The music video for Little Mix's song "Wings" does not contain a narrative but rather shows the band dancing and having fun. This allows the audience to focus on enjoying the performance and lyrics rather than following a narrative. The video represents each band member equally through close-up shots that establish their individual styles. While there is little camera movement, editing techniques like fast cuts and split screens help showcase the band members and keep the video synced to the upbeat music. The visuals and emotions portrayed in the video help fans relate to the lyrics and position Little Mix as a teenage urban brand with each member displaying a unique fashion style.

1. Music Video presentation
and Analysis of Wings by
Little Mix.

2. Narrative - is there one? is there a partial
narrative? why is it important/relevant?
• There is no true narrative to this music video
however it simply gives us a set up of the
band dancing around, having fun.
• The importance in this music video as of
having no narrative is so that the audience
can enjoy watching the band perform rather
than work out a narrative and listen to the
song at the same time.
• It also enables the audience to enjoy the
video and concentrate on the lyrics rather
than the events in a music video.
• Furthermore it gives the artist more
flexibility in what they can do in the music
video making more natural and this is
relevant so that it doesn’t look like a typical
video with a typical narrative i.e something
that is more unique.

3. Representation - who is represented in the video?
in what ways? why is it important/relevant?
• In the music video all the members of the band are
represented equally as main singers as we can see
by the amount of times the camera focuses an all
four members. Also because of the song structure
they all get their even share in the limelight.
Because of this they all interact with the camera,
engaging with the audience.
• These camera shots are fixed on them with no
camera movements and this not only establishes
their personas but shows their individual styles for
their fans to be inspired by them. Also long shots of
them as a band so we can see them at once.
• This is important so that audiences can enjoy the
music video and it can come across as more
entertaining and fun.
• The backdrops gives a different representation to
each member i.e Girly, rock chick, ‘cute’ and retro.
This enables fans to identify each member
representing different styles and unique personas.

4. Camera movement - does it match the 'shape' of the
music? what happens and why?
• There isn’t a great deal of camera movements because there is already so much energy put into the music
video through editing which is why there are only camera shots. It also focuses on the artist rather than
try to throw in any tricks such as panning. Because of this there are lots of editing techniques involved
such as distortion round the edge of the shot.
• There are a variety of shots however such as close-ups which can make an imprint on the viewers
memory and can refer back to the music video, it can also create pleasure to the viewer and so they
would want to watch it a numerous times.
• The reason why there are no camera movements is because the artist is being established and presented
as their own individual personas.
• Also the backdrops for each member shows their individuality which creates an impression on the band
as a whole. Plus, having very little camera movements lets us see the backgrounds clearly.

5. Editing - does the editing always cut on the beat? are there
any interesting edits? does the editing create meaning or
obscure it?
• The editing of the music video is always ‘cutting on
the beat’ creating fast and slow paces at different
times making it in sync with the music throughout
and easy to follow. The editing also shapes the way
we see the video and hear the song, in this case it
being fun and upbeat making the audience want to
watch it again and again. The editing also helps
showcase the star in the way desired.
• This included fast cuts where the pace was sped up
in time of the beat of the music, split screen in
halves, thirds or quarters to show all members of the
band. Transitions such as slide, door, quarters rotating
and changing image in each quarter on split screen;
make the video more fun, interesting and shapes the
song.
• There are also effects which help with the editing and
give the video more of an edge such as blurred
outline or circular shaking movement round the edge
in time with the song.

6. What is the relationship between the
visuals of the video and the lyrics of
the song?
• The singers do actions to go along with
the lyrics like open arms for wings.
However because there is no narrative
the artist has to work round the lyrics
with these actions, emotions and
dancing.
• Plus, there is no detail to the lyrics and
the song itself is very upbeat meaning
that the audience can enjoy watching
the music video and dancing along to it.
• The visuals of the music video and the
lyrics to the song can create emotional
pleasures as the audience, particularly
the fans, can relate to the song.

7. What star 'image' or brand is being presented? How is
the artist positioning themselves?
• The band set a teenage urban image where we can see their individual fashion styles making them unique
from one and another. The four members also simply position themselves as four regular girls singing and
having fun with a catchy tune making wide audiences enjoy the song.
• This attracts young teens particularly female who may look up to them and this can create a new successful
‘brand’ within the the music industry. As of their popularity not just through being a band but by setting a
fashion trend that teens can take on and create their own style.
• This means that their fans may imitate the star and use them as their model in creating their own style and
looking up to this ‘celebrity model’.
• The fans may also take up the confidence from the singers and see the different characters between the
band members by means they can all be relatable to different teens.