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Growth Hacking Experiments + Templates

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The starter GROWTH HACKING sourcebook by Marko Pajic.
Growth hacking is about running smart experiments to drive growth within your business. Marketing is about experimentation to move growth as well,

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Growth Hacking Experiments + Templates

  1. 1. e periments IMPORTANCE AND DOCUMENTATION
  2. 2.
  3. 3. TRADITION VS GROWTH ◎Traditional marketing is focused on driving brand awareness. ◎Growth hacking differs from traditional marketing by creating a company-wide culture of experimentation. ◎Product first, marketing later? LOL? Seriously?!
  4. 4. That guy...
  5. 5. Growth hacking actually works to bridge that gap between MARKETING and PRODUCT by fulfilling the promise in the marketplace that a product creates. Ooohh..That is one beautiful bridge! Growth accelerates when the team starts to EXPERIMENT.
  6. 6. „But, experiments SUCK HARD dude! “ - Marketing Well... If you’re not running the experiments, you’re probably not growing! Here’s the thing: You just don’t know how people are going to react to changes in the product, and so you must TEST your assumptions. Experimentation means finding and actually MEASURING what your customers love.
  7. 7. SUCK ON THAT MARKETING! – GROWTH HACKING MIC DROP
  8. 8. How many experiments? Just start somewhere, anywhere. It’s harder to go from no experiments to even three per week. It’s much easier to tweak bad experiments into good.
  9. 9. Want big impact? Use big image.
  10. 10. TO DO LIST 1. BRAINSTORM 2. PRIORITIZE 3. TEST 4. IMPLEMENT 5. ANALIZE 6. SYSTEMIZE
  11. 11. HOLY F***, they have massive growth! Wt WTF DA F*** I should gone to the college... horse s*** well well well „ my face is above the water“ tralala
  12. 12. Watch OUT, here comes the BORING part...
  13. 13. DOCUMENTATION
  14. 14. STARTER PACK https://goo.gl/QnXABx
  15. 15. NOT BAD PACK http://www.pipefy.com/
  16. 16. The Advance Pack (Quora style) https://goo.gl/aVplCE
  17. 17. Thanks! My Facebook: https://www.facebook.com/marko.pajic91 My Twitter: https://twitter.com/MarkoPajic91 My InstaG: https://www.instagram.com/donmarkonee/ My YouTube: www.youtube.com/TheMrPajic My SnapC: mrpajic aka. Don Markonee.

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