TRADITION VS GROWTH
◎Traditional marketing is focused on
driving brand awareness.
◎Growth hacking differs from traditional
marketing by creating a company-wide
culture of experimentation.
◎Product first, marketing later?
Growth hacking actually
works to bridge that gap
and PRODUCT by
fulfilling the promise in
the marketplace that a
Ooohh..That is one beautiful bridge!
when the team starts to
„But, experiments SUCK HARD dude! “ - Marketing
Well... If you’re not
Here’s the thing:
You just don’t know
how people are going
to react to changes in
the product, and so
you must TEST your
means finding and
what your customers
SUCK ON THAT MARKETING! – GROWTH HACKING
How many experiments?
It’s harder to go
from no experiments
to even three per
week. It’s much
easier to tweak bad
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