1. 10 Social Media campaigns and trends
in Thailand 2012-2013
Marketing Strategy class 2013
TengAmnuay Thanat 2B2040
International University of Japan
2. Ichitan Green Tea
Thai’s Famous Green
Tea beverage company
create an event to give
1 million baht everyday
for 60 days. The
lottery-like event is
very popular and you
can follow the
facebook page to check
your lottery number
that attached under
the green tea cap.
http://www.facebook.com/ichit
an
3. Magnum Ice-cream
Last year Magnum was
talked of the town
because of its
campaign that invited
celebrities to post and
share their action with
Magnum Ice-cream on
any social network
such as facebook or
instagram, etc.
http://www.facebook.com/M
agnumThailand
4. AIS
The biggest
telecommunication
company gives
privilege to their
exclusive customers by
following facebook
page. You will receive
variety of discounts
and privileges such as
line’s sticker, free
donuts and etc.
http://www.facebook.com/a
is.privilege
5. Wall Fruttare
Passion fruit flavored
ice-cream created the
facebook event to
share the refreshing
tips on the facebook
and tag 5 friends, and
you will get special
gifts from fruttare.
http://www.facebook.com/Fr
uttareChicCode
6. Coca Restaurant
Hot-pot style
restaurant created a
free game application
that can play either on
iOS, Android, or
Facebook App. You
collect the points and
receive free dishes at
the restaurant.
http://apps.facebook.com/1
67679959983...rch&ref=ts
7. Double A paper
Paper company
promotes their CSR
campaign by created
the interactive App to
tell the story of their
campaign.
http://apps.facebook.com/d
oubleakhanna/
8. Srichand Powder
60 years old brand try
to gain attraction from
younger target group
by crated co-creation
drama. Facebook’s fans
can command and give
idea of how the story is
going to be. This
campaign was well
accepted and gained 3
times of fanpages.
http://www.facebook.com/sri
chandpowder
9. DJ Suharit Siamwala
Former radio and night
club DJ was run a
Bangkok Mayer
election in March
2013, which received
78,825 votes close to
the number of fans in
his facebook page.
The below pictures are
the election advertising
campaigns created by
his fan page.
http://www.facebook.com/su
harit.surprise
10. Aum Patchrapa
Thai top-paid actress
celebrated her 1
million followers
instagram by inviting
200 fans to join her
thank you party for
free.
Last year her
instagram’s ID ranked
at No.80 of the most
following instagram.
http://instagram.kapook.com/st
ar/profile/aum_patchrapa
11. Momay paplearn
Former singer twisted
herself into online
celebrity and make-up
guru. She have her
own make-up show on
YouTube which very
popular among young
girls. This year she
created the event to
giveaway her favorite
make-up item by
joining her event in
YouTube
http://www.facebook.com/M
omayPaPlearnTV
