Prof. Sunaina Singh is the Vice Chancellor of Nalanda University in Bihar, India. She has over 32 years of experience as a professor of English and has also served as the Vice Chancellor of The English and Foreign Languages University. As the VC of Nalanda University, she has transformed the university from an idea to a reality, developing new schools and programs, improving infrastructure, and bringing accountability. Her leadership has also helped Central University gain an 'A' grade accreditation after being improved. Prof. Sunaina is motivated to transform India's educational system and revive its status as a 'Vishwa-guru.' She has received many prestigious awards for her contributions and achievements.

1. Leaders
www.theknowledgereview.com
Vol. 04 | Issue 01 | 2023
Vol. 04 | Issue 01 | 2023
Vol. 04 | Issue 01 | 2023
The Key to Inclusive
Leadership
Incorporating
Inclusivity
Most
Inspiring
Leaders
Making a Difference
in
India,
A Dynamic Change Leader
Sunaina
Prof.
Singh
Singh
Prof. Sunaina Singh
Vice Chancellor,
Nalanda
University
The Fundamental
Principles of a
Good Leader
Understanding
Leadership
2023
India

4. ndia is a land of diversity and
Icontrasts, and in the midst of the
challenges faced by the country, there
are always individuals who rise to the
occasion, inspiring the masses with their
leadership and making a positive
difference in their communities.
As of 2023, India has been blessed with a
new crop of inspiring leaders who have
made significant contributions in their
respective fields. These leaders have come
from different walks of life and
demonstrated their vision, courage, and
commitment in tackling the complex
challenges faced by their businesses and
the country in general.
Their leadership has been characterized by
a focus on innovation, inclusivity, and
sustainability. They have been able to
inspire and mobilize people towards a
Valuing
the
Voices of

5. common goal, leveraging technology and data-
driven solutions to address critical issues.
Their leadership has been particularly significant
in the wake of the COVID-19 pandemic, where
they have demonstrated exceptional resilience and
empathy, providing relief and support to those
most affected by the crisis.
While their specific approaches may differ, these
inspiring leaders share a common commitment to
serving the greater good and creating a better
future for all Indians. Their leadership serves as a
source of hope and inspiration, reminding
everyone that even in the face of great adversity,
there is always a way forward.
In our edition, 'Most Inspiring Leaders Making
a Difference in India, 2023,' The Knowledge
Review highlights the most inspiring leaders who
are making a significant difference in India in
2023. Through this edition, we aim to inspire our
readers with their incredible journeys, their
struggles, and their triumphs. We hope that their
stories will encourage you to take bold steps
towards your goals, despite the odds.
Have a mesmerizing read!
Gopal Ingole
Ed or s
Note
‘

6. Leading Happiness, Peace and Harmony in Other’s Life
Dr Rabiaah’ Bhatia
Fostering Ingenious Learning in Youths
Dr Yethindra Vityala
Providing Wings to Aspiring Students
Looking for Glocal Education Opportunities
Kavitta Mehtta
Redefining the Learning Arc and
Making Learning Accessible for Children
Lina Ashar
Leading the Way in Education and Beyond
Prof. (Dr) Rajiv Mishra
P r o f i l e s
The Key to Inclusive Leadership
Incorporating
Inclusivity
16 40

7. o f
C o n t e n t s
08
A Dynamic Change Leader
Sunaina
Singh
Prof.
Table
S t o r y
Cover
Brand Management Strategies in
the K12 Segment of Education Industry
32
Expanding
Horizons
C X O

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9. Dr Yethindra Vityala
Dr Rabiaah' Bhatia
Dr Rajiv Mishra
Lina Ashar
Dr Yethindra Vityala is World’s Youngest Scientist in
Medicine and a twelve-time world record holder. He has
published 40 research articles in reputable journals and
completed 51 medical courses from reputed universities.
Kavitta Mehtta provides expert counselling and guidance
to help students make the right choice of education and
career. She aids the students in the decision-making, the
application process, and the visa process.
Kavita Mehtta
Yogesh Shashi
Lina Ashar is a prominent educator on a mission to
help children holistically complete their learning arc.
Her vision is to take quality education to every child
across the country.
Prof. Sunaina Singh has been a professor of English
for over 32 years, as well as a visiting professor at
many universities abroad.
Yogesh Shashi established Digital Academy 360 and
started his first batch with only 30 students. Since
then, he has only aimed to provide blended learning
for the students.
Dr C Ananda Vayaravel
Dr C Ananda Vayaravel is passionate about teaching
the students of health care and has been
enlightening them with his innovative teaching for
the past 21 years.
Prof. Sunaina Singh
Ar Rajendra Kumar
Dr Rajiv Mishra has played a vital role in shaping the
academic curriculum and developing innovative
programs that prepare students for successful
careers in the hospitality and tourism industry.
Dr Preeti Bajaj
Brief
Name of the Personality
Ar. Rajendra Kumar is an Architect, Academician,
Curator, Author, Architecture Critic. He has work
experiences in Europe and Asia and he is actively
involved in academia and research.
Dr Rabiaah' Bhatia is an inspirational leader in India
who mentors and trains professionals and bright
young minds. She has experience across several
industries.
Dr Preeti Bajaj holds a Ph.D. in Electronics Engineering
with MBA, and 31 years of rich administrative,
academic, and research experience.
Founder and CEO,
3RDiConsulting
Founder,
eD WebStudio Channel
Dean and Professor,
School of Hospitality
& Tourism, Galgotias
University
Doctor and Researcher
Founder,
Dreamtime Learning
Founder and CEO,
Digital Academy 360
Professor and Principal,
Sri Venkateshwaraa College
of Paramedical Sciences
Vice-chancellor,
Nalanda University
Director, School
of Architecture, Noida
International University
Vice-chancellor,
Galgotias University
Designation
Most
eaders
Making a
Difference
in
Inspiring
India,
2 0 2 3

10. Prof. Sunaina Singh
Vice Chancellor,
Nalanda University

11. A Dynamic Change Leader
Sunaina
C o v e r S t o r y
I firmly believe that an
educational institute is an
intellectually invigorating and
socially transformative space.

12. he Indian education sector has
Twitnessed positive
transformations. It is gradually
evolving and spreading its wings,
owing to which students have been
able to explore a plethora of
opportunities. However, this sector has
also experienced a fair share of
challenges.
But, just like every other industry, the
education sector of this nation has
witnessed the rise and dominance of
prominent leaders. These frontrunners
have given everything to ensure the
development of this sector. They are
the ray of hope, positivity, and
empowerment.
Characterized by dedication,
innovation, and a never give up
attitude, inspiring leaders such as Prof.
Sunaina Singh are ushering in a new
era of educational and academic
excellence. Prof. Sunaina is the Vice
Chancellor of Nalanda University,
Rajgir, Bihar, and an Honorary
Professor of Oxford Academic Union
(OAU), UK.
Moreover, she’s a Governing Board
Member of the Indian Institute of
Advanced Study (IIAS), Shimla and an
Advisory Council Member and Adviser
of the Research and Innovation
Association of Universities of Asia and
the Pacific (AUAP).
A Seasoned Veteran
Education has always played a
significant role in Prof. Sunaina’s life.
After completing PhD in comparative
literature, she conducted postdoctoral
research in a wide range of areas,
including women’s writing,
postmodernism, diaspora literature,
and South Asian literature.
As a distinguished academician and
administrator, she has played a key role
as a member-designate on several
distinguished national and international
institutions. She has the distinction of
serving as the Vice President of the
Indian Council for Cultural Relations
(ICCR), a premier national body with
MEA that fosters and strengthens
cultural relations and mutual
understanding between India and other
countries.
Prof. Sunaina is also the Advisor of the
Research and Innovation Committee of
Asia-Pacific Universities. She has the
distinction of serving as Visitors’
(President of India) Nominee on the
Executive Board of more than 12
Central Universities apart from other
Central Institutions, including the
Indian Institute of Advanced Study,
Shimla.
A Dynamic Change Leader
Prof. Sunaina has the distinction of
being an institutional builder as the
first Indian woman President of Shastri
Indo-Canadian Institute, a bi-national
research institution, headquarters in
New Delhi and Calgary with the
MHRD and Foreign Affairs Canada.
She’s also the former Vice Chancellor
of The English and Foreign Languages
University.
She has been a professor of English for
over 32 years, as well as a visiting
professor at many universities abroad.
Prof. Sunaina has been engaged in the
challenging task of restructuring and
redesigning university pedagogical and
administrative systems through the
different assignments that she has been
entrusted with.
Many roles played by Prof. Sunaina
also include the Chairperson of the
Department of English at Osmania
University, the Director of the
Canadian Studies Centre, and further
as the President of a bi-national
research organization where a
conglomerate of 90 higher education
institutions from India and Canada
participate.
Leadership worth Celebrating
Prof. Sunaina is among the most
prominent leaders in higher education
in the South Asian region. She is
engaged with the renaissance task of
rebuilding the renowned ancient
Nalanda University.
The honor of re-establishing this
international institution of ‘National
Importance’ has been entrusted to her
largely because of her widely
acknowledged inventive and sterling
leadership. The Oxford Union
conferred Prof. Sunaina with the
Honorary Professorship in 2020 in
recognition of her contribution to
promoting Indian higher education and
culture.
The citation also acknowledges her
leadership in rebuilding the historic
Nalanda University. Prof. Sunaina has
recently been conferred with
‘Ambassador for Peace’ by the
Universal Peace Federation, a global
network of peacebuilders, in 2022.
My love for
academics and my
dedication to the
nation are two
motivating forces
that guide my
way.
Most Inspiring Leaders Making a Difference in India, 2023

15. Prof. Sunaina has played a dynamic
role in both these institutions in
creating innovative research clusters,
reinvigorating the academic culture,
streamlining the administration, and
bringing about transparency and
accountability into the system. These
crucial interventions have helped steer
the institutions forward and enabled
them to emerge as important
institutions of higher learning in the
Asian region.
It is due to her sterling leadership that
after a span of 17 years, Central
University was accredited with an ‘A’
grade. It is also widely acknowledged
that the institutions have emerged out
of a critical period in their history
largely due to her determined and
indefatigable leadership.
Prof. Sunaina also held the first
convocation in the history of the
University's over 50 years journey. The
then President, Shri Pranab Mukherjee,
complimented her for her vision and
dedication.
Under the energetic leadership of Vice
Chancellor Prof. Singh, the last five
years have seen Nalanda University
(NU) transforming from an idea to
reality: academic framework; new
schools and centers; short programs;
enhanced student scholarships;
state-of-the-art infrastructure; and an
almost complete sustainable net-zero
campus.
The campus consists of 200 odd
structures, a health center, and library
automation. Prof. Sunaina took
policy initiatives such as statutes,
ordinances, and internal and external
audit systems along with measures
towards bringing accountability and
transparency.
World Education Congress in 2016,
2017, and 2018
Ÿ Bharat Gaurav Award, 2016
Ÿ Chanakya Award for Excellence
in Good Governance 2014 by the
Public Relations Council of India
Ÿ Woman of the Year Award, 2014,
by Citizens Council of A.P
Ÿ International Leadership
Certification by Nottingham
University, U.K., 2013
Ÿ Rashtriya Gaurav Award, 2011
Ÿ Leadership Certification by India-
Canada Chamber of Commerce
(ICCC), Calgary, for strengthening
bilateral ties and collaboration in
higher education, 2011.
Motivated to Transform the
Educational System
The love for academics and the
dedication towards the nation are the
two motivating forces that guide Prof.
Sunaina’s way. Reviving the ‘Vishwa-
guru’ status for the country is a
legitimate dream to which she wants to
contribute to the best of her ability.
Prof. Sunaina states, “I am restless to
create academic excellence and
determined to innovate ways to
advance learning in our campuses and
comprehensive education in our
society.” To this, she has devoted all
Prominent Achievements
Prof. Sunaina has always first
emphasized fulfilling the educational
needs of the students and developing
them in academics. Her dedication has
resulted in her winning several
prestigious awards. She won the
‘Ambassador for Peace’ award from
the Universal Peace Federation of
India in 2022.
Prof. Sunaina is the recipient of the
Leadership for Net Zero Endeavour
Award 2022 by Indo-American Green
University Network, New York. Asia
One awarded her the Global Leader of
the Year 2021-2022 in London 2022.
Some of the other praiseworthy awards
won by Prof. Sunaina are as follows:
Ÿ Innovation Leadership Award
2022 by IndiGlobal Media
Network, Bengaluru
Ÿ Asian Award as a Woman
Entrepreneur in Higher Education
in Asia 2021 by Asia One, with a
citation: ‘With a strong person and
unmatched integrity, Prof. Singh is
truly an epitome of the empowered
woman of the 21st century.’
Ÿ Honorary Professorship by the
Oxford Union in 2020, for her
contribution to promoting Indian
higher education and culture
Ÿ Vishwa Kavi Rabindranath
Tagore Award by Oriental
Heritage 2020
Ÿ Innovative Vice Chancellor of the
Year, by AsiaToday 2020
Ÿ International Education Award-
2018 (NWSI) by British
Parliament, House of Lords,
London
Ÿ Bharat Ratna Dr A.P.J. Abdul
Kalam Excellence Award, 2018
Ÿ Bharat Shiksha Ratan Award
2018
Ÿ Education Leadership Award, by
An
educational
institute is an
intellectually
invigorating and
socially
transformative
space.

16. her years of service and shall continue
to do the same in the future.
Overcoming Adversities Confidently
As per Prof. Sunaina, it is everyone’s
uncompromising integrity, unshakeable
optimism, and enthusiasm that propel
them to defy all odds and stay focused
on their goals. She always stays
motivated by the high moral and
ethical standards of her father and
guru, Prof. Satyanarain Singh. Her
impeccable upbringing keeps on
inspiring her to set new benchmarks in
life.
When Prof. Sunaina took over as Vice-
Chancellor of the EFLU, the
University was in upheaval, with
frequent strikes. During that time, she
overcame myriad issues that came her
way with sheer determination and
enthusiasm.
“The rebuilding of Nalanda University,
has been the most challenging
assignment I’ve been entrusted with.
The name ‘Nalanda’is magical— a
reminder of the past glory of ancient
Indian academia and a lingering icon
that evokes the expectation to achieve
an ideal once again,” shares Prof.
Sunaina. According to her, its hallmark
is ‘liberated knowledge’ which is free
from the confines of geography or
spirituality.
In the opinion of Prof. Sunaina,
reviving the glorious knowledge
traditions of ancient India in a new
world of the modern age requires deep
thought, planning, and diligent action.
“Nalanda is a new avatar, and as we
know from our traditions, a new avatar
appears only when the turmoil and
dismay are at their peak!” quotes Prof.
Sunaina. She shares that there were
She believes combining classroom
education and academic research with
societal engagement can enrich
knowledge, understanding, and a
lifetime preparation for students and
faculty.
She believes that to suit the needs and
st
demands of the 21 century;
universities need to build human
values, culture, and ethos through the
emerging knowledge domains.
Bringing a blend of academic
knowledge and experiential learning
into the learning environment is the
need. The effort of universities should
be to evolve innovative courses – a
marriage of ancient Indian wisdom
with contemporary polity, sciences,
and technology.
Prof. Sunaina Singh points out that
Nalanda University has innovative
specialised MA programs under a
cafeteria model and a Global PhD
programme. In addition, it has short-
term courses, e.g., capacity building
and leadership, ‘Pali/Sanskrit/
Tibetan/Korean languages’, ‘remote
sensing and GIS’, ‘Nalanda Heritage’,
'Consciousness Studies', 'Indo-Persian
Heritage' and so on that are popular.
Establishment of the Centre for Bay of
Bengal Studies at Nalanda and its
functioning as the nodal institution for
the ASEAN-India Network of
Universities (AINU) further adds to its
international stature.
In her opinion, universities should
provide platforms for cross-cultural
and transnational knowledge sharing
amongst scholars. In this connection,
the Common Archival Resource Centre
was visualised as a repository of
digitised archival and art treasures
from India and Southeast Asia for
researchers in different fields. Another
challenges and doubts, apprehensions,
and predictions about failure, causing a
threat to prestige. But like a true
Indian, she commenced work with grit
and honest dedication leading her
team. Owing to the government's
support, she could accomplish her
goals properly and with utmost
sincerity.
Uplifting the Education System and
the Society
As an academic, Prof. Sunaina is
mindful of the present and near-future
social concerns. “What we chose
as the logo of the University- depicting
the ‘Human-Nature
concord’reflects the ethos of
Nalanda,” she shares. Prof. Sunaina
tried to demonstrate this ethos in all
aspects of Nalanda’s creation and
development. She shares that
Nalanda offers an opportunity
to dispel the inner darkness and
bring enlightenment to present-day
society.
According to Prof. Sunaina, the
‘Nalanda Culture’ is all about
understanding and compassion;
politeness and discipline; learning
and service; and peace and progress.
Integrity is the armour of this culture;
integrity alone holds identity, culture,
and values. “Character, creativity,
and Competence shall be our
watchwords,” she quotes.
Emphasis on Experiential Learning
and Academic Research
Prof. Sunaina looks at education
from the lens of India’s ancient
‘Gyānparampara’ (knowledge
tradition), which involves a wide
spectrum of human development
and the unbroken tradition of
knowledge leading to the creation
of a knowledge society.

17. effort Prof. Sunaina commenced is the
‘Digital Data Credit Bank’ to benefit
students aspiring to study abroad.
Exploring the Future
In the opinion of Prof. Sunaina,
inspirations are never lost, motivations
last forever. She believes that people
who lived millennia ago are still
inspiring to present generations. Prof.
Sunaina always values discipline,
integrity, and responsibility as the
guiding principles of life. Her quest for
the future is always to develop her
inner strength and ethical values. She
reckons that this is enough to be
inspiring. “The vivacity of our
demeanour captivates and should
inspire everyone around us,” she
expresses.
confident individual rests on the
knowledge that ‘if we do not risk, we
fail.’ She advises them never to give
up. She believes that persistence does
pay.
Prof. Sunaina emphasizes the words of
Martin Luther King Jr. “We must
accept finite disappointments, but
never lose infinite hope.” She has
always believed that one must strive to
inspire and guide young minds to
approach life with integrity, and the
courage to speak the truth, as well as
stay true to one’s principles. “This
keeps me motivated to influence and
develop my students, faculty and staff
to be the best versions of themselves,”
she adds.
Motivational Words for Tomorrow’s
Generation
According to Prof. Sunaina, character,
creativity, and competence are the keys
to success and to enriching India’s
intellectual presence in this ever-
changing world. She strongly believes
that education leads to liberation.
Addressing the young generation, Prof.
Sunaina states that leadership
symbolizes the mind of the institution
because that only energizes the team
and directs the course. Correcting the
team's waywardness, complacency, and
distractions is a tough responsibility.
This requires grit and impartiality.
She states that not everything we
attempt succeeds. But the promise of a

18. Incorporating Inclusivity
Key
nclusive
LEADERSHIP
16 | April 2023
he world in modern times is
Tunanimously standing against
discrimination and biasedness.
Individuals aren't the only voices calling
for social and economic equality around
the world. Organisations have also made
a statement. Variety of reactions from
corporations, small businesses, and
NGOs are that all attempt to denounce
racism and make commitments to better
justice, diversity, and inclusion.
Many senior leaders and HR
professionals are revaluating the
diversity and inclusion programmes
The
to
Inclusive
T

19. www.theknowledgereview.com | 17

20. within their organisations and learning
that a reinvention may be necessary.
And the leaders that represent an
inclusive leadership style should be the
ones who spearhead this reinvention.
Empathy is the cornerstone of the
ability to emotionally connect with one
another in the workplace and beyond,
and it creates the environment for
inclusion and collaboration. Empathy
should not be a personal feeling, but
rather a public act. Empathy can propel
towards something worthwhile.
Empathetic leaders can inspire their
co-workers to be empathetic by
modelling empathy and engaging in
acts of inclusion, just as parents can
teach their children to be so. Thus, the
role of leaders in instilling inclusivity
at the workplace cannot be overlooked.
Leaders that are inclusive are
courageously vulnerable. In other
words, they bravely place themselves
in the places where they feel
vulnerable. Additionally, they are self-
aware enough to recognise and be open
about their own limitations. They
respectfully challenge others' ways of
thinking, solicit input from others, and
pose questions.
Enhancing Self Awareness
Ideal leaders create a strong base of
personal knowledge as their first
empowered act of inclusion. This may
occasionally entail seeking criticism,
owning up to mistakes and failings,
considering one's own upbringing,
background, and social identity,
sharing feelings and experiences, or
standing up for one's own demands.
To be able to participate in acts of
inclusion or practise allyship, these
leaders have a high level of self-
awareness. They can recognise their
own biases, strengths, and
the difficulties your team is
encountering. You improve efficiency,
inclusion, and communication skills as
well as your ability to handle
disagreements.
Fostering Social Relationships
A connection is a link created between
individuals with the aim of enhancing,
bolstering, and strengthening their
relationship. The social network will
be more diverse as a result of those
ties. Making social relationships
increases the chances of having what
leaders need to enhance inclusion in
the workplace.
Leaders can build a culture where all
the employees will have the quality to
build social interaction. This will allow
them to create an inclusive and happier
workplace. When social relationships
are weak, people are more likely to feel
alone, afraid, distrustful, and have
restricted access to information, and
their performance at work will suffer.
Diverse social networks and a
network-wide perspective are crucial in
an organisation because they
encourage information from many
sources and viewpoints. Those
viewpoints increase the ability to deal
with differences, especially during a
crisis. It is important to have diverse
social networks. These qualities make
a leader more flexible, agile and
resilient.
Forward-thinking companies are aware
that creating a culture of inclusive
leadership and diverse teams that work
well together requires careful resource
allocation but will yield a worthwhile
return in the form of increased
employee engagement and satisfaction,
innovation capabilities, and capacity to
tackle difficult problems.
shortcomings, and be at ease in their
own skin. If leaders are confident in
themselves, that self-assurance will
permeate all of their other inclusive
leadership behaviours.
Being Socially Aware
Social awareness, a component of
emotional intelligence, develops from
self-awareness. The basis of
conversation and interactions with
others is social awareness.
People who lack social awareness find
it difficult to communicate or have a
propensity for saying the wrong things
at the wrong times.
Leaders can build an inclusive culture
by keeping an eye on what's going on
around them and using their
knowledge. If a new employee is hired,
they can spend some time getting to
know them, showing them around, and
offering to help them settle in. Simple
gestures of inclusivity can contribute to
creating a respectful workplace
atmosphere.
Being an Ideal Listener
When used properly, listening is a
powerful tool that may reveal three
things to the listener: facts, as well as
underlying emotions and values.
It is common for team members to
raise concerns and talk about the things
that bother them at the workplace. At
these moments, leaders must listen
closely and understand what they are
going through. Leaders are expected to
aid these employees. Issues raised by
them can be about discrimination and
unfair practices in the workplace. This
can be the moment one effective
listening technique.
By going beyond active listening,
listening to comprehend allows you to
have a more complete understanding of
18 | April 2023

22. Dr
Leading Happiness, Peace
and Harmony in Other’s Life BHATIA
“Inner transformation is a key to
achieving goals and attaining
successful and happy life!”
- Dr Rabiaah’ Bhatia
Humans continuously pursue
the developments taking
place in their surroundings
and strive for achievement, which robs
them of tranquilly and happiness in
life.
Then one looks for a guide who can
point them in the proper direction. A
great and inspirational leader lights the
spark of hope and spreads joy, peace,
and harmony throughout one's life. A
leader motivates and inspires others to
support their inner development, which
ushers calm and happiness into one's
life in the end, in order to sustain these
emotions.
In a similar vein, Dr Rabiaah’ Bhatia
is an inspirational leader in India who
mentors and trains professionals and
bright young minds. She has
experience across several industries.
Dr Rabiaah’ initially worked as a BPO
customer care executive and after few
years she became a manager in the
banking industry, which helped her to
grab the position of HR and PR head in
a marketing and consulting firm.
After 18 years in a variety of
occupations, she took a two-year
vacation during which she assessed
and examined herself, changed her
perspective completely, and considered
leading a more meaningful life.
She entered the education industry in
2015, and two years later, she began
her business journey, with the sole
purpose of enhancing millions of lives
and empowering people to become
great leaders.
While searching for "Most Inspiring
Leaders Making a Difference in
India, 2023" in The Knowledge
Review, we ventured to eD WebStudio
Channel, and spoke with Dr Rabiaah’
Bhatia, who is an EduModel,
Entrepreneur, Personal Branding
Expert, HR Professional, Founder,
Director, and Author & Mentor of
Change where she shared her
professional background and future
goals.
Let us dive down to learn more about
this inspiring leader.
Please tell us about your professional
journey since the beginning of your
career.
Dr Rabiaah’ Bha a
Mrs Delhi NCR Finalist,
Mrs Angelic Fashionista
and Mrs Interna onal
Queen 2022, A Mompreneur,
Global Speaker and SDG
Ambassador, Thought Leader,
Author & Founder Director,
eD WebStudio Channel
20 | April 2023

23. Life is full of challenges; the more
challenges you have, the stronger you
become and changes one’s perspective
towards life. This is how and why I
started my journey of professional life.
My career journey started as a simple
BPO customer care executive, then a
Manager in the Banking sector that
took me to a position I could never
dream of as an HR and PR Head in the
Marketing and Consulting firm with
stakeholders in the Hospitality
Industry. Having spent 24 years as a
working professional, I have had an
enriching experience working on and
understanding varied industries.
After working with almost all sectors,
there was no mental peace and inner
satisfaction. I stopped myself and took
a break from my work for two years.
There was a 360 degree turnaround in
my vision because of this one thought
to have a purposeful life, due to which
I joined the education sector in 2015
with a mission of touching and
nurturing millions and millions of lives
and raising them to be the leaders who
can make this world a better place to
live in and then started my
entrepreneurial journey in 2017.
Tell us the vision, mission, and core
values of your organization.
Our passion is to create a peaceful
society, spread happiness and inspire
others to lead a life with a purpose.
Our vision and mission is to introduce
children to the wonders of the world
around them and their role as guardians
of their environment.
Being a prominent leader, what
significant contribution have you
made in the Indian education space
to uplift society?
I am an Academician who is using her
skills and knowledge for the sake of
improving society and making each
person understand that their happiness
lies in their own hands.
What challenges you came across in
your career, and how did you
overcome them?
Where there is life, there are ‘Ups and
Downs.’ Life is not easy, but we can all
make our lives beautiful by just one
understanding – ‘We are born for a
purpose which only we can fulfil.’
Create a mission for yourself and work
towards that mission; this is how we
can make our lives meaningful and can
overcome all obstacles.
As an inspiring leader, what
difference you made in your
segment, and how did it help the
upcoming generation?
I have been providing Corporate
Training, Entrepreneurship Skills
Training, Branding and PR Skills
Training, HR Skills Training,
Mentoring sessions for Life skill
Topics, Soft Skills, Interview Skills,
Career Counselling, counselling
sessions and Importance of Sports,
Value Education, and SDG training.
According to you, which activities
the Indian education should conduct
on the campuses to indulge the
necessary skills in students?
Conducting practical skills training on
the campuses, project-based learning,
peer learning, collaborative learning,
life skills and most importantly,
compassion is essential. It should
always be skills and values that help an
individual to become a ‘Humanistic
Leader.’
As an inspiring leader, what are the
things that keep motivating you to
make a difference in the country?
My achievements, appreciation is from
youth and other women. I am a person
who believes in ‘Never Give up.’ For
me, every failure is a learning road to
success. My life is based on the art of
‘Gratitude’ as gratitude changes your
life and gratitude open the Heart. I am
a person who believes in spreading
happiness, peace and harmony in
society through collaboration and
learning from each other.
How do you inspire the youth to
become fearless and inspirational
leaders to create innovative changes
in the country?
Without a doubt, each person has an
innate talent. The question is: How do
you discover that talent? The only way
is to exert yourself in whatever is
before you. Your true potential will
emerge when you give everything you
have to your studies, sports,
extracurricular activities,
entrepreneurship or whatever you are
engaged in. The important thing is that
you get into the habit of challenging
yourself to the limit and never giving
up.
What advice would you provide to
future generations to become
inspiring leaders?
I believe in Try, Try, Try until you
Succeed! Your Inner Transformation is
the key to achieving your goals and
attaining a happy life!
How do you envision your future as
a successful and inspiring leader?
Learn from your own mistakes and
enhance your life. As an inspirer, I aim
to empower others and become an
inspiring leader.
My Life is based
on the Art of ‘Gra tude’
as Gra tude changes
your life and Gra tude
opens the Heart.
Most Inspiring Leaders Making a Di erence in India, 2023
www.theknowledgereview.com | 21

24. 22 | April 2023

25. Dr
Vityala
Medical science has changed
the perspective of people in
the world!
These advancements in the medical
field have helped and saved humanity
from the cruelty of nature and human
actions. And the world has witnessed
that during their importance during
uncertainties, where doctors, with the
help of science, have performed
miracles to overcome these.
Also, during the recent COVID-19
pandemic, which the world has
suffered for two years and still
recovering from its adversities, it was
doctors all across the world
persistently serving humanity and
fighting against the deadly virus by
putting their lives at stake.
Moreover, medical scientists
continuously researched and invented a
vaccine to stop the virus's adverse
effects by improving people's
immunity and helping them fight
against the virus. Evidently, numerous
other deadly and harmful diseases are
available in the world, and saving from
those diseases, scientists played a
significant role in the healthcare
industry.
One leading the advancements in the
field of healthcare is
Dr Yethindra Vityala, the world's
youngest scientist in medicine, and
being a passionate scientist, he has
conducted various research in the
healthcare sector. Apart from research,
he has also authored two books; in
2018, 'Essentials of Hematology:
Inside Hematology,' published in three
different languages, i.e., English,
Hindi, and Russian.
Other than that, his second book, 'The
Historical Development of the Heart,
i.e., from its Formation…,' published in
2019, was recognized worldwide and
made a place for itself in the Guinness
world record for the longest book title.
As an ingenious youth, he has
completed 51 medical courses from
reputable universities and published 40
research articles/papers in numerous
reputed journals.
In the quest for 'Most Inspiring
Leaders Making a Difference in
India, 2023,’ we, The Knowledge
Review, crossed paths with Dr
Yethindra Vityala, a Young Scientist
and Doctor, and learned about his
success story, achievements and future
vision.
To learn detailed information about an
eminent scientist and doctor, read
ahead.
The Journey of the Magnanimous
Scientist
Dr Vityala Yethindra is World's
Youngest Scientist in Medicine and a
twelve-time world record holder. He
has received national and international
awards; he is also the author of two
books. Moreover, he has published 40
research articles in reputable journals
and completed 51 medical courses
from reputed universities.
After clinching abandon of knowledge
in the medical sector, he evolved a
significant interest in the education
space and obtained an opportunity to
contribute to society by educating
young minds, which is closely
associated with people's psychological
and social development.
www.theknowledgereview.com | 23
Most Inspiring Leaders Making a Difference in India, 2023

26. According to Dr Vityala, education
space frequently assists with
challenges and mental activity of
humans. And it is essential to generate
the critical spirit of the student by
teaching them the various perspectives
of thinking and observing things.
While mentioning the idea which
inspired him to work in the education
sector, Dr Vityala says, "The biggest
thing that motivated me to work in
education space was the opportunity to
mentor students, encourage the
development of the students both
academically and personally, and
foster good attitudes."
Igniting the fire of education among
the lower income group and
underprivileged children, Dr Vityala
conducted the campaign 'Power of
your intelligent minds' on poor and
underprivileged students in India
(Warangal, Hyderabad) and
Kyrgyzstan (Bishkek), which reached
more than two thousand students
within two years (2016-2018).
Moreover, the campaign has shown
positive results, and children from rural
areas have begun attending schools
regularly.
In 2020 -2022, Dr Vityala ran a
Yethindia COVID-19 Awareness
Campaign (the world's first QR-code-
based awareness campaign) where he
successfully notified 1918 students
from 15 government schools of
Warangal (Telangana) about social
distancing.
The campaign provided accurate
information to people; however, it also
supported other campaigns like 'Digital
India' and 'Save Paper, Save Trees,
Save Planet.' And this campaign also
received appreciation from Rashtrapati
Bhavan (President's Secretariat), New
Delhi and Shri Thawar Chand Gehlot,
Hon'ble Governor of Karnataka.
Science-Paved the Way of Medicine
Science has never been the best subject
of Dr Vityala. Still, with his
challenging attitude, he opted for
medicine in his college to prove that
nothing is impossible and achieved
tremendous success. Coping with
various challenges, he stayed up
exceptionally late studying and
achieved distinction during graduation.
Constituting how science and medicine
pilot success in his career, Dr Vityala
asserts, "I always think to bring
changes in things which are different,
difficult and longed to do. I always
believed in the five-word maxim, never
give up and quit. I have always
embraced challenges, which are
necessary for growth and a
constructive outlook on self-
correction."
"My daily motivation comes from the
timely completion of my work at the
end of the day and from realizing that I
have improved the lives of numerous
patients and their families. I'll never
forget the joy in their expressions;
seeing them improve makes me want to
work more. Treating patients and
glimpsing their happiness is the only
reason I became a doctor and
scientist," said Dr Vityala.
Sliding down his gratitude, he asserts,
"I had a vision of helping and
empowering many more students of
various ages and countries. I believe
that 'education does not change the
world but changes the people who are
going to change the world.' This
motivates me to conduct campaigns
24 | April 2023

27. and contribute more to the education
sector."
Stop Being the Chess Piece; Become
the Player!
There is a famous saying, "Excuses
will always be there for you, but
opportunities won't." Since childhood,
we have all been listening that
opportunities won't come again and
again; they come only once, and we
have to grab them.
Similarly, when we were discussing the
opportunities which Dr Vityala came
across in the Indian education space, in
response, Dr Vityala postulated, "I
always tried to attempt to do new and
difficult things, such as completing 51
courses in nine days, authoring books,
conducting research, working
continuously in a lab, and running
campaigns."
While stating more about the
opportunities, he says, "Right from the
initial days of my work, I tried to grab
and tried to take opportunities instead
of waiting for them. During the
COVID-19 situation, I reached more
than 2800 students through conducting
184 webinars and meetings on various
platforms like Skype and Zoom in
different medical colleges in
Telangana, Andhra Pradesh (India)
and Bishkek (Kyrgyzstan); I also
cleared all queries of students in their
academic and medical research."
"Furthermore, I helped 324 peers and
48 PhD students with academic and
research methodology for free; I
further helped them conduct research
25
www.theknowledgereview.com |

28. Development of the Heart, i.e.,
from its Formation...' and received
the Guinness World Record for the
'longest title of a book.' And in the
same year, I received six world
records for my research activities
as the world's youngest scientist in
medicine. I currently hold 12 world
records.
Ÿ As a researcher, I proved that
fluoxetine and doxycycline inhibit
SARS-CoV-2 replication in-vitro;
evaluated the safety and efficacy of
umifenovir, heparin, itolizumab,
and rivaroxaban on COVID-19
patients; and achieved positive
results.
Ÿ I also assisted in developing
remdesivir and constructed a VYTR
hypothesis on remdesivir in
inhibiting SARS-CoV-2 in vitro.
Ÿ I was the first to discover, report,
and publish new and rare case
reports on diseases such as
frontal-lobe epilepsy,
neurofibromatosis, and ischemic
stroke.
Ÿ I represented India at 15
international conferences, delivered
presentations, and won eight
awards.
Ÿ I conducted 54 research studies and
published 42 articles in top peer-
reviewed journals."
Clenching Conviction and View
When we asked Dr Vityala about his
opinion and thoughts on the Indian
education system and its changing
landscape, he stated, "The Indian
education system is complex, where
every city/state has its own
independent state education
board/university governing body along
with other local authorities responsible
for regulating schools."
"Even though there are a lot of positive
changes performed policy-wise in the
existing education, but the ground
reality and application of change has
been considered long-term results and
sustainability, which includes concept-
based education model in science
subjects along with hands-on
experience. And provides higher scope
in research instead of emphasizing rote
learning. Indian educational system
provides students only theoretical
knowledge, but it is crucial to imply
theoretical knowledge into practice. As
said, theory without practice is blind,
just as practice without theory is
sterile," says Dr Vityala.
Words of Wisdom
While advising future medical
students, Dr Vityala asserts, "Begin to
think for yourself. Do not just rely on
advice from others but rely on your
rational analysis of observed realities
to draw your inferences. Even so, this
is merely a suggestion or input rather
than advice."
and acquire positive results in
universities. This helped me to gain
knowledge and motivate me to be a
student forever and learn more from
creative young minds during an
interaction," further constituted by
Dr Vityala.
Dr Vityala's Roaring Success
When we were discussing the thinking
and initiatives of Dr Vityala, he also
mentioned the award and overall
achievements of his life till now, and
he notes,
Ÿ "In 2018, I successfully passed 51
medical courses from top
universities around the world and
wrote 'Essentials of Hematology:
Inside Hematology,' which was
published in English, Hindi, and
Russian language which was
acknowledged as a world record for
the 'youngest person to write a
trilingual book.'
Ÿ In 2019, I wrote 'The Historical
26 | April 2023

29. the
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30. The thought of pursuing
education in foreign countries
excites not only the students
but also their parents.
However, more than this is needed to
get admission to foreign countries, one
should know about the country,
university and many other factors. In
the fast-pacing world, one has to face
massive competition in every field and
to stand out of the lane; one has to
cater skills and knowledge that assist
many career opportunities.
While probing the thought of getting
higher education in whichever country,
the parents and students require
someone experienced who can guide
them throughout the process and help
them to get their desired goal.
Moreover, an educational consultant
plays a vital role in assisting and
helping the aspirants to get a clear
vision of their desired future; along
with this, they make the whole
admission process hassle-free for
students and their parents.
Students who want to pursue their
education overseas are in dire need of
consultants as it is not easy to get
admission in foreign countries.
To ease the process, the consultants
evaluate the student's academic
performance, their interested fields,
country and budget; accordingly, they
suggest suitable courses; also, the
consultants help the students and
parents in the whole admission process
in foreign countries.
Similarly, Kavitta Mehtta, the
Founder and CEO of
3RDiConsulting, provides expert
counselling and guidance to help
students make the right choice of
education and career. She has
completed her dual master's degree in
two countries: India and UK in
Business and Strategy.
She also studied in abroad and knew
the challenges one has to go through in
the whole process. Since then, she
decided to help other students suffering
while choosing their higher educational
streams and applying for foreign
education. She also aids the students in
the decision-making, the application
process, and the Visa process.
In an indulging interaction with The
Knowledge Review, Kavitta Mehtta
shared the beginning tale of her
consulting firm, 3RDiConsulting. She
also mentioned her firm's future
endeavours.
To learn detailed information about
her, scroll down.
The Beginning Tale
3RDiConsulting is an education
consulting company which offers
knowledgeable advice and counselling
to students to assist them in selecting
the correct course of study and career.
The organization's single-minded goal
is to help students find the best
institutions so they may create a bright
future for themselves. Students are
given trustworthy, expert counsel and
instructional materials to help them
develop their careers.
Kavitta Mehtta is an empathic person
who works as a social entrepreneur.
After completing her academic
education in business and strategy.
She did her master's degrees in UK
and India, respectively. She has been
employed since 2011 in education
field, advising numerous students on
their academic and professional paths.
Boutique counselling sets the company
apart. It enables students to identify the
most significant match for their
academic profile, financial situation,
preferred country and location, career
goals, and future aspirations to study
abroad or in India.
The Founder, Miss Kavitta Mehtta, has
substantial expertise and has
counselled many parents and children
regarding their choices to apply to
High School, Bachelor, Master, MBA,
Providing Wings to Aspiring Students Looking
for Glocal Education Opportunities
28 | April 2023

31. and PhD programmes in the past years.
The firm is pleased to announce that
many of its students have been
admitted to top universities worldwide.
Emerging Need for International
Education
With the immense and rapid
technological development, the
companies are representing themselves
globally and raising their business
standards; the firms look for pupils
who have studied from abroad
universities.
As per QS Global Employer Survey
Report, six out of ten employers
around the world emphasize more on
international students' experience, and
more than 80 per cent of employers
said that they seek graduates with
foreign degrees because of their
enthusiasm towards exploring
innovative ways and the confidence to
resolve the challenges helps them to
achieve their desired goals.
While stating further, Kavitta says,
"Having studied abroad myself, I have
experienced the troubles that a student
faces in making these decisions. When
we are looking to study abroad or
make a career decision that will affect
our entire life, we want to be sure that
the person is reliable and trustworthy.
While going through the process, I
realized it was just a business model
for many counsellors without having
the student interest at heart. Having
faced this myself, I was determined to
help others and make sure they could
depend on making their choices in
amalgamation with my opinions. Many
people might believe that we are in the
business of exporting talent to other
countries, but in reality, I am working
to make our young people globally
competitive."
3RDiConsulting: Igniting the Light
in Education Space
As Nelson Mandela says, "Education
is the most powerful weapon you can
use to change the world."
Our ultimate goal is to
thrust the importance of
education in every
individual mind and
make them realize the
importance of this
investment.
Kavitta Mehtta
Founder and CEO,
3RDiConsulting
Most Inspiring Leaders Making a Difference in India, 2023
www.theknowledgereview.com | 29

32. 30 | April 2023
3RDiConsulting aims to educate the
youth and make Indian students
globally competitive. The ultimate goal
is to thrust the importance of education
into every individual mind and make
them realize the importance of this
investment. Thus, helping them make
the right choices and encouraging them
to study creates a sustainable planet.
Studying abroad indeed doubles the
learning; thus, it is not surprising that
businesses are looking for candidates
with international experience. For
Indian students, however, it has always
been challenging to identify a
reputable education consultant due to
the oversaturation of small, medium,
and large businesses in the country's
study-abroad consulting market.
Kavitta has won many hearts and made
many people's dreams come true by
providing pupils with a personal touch
that goes beyond the boundaries of the
workplace.
Catalyzing Motivation
The best counselling involves more
than just aptitude tests, profiles, and
scores; it also involves a deep
discussion of goals, talents, and
hobbies. Knowing this, Kavitta always
takes a mentoring approach, which has
assisted thousands of young people in
the workplace and students in
achieving their potential.
While stating further, Kavitta
mentions, "Being student-oriented, the
ultimate goal since the start has been
to put their needs first. It is my dream
to build next-generation world leaders
and innovators."
Words of Wisdom
While advising the future generation,
Kavitta asserts, "The shift toward skill-
based hiring in the corporate sector
demonstrates that other factors will be
used to evaluate an individual's
aptitude besides diplomas. Our
educational system could use some
reform, but that does not mean we
should stop learning; on the contrary,
attentive learning is crucial.
Some tips for the youth of today
Ÿ Collaborate and Discover.
Ÿ Communicate to learn.
Ÿ Be courageous.
Ÿ Trust yourself to trust others."
Envisaging the Future
While sharing her vision, Kavitta
states, "In the near future, we aim to
develop an App for the convenience of
the students and enhance their
experience. We are also establishing a
YouTube channel, which will be
informative and rich in content,
helping students with various issues or
queries."
She adds, "We are also tech savvy and
ensure the team is always connected
and available for connecting on all
social media platforms. Furthermore, I
personally attend the calls of all my
students and provide online
counselling via Skype and other tech
platforms."
"We work closely with multiple
organizations that can be
advantageous to students. Beyond
individual counselling, I have indulged
myself in seminars at schools and
colleges, too," concluded Kavitta.
No individual
can fight
without the
support of their
family and
friends.

33. www.theknowledgereview.com | 31

34. Stregi
in the K12
Segment of EducationIndury
Brand
Management Strategies
hoosing the right option for a
CK-12 school is one of the most
vital decisions a family can
make. The education, environment, and
experiences a child has during their
formative years can drastically
influence their overall happiness, their
outlook and philosophy on life, and the
opportunities they can enjoy as an
adult.
Therefore, brand management
strategies in the world of K-12
Education emphasize efficiency,
creativity, and maintaining the quality
of educational services.
Revamped technology has introduced
fresh opportunities in the education
industry. With competition soaring
high in the K12 education institutions,
many nonprofit institutions as well as
for-profit institutions are creating brand
management strategies to build
awareness for their institutions.
Brand management in the education
industry focuses on school community
engagement. How you engage with the
community, what you offer your
students, and the values that permeate
the academic environment you provide
are all part of brand experience and
brand positioning.
Brand Positioning:
One of the most significant things you
can do to ensure your educational
institution is successful is to have a
clear brand positioning. In higher
parents and students you are targeting.
Different personas for different sections
of the target demographic needs to be
created as an educational institution
does not cater to one specific kind of
parent. There are many defined
segments when it comes to a school. It
all boils down to surveying, reviewing,
and changing according to your brand's
needs.
Identifying Relevant Key
Performance Indicators (KPI):
The general goal of every institution is
to increase enrollment numbers. In order
to facilitate growth, KPIs like footfall or
walk-in enquiries generated, call to
action (CTA) conversion rates, the
contribution of traffic sources, and
social media engagement can be
considered. KPIs can track whether your
key objectives are on track, behind,
ahead, or complete and accordingly give
you a more actionable metric to put your
efforts into. Social media engagement
can be affected in many ways. However,
for K-12 marketing services, this may
not be practical, and social media
marketing may play a less significant
role in general.
Enhanced Brand Experience:
A parent can espy a brand if it is built on
a number of marketing factors such as
setting up a dialogue room and
displaying collaterals, brochure, videos
and brand playbook, digital and social
media management, public relations,
events, direct marketing and lead
generation campaigns.
education programs, students have a
voice, they prepare themselves for
high-paying careers through
partnerships and internship programs
that play an essential role.
Brand management strategies in K-12
educational institutions are more
parent-focused while keeping the
students at the center. A new era of
parents who are seeking to enroll their
children in K-12 programs are exposed
to the growing influence of technology.
In today's time, educational institutions
cater to national and international
curriculum and thus provide a variety
of learning options for students and
parents to choose from. The offerings
an institution includes are quality
education and upbeat infrastructure.
Therefore, while creating a marketing
plan, we need to keep in mind the
demographics and psychographic.
Even the technological influence
amongst the parents is impacting their
informed decisions.
To succeed in today's highly
competitive and evolving educational
marketplace, institutions must either
redefine how their current offerings can
meet those new needs or revise their
offerings to provide educational
institutions with solutions to meet their
problems.
Defining Appropriate Personas:
Through marketing segmentation you
will need to create personas for the
C
Expanding Horizons
32 | April 2023

35. ies
www.theknowledgereview.com | 33

36. Brand Style Guide:
Keeping your target audience in mind,
you need to maintain a consistent
brand image to create a brand recall
and recognition value. Maintaining
uniformity is not only true for branding
on correspondence and letterheads but
is also true for the type of language
you use in any online social media
post. This includes your content, color
schemes such as those used
consistently by major social media
networks. These brand traits are what
we call the brand style guide.
Digital and Social Media Marketing:
Website is the most important aspect of
the brand experience. Your website
should include all the details pertaining
to the academic insights, initiatives,
awards, offerings and facilities. An
incomplete and a not mobile-friendly
website will have a negative impact on
your branding strategies. Social media
engagement is most prevalent among
the parent and students
community that can be
used to share learning experiences
relevant to them.
Public Relations:
With several institutions mushrooming
at a rapid pace these days, it has
become imperative for educational
institutes to differentiate their brand in
the market, keep competition at par
and establish themselves as a leader in
the sector. PR enables education
institutes to enhance their brand
visibility, making it easier for the target
audience to know more about the
institute on the web without having to
visit in person. A PR plan can be taken
into action such as arranging
community events, giving press
releases, and arranging for promotional
content to be produced. Best type of
influencers can be your current
students who can share their personal
experiences which can be recorded
online, published in student blogs, or
even used in school newsletters.
Similarly, alumni can share how the
institution prepared them for life skills
and shaped them into future ready
global citizens.
Events:
Events whether virtual or in-person
can also be a great way to
connect with prospective
families and
introduce them to your school and put
forward your brand experience. You
could host informative sessions that
allow both parents and students to
explore your programs, courses,
extracurricular activities, and much
more. Inter-school competitions and
events can highlight the capabilities of
your institution and can bring a lot of
public attention.
Digital and Traditional Marketing
Aspects:
A 360 degree campaign by running
digital and traditional marketing
strategies can be generated to engage
the audience directly and can include
various media vehicles such as social
media ads, search engine, etc., in
digital mediums and billboards, bus
shelters, newspaper, etc., in traditional
mediums.
In addition, you can put tactical
campaigns into effect to bolster any
weak areas in your marketing strategy
or to keep your marketing efforts going
in the right direction.
Generation of Reports:
Keeping a track of the efficacy of your
marketing campaigns is crucial while
executing marketing strategies. By
employing digital tools, you can track
your lead through impression,
conversion, and finally, enrollment. It
will also be highly valuable to
centralize your marketing reporting so
that resources can be allocated
where needed without the
institution becoming
complacent.
Saijeet Bhambri Senior Marketing Manager
is a
based in Mumbai, India. He has extensive experience in
K-12 National and International School sector. He has
successfully lead brand positioning, advertising and communication
functions in leading K-12 educational organizations in India. He is
recognized for implementing marketing strategies and running end to end digital
and traditional campaigns.
His other competencies include inspiring and mentoring multicultural team members into delivering
exceptional outcomes. In his professional journey, while working with advertising agencies, event
management agencies and branding agencies, Saijeet has been fortunate to be associated with esteemed
organization in India. In this article, he shares his insights on a broad range of brand management tasks, which with
coordinated planning can bring about transformational changes in an institution.
About
Author
the
34 | April 2023

38. Lina Ashar
O
n the surfboard of the
internet, information is
something that keeps on
moving in a circle, coming back again
to remind us about the almost forgotten
knowledge. And children are stuck on
the screens consuming and collecting
information and knowledge
uninterrupted and unfiltered for their
young and budding minds.
Traditionally, childhood was seen as a
phase where it was a joy being a child
and learning the way the world works
in an interesting and indulging manner.
However, despite the fact that the
popularity of the internet is immensely
increasing among children, the
learning arc of the children is observed
to be lost somewhere in the process.
Addressing this specific need of the
modern-day education system, Lina
Ashar, a prominent educator on a
mission to help children holistically
complete their learning arc, started
Dreamtime Learning. She is the
Founder of this online or virtual
learning platform, where the platform
focuses on learning and making the
learning process fun for children.
And in an indulging exchange of words
with The Knowledge Review, Lina
Ashar shares her and Dreamtime
Learning's story and how it holistically
influences children's learning arc.
So, let's dive deep into the curious
story of Lina Ashar.
Please tell us about your professional
journey since the beginning of your
career.
Before moving to Australia, I did my
primary schooling in England, where I
acquired a Bachelor's degree in
Education from Melbourne's Victoria
College. In 1991, I came to India on a
year-long sabbatical from college.
While connecting with my roots, I
landed up taking a teaching stint at a
prestigious heritage school in suburban
Mumbai. This experience changed my
life and led to the burning question,
"How can I bring back the joy of
childhood for the children in India?"
Back then, the education system in
India was still grappling with a strait
jacketed approach to education. It was
robbing children of their childhood. I
was appalled by a lacklustre system of
education that upheld only the
highflyers. Crammed classrooms,
disinterested students, and over-
stressed parents inspired me to work on
a model of education that was
fulfilling, effective, and yet stress-free.
That's when I started Kangaroo Kids
preschool; after that, it has been an
upward journey and this year, I
launched Dreamtime Learning.
Tell us the vision, mission, and core
values of the organization.
The mission of Dreamtime Learning is
to provide greater access to quality
learning that will allow each learner in
the learning ecosystem to become the
best version of themselves at a
demonetized price. The learning design
is based on the science of learning. It
uses the basis of brain and behavioural
science and skills needed by learners
based on the shift the economy and
world will experience based on
technology.
The organization's core values are
'Purpose, Growth Mindset, Courage,
Transparency, and Sustainability.'
And the vision statement states, "To
create empowered thought leaders who
will lead the world to a more
conscious, connected and abundant
future."
Being a prominent leader, what
significant contribution have you
made to Indian education space for
the upliftment of society?
In 1993, I started Kangaroo Kids, a
Redefining e Lening Arc and
Making Lening Acceible f Children
36 | April 2023

39. Education is
a about wholesome lening,
and e e a l of ings
sls ould be teaing
ildren.
learner-centric preschool focused on
learning while having fun and not just
for an interview to get admission to a
well-known school. When parents saw
the difference, they wanted a higher
education school, too, so we started
Billabong High. We have been the
pioneers in changing the education
scene. We created a learner-centric,
neuroscience-based experiential
curriculum and also worked on all-
around learning where children were
also introduced to Sports and
Performing Arts and many other
institutes that have followed our
model.
We look to disrupt the perception of
learning, schooling and education yet
again. Why is the transformation of the
education system urgent now? We
argue that the world is at an inflexion
point. Climate change, the changing
nature of work, increasing conflict and
authoritarianism, and the urgency of
COVID recovery have made the
transformation agenda more critical
than ever.
We will also be engaging with our
Australian family company, Simba
Global, which will donate 5 per cent of
its profits to educate children that
cannot afford our subsidized fees.
Simba Global will provide children
with the technology. Dreamtime
Learning will provide the learning
system at no cost to the end learner.
What challenges you came across in
your career, and how did you
overcome them?
When we started Kangaroo Kids,
education was all about rote learning
and scoring well. It was difficult to
convince parents initially. However,
once they experience the difference,
they become our advocates and brand
ambassadors. Also, running a business
comes with its issues, and despite all
“
Lina A
Found,
Dreamtime Lening
Most Inspiring Leaders Making a Di erence in India, 2023
www.theknowledgereview.com | 37

40. the hurdles, our only focus was to
make learning fun and experiential for
children. With a team that believed in
this vision, we crossed all the hurdles
that came our way.
I am going through the same process
with our online school, Dreamtime
Learning; however, I am sure once
parents and children experience the
learning difference, they will become
our brand ambassadors.
As an inspiring leader, what
difference you made in your
segment, and how did it help the
upcoming generation?
As mentioned earlier, we have been the
pioneers in the education space, and
the new education system one sees in
place today is my contribution to the
segment. The generation that was
educated in the last two decades has
experienced the difference; a lot of our
students are well-placed professionals,
artists and sports people. If you see, the
most sought-after jobs today are the
ones that did not exist a decade before,
and we made sure children were
introduced to them so that they could
choose what they wanted to do in life.
According to you, which activities
the Indian education should conduct
on the campuses to indulge the
necessary skills in students?
Education is all about wholesome
learning, and there are a lot of things
schools should be teaching children,
some of them are:
Ÿ How to manage and regulate your
emotions and reactions
Ÿ How to manage your finances and
how to save
Ÿ How to manage uncertainty
Ÿ How to work in teams and
collaborate with people
Ÿ How to focus on your life journey
rather than fall into a rat race of
wanting to go ahead of another
Ÿ How to enjoy nature and family
time
Ÿ How to balance work and personal
life
Ÿ How to prioritize one's mental well
being
Ÿ How to use digitization to our
advantage and beware of its
superficial nature.
We have created a learning system that
is the driven and
science of learning
intersects in these three areas.
Neuroscience of learning and
development, behavioural science of
learning and development and
the future context of
understanding what will
be needed to thrive
emotionally,
financially,
cognitively and
physically.
As an inspiring leader, what are the
things that keep motivating you to
make a difference in the country?
My vision is to take quality education
to every child across the country; this
desire keeps me going, and I work
towards my goal. Technology is a
medium that has helped me reach cities
I hadn't been able to in the past, and I
am now working towards reaching out
to more such cities.
How do you inspire the youth to
become fearless and inspirational
leaders to create innovative changes
in the country?
When children find their calling, or
Ikigai as they call it, they ask the
important why questions and look for
solutions and innovative ways to cross
hurdles that come their way. Children
are motivated to work towards getting
better at it on a daily basis. So, in my
school, they are encouraged to find
their calling.
What advice would you provide to
future generations to become
inspiring leaders?
The future is uncertain, and the one
thing the future generation will need to
do is become lifelong learners. They
will need to upgrade and upskill
themselves at all times to be ahead of
everyone else, as the rate at which
things change will be 10X faster than
today. The future generation will also
need to think creatively, become
problem solvers, and become team
players. So, they need to work on these
skills as of today so that they can thrive
in their lives.
How do you envision your future as
a successful and inspiring leader?
I am an educator at heart, and I will
keep exploring new ways to educate
children so that they can benefit from
the process.
38 | April 2023

42. L
Good
Understanding Leadership
40 | April 2023
Leaders are all things at once,
especially in a small
organisation. Managers handle
general business operations, and
supervisors keep an eye on staff, but
leaders guide the staff and inspire them
to be the best version of themselves.

43. www.theknowledgereview.com | 41

44. Additionally, leaders need to determine
which jobs might serve as training
assignments for their staff. Employees
must advance their skill sets in order
for the organisation to change.
Employees can obtain knowledge,
background, and experience through
developmental assignments by taking
on challenging jobs. While completing
the activity for the first time,
employees must be allowed the
flexibility to learn and make mistakes.
Employees must be empowered by
their managers and given some
discretion when making judgements.
Giving people the freedom to exercise
their independence promotes
innovation, dialogue, teamwork, and
increased output. Additionally, it
enables workers to make choices and
grow from their errors.
Having an Eye for Innovation
Some small firms are resistant to
technology. Larger businesses are
frequently the first to adopt new
business ideas. A somewhat recent
example is social networking, where
the majority of major corporations
have established profiles across several
online niches. Small businesses are
gradually embracing this trend to
broaden their customer base, but many
of these companies lack the resources
necessary to fully take advantage of
this new advertising channel or don't
perceive any direct advantages to
doing business online. Small business
owners who want to keep up with or
perhaps get ahead of the larger herd
should accept change.
Leaders cannot expect their staff to be
a creative machine when they are
resting on their laurels. A leader who is
successful must be innovative. It is
their responsibility to think creatively
and unconventionally and to encourage
the team to do the same. Great leaders
are able to assist their team
comprehend broader, longer-term goals
by seeing the bigger picture. Teams
want to know that their leaders are
aware of trends and ready for the
future, and leaders who innovate
demonstrate this to their teams by
being current and relevant. They thus
acquire knowledge of innovation and
technological trends and routinely
apply it to their business. This makes it
more likely that they won't go out of
style. Innovative and unconventional
leaders inspire their team members to
embrace the vision and tap into their
creativity.
Brushing Up Leadership Skills
Continuously
Good leaders are aware of the
importance to brush up the leadership
qualities and bring the necessary
changes in their leadership approaches.
Leaders must work hard and practise
being a good leader every day if they
want to continue to be one. Reading
books or articles, listening to podcasts,
attending workshops, or even returning
to school to earn a different degree are
all possible ways to do this. By
showing their employees that they are
committed to improving themselves,
leaders show their employees that they
are committed to learning about new
techniques and trends. This may
motivate workers to work on their own
personal development. A good leader is
constantly seeking for ways to
improve, build stronger relationships
with their team members, and become
the greatest leader they can be.
It is essential to stay current with the
new trends in businesses in order to
lead the business effectively. Leaders
can learn new things and get inspired
by other leaders.
Leaders are produced and sculpted by
the always shifting corporate
environment. For a small organisation
to successfully lead itself into long-
term solvency and prosperity, the
essential principles of leadership
properly integrate both logic and
feeling.
Employee awareness of organisational
goals and their individual contribution
to achieving them must be fostered by
managers. Setting direction for the
team and starting the daily tasks
required to successfully complete the
organization's overarching goals is
what it means to lead.
The amount of work required to lead
people varies on a variety of variables,
including the authority level of the
leader, the number of employees who
report directly to him or her, the
experience level of the direct reports
(and the leader), and any other
technical or practical duties the leader
is required to perform.
Being a Catalyst in Employees'
Growth
Being able to inspire the team and
assign tasks effectively are essential
leadership skills. Employees must be
given the knowledge and tools they
require to execute their work, and
leaders must be willing to have tough
talks when tasks are not successfully
accomplished.
A leader should regularly monitor
employee behaviour and be aware of
each team member's skills and
weaknesses before asking them to do
new assignments. Delegation will be
facilitated by having a thorough
understanding of each employee's
strengths, aptitudes, and capabilities.
When assigning tasks to staff members,
managers should be aware of their
professional aspirations and skills.
42 | April 2023

46. ffective leaders have great
Einspirational qualities. True
leaders are gifted with
exceptional influencing and
charismatic qualities, which can drive
others to deliver their best or
demonstrate excellence in performance
to exceed expectations. What sets a
leader from a manager is the fact that
managers ensure smooth organizational
functioning by merely taking care of
policy-related matters, strategies,
systems, and structures. On the other
hand, inspirational leaders play a
crucial role in inspiring their teams and
motivating teams to achieve superior
performance benchmarks through
continuous learning and improvement.
Prof. (Dr). Rajiv Mishra embodies
these qualities and is a visionary leader
and an accomplished academician with
extensive experience in the field of
education. With a career spanning over
two decades, Dr Mishra has made
significant contributions to the field of
higher education and is widely
recognized for his expertise in the
areas of hospitality and tourism.
As the Dean and Professor of the
School of Hospitality & Tourism at
Galgotias University in Greater
Srinivas Institute of Hotel Management
& Tourism, Srinivas University,
Mangaluru.
As he progressed in his career, Dr
Mishra started acquiring more
scholastic credentials, qualifications,
accomplishments, and attainments in
the domain of Hospitality & Tourism,
which further motivated him to join the
noble profession of teaching and
erudition. He earned a dual Master's
degree in Hospitality & Tourism
Management and a Doctorate in
Management. He was adorned as a
'Fellow' of the Institute of Hospitality,
London; 'Fellow' of the Hospitality
International Standards, Malaysia;
'Fellow' of the Management and
Business Research Council, USA;
'Fellow' of the Institute of Scholars,
India; and 'Fellow' of the Centre for
Education Growth and Research, India.
The Union Ministry of Tourism, Govt.
of India awarded his 'Doctoral
Research Thesis,' for its credibility,
novelty, and asserted exploration.
After gaining extensive experience and
expertise in the hospitality industry, Dr
Mishra became an erudite academician
and proficient academic administrator
with a rich inclination in academic
Noida, Dr Mishra has played a vital
role in shaping the academic
curriculum and developing innovative
programs that prepare students for
successful careers in the hospitality
and tourism industry. His passion for
teaching has inspired and mentored
numerous students who have gone on
to become successful professionals.
Dr Mishra's dedication to excellence
and commitment to creating a better
future for the next generation makes
him a true inspiration to all who have
worked with him. His unwavering
passion for education and ability to
inspire and motivate others to achieve
their full potential is truly remarkable,
and his contributions to the field of
education will be remembered
incessantly.
Becoming an Erudite Academician
Prof. (Dr) Rajiv Mishra began his
professional journey in the hospitality
industry as a Hospitality Professional
with The Leela Palace Kempinski in
Bangalore. He was the first alumnus of
the four-year bachelor's degree
program in hotel management from
Srinivas College of Hotel
Management, Mangalore University,
Mangalore, which is now known as
Rajiv
Mishra
Mishra
Leading the Way in Education and Beyond
Prof. (Dr)
J Mishra
E
44 | April 2023

47. “
I have
always done
everything
deliberating
the best benefit
of the students.
“
| 45

48. Prof. (Dr) Rajiv Mishra
Dean, School of Hospitality
and Tourism, Galgotias
University, Greater Noida
administration and consulting,
hospitality and tourism didactics,
learning and development, research,
operations, and relationship
management. His distinguished career
spanning over two decades has made
him an effective professional and
human being.
Dr Mishra is inspired by the adventure
and joy of teaching and the motivation
to educate and transform young
individuals into future business
leaders, professionals, and good
citizens. He is a keen and avid learner
with technological innovations and a
passion for new knowledge and skills,
which makes him an asset in his
profession. His quote, "The hospitality
industry deals with two basic needs of
human beings – food and shelter, a
vista which can never wane away with
time," reflects his deep understanding
of the industry and its significance.
However, his journey toward achieving
this dream has not been without
challenges. Transitioning from
Manipal, Karnataka, to Greater Noida,
Uttar Pradesh, to take up a new
responsibility was a difficult decision
for Dr Mishra that took eight months
of consideration. Consulting with
colleagues, friends, relatives, and
higher management, he was able to
make an accurate, firm, and positive
decision with the support and guidance
of those around him.
Grateful for his team in the new
organization, who provided all the
support, guidance, and facilitation to
make him comfortable in his new
journey, role, and responsibility; Dr
Rajiv attributes his colleagues as a
wonderful and reliable team for
supporting him for all his desired
goals.
46 | April 2023

49. Most Inspiring Leaders Making a Difference in India, 2023
Moulding Future Leaders
The hospitality and tourism industry is
one that requires passionate and
dedicated educators and administrators,
and for Dr Rajiv Mishra, this has
become his life's purpose. With a goal
to inspire and motivate learners and
students while also educating them to
become successful business leaders, he
has dedicated his career to achieving
their dreams.
Critical thinking and communication
skills are emphasized in his teachings,
as he believes these skills are vital in
every profession. He also focuses on
teamwork, problem-solving skills,
adaptability, entrepreneurialism,
curiosity, and imagination to prepare
students for future careers. Dr Rajiv
aims to motivate student engagement
in a personalized and simulated
learning environment through
relationship management and soft-
skills training, including societal and
community obligations.
Imperatives for Inspiring Youth
As an educational leader, Prof. (Dr)
Rajiv Mishra believes his role and
responsibility towards his students are
crucial in shaping their future. He
acknowledges the constantly changing
imperatives and strategies that need to
be adapted to meet the needs of the
hour and the situation. To achieve this,
he strives to provide learners with all-
around development so that they can fit
into any stream of life and profession
and become good citizens of the
country.
To inspire the youth to become fearless
and inspirational leaders and create
innovative changes in the country,
Prof. Mishra believes that inspiration is
the biggest strength and benefit to
motivate and prepare students for a
brighter future. He encourages student
engagement sessions and addresses
their queries, thoughts, and ambiguity
in a positive and constructive way. He
provides confidence and faith in his
students, invigorating them for their
own ability to succeed. He empowers
students to create their own
constructive learning paths and also
helps them to become interested and
curious about their future goals.
In addition, Dr Mishra continues to
follow various imperatives for
inspiring the youth, such as blended
learning, authentic learning
experiences, collaborative learning,
extension activities, local community
involvement, and non-cognitive
competencies like social and emotional
learning. He believes in project-based
learning, which enhances critical
st
thinking and develops 21 -century
skills like creativity, collaboration, and
leadership. He also emphasizes the
importance of personalized learning
and providing multiple means of
representation and engagement to
stimulate interest and motivation for
learning.
As an educator and administrator, his
ultimate aim is to mould and transform
students into good citizens first and
then as good professionals by
imparting various life skills and
decision-making abilities, and
aptitudes.
Transforming Education to
Transform India
Dr Mishra firmly believes in
transforming society through education
and setting academic standards in
dynamic equilibrium with its social,
ecological, and economic impact. As
the Dean of the School of Hospitality
and Tourism, Galgotias University, he
oversees its growth and development
while ensuring national and
international branding. He is an expert
in analysing market demands and
encourages his students to become
more outgoing and interactive,
emphasizing critical thinking and
communication skills.
Dr Mishra also believes in instilling a
deep-rooted pride in being Indian and
in global well-being, thereby reflecting
a truly global citizen. He stresses the
importance of the foundational pillars
viz. access, affordability, equity,
quality, and accountability as an
integral part of the present education
system. He places much importance on
student engagement using relationship
management and soft-skills training,
including societal and community
obligations, in a personalized and
simulated learning environment.
Dr Mishra's approach to education is
comprehensive and aimed at creating a
knowledgeable and responsible society.
His passion for excellence in
education, research, and technological
service to the nation is evident in his
every action. He firmly believes that
Indian education should take a holistic
approach to create a scholastic society.
““
As an educator,
my focus is always
on desired
educational outcomes
that enable learners
to become good
citizens of the country
with all-around
development.
www.theknowledgereview.com | 47