meaning of PLANNING is a dynamic process of determining goals, systematically selecting alternative courses of actions to achieve those goals, implementing the chosen alternatives, and evaluating the choice to determine if it is successful.
reasons for PLANNINGAccording to the destination lifecycle defined by Plog, destination areas tend to rise and fall in popularity according to the whims of those in the predominant “psychographic” groups to which they appeal at different stages in their development histories.
reasons for PLANNINGPlog’s Allocentric Group • a new and/or exotic destination tends to appeal to this group • the innovators in the travel market who look for less crowded and unique destinations. • as destination area becomes more widely publicized and better known, it loses its appeal to allocentrics.
reasons for PLANNINGPlog’s Midcentric Group • Plog believes that the midcentric appeal stage in the destination area’s history is similar to the maturity phase of the product life cycle where sales volumes are at their peak. • at this point, the destination area can be aid to have mass market appeal.
reasons for PLANNINGPlog’s Psychocentric Group • like the allocentrics, represent a much smaller proportion of the population. • is the final point in the destination area’s life cycle because it has lost its appeal to both the market innovators and the mass market.
reasons for PLANNINGPlog’s Hypothesis Destination areas can “carry with them the potential seeds of their own destruction if they allow themselves to become over−commercialized and to discard the unique appeals which made them popular in the first place.
reasons for PLANNINGThe main reason? Destination life cycles can be extended if change is anticipated and if steps are taken to adapt the change.
reasons for PLANNINGThe main reason? 1. To hold development to a particular level in order to maintain the integrity of the area. 2. To have rigid development plan to which developers must confirm. 3. To develop new attractions to stimulate new growth.
Consequences of Lack of Tourism Planning or Poor Tourism Planning A. Physical Impacts1. Damage or permanent alteration of the physical environment2. Damage or permanent alteration of historical/cultural landmarks & resources3. Overcrowding and congestion4. Pollution5. Traffic problems
Consequences of Lack of Tourism Planning or Poor Tourism Planning B. Human Impacts1. Less accessibility to services and tourist attractions for local residents resulting in local resentment.2. Dislike of tourists by local residents3. Loss of cultural identities4. Lack of education of tourism employees in skills and hospitality5. Lack of awareness of the benefits of tourism to the destination area.
Consequences of Lack of Tourism Planning or Poor Tourism PlanningC. Marketing Impacts1. Failure to capitalize on new marketing opportunities2. Erosion of market shares due to the actions of competitive destination areas.3. Lack of a clear image of destination are in potential markets4. Lack of cooperative advertising among individual operators.
Consequences of Lack of Tourism Planning or Poor Tourism PlanningD. Organizational Impacts1. Fragment approach to the marketing and development of tourism, often involving “competitive splinter groups”2. Lack of cooperation among individual operators3. Inadequate representation of the tourism industry’s interest4. Lack of support from local public authorities.
Consequences of Lack of Tourism Planning or Poor Tourism Planning E. Other Impacts1. Lack of sufficient attractions and events2. High seasonality and short lengths of stay3. Poor or deteriorating quality of facilities and services4. Poor or inadequate travel information services
barriers to PLANNING1. Many people are against planning in principle, particularly within the free−enterprise system.2. It is expensive.3. The tourism industry is complex and diverse.4. Tourism is characterized by few large businesses and various smaller enterprises.
GROUPWORKWhat plans would you like to achieve in promoting your site as a tourist attraction? Molave Hill VSU Beach Hydro Mt. Pangasugan Be prepared to present it to the class