media

1. Evaluation Task1
In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?
Carla Knight

2. What are forms and conventions?
• A media formis the overall shape of a
media product e.g. a music video or a
comic book.
• A media convention is like a set of clues
that we recognise and immediately
associate. For instance, if you see horses,
a desert, some cowboys and tumbleweed-
you know you’re watching a Western.

3. Conventions of our video
Using the title
of the song is a
very popular
move in pop
music, as it
makes the
audience
subconsciously
remember the
title of the
song.Lady Gaga &
Beyoncé- Telephone

4. Conventions of our video
The use of
coloured
backgrounds in
our music
video reflect a
fun, young and
sassy vibe,
commonly
used in other
music videos
and
advertisementsMissguided TV spot

5. Conventions of our video
A convention
of many pop
videos
(especially for
up-and-
coming artists)
is to have the
artist or band
name at the
beginning of
the video.
Little Mix- Wings

6. Conventions of our video
The use of
silhouettes
are used
frequently
with pop
videos, as it
creates a
sassy image.
Little Mix- Move

7. Conventions of our video
Our use of
black and
white
costumes are
used
frequently
within pop
videos, as it
looks pretty
basic, it
draws
attention to
the artist.
Little Mix- Word Up

8. Conventions of our video
The use of
backup girls
and direct
address
creates an
image of sass,
confidence
and girl power.
Beyoncé- Single Ladies

9. Conventions of our digipak
Conventions of pop
and electronic
singers , especially
females, are to have
the main focus on
the album cover
being their faces.
Soft lighting and
brushing of the
cheeks helps to
enhance the beauty
of the performer.

10. Conventions of our digipak
The use of gold in our
deluxe version of the
album works well with
the gold, making it
look expensive and
limited edition. The
use of all this is for
the fanbase to buy
the deluxe album
version and for more
album sales. The
artists are posed in a
contrapposto manner,
which is a classic
flattering pose.

11. Conventions of our website
Many female pop artists use a
structure of a background image
with media layered on top. The
menu bar is laid out in a similar
fashion: white and easy to read.
They also display the
images symmetrically,
so it is pleasing for
the eye of the viewer.