The document outlines a music video proposal for the song "Naive" by the indie rock band The Kooks. The video will include both performance shots of the band and a narrative of a couple walking in the woods while being watched by the lead singer. It will draw on conventions of the indie rock genre like casual clothing and dark colors. Inspiration is taken from videos showing jealousy towards couples ("Standing in the Dark" by Lawson) and those integrating performance and narrative shots smoothly.

1. The Pitch
By Hannah Costello, Jacob
Gould and Louis Cornwell

2. The song and genre
• Our music video will be for Naive by The
Kooks.
• This song is in the indie-rock genre.
• It is very common for artists in this genre
to use music videos as part of their
promotional material, therefore making
this a mainstream video.

3. The Video
• Our video will consist of a mixture of
performance and narrative shots.
• The narrative will show a male and a female
character walking around a woodland area
together, with the lead singer also featuring
in some of the shots looking at the couple
together but never being noticed by either of
them.

4. The Lyrics
• The narrative of our video will be loosely
based around the lyrics of the song.
• Significant lines include:
▫ ‘Just don’t let me down’ as the lead singer
has been let down by the girl for her lack of
realisation of his feelings
▫ ‘Oh you’re so naive’ for not realising his
feelings towards her
▫ ‘I may say that it was your fault’ because he
blames her for his sadness

5. Costumes & Props
• The band in our video will be dressed in
casual clothing as this appears to be the
conventional look for an indie-rock band.
• They will also be dressed in dark colours as
this is a convention of the rock genre.
• We will not be using a large number of
props in our video, other than the
instruments that the band will be playing
and stones for the lead singer to throw into
a lake.

6. Inspirations
The first music video we took inspiration from was ‘Standing
In the Dark’ by Lawson (2012). The lyrics from this song
strongly relate to the music video in which the lead singer is
shown displaying jealousy towards a couple and feeling
awkward and upset when he sees them together. This video
also combines performance and narrative shots.

7. Inspirations: The Killers
We took inspiration from the video for Mr Brightside by the
Killers (Alternate Version), in particular the bright lighting
in the performance scenes. The use of close ups on
individual instruments will also be something we will utilise
in our music video.

8. Inspirations: Arctic Monkeys
We took inspiration from the misé en scene of this music
video with the set up of the stage for the performance shots.

9. Inspirations: Bloc Party
We took inspiration from the video for Bloc Party - I Still
Remember, the narrative and performance coinciding with
each other through the lead singer’s presence in the
storyline of the video as well as in the performance shots.

10. Codes & Conventions
• Music videos in general do not have many
fixed codes and conventions.
• Indie-rock music videos have a very loose
set of genre conventions, usually the
videos consist of largely performance
shots with a simple narrative integrated
alongside this, with many videos focusing
on relationships.