As desire is not fulfill, our world moves.

1. The FirmThe Firm
andand
InnovationInnovation
ManagementManagement
By Aj.Thamonwan TheerabunchornBy Aj.Thamonwan Theerabunchorn
Co-operative Learning & Questioning Teaching TechniqueCo-operative Learning & Questioning Teaching Technique
The First Car
Inventor

2. Look Around …Look Around …
SeeSee
The Firm’ve got to doThe Firm’ve got to do
… Innovation Management…… Innovation Management…
Why ?Why ?

3. Have You Ever Got !!!Have You Ever Got !!!
THESE PromblemssTHESE Promblemss
Hurt
Your Heal ?Heal ?

4. Have You Ever Got !!!Have You Ever Got !!!
THESE PromblemssTHESE Promblemss
Feeling
Annoy ?Annoy ?

5. Have You Ever Got !!!Have You Ever Got !!!
THESE PromblemssTHESE Promblemss
Too
SLOWSLOW ??

6. Because, The Firm exists…
“to solve consumer Ploblemsolve consumer Ploblem”
and talking about
““How and What”How and What”
The Firm can Developing Improving Modifying or Disrupting
An existing Product as
““a SOLUTION” for Consumera SOLUTION” for Consumer
Let’s see NOW and make a sound “WOW” together!

7. HERE COME!!!HERE COME!!!
InnovationInnovation
Feel like a touch of
Nature
WOW

8. HERE COME!!!HERE COME!!!
InnovationInnovation
Don’t have to worry
About your Running Nose
anymore
WOW

9. HERE COME!!!HERE COME!!!
InnovationInnovation
Sure! It’s Faster
Than Ever.
WOW

10. Here are 3 cases study of Innovation Failure
From the World Giant Company
Surprise!!!
10 – 15% of Innovation Success
85-90% F=A=I=L85-90% F=A=I=L

11. Case Study #1Case Study #1
Galaxy Note7 from SumsungGalaxy Note7 from Sumsung
=Harmful=

12. Case Study #2Case Study #2
Newton Stylus Pen from AppleNewton Stylus Pen from Apple
=Too Fast=

13. Case Study #3Case Study #3
Frozen Beef Lasagna from ColgateFrozen Beef Lasagna from Colgate
=Wrong New Product Pipeline=
=Wrong Marketing Strategy=

14. ““How and What”How and What”
We can Developing Improving
Modifying or even Disrupting
An existing Product as
““aa SUCCESSSUCCESS SOLUTION” for themSOLUTION” for them

15. Question
NO.1HOW TO DO aa SUCCESSSUCCESS SOLUTIONSOLUTION
: Optimizing key success factors, 6 things to aware
1. Market/Marketing
2. Time
3. Cost
4. Competitor
5. Company
6. Socioeconomy
Too fast
Too late
Incurred cost from marketing
Incurred cost from R&D
Incurred cost from production
Shorten PLC
Imitate
Harmful
illegal
No support Team
Unmatch culture
Miss understand needs
Wrong Marketing Strategy
No differentiation
Fragile market
Need Your help to match the color!!

16. Question
NO.2WHAT TO DO aa SUCCESSSUCCESS SOLUTIONSOLUTION
NPD Strategy
Disruptive orDisruptive or
BreakthroughBreakthrough

17. Application of NPD StrategyApplication of NPD Strategy
Small FirmSmall Firm Big FirmBig Firm
 Increasing in
SalesSales Amount
 Maintaining
GrowthGrowth
 Creating a
SSustainable
CCompetitive
AAdventage
over
the Rivals
Example: Mercedez BenzeExample: Mercedez Benze
Central PattanaCentral Pattana
CP AllCP All
Example: Community EnterpriseExample: Community Enterprise

18. NPD Strategy ImplementationNPD Strategy Implementation
:Community Enterprise:Community Enterprise
Product Improvement StrategyProduct Improvement Strategy

19. NPD Strategy ImplementationNPD Strategy Implementation
:Mercedez Benze:Mercedez Benze
Disruptive StrategyDisruptive Strategy

20. NPD Strategy ImplementationNPD Strategy Implementation
Central PattanaCentral Pattana
New Product Line StrategyNew Product Line Strategy
Department StoreDepartment Store
Specialty StoreSpecialty Store
Super MarketSuper Market
Specialty StoreSpecialty Store

21. NPD Strategy ImplementationNPD Strategy Implementation
:CP All:CP All
Disruptive StrategyDisruptive Strategy
CashlessCashless

22. TTHHAANNKK YYOOUUThamonwan TheerabunchornThamonwan Theerabunchorn
The FirmThe Firm
andand
InnovationInnovation
ManagementManagement