **
.
Social InterestA key component of Adlers theory is what he call.docxpbilly1
Social Interest
A key component of Adler's theory is what he calls "social interest." He maintains that social interest is an important criterion for a healthy personality. Adler also talks about inferiority and compensation in his theory of personality.
On the basis of your understanding on "social interest," discuss the following:
Write about a public figure from popular culture, such as politics, movies, or television.
Explain how social interest is or was a factor in his or her personality development.
Explain how factors such as inferiority and compensation are displayed in your subject's personality.
Support your responses with examples. Cite any sources in APA format.
.
Social Interaction AssignmentPurpose To research a social.docxpbilly1
Social Interaction Assignment
Purpose:
To research a social setting and observe social interaction.
Instructions:
Visit an area where you can discretely observe social interaction (i.e., a cafeteria, a restaurant, the mall, a social event, etc.) and complete the summary and analysis below. Before conducting your observation, review the following concepts from your text:
Review the symbolic interaction approach (pages 20-22)
Chapter 5: Socialization
Chapter 6: Social Interaction in Everyday Life
The Activity:
Spend some time (minimum of 15 minutes) quietly observing what is going on and briefly summarize what different persons in the setting were doing.
Summary and Analysis:
Once you have completed your observation and made notes, analyze the patterns of social interaction that you observed and respond to the following:
1) Describe the context for your observation. This includes the location, setting, type of people observed, time of day, day of week length of observation, etc. You may also include any other details you deem relevant.
2) What examples of socialization did you notice? This may include the process of socialization in progress (i.e. a parent encouraging their child to use good table manners) or evidence of the effects of socialization (i.e. waiting politely in a long line).
3) Give at least three examples of each of the following that you observed during your interaction: ascribed status, achieved status, and roles.
4) Describe at least five examples of social exchange that you noticed and discuss the potential impact (helpful, disruptive, etc.) on the individuals involved.
5) What examples of “gendered” interaction did you notice regarding the ways in which women and men are socialized regarding demeanor, uses of space, starting, touching, smiling, and language. Explain whether or not this was consistent with what you learned in chapter 6 (pages 165-166 and 170).
Mechanics:
Assignments must be a minimum of one page, single spaced, typed, standard 8.5x11 page, 1” margins, Times New Roman or Arial 10-12 point font, and include your name/course/assignment title/date.
.
Social Institutions are a part of our everyday life. What is a socia.docxpbilly1
Social Institutions are a part of our everyday life. What is a social institution? How do social institutions effect your life? Write a one-page paper about the micro and macro implications of social institutions that you have read about in this module. What theoretical implications can you uncover? Why do you think it is important to study social institutions?
.
Social Institutions Paper#2 topic is one of those below .docxpbilly1
Social Institutions
Paper#2 topic is one of those below
1. Economy (Topic: Feminization of Poverty)
2. Education (Topics: Inequality (individual and /or structural) or School Violence)
3. The Elderly (Topics: Ageism/Discrimination or Elder Abuse)
.
Social InjusticeInstructionsPlease complete the following s.docxpbilly1
Social Injustice
Instructions:
Please complete the following steps for your discussion post.
After you have completed the Unit 6 material and have considered the many different roles and effects of popular culture, consider the following questions:
What has been pop culture’s role in promoting social justice? Give specific examples.
Share one unique example (that has not been mentioned in the unit or by classmates) or how pop culture has promoted social justice, awareness of an issue, or has had a role in influencing public opinion to promote equality, justice, acceptance or tolerance.
In your opinion, do people with a large pop culture following have an ethical responsibility to promote positive messages in their work?
Please be sure to validate your opinions and ideas with citations and references in APA format.
.
Social injustice in educationincluded in my PowerPoint was 1.docxpbilly1
Social injustice in education
included in my PowerPoint was
1. How education affect children poverty
2. how immigrants struggle in education and their mental health
3. LGBTQ how they struggle in education and their mental health
4. The discipline in school like certain rules that are in placed that affect them
needs to be 6 pages and I need at least four references
.
Social Injustice, Jack Johnson, pro boxer how did racism influen.docxpbilly1
Social Injustice,
Jack Johnson, pro boxer how did racism influence his professional life.
Muhammad Ali, how did his refusal to go into the army affect his professional career.
Tommy Smith, what happened to him after coming home from the Olympics at the raising his fist.
LeBron James, what has been his influence in today’s society when it pertains to social injustices.
.
Social influence is not always negative. In some instances, it may.docxpbilly1
Social influence is not always negative. In some instances, it may be used to promote beneficial behaviors. Are the decisions made by individuals in response to positive social influences more valid than those made in response to negative social influences? Why or why not? [Provide 2 references and 2 intext citations]
.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Social Media and the Modern Impact of InformaticsWrite an es.docxpbilly1
Social Media and the Modern Impact of Informatics
Write an essay addressing each of the following points/questions. Be sure to completely answer all the questions for each number item. There should be three sections, one for each item number below, as well the introduction (heading is the title of the essay) and conclusion paragraphs. Separate each section in your paper with a clear heading that allows your professor to know which bullet you are addressing in that section of your paper. Support your ideas with at least three (3) scholarly citations using APA citations in your essay. Make sure to reference the citations using the APA writing style for the essay. The cover page and reference page do not count towards the minimum word amount. Review the rubric criteria for this assignment.
Most people remember the story below that made national headlines. As most Americans have smart phones, tablets, and computers the utilization of social media is common place.
Finley, T. (2017, Sept. 20). Navy hospital removes staffers for calling babies ‘mini Satan’s’ on social media.
Parenting
.
If you were writing a hospital policy on smart phone and social media usage, what should be included in the policy?
What potential ethical and legal liabilities are there for the hospital and employees in the case presented above?
In 2007, Harvard University rescinded admission to 10 students after reviewing their social media post.
Do you feel potential employers, current employers, and colleges have the right to access your social media post? Do you feel employers and universities should make decisions based on your post?
Discuss the relationship between accreditation decisions, reimbursement, quality of care, informatics.
.
Social Media and the global marketplace Web 2.0 Business .docxpbilly1
Social Media and the global marketplace: Web 2.0
Business Models
Readings:
Wirtz, B.W., Schilke, O. and Ullrich, S., 2010. Strategic development of
business models: implications of the Web 2.0 for creating value on the
internet. Long Range Planning, 43(2), pp.272-290.
INB 20009 Managing the Global Marketplace
Lesson plan
• Social Media and digital business models
• Socio-cultural research (Verstehen school of thought)
1) Socio-Cultural Research: The social as capital
2) Socio-Cultural Research: The social as theatre
• Stages of Internationalisation
• A Strategic Approach to Internationalisation: A Traditional Versus a
‘Born-Global’ Approach :
• Implications and recommendations
PART 1
CONCEPTS
A BUSINESS MODEL
• The business model is a holistic management
approach that reflects the fundamental value
creation logic, value creation architecture and the
functioning of a company (Timmers 1998).
• A representation of a firm’s underlying core logic and
strategic choices for creating and capturing value
within a value network (Shafer, S.M., Smith, H.J.
and Linder, J.C., 2005 p.202).
A BUSINESS MODEL…contd
• Porter (1985) distinguishes nine value chain elements. Namely, as
primary elements inbound logistics, operations, outbound logistics,
marketing & sales, service; and as support activities technology
development, procurement, human resource management,
corporate infrastructure.
Components of a business model
Source: (Shafer, S.M., Smith, H.J. and Linder, J.C., 2005 p.202).
The 4C-Net-Business-Model typology
(Wirtz 2000; Wirtz and Lihotzky 2003, p. 522)
• A typology to structure the different business
models on the Internet within the B2C sector.
• Four basic business models are characterised
by different service offerings across Content,
Commerce, Context and Connection.
• The classification is considered as 4C-Net-
Business-Model typology (Wirtz 2000, p. 218).
Content, Commerce, Context and
Connection
• Content-orientated business models are used by firms -
such as The Wall Street Journal Online - that focus on
the collection, selection, compilation, distribution, and/or
presentation of online content.
• Their value proposition is to provide convenient, user-
friendly online access to various types of relevant
content.
Content, Commerce, Context and
Connection
• Commerce-orientated business models focus primarily
on the initiation, negotiation, payment and delivery
aspects of trade transactions using online media.
• Commerce-oriented firms, such as Amazon and Dell,
offer cost-efficient transactions for buyers and sellers of
goods and services.
• Companies focusing on this type of business model use
electronic Internet-based processes to substitute or
support traditional transaction functions and arenas,
creating direct revenue streams in the form of sales
revenues, as well as indirect revenue streams such as
commissions.
Content, Commer.
Social Media and the Boston Marathon Bombings A Case StudyB.docxpbilly1
Social Media and the Boston Marathon Bombings: A Case Study
By:
George Haddow and Kim Haddow
, Posted on: June 4, 2015
As we reach the final stretch of the capital trial of the Boston Marathon bomber, we present this case study on social media that was originally published in the author’s book
Disaster Communications in a Changing Media World
:
Case Study: BPD and Social Media
At 2:49 PM on April 15, 2013 two bombs exploded near the finish line of the annual Boston Marathon killing three people and injuring 264. The first reports about the about the terrorist attack were spread through Twitter and Facebook.
At 2:59 PM the
Boston Globe
tweeted:
“BREAKING NEWS: Two powerful explosions detonated in quick succession right next to the Boston Marathon finish line this afternoon.”
Minutes later, the Boston Police Department confirmed the explosion in a tweet. And in a separate tweet soon after reported:
“22 injured. 2 dead
#tweetfromthebeat
via
@CherylFiandaca
”
According to Topsy, a Twitter analytics company, at around 4:10 p.m. there were more than 300,000 mentions on Twitter of “Boston explosions.” (Stern, 2013) In a second wave of social media, details about the event spread. Media that included photos of blood covering the ground and a six-second Vine video of the actual explosion was circulated, deepening people’s sense of what had happened. Around 4:30 p.m., there were more than 700,000 mentions on Twitter of the “Boston Marathon.” (Stern, 2013)
Even though television was the most widely-used source of information about the bombing and its aftermath, it was social media that shaped the story and the response. While 80% of Americans followed the story on TV according to the Pew Research Center, about half (49%) say they kept up with news and information online or on a mobile device and a quarter of Americans got information about the explosions and the hunt for the bombers on social networking sites such as Facebook and Twitter.
Young Americans in particular kept up-to-date through social media. Slightly more than half (56%) of an 18-to-29 year subgroup polled by Pew got bombing-related news through social networking sites. (Pew Research Center, 2013).
The Boston bombings and the manhunt that followed became the backdrop for the world to witness the transformation – for good and for bad — in news gathering and distribution, and in disaster management and crises communications caused by social media platforms and technology. The Boston Marathon bombings were a watershed, a moment that marked forever the changed role of social media and the fully participatory public in breaking news events and coverage. The
New York Times
wrote:
It is America’s first fully interactive national tragedy of the social media age.” (Kakutani, 2013)
From marathon runners giving their accounts on Facebook, to law enforcement officials using Twitter to give real-time updates and asking for help identifying and capturing the suspects, to th.
Social media and adolescence, is it good bad When looking at the c.docxpbilly1
Social media and adolescence, is it good? bad? When looking at the current adolescent generation, social media has become an important influencer. How many likes to I have? How many friends do I have? Am I pretty? etc. are common questions that are asked internally. In this chapter, we were introduced to new thinking patterns and concepts related to this developmental stage, such as personal fable, invincibility fable, egocentrism, etc.
For this assignment, address the following,
How does the influence of social media impact concepts like personal fable, invincibility fable, egocentrism, etc.?
What are the benefits to social media? (think about technology as a whole as well)
How can social media and/or technology hinder development during this stage?
.
Social Media - Public Information OfficerOne of the challeng.docxpbilly1
Social Media - Public Information Officer
One of the challenges facing the Public Information Officer (PIO) is social media. Social media is both a friend and foe of emergency agencies.
1. What is the role and responsibilities of the PIO?
2. And what do Twitter, Facebook, and other social media sites mean these days to the PIO?
3. Using the internet or professional journals,
find two articles and post the links to the two articles
. One of these should show how
an emergency agency uses social media in a positive manner, such as to inform and involve the local community being served.
4. The other link should show
how social media was used in an unprofessional manner and made the agency involved look bad in the eyes of the public.
5. Give a one paragraph summary of each link.
400-450 words excluding reference, APA style format and a minimum of 3 references.
.
Social marketing applies commercial marketing strategies to promot.docxpbilly1
Social marketing applies commercial marketing strategies to promote public health.
Social marketing is widely used to influence health behavior. Social marketers use a wide range of health communication strategies based on mass media, they also use mediated (example, through a healthcare provider), interpersonal, and other modes of communication, and marketing methods such as message placement (for example, in clinics), promotion, dissemination, and community level outreach. Social marketing encompasses all of these strategies.
Courtesy: NIH
Application of social marketing strategies for measles, mumps and rubella (MMR) vaccination. in young children’s. People in many developing countries have misgivings, fear and other reasons against MMR vaccination resulting in resurgence or disease epidemics. Social marketing theory work well in countering these obstacles while encouraging administration of the vaccine to improve the health of the society.
Concepts-
1. Consumer orientation- In this approach planning, implementation and evaluation strategies of consumer marketing is employed to motivate the parents for vaccination of their children’s against MMR. We took advice from people to what change we make to adopt this healthy behavior. Needs assessment this message is appropriate from them what barrier environment we have to take. Also take care how people respond to the healthy behavior. Citizen advisory panels help to get feedback.
2. Audience segmentation- . Parents of the children are selected that largely influences the success of MMR vaccination in the children. Positive behavior change to vaccinate their children is encouraged by educating them and creating awareness about the complications associated with MMR viral epidemics. We target the group which have similar variable and advise them.
3. Channel analysis- Method to deliver the required message and the desired place to target the population/desired audience (parents). Usage of print ,news and online social media to convey the benefits and the risks associated with vaccinating and not vaccinating with MMR Other places that can be targeted are gynecologic and pediatrics hospitals while utilizing other public places with posters to spread the awareness and the benefits of MMR. We also have to find appropriate time when to advertise and advice these desired population.
4. Strategy- In this stage of planning the idea is to meet the objectives. We can use different strategies like making the vaccine available in every hospital facility for easy access, making vaccine cost effective to eliminate the barriers of our target population.
5. Process tracking- In this evaluation phase of the program we check and monitor if the applied interventions are rightly executed to achieve the objectives. After undertaking surveys, reviewing and revisiting the steps, progress can be tracked. We can also obtain feedback from the target population to improve and enhance the performance of the pr.
Social Justice and Family Policy Dr. Williams Instructi.docxpbilly1
Social Justice and Family Policy
Dr. Williams
Instructions for the Critical Essay
Utilizing seven to ten outside scholarly sources students are to write critical essays (5-7 pages not
including title and reference pages) documenting an essential issue with regard to the course’s influence
on a policy. Students may also include official and organizational research reports as part of their
allotted references too1. These essays are positional in nature (you’re arguing a stance using scholarly
evidence), and will be written in an academic and scholarly tone. Arguments must be cogent, logical,
and supported by facts (which will come from one’s research). APA citation and reference lists are
required. These essays will be well proof-read before submission. Font: Times New Roman, 12. The
essay should be double-spaced and numbered. Below are instructions regarding the format:
1. The assignment requires a traditional APA title page. Students may assign the essay its own
title, be creative. Again, the title page and references are not counted in the page requirement.
2. The structure of the paper should be sectioned like such:
a. Introduction
b. The Policy (here you will provide an explanation/background of your chosen policy)
c. Corresponding Issue #1
d. Corresponding Issue #2
e. Suggested Policy Change
f. Conclusion
g. References
3. The Introduction should provide a thorough roadmap of where you intend to take the reader;
thus, here you want to establish a clear but brief outline of your policy of choice and the issues
you plan to uncover—leave the rest for folks to see in the essay. This should be no more than a
good thick paragraph.
4. The proceeding pages should be well structured by sections/headings which will correspond to
remaining four points mentioned after the introduction. For example, for a policy one may
choose sentencing, and then his/her two issues may be mass incarceration and reentry (you’d
use those titles as the headings for your sections in the essay, or you can be more creative and
call them something else, but the sections need to be distinct from each other). The
information contained in each respective section will include a meshing together of your
scholarly sources and your understanding of your chosen policy. This part of the essay will
become more refined as one continue to engage in research. Remember, all points/arguments
explained in these pages must be cited and backed by evidence. Your writing should be both
informative and persuasive, which means you should be explaining to your reader the gist of the
1. These are the sources that will give one the statistics he/she would need to describe the scope of the
problem/issue which will be covered in the essay. It is important that the essay has some stats in it to substantiate
all arguments. For instance, for crime stats see .
SOCIAL JUSTICE AND SOCIOLOGYAGENDAS FOR THETWENTY-FIR.docxpbilly1
SOCIAL JUSTICE AND SOCIOLOGY:
AGENDAS FOR THE
TWENTY-FIRST CENTURY
JOE R, FEAGIN
University of Florida
The world's peoples face daunting challenges in the
twenty-first century. While apologists herald the globaliza-
tion of capitalism, many people on our planet experience
recurring economic exploitation, immiseration, and envi-
ronmental crises linked to capitalism's spread. Across the
globe social movements continue to raise the issues of
social justice and democracy. Given the new century's
serious challenges, sociologists need to rediscover their
roots in a sociology committed to social justice, to cultivate and extend the long-
standing "countersystem" approach to research, to encourage greater self-reflection
in sociological analysis, and to re-emphasize the importance ofthe teaching of soci-
ology. Finally, more sociologists should examine the big social questions of this
century, including the issues of economic exploitation, social oppression, and the
looming environmental crises. And, clearly, more sociologists should engage in the
study of alternative social futures, including those of more just and egalitarian soci-
eties. Sociologists need to think deeply and imaginatively about sustainable social
futures and to aid in building better human societies.
WE STAND today at the beginning ofa challenging new century. Like
ASA Presidents before me, I am conscious
of the honor and the responsibility that this
address carries with it, and I feel a special
obligation to speak about the role of sociol-
ogy and sociologists in the twenty-first cen-
tury. As we look forward, let me quote W. E.
B. Du Bois, a pathbreaking U.S. sociologist.
In his last autobiographical statement, Du
Bois (1968) wrote:
Direct correspondence to Joe R. Feagin, De-
partment of Sociology, Box 117330, University
of Florida, Gainesville, FL 32611, (feagin®
ufl.edu). I would like to thank the numerous col-
leagues who made helpful comments on various
drafts of this presidential address. Among these
were Hernan Vera, Sidney Willhelm, Bernice
McNair Barnett, Gideon Sjoherg, Anne Rawls,
Mary Jo Deegan, Michael R. Hill, Patricia
Lengermann, Jill Niebrugge-Brantley, Tony
Orum, William A. Smith, Ben Agger, Karen
Pyke, and Leslie Houts.
[TJoday the contradictions of American civi-
lization are tremendous. Freedom of politi-
cal discussion is difficult; elections are not
free and fair. . . . The greatest power in the
land is not thought or ethics, but wealth. . . .
Present profit is valued higher than future
need. . . . I know the United States. It is my
country and the land of my fathers. It is still
a land of magnificent possibilities. It is still
the home of noble souls and generous
people. But it is selling its birthright. It is
betraying its mighty destiny. (Pp. 418-19)
Today the social contradictions of Ameri-
can and global civilizations are still im-
mense. Many prominent voices tell us that it
is the best of times; other voices insist that it
is the worst of t.
Social Justice Analysis of a Current Issue The effects of the O.docxpbilly1
Social Justice Analysis of a Current Issue: The effects of the Opioid Epidemic in urban communities
the most recent edition of the APA manual).
In 3-4 pages, title and references apply course frameworks to a contentious current social welfare policy issue
.
Social issue - BullyingIdentify and summarize the contemporary s.docxpbilly1
Social issue - Bullying
Identify and summarize the contemporary social issue you selected (Bullying), citing resources to strengthen your summary. Explain what is happening in the issue, and provide a brief history of how the issue began.
**See the attached file for additional questions and instructions on how to answer the questions using PowerPoint **
.
Social InterestA key component of Adlers theory is what he call.docxpbilly1
Social Interest
A key component of Adler's theory is what he calls "social interest." He maintains that social interest is an important criterion for a healthy personality. Adler also talks about inferiority and compensation in his theory of personality.
On the basis of your understanding on "social interest," discuss the following:
Write about a public figure from popular culture, such as politics, movies, or television.
Explain how social interest is or was a factor in his or her personality development.
Explain how factors such as inferiority and compensation are displayed in your subject's personality.
Support your responses with examples. Cite any sources in APA format.
.
Social Interaction AssignmentPurpose To research a social.docxpbilly1
Social Interaction Assignment
Purpose:
To research a social setting and observe social interaction.
Instructions:
Visit an area where you can discretely observe social interaction (i.e., a cafeteria, a restaurant, the mall, a social event, etc.) and complete the summary and analysis below. Before conducting your observation, review the following concepts from your text:
Review the symbolic interaction approach (pages 20-22)
Chapter 5: Socialization
Chapter 6: Social Interaction in Everyday Life
The Activity:
Spend some time (minimum of 15 minutes) quietly observing what is going on and briefly summarize what different persons in the setting were doing.
Summary and Analysis:
Once you have completed your observation and made notes, analyze the patterns of social interaction that you observed and respond to the following:
1) Describe the context for your observation. This includes the location, setting, type of people observed, time of day, day of week length of observation, etc. You may also include any other details you deem relevant.
2) What examples of socialization did you notice? This may include the process of socialization in progress (i.e. a parent encouraging their child to use good table manners) or evidence of the effects of socialization (i.e. waiting politely in a long line).
3) Give at least three examples of each of the following that you observed during your interaction: ascribed status, achieved status, and roles.
4) Describe at least five examples of social exchange that you noticed and discuss the potential impact (helpful, disruptive, etc.) on the individuals involved.
5) What examples of “gendered” interaction did you notice regarding the ways in which women and men are socialized regarding demeanor, uses of space, starting, touching, smiling, and language. Explain whether or not this was consistent with what you learned in chapter 6 (pages 165-166 and 170).
Mechanics:
Assignments must be a minimum of one page, single spaced, typed, standard 8.5x11 page, 1” margins, Times New Roman or Arial 10-12 point font, and include your name/course/assignment title/date.
.
Social Institutions are a part of our everyday life. What is a socia.docxpbilly1
Social Institutions are a part of our everyday life. What is a social institution? How do social institutions effect your life? Write a one-page paper about the micro and macro implications of social institutions that you have read about in this module. What theoretical implications can you uncover? Why do you think it is important to study social institutions?
.
Social Institutions Paper#2 topic is one of those below .docxpbilly1
Social Institutions
Paper#2 topic is one of those below
1. Economy (Topic: Feminization of Poverty)
2. Education (Topics: Inequality (individual and /or structural) or School Violence)
3. The Elderly (Topics: Ageism/Discrimination or Elder Abuse)
.
Social InjusticeInstructionsPlease complete the following s.docxpbilly1
Social Injustice
Instructions:
Please complete the following steps for your discussion post.
After you have completed the Unit 6 material and have considered the many different roles and effects of popular culture, consider the following questions:
What has been pop culture’s role in promoting social justice? Give specific examples.
Share one unique example (that has not been mentioned in the unit or by classmates) or how pop culture has promoted social justice, awareness of an issue, or has had a role in influencing public opinion to promote equality, justice, acceptance or tolerance.
In your opinion, do people with a large pop culture following have an ethical responsibility to promote positive messages in their work?
Please be sure to validate your opinions and ideas with citations and references in APA format.
.
Social injustice in educationincluded in my PowerPoint was 1.docxpbilly1
Social injustice in education
included in my PowerPoint was
1. How education affect children poverty
2. how immigrants struggle in education and their mental health
3. LGBTQ how they struggle in education and their mental health
4. The discipline in school like certain rules that are in placed that affect them
needs to be 6 pages and I need at least four references
.
Social Injustice, Jack Johnson, pro boxer how did racism influen.docxpbilly1
Social Injustice,
Jack Johnson, pro boxer how did racism influence his professional life.
Muhammad Ali, how did his refusal to go into the army affect his professional career.
Tommy Smith, what happened to him after coming home from the Olympics at the raising his fist.
LeBron James, what has been his influence in today’s society when it pertains to social injustices.
.
Social influence is not always negative. In some instances, it may.docxpbilly1
Social influence is not always negative. In some instances, it may be used to promote beneficial behaviors. Are the decisions made by individuals in response to positive social influences more valid than those made in response to negative social influences? Why or why not? [Provide 2 references and 2 intext citations]
.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
SMGT 623Current Policy Area Assignment 3 InstructionsCampus re.docx
1. SMGT 623
Current Policy Area Assignment 3 Instructions
Campus recreation facilities and programs are important
components of a vibrant campus atmosphere. Colleges and
universities invest substantial amounts of money in an effort to
provide high-quality student recreation experiences. Choose a
current policy area from the following within the context of
campus recreation: funding; competition for limited facilities;
access; event management; risk management; medical issues; or
recreation opportunities for people with disabilities.
Your assignment must be completed based on the following
criteria:
· At least 2 pages;
· 1-inch margins;
· Double-spaced;
· 12-point, Times New Roman font;
· At least 3 references using current APA format included where
appropriate; and
· Clear biblical integration (more than including a Bible verse).
Include a title on the top line of the first page, and include your
name. No other identifying information is needed. You must
also include the reference information for each source in current
APA format on a separate page.
Due Friday June 7, 2019
YourLastName 1
YourLastName 1
Health insurance
The demographics that will be used for may target market will
2. include; income, family composition and age. The indemnity
health insurance will target people with a lot of disposable
income meaning that they will be likely to contribute to an
insurance cover. Family composition will help to target families
with children and provide a cover that takes care of their health.
The indemnity health insurance will target people of different
age groups. The indemnity health insurance product would be
tested in the market using the following ways; consulting the
experts and using focus groups. Experts in the insurance
industry will be used to rate and advise on the product. Focus
groups will help to get view and important inputs on how the
market will respond.
“
Solution
s insurance” is the brand name that I would choose for the
indemnity health insurance. The pricing strategy is focused on
affordability (Išoraitė, 2397). Pricing the indemnity health
insurance that is directly focused on the customers will be
cheap providing cover to all the need in that market segment.
Indemnity health insurance that is provided by other businesses
will also be affordable. The pricing on my indemnity health
insurance will be relatively cheaper than those of my
competitors since affordability is our competitive advantage.
Placement of indemnity health insurance will be done though
insurance agents and financial institutions. Every business
3. requires identifying its distribution channel in the market
(Resnick, 163). Using insurances agents is a direct way of
distributing indemnity health insurance in the market.
Partnering with financial institutions can help to sell the
insurance covers to clients. Promoting indemnity health
insurance will happen through the following ways;
advertisements and use of referrals. Advertisements through
mass media outlet and through the internet will help to promote
the indemnity health insurance. Marketing through referrals will
promote of indemnity health insurance to clients.
Works Cited
Išoraitė, Margarita. "Marketing mix theoretical aspects."
International journal of research granthaalayah (2016): 2394-
3629.
Resnick, Sheilagh Mary, et al. "Marketing in SMEs: a “4Ps”
self-branding model." International Journal of Entrepreneurial
Behavior & Research 22.1 (2016): 155-174.
4. BUSM20-Principles of Business
Final Project Organization/Rubric
In teams, students will create a brief marketing plan which will
include the four marketing strategies – product, pricing,
placement, and promotion. The following are the tasks:
1. Product-identify target market with at least 3 demographics
& describe 2 ways that you would conduct product testing
(pg. 368)
2. Pricing-determine a brand name (pg. 368), include pricing
(B2C, B2B, or any fluctuations), how does your pricing
compare with at least two other competitors
3. Placement-where do you plan on placing the product/service,
so people can and will be able to buy it (include at least
2 placements) and identify their corresponding channels of
distribution (pg. 369 & 418-420) for each
4. Promotion-explain and identify at least 2 ways you will
promote your product: either advertising, personal selling,
5. public relations, word of mouth, or sales promotion (pg. 448). If
you would like to include social media ONLY include
TWO sites. Include how you plan on doing this and why per
each promotion item.
5. Slideshow/Compile Paper-(see below)
The final project will be due and presented before the end of
class, in week 16, on Tuesday, June, 11 2019. The final cannot
be made-
up or the date and time for the presentation cannot be changed.
The teams will conduct their presentations together and all
members
must be physically present in the classroom. No late
submissions will be accepted.
The tasks will be divided up fairly and agreed upon by each
student. Students will write about their assigned task; only
ONE. If this
is not done, 5 points will be deducted. If a student’s task is to
6. compile paper/slideshow, they will follow the writing directions
below
and will still submit a paper and present 3 slides. Therefore,
each student in the group will be responsible and accountable
for writing a
section of the paper. The paper will be compiled together, at
least 5-12 pages (depending on amount of members in each
group), and
will be submitted to the professor.
The writing section can be double or single spaced. The font
size must be size 12, in Times New Roman, 1 inch margins, and
paragraph
points at 0 or 3 points will be deducted. If there are no
paragraphs when appropriate, 3 points will be deducted. Also,
the paper must be
uploaded in a Microsoft Word document ONLY. It is each
student’s responsibility to write at least a minimum of one full
page of their
7. section. If this is not done, 5 points will be deducted.
Format: The first line of the document will start with a bold
heading of the task followed by student’s full name. For
example:
Product/Full Name. Then the information obtained by the
student will follow or how they contributed to the project
depending on the
task/s. It is each student’s responsibility to include the bold
heading and their name in their writing section or 3 points will
be deducted.
The writing section must be in sentence format only; no bullet
points or 7 points will be deducted. Do not copy and paste any
information or a visual aid into the paper without further
explanation, thought, or a citation. This is plagiarism and I will
not accept it.
When appropriate, every student must include a citation for
each paragraph in their writing section or 5 points will be
deducted. The citation must include an in-text citation AND the
8. corresponding URL (uniform resource locator), per each
paragraph. The URL can be placed either before the end of the
last sentence in each paragraph or after each paragraph. An
example of an in-text citation would be: According to the
Department of Labor’s website or On Google’s (replace with the
company) website, or (Mathis, Jackson, Valentine, Meglich,
2017). The following website includes examples of in-text
citations:
https://owl.english.purdue.edu/owl/resource/560/02/. No
footnotes, endnotes, bibliographies, works cited, or a separate
reference page
will be accepted. NO citations are needed if your task is to
compile the paper/create the slideshow.
Compiling Paper/Slideshow Paper Task
If your task is to compile the paper/slideshow, you will still
submit a paper and conduct a presentation. You should write
about your
9. contribution to the project and include it in the paper. In the
paper, there should be two bold headings which clearly identify
the
information regarding compiling the paper and creating the
slideshow. The headings should be separated; not together. If
this is not
done, 3 points will be deducted. No citations are needed for this
task unless it is appropriate.
The presentation will NOT be based on your task of creating a
slideshow and compiling the paper. If this is done, 3 points will
be
deducted. The student will discuss with the group, which slides
they could present based on the other tasks OR a suggestion
could be to
present the introduction, summary, conclusion, or
questions/answers slides.
Each slide in the slideshow must include the presenter’s name
on it and it must be viewable. If this is not done, 3 points will
be
10. deducted. The deduction will only be applied to the compiler’s
points. It is the compiler’s responsibility to do this.
Information regarding the slideshow and compiling the paper
should include:
-what was discussed, shared, or decided?
Why did you decide to do it in that manner?
create the slideshow
Once you are assigned to a group, your team (any member)
cannot decide to fire you from the group and you cannot leave
the group to
complete the project by yourself. If this occurs, your project
will be incomplete and you cannot submit any portion of the pr
oject or
11. presentation.
The team presentations should last no more than approximately
15 minutes and include approximately 10-15 slides. However,
this will
depend on the number of group members. Each student must
speak or all of their presentation points will be deducted from
their
individual grade. Each group member will present at least 3
slides including the compiler. Each slide that is presented
should be
approximately no more than 1 minute per each slide which is no
more than 3 minutes total per each student. If the presentation
time is beyond 3 minutes per each student, they will lose half of
their presentation points.
https://owl.english.purdue.edu/owl/resource/560/02/
BUSM20-Principles of Business
12. Final Project Organization/Rubric
Task
1 Product
2 Price
3 Placement
4 Promotion
5 Slideshow/Compile Paper
Grading Rubric Points
Writing Section (grammar, paragraphs, citations, & full page) 6
Presentation (3 slides per person) 6
Professionalism/Collaboration/Teamwork 3
Project Milestones:
13. Week
Tuesday Date
9 N/A 4/23/2019
10 Form Groups, Pick Managers, Divide Tasks &
Communication 4/30/2019
11 5/7/2019
12 5/14/2019
13 5/21/2019
14 5/28/2019
15 6/4/2019
16 Final Project Due 6/11/2019
What will be completed?
In your groups, choose a new manager, a new co-manager, and a
new compiler. A manager will lead the group and keep the
14. group
organized. A co-manager will assist and support the manager
especially if the manager is absent. One team member will
upload the
finalized paper which will be compiled together to Canvas on
behalf of the entire group. No separate written sections will be
accepted. Meaning you cannot upload only your writing section
to Canvas; it must be included in the compiled team’s paper or
it will
not be graded.
It is highly suggested that the final paper draft with all sections
compiled together, should be completed by week 14, so all
members
have an opportunity to review the paper before it is uploaded.
Also, each team member should email their attached writing
section to
their point of contact, so there is tracking of the document if
ever needed for future reference. It is each student’s
15. responsibility to
ensure this is done. If a student does not do this and their
writing section is missing (any part) from the uploaded final
paper, it cannot
be re-submitted. Week 15 should be used to practice or make
any minor adjustments.
After each item below, write the full name of the person who
will be assigned to each task. Under milestones, add your
milestone dates
and items to tentatively be completed every week. All students
are responsible for communicating with their team to ensure the
milestones are correct and updated. Please be sure to print
clearly. In addition, I will be monitoring your progress every
week to
determine professionalism/collaboration/teamwork points.
If I do not observe you or your team collaborating or working
together, I will begin deducting points from this area. If anyt
hing is ever
16. unclear at any time, it is the student’s responsibility to ask
questions and reach out to the professor. I will give you time in
class to
meet, help complete milestones, ask any questions, and
ultimately finish the project.
Manager:_____________________________________________
_
Co-
Manager:___________________________________________
Company/Product or Service:
_____________________________________________
1. When will the final draft be completed & compiled together,
so all members have an opportunity to review the report before
it is
uploaded? It is highly recommended that this is done by week
14. Include date/time and add information to chart below.
17. _____________________________________________________
_______________
2. Who will upload the final paper? It should be the compiler.
When will the final project paper be uploaded? Include
date/time and
add information to chart below?
_____________________________________________________
______________
3. When will the slideshow be completed (date/time) and when
will the group practice their presentation (date/time)?
_____________________________________________________
______________