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Search & Social Marketing Product Proposal - Adways Labs (Thailand) Co., Ltd.

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Products Proposal, Search Engine Optimization, Social Media Marketing

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Search & Social Marketing Product Proposal - Adways Labs (Thailand) Co., Ltd.

  1. 1. Service Presentation
  2. 2. Digital Marketing Solution Service Presentation SEARCH ENGINE OPTIMIZATIONWE HELP GROW YOURBUSINESS HERECERTIFIED BY The largest nonprofit trade organization in the world, serving the search and digital marketing industry
  3. 3. Digital Marketing Solution Service Presentation{ STAND OUT!!! }SEARCH ENGINE OPTIMIZATION
  4. 4. Digital Marketing Solution Service PresentationWHAT WE DO FOR YOU?
  5. 5. Digital Marketing Solution Service Presentation 1RENOVATEWEBSITEUSINGSTYLESHEET
  6. 6. Digital Marketing Solution Service Presentation2RESEARCH AND ANALYZETHE BEST KEYWORD
  7. 7. Digital Marketing Solution Service Presentation 3MANAGE AND ORGANIZELINK STRUCTURE
  8. 8. Digital Marketing Solution Service Presentation 4OPTIMIZEWEB PAGEFOR SEARCHENGINE
  9. 9. Digital Marketing Solution Service PresentationINCREASE LINKPOPULARITY TOWEBSITE 5
  10. 10. Digital Marketing Solution Service Presentation6Build HTMLSitemapPage andXML Sitemap
  11. 11. Digital Marketing Solution Service PresentationREGISTER YOUR SITE INGOOGLE WEBMASTERTOOLS 7
  12. 12. Digital Marketing Solution Service Presentation MORNITOR COMPETITOR8 AND CHANGE SEO STRATEGY IF NEEDED
  13. 13. Digital Marketing Solution Service PresentationSearch Marketing
  14. 14. Digital Marketing SolutionCase Study: SCB Service Presentation Campaign Detail Industry: Banking Work on: SEO Target Market: Thailand Successful Keyword : 1. 2. 3. Campaign Results • #4 Ranking for high competition keyword • #7 Ranking for high search volume keyword • #6 Ranking for keyword
  15. 15. Digital Marketing SolutionCase Study: LG Thailand Service Presentation Campaign Detail Industry: Electronics Work on: SEO Target Market: Thailand Successful Keyword : 1. 2. 3. LED TV Campaign Results • #6 Ranking for keyword • #1 Ranking for keyword • #7 Ranking for keyword LED TV
  16. 16. Digital Marketing SolutionCase Study: Sansiri.com Service Presentation Campaign Detail Industry: Real Estate Work on: SEO Target Market: Thailand Successful Keyword : 1. 2. 3. Campaign Results • #1 Ranking for keyword “ • #5 Ranking for keyword Website: Sansiri.com • #3 Ranking for keyword
  17. 17. Digital Marketing Solution Case Study: Sansiri.com Service Presentation Negative ResultNegative Search Result!Question:How to hide negative search results the right wayIt’s important to know what’s being done aboutyour problem. Hiding negative search results canbe as straight forward as burying them beneathpositive content. But what if the positive contentdoesn’t look natural?
  18. 18. Digital Marketing Solution Case Study: Sansiri.com Service Presentation Genuine Positive Content • Unique websites that explain your business better and help the consumer decide to use your services. • Create real Blogs with useful content. Don’t let your reputation management vendor reshuffle yourNegative Search Result! biography and litter your name all over it. • Press releases are a great way to getGoogle will eventually push those your business noticed and make it looknegative search results right back on authoritative.top. After all, Google is in the business • YouTube videos can be incrediblyof showing consumers what they powerful if you use them the right waywant to see. • Social Media This is a great way of showing your goodwill and scoring points with consumers.
  19. 19. Digital Marketing Solution Case Study: Sansiri.com Service PresentationResult! (Positive Assets Optimized)The Good:you might be hiding something bad Positive Content Negative Content will go to 10th Page
  20. 20. Digital Marketing SolutionCase Study: Servcorp Service Presentation Campaign Detail Industry: Office Space Work on: SEO Target Market: Thailand Successful Keyword : 1. 2. 3. Campaign Results • #4 Ranking for keyword • #10 Ranking for keyword • #3 Ranking for keyword
  21. 21. Digital Marketing SolutionCase Study: Mega We Care Service Presentation Campaign Detail Industry: Health Care Product Work on: SEO Target Market: Thailand Successful Keyword : 1. 2. 3. Campaign Results • #7 Ranking for keyword • #9 Ranking for keyword • #5 Ranking for keyword
  22. 22. Digital Marketing Solution Service Presentation ADVERTISING ADWORDSCERTIFIED BY
  23. 23. Digital Marketing Solution Service Presentation Put Your Business Here! www.yourbusiness.com Reach Million of People Looking For Your Product or ServiceWHAT ISGOOGLE ADWORDS?
  24. 24. Digital Marketing Solution Service PresentationWHAT ADWORDS CAN DO?ADVERTISING ON GOOGLE CAN HELP AN ADVERTISER MEET MANY OBJECTIVE :OBJECTIVE EXAMPLE SUCCESS METRICS  GENERATE AWARENESS • TARGETED IMPRESSIONS  BUILD BRAND • QUALIFIED VISITS YOUR WEBSITE  EDUCATE PROSPECTS • DEPTH OF INVOLVEMENT  GENERATE LEADS • REQUEST FOR PROPOSALS  IDENTIFY PROSPECTS • COUPON DOWNLOADS • NEWSLETTER REGISTRATIONS • EMAIL ADDRESS OPT-INS  CUSTOMER ACQUISITION • SALES CONVERSIONS = $$$  SALES • LOWER COST PER LEAD/SALE
  25. 25. Digital Marketing SolutionADWORDS ADVANTAGE Service Presentation “ SHOW YOUR AD THE MOMENT THEY ” DEMONSTRATED INTEREST 2. TIMING
  26. 26. Digital Marketing SolutionADWORDS ADVANTAGE Service Presentation 3. FLEXIBILITY ABLE TO TARGET DIFFERENT POPULATIONS BY LOCATION AND LANGUAGE, ALLOW YOU TO ADS THAT WILL APPEAL EXACTLY TO YOUR AUDIENCE.
  27. 27. Digital Marketing SolutionADWORDS ADVANTAGE Service Presentation 4.COSTNO MINIMUM SPENDINGONLY PAY Running Shoes at Amazon www.amazon.com/International Buy Running Shoes at Amazon! FOR VISITORS Amazon Ships Internationally.
  28. 28. Digital Marketing Solution Service PresentationAdwordsAdvertisingCase Study
  29. 29. Digital Marketing SolutionCase Study: DKSH Service Presentation THE CHALLENGE REBRANDING AND DELIVER OFFICIAL MESSAGE
  30. 30. Digital Marketing SolutionCase Study: DKSH Service Presentation THE APPROACH EXTENSIVE CAMPAIGN 13 CAMPAIGNS 209 ADGROUPS 16,000 ADS 8,462 KEYWORDS
  31. 31. Digital Marketing SolutionCase Study: DKSH Service Presentation THE RESULT 1. 68,017 VISITORS SINCE ARPIL 2011 2. 1,311 SERVICE BROCHURE DOWNLOAD 3. 301 VIDEO DKSH’S VIDEO PRESENTATION
  32. 32. Digital Marketing SolutionCase Study: AEON Service Presentation THE CHALLENGE NUMBER OF REGISTRATION AND PROMOTE AEON 3S TECHNOLOGY
  33. 33. Digital Marketing SolutionCase Study: AEON Service Presentation THE APPROACH CONVERSION TARGETED CAMPAIGN 1. SET UP QUALITY LANDING PAGE 2. MEASURE CONVERSION WITH GOOGLE ANALYTICS 3. OPTIMIZE CAMPAIGN TO MAXIMIZE CONVERSION RATE
  34. 34. Digital Marketing SolutionCase Study: AEON Service Presentation THE RESULT 1. GENERATED 816 APPLICANT 2. 2ND IN THE MOST COST EFFECTIVE AFTER FACEBOOK AD 3. 3.95% CONVERSION RATE
  35. 35. Digital Marketing Solution Service PresentationFacebook Marketing
  36. 36. Digital Marketing Solution Service PresentationCONNECT +ENGAGE =BUSINESS
  37. 37. Digital Marketing Solution Service Presentation
  38. 38. Digital Marketing Solution Service Presentation 22,348 TOTAL FANS 5,052,057 FRIENDS OF FANS197 PEOPLE TALKING ABOUT YOUR PAGE (Average)
  39. 39. Digital Marketing Solution Service PresentationFACEBOOKACTIVITY 124,280
  40. 40. Digital Marketing Solution Service PresentationFACEBOOKACTIVITY 23,026
  41. 41. Digital Marketing Solution Service PresentationFACEBOOKACTIVITY 31,832
  42. 42. Digital Marketing Solution Service Presentation 47,904 TOTAL FANS2,659PEOPLE TALKING ABOUT YOUR PAGE(Average)
  43. 43. Digital Marketing Solution Service PresentationVIRAL VIDEOS24,000PEOPLE PLAY
  44. 44. Digital Marketing Solution Service PresentationFACEBOOKACTIVITY 112,034
  45. 45. Digital Marketing Solution Service PresentationFACEBOOKACTIVITY 213,572
  46. 46. Digital Marketing Solution Service Presentation 53,365 TOTAL FANS 7,686,743 FRIENDS OF FANS PEOPLE TALKING1,556 ABOUT YOUR PAGE (Average)
  47. 47. Digital Marketing Solution Service PresentationFACEBOOKACTIVITY 16,725
  48. 48. Digital Marketing Solution Service Presentation 76,527 TOTAL FANS 11,507,906 FRIENDS OF FANS2,479 PEOPLE TALKING ABOUT YOUR PAGE (Average)
  49. 49. Digital Marketing Solution Service PresentationFACEBOOKACTIVITY 14,091
  50. 50. Digital Marketing Solution Service PresentationFACEBOOKACTIVITY 24,458
  51. 51. Digital Marketing Solution Service PresentationFACEBOOKACTIVITY 35,307
  52. 52. Digital Marketing Solution Service Presentation Thank Youfor Attention

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