Fall Out Boy has developed a unique brand through their album covers, image, and music videos. While some album covers like "Save Rock and Roll" have symbolic meaning, others like "Infinity on High" are more random. This randomness along with their indie style helps make their branding stand out compared to other bands. Fall Out Boy has also been frequently featured in magazines and websites that their target audience reads, helping to promote their music. Their music videos employ alternative techniques like jump cuts, pans, and zooms with bright lighting to create an upbeat feel and emphasize important props through color emphasis. Understanding Fall Out Boy's branding approach can help in developing the style for another band.

1. Branding a star
fall out boy
By Toby Trew

2. CD covers
• All of fall out boys album covers have been very random but
some have meaning behind they with the save rock and roll
cover it is used to signify the change in musical styles.
But the infinity on high album cover has no reasoning behind it.
This makes there overall style seem more random and more
unique compared with other bands.

3. image
• Fall out boy have a very indie and alternative
look. There image fits in with the conventions
of the bands music and the style that would
be associated with the band.

4. News articles
• Fall out boy have been featured in many news articles in magazines and on
websites such as g, rock sound and rolling stone. These magazines are
useful for the band to be in because they are read by fans of fall out boys
music style and so they would be more likely to read about them and
listen to there music.

5. Music videos
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Some of there music video are very alternative in the way they use Mise en scene.
They also use a lot of jump cuts pans and zooms in there music videos these are recurring shots used throughout all fall out
boy music videos.
The lighting used in there music videos is usually bright and is used to create an upbeat.
With the editing of some of there music videos they make some of the colours throughout stand out to emphasis the
importance of some props in there videos.

6. How this can help me
• This can help me because it gives me an idea
of what the style of our band should be and
what our magazines, website and the album
cover should look. This will also help with
doing the treatment sheet.