Dr. Subathra Chelladurai, Founder President Cape Forum - You Trust, India

2. PRODUCT - MARKET

7. START UP

9. A STARTUP – To be SELF RELIANT
is a young company founded by one or more
entrepreneurs to develop a unique product or
service and bring it to market. By its nature, the
typical startup tends to be a shoestring operation,
with initial funding from the founders or their
friends and families.

10. SELF-RELIANT
தன
் னம்பிக்கக
சுயசார்பு
தற்சார்புகைய
சுய சார்பு
வேறெேரிடமிருந்தும் உதவியை எதிர்வநோக்கியிரோத; தன
்யனவை
தோன
் நம்பியிருக்கிெ; தெ்சோர்புயடை.

24. “It is not your customer’s job to know
what they want.”
- Steve Jobs
(CEO), and co-founder of Apple Inc

25. To connect making a product that people
want and building something that actually
solves a problem.

26. WHY DO STARTUPS FAIL?
Startups can fail for a variety of
reasons.

27. WHY DO STARTUPS FAIL?
1 reason for failure is a
lack of
market need

28. PROBLEM – SOLUTION
Now that you know why a startup needs a Problem - Solution Fit, we can dive into
understanding . what it is.
For this you will need to ask yourself these three questions:
Is it required?
Do customers really need this
Is it viable?
Will they pay for it
Is it feasible?
Can I build it

29. SOLVING A REAL PROBLEM
Often what happens is startups start backwards. They will start by asking themselves if it
is feasible to build instead of if it is required in the first place.
Asking if it was feasible may have worked better during the manufacturing era, but not
so much now.
Now, you need to make sure that you are solving a real problem (and people will pay for
your solution) before you begin mass production.
The saying “If you build it they will come” is not necessarily applicable. Next we will be
going through the 5 questions a startup needs to consider when developing a new
product.

30. Next we will be going through the 5 questions
a startup needs to consider when developing a
new product.
1. What is the problem?
Empathy interviews
The more people you talk to, the better your product definition will be
Observations
Observe a workplace and find where the inefficiencies are
Diary logging
Ask your potential customer to write down what they are frustrated with or
need clarification on
Customer journey mapping

31. 5 QUESTIONS A STARTUP NEEDS
2. Who is Your Customer?
Geographic
Demographic
Behavioral
Predictive

32. 5 QUESTIONS A STARTUP NEEDS
3. How Are They Currently Solving the Problem?
Existing product
Combination of 2-3 products
Jury-rigging a solution

33. 5 QUESTIONS A STARTUP NEEDS
4. What is Your Solution?
An example of a invention is the Tesla car. They have
disrupted the oil and gas industry by developing an
affordable electric car. Tesla is addressing a market need:
people desire to be environmentally friendly, while still
having an efficient car. This differs from the traditional ‘car
problem’ to solve-- the need to commute.

34. 5 QUESTIONS A STARTUP NEEDS
5. How are You Unique?

35. 5 QUESTIONS ?

36. 5 QUESTIONS ?
What is the problem?
Who has the problem?
How are they currently solving it?
What is your solution?
How is the startup unique?

38. What is a product-market fit?
A product-market fit is when your product satisfies a
genuine need among a specific group of customers.
In even simpler terms: you find what people really want
and then build it for them.

39. What is a product-market fit?

40. How Do You Achieve It For Your Product?
one high-level method
1. Determine your target customer
2. Identify underserved needs of that customer
3. Define your value proposition
4. Specify your minimum viable product (MVP) feature set
5. Develop your MVP
6. Test your MVP with customers

45. The youth are indeed the most dynamic and
vibrant segment of the population in any
country. Swami Vivekananda once said,
“Whatever you think, that you will be. If you
think yourselves weak, weak you will be; if
you think yourselves strong, strong you will
be.”

46. He made the
youth dream
about a better
India