Chapter 2 Strategic Planning and Management (Destination Management)

1. STRATEGIC PLANNING AND MANAGEMENT

2. Presented By:
Md. Shaifullar Rabbi
BBA & MBA (Major inTHM,FBS,DU)
Coordinator & Lecturer
Dept. ofTourism & Hospitality Management
Daffodil Institute of IT(NU)

3. STRATEGIC PLAN
A Strategic Plan will be used to outline the
purpose of an organization. It will also include
the organizations goals for the company and
how the organization plants to meet these
goals. The plan is very important, as investors
and stockholders will look at the plan to
determine how likely it is to achieve success.
The first part of a Strategic Plan typically
includes a mission statement. The mission
statement will list the intent of the
organization. This can be followed up with
more specific goals. Following this, more
detailed information about the organization
can be included. This may include a SWOT
area, or Strengths, Weaknesses,
Opportunities, and Threats section. This
section can help possible customers,
investors, and advisors better understand
your company and how it will operate.

5. TOURISM STRATEGIC PLANNING
Today’s post represents the third in our three-part series on tourism recovery.
Having covered in our previous posts the need for Destination Management
Organizations (DMOs) to assess their current situation and rethink their destination
and audience, we take a step back to discuss the core tenants and thought process of
tourism strategic planning that remain as essential as ever. We have found that
tourism planning efforts that achieve comprehensive and successful results address
four critical ingredients:
1.Attractions: Creating a compelling experience for visitors to enjoy
 Determine gaps in the tourism product
 Enhancement and new product / event opportunities
 Support for and partnerships with attractions
2.Tourism Infrastructure: Helping visitors successfully navigate their experience
 Availability, variety, quality, and competitiveness of accommodations, restaurants,
transportation, signage, visitor centers, retail, and visitor domains
 DMO’s crucial role in improving the tourism infrastructure

6. 3. Marketing: Getting the right message to the right audience
 Addressing the appropriate target audiences and ensuring that the destination’s
marketing helps:
attract new and repeat visitation; extends stays; increases tourist spending
 Reflects the destination so that the visitors’ expectations are met
 The right mix of paid, earned, owned and shared media for promoting the
destination
4. Organizational Structure: Effectively and efficiently improving local tourism
 The most appropriate organizational structure to meet various responsibilities
and achieve a strong return on investment
 Ensure that the tourism organization figures prominently in political, policy, and
planning discussions
 The role to be played in determining and collecting public and private funding
 The value and opportunities of partnerships

8. CHARACTERISTICS OF STRATEGIC PLANNING FOR TOURISM

9. MAJOR DIFFERENCES BETWEEN POLICY-MAKING AND PLANNING
Policy-making Planning
Nature of decision-making 1. Decisions tend to be
political and based on
negotiations and
dependent on power
relations
1. Decisions tend to be
rational, based on analyses
and rational procedures
Order in decision-making 2. Policy-making done in
disorder and
unpredictable manner
2. Planning involves a set of
sequential and predictable
steps
Output 3. A number of objectives
and course of action
stated broadly
3. A specific outline of
coordinated course of
action

10. HOWTO DEVELOP AN EFFECTIVETOURISM
STRATEGY FORYOUR DESTINATION?
Based upon our tourism planning and implementation experience in more than 500
destinations around the globe, we know that tourism strategies often fail, but rarely
because of a lack of good ideas. In our experience, we believe the process is just as
important as the end tourism strategy. We see the keys to successful strategic
tourism planning include:
1. Buy-in and consensus: from the wide range of public and private sector
stakeholders that will be needed for successful strategy execution. Solimar uses a
variety of tools and proven approaches for achieving that buy-in and consensus.
2. Detailed action plans: that clearly define timelines, responsibilities, and the human
and financial resources that will be required for plan implementation. Unlike most
tourism planners, Solimar implements most of the tourism development strategies
that we develop.
3. A focus on demand-driven solutions: While policy frameworks, training, and
infrastructure development are all important components of a comprehensive
tourism development plan, increased demand is the primary and ultimately the only
sustainable driver of more frequent and affordable airlift, product diversification.

11. Solimar’s sustainable tourism strategic planning process is centered around
helping tourism stakeholders answer 4 main questions:
1. Where are we now? – what is the current situation with our tourism industry? How is the industry
performing? How do we compare to our competition? What are our tourism assets? What tourism services are
available for visitors? Who is responsible for tourism policy, management, marketing, investment, etc?
2. Where do we want to go? – the vision statement is one of the most important components of a tourism
strategy. The objective of the visioning process is to build consensus around a shared vision for the future of the
tourism industry in the destination.
3. How do we get there? – Once a shared vision is agreed upon, the next question is how the vision will be
achieved and how best to organize action plans to be implemented. While every tourism destination is unique
and has its own challenges and priorities, most tourism strategies tend to prioritize 5-6 main pillars of the
strategy that we call strategic objectives or strategic goals.
4. How do we know we’ve arrived? – Indicators are an important tool in a strategic plan to define quantifiable
targets that can be used to measure the results of the strategy implementation process. Indicators should
include not only economic performance, but also sustainability and other policy focused metrics that
demonstrate progress towards realizing the vision and communicate progress.

13. WHAT IS STRATEGIC MANAGEMENT FORTRAVEL ANDTOURISM?
First of all, strategic management for
travel and tourism is the field of
management itself, which covers
marketing, production, finance,
personnel, and also all other
organizational elements. It is aimed
towards development on optimal level
of performance, which can be easily
measured in monetary terms. Strategic
management takes responsibility for all
important and strategic decisions in
tourism field and its activities.
The main goal of strategic
management for travel and tourism is
to promote optimal development of
this sector in a sustainable way. This
goal can be achieved by maximizing
sales and profits during the process of
improving quality of services. Strategic
management involves maximum
management of policy and programs.

14. WHAT IS THE PURPOSE OF STRATEGIC
MANAGEMENT FORTRAVEL ANDTOURISM?
For a comprehensive
understanding of strategic
management for travel and
tourism, it is necessary to consider
the basics of strategic
management for travel and
tourism and its main objectives.
Strategic management for travel
and tourism is the field of science,
which provides for improving the
tourism and travel agency and
achieving sustainable competitive
advantages for a particular
industry. Strategic management
for travel and tourism generally is
aimed at achieving goals, which are
very important for the tourism
and travel industry. Strategic
management for travel and
tourism provides for sustainable
development and improvement of
a competitive advantage, which the
agency has and maintains.

15. KEY STEPS INTOURISM PLANNING PROCESS
National, regional and local are the three levels of tourism
planning which involves following steps or phases:
(a) assessment of tourist demand and supply
(b) establishing objectives
(c) territorial planning
(d) basic infrastructure
(e) financial planning
(f) human resource planning
(g) administrative structure
(h) marketing and promotion
(i) monitoring progress
(j) the time factor

16. FIVE KEY STEPS INTOURISM PLANNING PROCESS
1. The first phase is concerned with an analysis of the existing situation and produces the direction for
the succeeding phases. It takes into consideration the policies and plans of other public sector bodies
which have an impact on tourism and identifies the existing tourism related programs and activities.
2. In the second phase, detailed research and analysis is carried out in respect of the resources and
markets. On the basis of the inventory prepared in the first phase, key resources are identified and
located and their capacities are assessed. Besides, activity analysis is also undertaken to determine all
those things or activities in which tourist can participate while visiting the destination area.
3. The third phase is regarded as one of the most important and creative stages in the tourism
planning process. The major conclusions derived from the research and studies in the first two phases
are formulated at this stage. The conclusions mainly relate to 5 distinct subjects viz. (a) tourism
development, (b) tourism- marketing, (c) tourism industry organization, (d) tourism awareness and
(e) other tourism support services and activities.
4. In the fourth phase, the tourism planning goals, strategies and goal related plan objectives are
decided and formulated. These must be complementary to the goals and objectives of the tourism
policy. The planning goals are achieved through a variety of approaches or strategies. The tourism plan
objectives are directly related to the strategy adopted for achieving the goals.
5. The development of the plan itself constitutes the fifth phase of the planning process. At this stage,
the plan details, the actions and program required to achieve the plan objectives, implement the
strategy and satisfy the planning goals.

17. DESTINATION MANAGEMENT PLAN
A Destination Management
Plan (DMP) is a business
plan for building and
managing the visitor
economy for your
destination. This document
captures and presents the
information, learnings and
actions identified through
your Destination
Management processes. It
allows you to share this
information with your
stakeholders so that they
can use it as a guide to
manage and invest in the
Destination.

18. WHY DEVELOP A DESTINATION MANAGEMENT PLAN?
Both the State and Federal
Governments have identified
a well-developed DMP as a
key requirement for
accessing future investment.
The plan should support the
work being proposed. This
assures the government
know that their investment
is being used appropriately
on projects that are well
researched and for which
there is an agreed need.
From your perspective, the
DMP will help you to identify
areas where greater
collaboration is required in
your destination.

19. WHAT ISTHE BEST WAYTO DEVELOP A
DESTINATION MANAGEMENT PLAN?
Destination Management Planning is an on-going process that
involves four overlapping areas:
A. Inform: Gather and analyses information by reviewing and
evaluating existing strategies, plans, research and commissioning
new research as required
B. Plan: Using this information and analysis, engage with key
stakeholders (tourism and non-tourism) to identify issues,
opportunities, priorities and actions for the destination to continue
to meet resident and visitor needs and expectations
C. Develop: Create, manage and improve visitor experiences and
products and services
D. Communicate: Grow visitor awareness and demand for the
destination and its products and services through internal and
external channels.

20. MARKET AND RESOURCES ANALYSIS
IT involves gathering and correlating of data concerning the prospective market and
its share, within the area. Determining the percentage of share and potential of your
area will be based on the following components:
 Cultural
 Environmental
 Recreational
 Guest Facilities
 Transportation (to and within the destination area)
 Support Industries
 Land Availability
 Availability of appropriate labor
 Capital
 Government attitudes

24. TOURIST FACILITIES
Tourist facilities mean an establishment providing for holiday accommodation or recreation and may
include a boat shed, boat landing facilities, camping ground, caravan park, holiday cabins, hotel, house
boat, marina, motel, playground, refreshment room, water sport facilities or a club used in
conjunction with any such activities. "trade craft workshop" means a building or place such as a
workshop or premises used for the purpose of repairing electrical equipment, bicycles, instruments,
office equipment, and includes a painter’s or plumber’s workshop and the like, whether or not the
building or place is also used for minor retail sales. "transport terminal" means a building or place
used as an airline terminal, a road transport terminal, a bus station or a bus depot. "utility
installation" means a building or work used by a public utility undertaking, but does not include a
building designed wholly or principally as administrative or business premises or as a showroom.“
Tourist facilities include travelers' accommodations, hostels, picnic parks, recreation parks and
organizational camps.
1. Travelers' Accommodations - Establishment (not a hostel) that has rooms, apartments or sleeping
facilities that are rented, or kept for rent, on a daily or weekly basis to travelers or transients.
2. Hostels - Establishment having beds rented, or kept for rent, on a daily basis to travelers for a
charge or fee paid, or to be paid, for rental, or use of facilities which are operated, managed, or
maintained under the sponsorship of a nonprofit organization

25. 3. Organizational Camps (OAR 333-030) - Facility operating for recreational use by
groups or organizations. Organizational camps include, but are not limited to, youth
camps, scout camps, summer camps, nature camps, science camps, survival camps,
athletic camps, camps operated and maintained under the guidance, supervision or
auspices of religious, public and private educational systems, and community service
organizations or other persons or organization whether for-profit or nonprofit.
4. Recreation Parks (OAR 333-31) - Area designated by the person establishing,
operating, managing or maintaining the same for picnicking or overnight camping by
the general public or any segment of the public. "Recreation Park" includes, but is
not limited to, areas open to use free of charge or through payment of a tax or fee
by virtue of rental, lease, license, membership, association or common ownership
and further includes, but is not limited to, those areas divided into two or more lots,
parcels, units, or other interests for purposes of use.
5. Outdoor Mass Gathering (OAR 333-39) - Actual, or reasonably anticipated,
assembly of more than 3,000 persons which continues, or can reasonably be
expected to continue, for more than 24 consecutive hours but less than 120 hours
within any three-month period and which is held primarily in open spaces and not in
any permanent structure.

26. 6. General Forms
 Fee Schedule
 Tourist Facility License Application
 Outdoor Mass Gathering License Application
7. Forms and Information for Organizational Camps
 Epinephrine Training Packet - A protocol for training of the treatment of severe
allergic reaction.
 Glucagon Training Packet - A training protocol for Emergency Glucagon
Providers.
 Camp Accident Report Form - This form must be completed for every serious
accident, those requiring offsite treatment, or any fatality involving an
organizational camp program.
 Minimum List of First Aid Supplies - Suggested list for Standard Summer
Organizational Camps.

27. IMPORTANCE OFTOURISM INFRASTRUCTURE DEVELOPMENT
Visits by tourists creates
additional development of the
place such as parks, gardens
and museums. Additional
facilities include roads, water
systems, public toilets, signage
etc. Because of all these
Infrastructure Development in
important for Tourism Sector.
While there are many programs
organized by Government at top
level it is the governance by local
government that supports the
system uniform. Every
development with regard to a
place is depended on  the need
of the visitors. Visitors use a
variety of facilities depending
upon the priority. By proper
analysis of the opportunities plan,
necessary facilities that need to
be implemented can be
identified.

28. TOURISM CARRYING CAPACITY
It seems that there is a relationship between the exceedance of carrying capacity
limits and the natural/physical deterioration of an area’s ability to support
recreation, which could be different from the actual natural/physical deterioration of
an area. Tourism carrying capacity is determined not only in terms of ecology and
the general deterioration of an area but it also needs to incorporate the visitors’
experiences, and thus human values. Different types of capacity or different
components of carrying capacity such as the physical-ecological, socio-cultural,
political-economic suggest the existence of different types of limits which do not
necessarily coincide. Usually the most limiting factors provide the basis for decision
making. The use of the carrying capacity notion in planning for tourism development
has undergone significant criticism due to limitations during implementation such as
the lack of scientific objectivity; the failure to take into account relationships
between use and impact; and the futility of trying to arrive at a desirable unique
number.

29. CARRYING CAPACITY AS PART OF A
PLANNING PROCESS FOR COASTAL AREAS
The measurement, assessment and implementation of carrying capacity
may be considered as a process within a process for planning in coastal
areas. The technique of defining carrying capacity requires the definition
of goals and objectives and policy measures, as well as the elaboration of
a vision about local development. The process is cyclical and repetitive
comprising various steps (identification of issues, definition of critical
factors, indicators, thresholds and desired levels, formulation of goals
and objectives, elaboration of alternative courses of action, impact
assessment, etc). The assessment of carrying capacity needs to be
considered in the context of a democratic community strategic
planning, which requires participation of all major actors.

30. MARKETING SEGMENTATION INTHETRAVEL ANDTOURISM INDUSTRY
Considering the travel market is far too large and diverse to reach effectively,
tourism marketers use segmentation to better understand customer needs and
allocate marketing dollars effectively. Effective segmentation is based on extensive
quantitative research focusing on large numbers of people and grouping them
together based-upon shared characteristics such as demographics, behavioral
patterns, or cognition ratings. Once identified, these groups are referred to as
particular segments and able to be targeted by particular product offerings, services,
and tailored marketing messages.
Seize the (micro) moment: Often tourism and travel market segments are created
by one, or a combination, of the following:
 Age / Life Stage (e.g., millennial, retiree)
 Motive
 Socioeconomic status
 Type of travel (e.g., business, leisure, extended stay)
 Geography

32. TRAVEL &TOURISM INDUSTRYTRENDS FOR 2021
1.Traveling withVirtual Cash
Usually, travelers before taking a trip had to search for currency exchange centers or post offices or
other financial centers to exchange their currency with the foreign currency. These traditional money
concepts will come to a complete end by 2021, where everything is paid and bought with paperless
cash!
 According to American Express, the total value of noncash payments rose to US$174.4 trillion and
grew at a rate of 4.2 percent per year.
 The Statista Research Department published a fact that cash transactions are going to decline
from 56% to 60% in 2021.
 According toVisa 88% of travelers prefer online payment at present.
2. Biometrics & Facial Recognition
 SITA, an airline technology company analyzed that around 77% of airports and 71% of airlines plan
to invest heavily in biometric identification in the next three years.
 Countries such as Britain, Singapore, Japan, China, and America are already using biometric
technology in their airports.
 British Airways has implemented a facial-recognition assisted boarding process at its hub in
London.
 Heathrow Airport in London has partnered with Yoti to allow travelers to use their smartphones
for the facial identification process.

33. A traveler has many benefits in experiencing the biometric technology in airports during
his/her travel, some of them are listed below,
 Automated recognition and verification – Automated Border Control [ABC] gates are
kept for verification which lets out seamless entry and exit of passengers.
 Accurate identification of documents – As biometrics technology is used during both
check-in and check-out of a traveler, there are no opportunities for fraud activities.
 Handing over the documents – The tourists can rest from the risks of handing over their
passport and boarding pass at all verification centers. Instead, the cameras will be ready
to capture the tourist for recognition, and it is enough that he/she poses for the click.
3. Mobile Apps for FillingVisa
The mobile applications will go trending in 2021. An international traveler who is planning
for a vacation has to be aware of the process of taking a visa.
 Requirements of documents asked in the visa applications vary from country to country.
 Lack of support for consultation.
 Gathering the appropriate documents.
 Struggles in linguistics.
 Time consumption.

34. These issues can be easily solved by building a mobile application. Companies such as
Visa Fast, China Visa App, Visa Explore already have apps. Here are some of the
beneficial features that can be added to the app.
 Provide easy assistance in the traveler’s convenient language. This service should be
available 24/7.
 Appropriate contact information should be mentioned about the consultancy services
to prevent fraud occurrences.
 Assist traveler in the end-to-end process starting from filling the forms to the payment
options. Submission of visa applications should also be carried out digitally instead of
letting the traveler to physically submit the forms.
Some of the airports are already leading in the race by accepting mobile passport from
the travelers. Here is a small list.
 John F. Kennedy International Airport (JFK)
 Boston Logan International Airport (BOS)
 Chicago O’Hare International Airport (ORD)
 Los Angeles International Airport (LAX)
 Orlando International Airport (MCO)

35. 4. ExperiencingVirtual Reality in RealWorld
To get inspiration about a touring spot, travelers have started to use virtual reality
technology. By this, the traveler gets a pre-mentioned idea of which places to travel?
How will the place look like? The virtual reality apps capture more or less the exact
view of the spot.
Here are some companies that are already usingVR technologies.
 Everest VR – It is developed by Slfar Studios of Iceland and RVX using an advanced
game engine, digital cartography, and hyper-realistic graphics. There are a few
innovative ideas like God mode, Bird’s view and much more.
 Google Earth VR – In Google Earth VR, you can use zoom in and out option, the
blend of aerial, satellite and 3D-mapped ‘Street View.’ It makes you feel like you
are really traveling around the globe.
 Under the Canopy – It was introduced by Conservation International and Jaunt
which shows the charming beauty of the Amazon Forests. You can examine the
trees, wildlife, rivers, three-toed sloths 15 feet Anaconda, species of tropical
butterflies and much more.

36. 5. Canning & Screening
Economic Times has released an official document that states 84 airports are about
to install body scanners replacing door frame metal detectors and hand-held
scanners
Amsterdam-Schiphol, London Gatwick, London Heathrow, London Luton, Paris-
Charles de Gaulle, Paris-Orly, Rome-Leonardo da Vinci/Fiumicino, and Venice Marco
Polo are some of the airports that already have modern scanner facilities.
Today, airports use technologies like
 Metal detector with electromagnetism – Metal detectors are either handheld
devices or pass-through systems.
 Scanners passing X-rays – Based on the intensity of rays passed X-ray scanners are
of two types the back-scatter x-ray scanner and the millimeter-wave scanner.
 Detectors for identifying explosives – Ion Mobility Spectrometry technology is
used for identifying the explosives.

37. 6. Maximizing the Use of RFID Wristbands
CNET says that the monitoring team at the airports will give RFID Wristbands to the passengers to reduce
human-traffic in the check-in and check-out areas.. According to the Statistical website, shipments of smart
wristbands in 2019 are to exceed 40 million units worldwide.
Some of the benefits of using RFIDWristbands in airports
 Minimizes the wait time –Ticket information will be provided in the wristbands to reduce wait time
 Secures kids and elders –The RFID bands safeguard the kids and elder ones from the rush in the airport
 Payments without cash – The wristbands enable the feature of buying anything without the use of paper cash,
card, mobile phones, and so on
7. DriverlessTransport
Transport plays an essential part of travel. People will get frustrated if they face difficulties like waiting for the
driver or rash driving. In 2021 these problems will slowly reduce via the enhancement of automated cars, buses,
etc.
 Increase in safety – The Life hack website states that 1.2 million people died in traffic accidents. These
accidents could decrease in the count when driverless cars brought into practice.
 Minimized emissions – According to the Lifehack website, emissions of greenhouses gases can be reduced to
94% from 87%.
Sensors, automated controls, power supplies, WiFi, GPS systems, testing, and maintenance are some of the
facilities offered by such vehicles for a safe and smooth traveling experience.

38. 8. Instagram Mable Inspirations
At present, social media is turning the world upside down. It has become a part of
each one’s daily life. According to the estimation of Statistical, by 2021 social media
users count will increase to 3.1 billion.That’s a huge number!
Some Interesting Facts and Statistics
 According to a recent survey from Adweek, 52% of Facebook users dream about
vacation even when they aren’t planning a specific trip. Among them, 69% of users
refuse the proposals at the last minute because of FOMO (Fear of missing out)
 According to Olapic, 87% of Millennials on Facebook said they use social media
sites for travel inspiration, while 20% useTwitter and Pinterest.
 According to Webpage FX, an estimated 72% of people post photos on social
networks while traveling, and 70% of travelers update their Facebook status while
vacationing.
 MDG Advertising agency has analyzed that 30% of U.S travelers turn to social
media to fetch trip inspirations, 52% of Facebook users share that they are
inspired by their travel stories and posts.

39. 9.Travel to Ancestral Places
Robin Hauck EF Tours says “As long as there’s been travel there’s been an appetite for
visiting where our ancestors are from. What’s changed is DNA technology has become so
much more accessible.”
 According to the Hospitality Net, 36% of people among the top getaway travelers are
trying to take a trip to their ancestral places.
 Forbes has conveyed that 50% of Americans, 89% of Indian people, and 69% of French
people have traveled at least to one country of their heritage sites.
Ancestry Tourism. That sounds strange! Soon, by 2021 it is going to become familiar among
the travelers. Some of the websites and mobile apps are already providing this tourism.
 Online website Ancestry provides Ancestry DNA options to take a DNA test at home
with the aids and kits for knowing a person’s ethnic background.
 In countries like Ireland and Scotland, Brendan Vacations, a travel agency is ready to
arrange meetings with Genealogical Experts to determine a person’s family history.
 The South African Airways gives opportunities for travelers to take a 12-day trip to
advent the remote regions like Johannesburg, Drakensberg, and Umhlanga to learn about
tribal influences.
 A traveler preferring for a DNA Trip might enjoy the benefits such as understanding their
identity, reinforcing lost relationships and much more.

40. 10. IoTTechnologies in Accommodation
According to a survey conducted by Sita Airlines, 86% of the airline companies
believe IoT will provide clear benefits over the next three years. As usual, IoT
Technologies make things easier in the travel and tourism industry too.
How travelers are benefited from IoT technologies during trips?
 Status about Flights – Currently, Amazon Smart Speakers Alexa, Google Home
Speakers, Fitbit Ionic Smartwatches are used in United Airlines through which a
traveler can know the arrival & departure timings, the present position of the
flight, and much more.
 Customized Control – Travelers can adjust room temperatures, operate T.V,
utilize heaters and set alarm timing via apps. Plus, Electronic Key Cards and NFC
readers’ smart locks will also make travelers stay at ease.
 Lost Baggage Tracker – The baggage claim service team will take a long time to
find the stolen baggage. Optimizing the baggage tracker technology, the baggage
could be found shortly.
 Robots for Maintenance – Robots are kept for room service 24/7 to maintain the
rooms.They provide all the needed amenities for a traveler.

41. 11. PersonalizedTravel Activity
Today, the advanced system of travel technologies has turned travelers to experience more
personalized services.
Here are some of the statistics that show how personalized experiences have an impact on
the travel industry.
 As per the trends report from We Are Marketing, 69% of travelers will be more loyal to a
provider that personalizes their experiences
 According to a stat from Travolution, 81% of travel respondents considered it very
important for brands to provide personalized experiences to their customers
 According to Medium, ninety percent of travelers worldwide say they expect a
personalized experience when they book their travel.
These are a few travel agency brands that are already ahead in the race of providing
personalized and digital services to the travelers.
 EasyJet – Personalized individual package tours
 Hilton Hotels – Personalized mobile apps for iOS,Android, Microsoft devices
 Princess Cruises -Personalized wearables
 Delta Flights – Personalized account-specific messaging services with corporate clients

42. 12. Online Booking
You might have wondered what impact does booking has on the travel industry but be vigilant to
carry out the booking experiences as simple as possible. Nowadays, travelers wish to carry everything
in a simple way. Therefore, if you make the booking process a lengthy one, travelers may choose
another service provider. Phocuswright, the travel agency states that 67% of tour and activity
suppliers use email or calendar to manage their traveler’s bookings. They do not have a third-party
booking system.
13. PackageTours with Quality Services
For the past few decades, travel agencies are providing a service called ‘package tours’ which is highly
recognized by travelers. One of the main reasons for package tours to gain popularity within a short
period is that package tours take away all the troubles that a traveler faces while planning for a trip.
You can provide the best package tours to your travelers with some of the awesome ideas listed
below.
 Offer excellent transport facilities – Plane and car are preferred modes of transport for family
travel, with 52% selecting their mode of transport by the fastest option, and 34% based on lowest
cost (Expedia Group)
 Plan for providing many fitness package tours and trips to the travelers – One in five people plan to
take health and well-being trips (Booking.com)
 Include luxurious accommodation – Roughly 35% of Millennial travelers prefer upscale and luxury
hotels/resorts (Resonance Consultancy)
 Engage travelers in their preferred communication medium, channels, and platforms – 59% of
families said travel websites (TripAdvisor, Expedia, etc.) were resources they used for information
or inspirations for where to go and what to do, 10% said Instagram, 74% said search engines, 51%
said travel review websites, 30% said social media, 12% said travel agents, and 8% said blogs (NYU)

43. THANKYOU