Looking a career in travel and tourism industry then you are in the right place. SKYLINE College is a career-oriented business professional school in India that can boost your prospects by joining the relevant courses in which you are interested. As we all know that the tourism industry is a fascinating one giving employees the advantages of meeting hundreds of people and a chance to see the world.
2. Tourism planning is the dynamic process of
determining goals, systematically selecting
alternative courses of action, implementing
the chosen alternatives & evaluating the
choice if it is successful
Takes in to account inter-related & inter-
dependent components like – political,
physical, economic & social elements
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3. Usually top-down approach but often bottom
up as well
More on strategy side initially, less on tactical
Strives to achieve objectives by matching
available resources & programmes with the
needs & wants of people
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4. Experience of many areas has clearly
demonstrated that on long term basis,
planed approach to develop tourism can
bring benefits without significant problems
Tourism complicated activity overlapping
several different sectors of society &
economy
Can avoid unexpected & unwanted impacts
of faulty tourism planning
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5. Macro Level: concerned with tourism
development policies, structure plans, facility
standards & institutional factors
Micro Level: detailed plans for tourism
attractions, resorts, urban, rural & other
forms of tourism development
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6. Gives overall direction to purpose of tourism
in the area
Maintenance of natural & cultural resources
Integrating tourism within overall
development policies & establish linkage
between tourism & other sectors
Providing rational basis for decision making
by public & private players in tourism sector
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7. Making possible coordinated development of
different elements in tourism sector; inter-
relating tourist attractions, activities,
facilities & services
Optimizing & balancing economic,
environmental & social benefits of tourism
Providing physical structure to guide
location, types & extent of tourism
development of attractions
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8. Offering baseline for continuous monitoring
of progress of tourism development &
keeping it on track
Providing framework for effective public &
private sector cooperation
Guidelines & standards for preparing detailed
plans
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10. Tourism planning must be an integrated
system
Must balance supply & demand sides
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11. International tourist markets
Domestic tourist markets
Residents’ use of tourist attractions, facilities
& services
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12. Attractions & activities
Accommodation
Other tourist facilities & services
Transportation
Other infrastructure
Institutional elements
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13. Organizational structures like government
tourism offices & private sector tourism
associations
Tourism related legislation & regulations like
standards & licensing, requirements for hotel
and tour & travel agencies
Education & training programmes to enable
students to work effectively in tourism sector
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14. Availability of financial capital to develop
tourist attractions, facilities, services &
infrastructure and mechanisms to attract
capital investment
Travel facilitation of immigration, customs &
other facilities & services at entry & exit
points
Marketing & promotion strategies to inform
tourists about country/ region & induce them
to visit those destinations
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15. Achieving sustainability i.e. long term
development has now emerged as most
crucial in the tourism industry
Concept emerged in the early 1980s
Involves preservation of natural & man-made
tourist attractions so that tourism can be
viable at the destination for as long as
possible
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16. Not just reducing environmental degradation
& footprint to the lowest level possible; also
improving natural capital as that will ensure
greater tourist returns
Preserving local cultural heritage as much as
possible
Limiting chances of the commoditization of
cultures
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17. Environmental planning approach:
environment carefully surveyed, analyzed &
considered in determining type & location of
development
Emphasizes community based tourism;
properties owned/operated by local
community; instills feeling of ownership &
reduces environmental & cultural erosion;
reduces revenue leakage
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18. Offering of best facilities at exotic locales to
niche target market only
Usually hyper expensive
Focus on quality at all cost
Greater product customization for individual
tourists & strong personal touch
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19. Concerned with specifying goals & objectives
over long range of time
10-20 years time span looking towards future
Need to take in to consideration future
changes in climatic conditions, economic
developments, political upheavals & social
mores
Contingency plans a must as environment
volatile
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21. Tactics refer to the intricate details of narrow
targets/projects
In tourism tactics involves details on
accommodation, facilities, price range,
cuisine etc.
Sometimes ignores the long term benefit in
facilitating short term gains
Thus coordination between strategic policy
makers & implementers becomes crucial
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22. Decision making by top management of area
usually political representatives, senior
bureaucrats & hoteliers of big chains
Strategic long term planning
Decisions made on basis of extensive data
collected & analysis conducted
Decisions made for whole sums rather than
small units
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23. Long term plans can be implemented
Broad strategy can be framed taking into
consideration various stakeholders
Greater good can be taken care of even if it
results in some losses
Large areas can only be worked by this
approach
Less time consuming during policy
formulation
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24. Sometimes ignores ground realities
In the name of greater good, populist
decisions made to appease majority or more
powerful stakeholders
Minute details may be overlooked leading to
tactical problems while executing the plans
Greater chances of corruption at the top
among policy makers
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25. Decision making by top management of area
with extensive consultation with stakeholders
i.e. local panchayat leaders, tribal chiefs,
small business groups, consumer forums etc.
Short to medium term planning
Decisions made on basis of experience & gut
feeling
Decisions made for small units one at a time
rather than whole sums
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26. Nitty-gritty & intricate details carefully
studied
Small stakeholder groups’ considerations
taken in to account as more democratic
approach
Ground realities better understood as local
provide inputs
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27. Too much interference of small stakeholder
groups may result in only narrow interest
groups appeased at the cost of isolating other
groups
Greater chances of corruption among
stakeholders as they wield enormous power
To much focus on intricate details may ignore
the bigger picture
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