Tourism planning

618 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
618
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
37
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Tourism planning

  1. 1. Tourism Planning and Sustainable Development by M.L Ntuli
  2. 2. Planning Defined  Multidimensional activity and seeks to be integrative. It embraces social, economic, political, psychological, anthropological and technological factors. It is concerned with past present and future.
  3. 3. Tourism Development Strategy
  4. 4. Tourism planners
  5. 5. Economic Benefits of Travel and Tourism
  6. 6. Goals of Tourism Planning and Development
  7. 7. Tourism Planning Scales
  8. 8. Site planning  Individual property development for hotels, restaurants, resorts and attractions.  Employs professionals to plan and design properties.
  9. 9. Destination scale  Also known as “Community Attraction complex” and Destination Zone  Basic elements of planning a destination scale includes:  Transportation or accessibility  Adequate public utilities and management  Attraction Complexes  Links with cities and attractions
  10. 10. Regional Scale More comprehensive than site and destination    Greater number of involved political jurisdiction   Many resource areas covered Time period is longer The better each site and destination relates to others the better chances of regional scale success
  11. 11. Objectives of Tourism Planning  The creation of a mechanism for the structured provision of facilities over quite large geographic areas.  The coordination of the fragmented nature of tourism (particularly relation to accommodation, transport, marketing and human resources).
  12. 12. Objectives of Tourism Planning  Certain interventions to conserve resources and maximize benefits to the local community in an attempt to achieve sustainability (usually through a tourism development or management plan).  The redistribution of tourism benefits (the development of new tourism sites or the economic realignment of places that tourists have begun to leave).
  13. 13. Tourism System
  14. 14. Demand (1)
  15. 15. Demand (2)
  16. 16. Supply
  17. 17. Attractions (1)  Entice, lure and stimulate interest in travel.  Provide Visitor Attractions  Definition: Developed locations that are planed and managed for visitor interest, activity and enjoyment  Classification:  Ownership  Resource  Touring/long stay
  18. 18. Attractions (2)
  19. 19. Service: Types of ownerships
  20. 20. Service  Location and service are influenced by both the local and foreign markets.  Tourism Business depend on urban infrastructure  Business gain from clustering  Fragile environment should be avoided  Services depends on the attractions.  Entrepreneurship is critical to tour planning
  21. 21. Transportation  Provides linkage between market source and destination.  Modes of travel should be planned so as not to spoil the trip.  Transportation is more than engineering  Highways require greater sensitivity to the environment  Pedestrianism
  22. 22. Information (1)  Difference between information and promotion:  Promotion attracts people  Information describes the destination Maps Guidebooks Brochures Websites
  23. 23. Information (1) Planning includes knowledge on:  Weather conditions  Physical demands  Customs  Social contact  Host privacy  Food  Etiquette  Religious Beliefs
  24. 24. Information (2) Planning includes knowledge on:  History  Politics  Communication  Facilities, services  Health
  25. 25. Promotion 4 activities of promotion:  Advertising (paid)  Publicity (unpaid)  Public relations  Incentives (gifts and discounts) Issue on misleading and unproductive promotion must be replaced by new ethical standards for better quality experiences.
  26. 26. External factors that influence the supply side of tourism (1) 1.Natural resources Tourism development related to natural resources:      Water Topography Vegetation Wildlife Climate
  27. 27. External factors that influence the supply side of tourism (2) 2.Cultural resources: Tourism development related to cultural resources:      Prehistory, archeology History Ethnicity, Lore, Education Industry, Trade and Professionalism Entertainment, health, Religious and sports
  28. 28. External factors that influence the supply side of tourism (3) 3.Entrepreneurship Needs entrepreneurs who visualized new developments and creative ways of management 4.Finance- Capital Requirement 5.Labor 6.Competition 7.Community- attitude of the area towards tourism 8.Government polices- loosely or rigid? 9.Organization leadership
  29. 29. references Mrs M. Coroea M.L Ntuli http://www.slideshare.tourismplaningandpolicy.com

×