Community based tourism


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Community based tourism

  1. 1.  Community based tourism (CBT) is a community development tool that strengthens the ability of rural communities to manage tourism resources while ensuring the local community’s participation.  CBT can help local community in : - Generating income - Diversifying local economy - Preserving culture - Conserving environment - Providing educational opportunities  Thus can become a poverty reduction tool 2
  2. 2.  Recognize, support and promote community ownership of tourism;  Involve community members from the start in every aspect;  Promote community pride;  Improve the quality of life;  Ensure environmental sustainability; 3
  3. 3.  Preserve the unique character and culture of the local area;  Foster cross-cultural learning;  Respect cultural differences and human dignity;  Distribute benefits fairly among community members;  Contribute a fixed percentage of income to community projects; 4
  4. 4.  Adds greatly to the cost of tourism planning and development  Lengthens the period needed to develop tourism plans  Majority local community can discriminate against local ethnic minority groups 5
  5. 5.  Some general characteristics of CBT that have been highlighted by UNEP and UNWTO are as follows: - Involving appreciation not only of nature,but also of cultures prevailing in natural areas, as part of the visitor experience; - Containing education as part of the tourist offer; - Generally, but not exclusively, organised for small groups by small, specialised and locally owned businesses; - Minimising negative impacts on the natural and socio- cultural environment; 6
  6. 6.  Some general characteristics of CBT that have been highlighted by UNEP and UNWTO are as follows (contd.) - Supporting the protection of natural and cultural areas by generating economic benefits from it; - Providing alternative income and employment for local communities; and - Increasing local and visitor awareness of conservation. 7
  7. 7.  Monitoring of all CBT projects are important  Helps to: - Improve understanding of tourism effects on community - Contribution of tourism towards community’s sustainability goals - Identify areas for improvement - Identify areas where change is occurring - Understand customer needs - Manage finances - Manage internal operations - Understand the project’s progress 8
  8. 8. Benefits of monitoring CBT projects are:  Evaluating project performance over time;  Adapting project activities in light of the lessons learned from monitoring;  Prioritising future projects based on areas of greatest need;  Improving project planning, development, and management;  Ensuring all social categories, (including youth and women) can benefit from CBT; 9
  9. 9. Benefits of monitoring CBT projects are:  Improving policymaking;  Increasing donor confidence;and  Increasing understanding of sustainable tourism amongst stakeholders. 10
  10. 10.  Examining the rationale for monitoring;  Deciding who should monitor;  Discussing what to measure;  Thinking about the type of indicators to be used  Reviewing the human and financial resources available for monitoring; and  Considering how to communicate monitoring results to stakeholders. 11
  11. 11. 12 Collect Data Step 2 Identify Key Issues Step 1 Plan the Monitoring Step 8 Review and Adapt Step 3 Develop Indicators Step 6 Plan the Response Step 7 Communicate the Results Step 5 Evaluate Results Step 4 Collect Data CBT Monitoring Cycle
  12. 12. Step Process 1. Planning to Monitor -Discuss and plan the idea of monitoring with the community - Set objectives for monitoring - Discuss general practical issues such as who will be involved, the boundaries of the study area, the resources required and timing for monitoring 2. Scoping Key Issues - Research key issues facing the community- based tourism business and community - Hold a community meeting to review and prioritise issues - Seek input of monitoring working group to finalise list 3. Developing Indicators - Review long list of existing indicators to match these with the key issues - Brainstorm in small groups to find new indicators to match issues - Screen potential indicators using simple screening questions - Fine-tune indicators with technical expertise where necessary 13
  13. 13. Step Process 4.Collecting Data - Identify data sources - Design data collection methods such as surveys and questionnaires - Design a simple database to hold the results 5. Evaluating Results -Establish year-one benchmarks - Identify appropriate thresholds for management response 6. Planning the Response Identify poor performing indicator areas Research possible causes for poor performance Decide on a management response Draw up an action plan 14
  14. 14. Step Process 7. Communicating Results -Design communication methods for different stakeholder groups - Publish results and update regularly 8. Reviewing and Adapting - Review objectives and key issues - Review indicators and data collection - Review of management responses 15
  15. 15.  Attitude of central public administration,politics  Lack of access to market information : locals not well informed of tourism development  Lack of appropriate legal systems : To defend community interest and their participatory rights  Lack of tourism expertise : No idea to local govt. to encorporate CBT in planning  Lack of qualified human resources  Lack of financial resources 16
  16. 16.  3gC&pg=PA123&dq=the+host+community&hl= en&sa=X&ei=vBo8U5G6E6SM5AS9k4FY&ved=0 CDUQ6AEwAA#v=onepage&q=the%20host%20c ommunity&f=false 17