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15 Surprising Reasons Why
Startups Fail
Cloudswave The trusted place for
software selection
https://www.cloudswave.com
It starts with a simple question
What are the top reasons why startups
fail?
Reason 1 Lack of consumer interest
90% of the time, Internet startups fail
because of their inability to acquire
and retain a substantial number of
users.
“The market simply isn’t there.”
“Build it and they will come"
"Build it and they will come" is one
major myth that has long been
debunked.
No matter how great you think your
product or service is
without consumer interest
without consumer interest, without
enough people willing to pay you for it,
your business will soon die a natural
death.
proven way to combat this, is
validating your idea before plunging
into the startup game head-on.
Reseon 2 Bad (or ill-timed) product
“Most ideas are bad,”
entrepreneurs gamble on hunches
and therefore, the proliferation of
misguided ideas.
We all know what happens with
products borne out of bad ideas
there are startups that got into the
game ahead of their time.
"being early is the same as being
wrong."
Reseon 3 Not having the right team
in the early days of a startup, there is
no product.
what you have are a vision
and a team.
if the members of your team are not
equipped with the right tools, skills,
and mindset to bring your vision to
fruition,
the likelihood of your startup gaining
traction is minimal.
Remember, ideas are a dime a dozen.
It’s execution that carries far more
weight.
Reason 4 Running out of money
imagine not having the financial
means to pay the people who work for
you.
the number one reason for startup
failure is lack of funds.
running out of money as a “real
momentum killer.”
Reason 5 Stiff competition
when startups enter the market
they’re confronted with two types of
competition
direct and indirect.
Direct competitors offer the same
product or service, market to the same
geographical area, or use the same
distribution channel.
product or service but operate in a
different geographical area. Others
offer a completely different product or
service for the same need your startup
addresses.
Reason 6 Disharmony
36% of startup founders cited egotism
as the reason their startups failed,
13% pointing to team or investor
discord as the culprit.
Top 100 Free Business Software Ebook
– Yours Free
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Reason 7 Bad business model
most failed business owners stop
planning at the concept stage
The business plan should include
details like operations, financial
forecasting, funding, ramp-up, and
logistics, among others.
Reason 8 Poor marketing
to recognize the value of a brand,
product, or service, engage with a
target audience, showcase industry
expertise, and boost revenues.
In the case of failed startups:
They fail to hire the right people to do
the marketing for them.
The distinctive competencies of their
offering have not been clearly
established. Neither is their
positioning.
Not much user traction, therefore, not
much word-of-mouth marketing.
The marketing strategy doesn’t fit.
leveraging your happy customers
should come right after positioning
and targeting.
Reason 9 Loss of focus
In the beginning are unbridled
enthusiasm and a lone vision fueling
many sleepless nights
as time flies by, some startups lose
their focus.
the reasons contributing to this
scenario include:
Too much passion
Too many visions
Investor expectations
Rapidly evolving technology,
regulations, and political climate
Reason 10 Burnout
Burnout can happen to anyone
startup founders, after pouring all
their time and energy into building
their company from the ground up
are especially prone to it
Reason 11 Failure to change tack when
faced with a roadblock
One essential trait startup leaders
must possess
is the ability to regroup, tweak, or
even change their business model
midstream.
in a constantly changing business
landscape,
flexibility is a winning startup
characteristic.
Reason 12 Pricing vs. cost issues
When it comes to pricing your product
or service
it’s a matter of finding just the right
balance
Price it too low and, after expenses,
you may not even earn a decent
income.
Price it too high and you may turn
people away.
“Without the related marketing, low
price just sets low expectations.”
Reason 13 Bad location
For businesses with brick-and-mortar
locations, this doesn’t need much
explanation.
For Internet-based startups, your
office location matters.
You’d want to set up shop in an area
with the most talents, investors, and
mentors.
If you work with remote workers from
varying time zones
an effective communication and
collaboration strategy is an imperative.
Reason 14 No investor interest
“You raise too little and you’re always
chasing the next bridge loan or
funding rounds to take your company
to the next half-step.”
No cash, no investor interest – it’s not
rocket science, really.
When there’s nothing left to spend
and no funding to turn to
business failure becomes imminent.
Reason 15 Expanding too soon
“premature scaling,” is a situation
when high-growth companies expand
way before they’re ready.
This can come in the form of hiring too
many employees
or raising the marketing budget before
sustainable revenue is established.
Premature scaling is often a byproduct
of the founders’ overzealous
optimism.
Get Exclusive Software coupons
https://www.cloudswave.com/softwar
e-deals/
Nobody ever said that running a
business is easy
let alone starting one from scratch.
failure can happen to anyone
you don’t have to reinvent the wheel
this presentation aims to help you do
just that.
The End

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