how to brand like a
ROCK STAR
BY SLIDES THAT ROCK

At SLides That Rock,
music is part of our DNA.

SO WE GOT REALLY
EXCITED WHEN WE
FOUND THIS BOOK!

3
THINGS WE LEARNeD ABOUT
rock star
branding!

STAND OUT
1

KISS

KISS IS DIFFERENT
IS NOT THE BEST

MAKEUP, PYROTECHNICS AND ALTER-EGOS

THEY STAND OUT!

IN 1983 KISS REMOVED THE MAKEUP

KISS Mötley Crüe
JUST ANoTHER ROCK BAND WITH LONG HAIR

KISS WAS NO LONGER UNIQUE. FANS LEFT.

BUT KISS CAME BACK - WITH MAKEUP!

NOW ON TOUR - WITH Mötley Crüe!

BEING ‘THE BEST’ IS SUBJECTIVE

BEING UNIQUE IS NOT

STAND OUT AND ATTRACT!

MINI COOPER

BE CONSIsTENT
2

AC*DC

GREATNESS STARTS WITH A CLEAR AND
CONSISTENT IDENTITY

since 1974 AC*DC HAS BEEN ABOUT ONE THING

ROCK’N’ROLL

20 ROCK
OF THEIR SONG TITLES
CONTAIN THE WORD

ANGUS YOUNG HAS ALWAYS PERFORMED IN
SCHOOL UNIFORM AND PLAYED THE GIBSON SG

ALL THEIR ALBUMS Have AC*DC
WRITTEN IN THE SAME FONT (SQUEALER)

CLEAR CONSISTENT IDENTITY!

MCDONALDS

BUILD A TRIBE
3

JIMMY BUFFETT

IT’S MUCH MORE THAN MUSIC.
IT’S A LIFESTYLE!

THE CAREFREE LIFE
ON A TROPICAL BEACH

FUELED BY MARGARITAS,
MUSIC AND SUNSHINE

JIMMY BUFFETT GAVE UP CONTROL
AND LET HIS FANS BUILD A TRIBE

PARROT HEADS

LOCAL CHAPTERS

CONVENTIONS

EVEN A GAME ON FACEBOOK

BUILD A TRIBE! Fans recruit fans

HARLEY DAVIDSON

3
THINGS WE LEARNeD ABOUT
rock star
branding!

1. STAND OUT
2. BE CONSISTENT
3. BUILD A TRIBE

YOU WILL FIND
MORE AWESOME STUFF
IN THE BOOK.

THE AUTHOR, STEVE
JONES, DID NOT ASK OR
PAY US TO DO THIS
PRESENTATION.
WE JUST THINK
THE BOOK ROCKS!

NOW GO
ROCK
YOUR BRAND!
BY SLIDES THAT ROCK

PHOTO CREDITS
IN THIS PRESENTation we have used a number of ROCK STAR photos
where we have not been able to determine the actual owner.
We HONOR and respect THEse UNKNOWN PHOTOGRAPHERS for theIR
AWESOME WORK.
By using these images, we might very well have F*cked up and
BROKen a few copyright laws. We do not want THE FBI or hells
angels to show up at our house. if we have messed up your life by
using your photo, let us know. RESPECT.

SLIDES
that rock
www.slidesthatrock.com @slidesthatrock