Pack & Send Conference 12 Oct 2013 - Craig Rispin Business Futurist & Innovation Expert

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Pack & Send Conference 12 Oct 2013 - Craig Rispin Business Futurist & Innovation Expert

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Pack & Send Conference 12 Oct 2013 - Craig Rispin Business Futurist & Innovation Expert

  1. 1. Know First • Be First • Profit First Craig Rispin Business Futurist & Innovation Expert www.FutureTrendsGroup.com
  2. 2. Innovation Imperative: The Ultimate Survival Tool
  3. 3. Let’s Talk About Why: Living in Accelerating Times
  4. 4. Karl Fisch - Educational Futurist
  5. 5. Discuss with a Partner: What Did You Find Most Surprising in the Video?
  6. 6. Did You Know? Most of Those Facts are Out of Date...
  7. 7. “If change is happening on the outside faster than on the inside the end is in sight.” -Jack Welch
  8. 8. Is Innovation Required? No, But Survival Isn’t Either...
  9. 9. WHAT, ME WORRY?
  10. 10. Innovator’s Dilemma: The incumbent gets knocked out when the disruptor is good enough - not better.
  11. 11. As Some Products & Services Decline...
  12. 12. As Some Products & Services Emerge...
  13. 13. At Least Wide Format For Ads is Big!
  14. 14. Innovation is Required To Get to Those Emerging Products & Services
  15. 15. Innovation Imperative: The Ultimate Survival Tool
  16. 16. What is Innovation?
  17. 17. “Innovation is creativity applied for a commercial gain.”
  18. 18. “The term innovation means a new way of doing something. It may refer to incremental, radical, and revolutionary changes in thinking, products, processes, or organisations.” Max Mckeown - Financial Times
  19. 19. What’s Stopping Innovation?
  20. 20. Exploitation vs Exploration Exploitation: Ongoing execution of learned successful behaviours - business as usual. Exploration: Search for new ideas and behaviours to revitalise business.
  21. 21. Tom Peters (of In Search of Excellence) Says Innovation is Easy You’re Just Hanging Out with the Wrong People!
  22. 22. Tom Peters: Innovation is Easy!
  23. 23. Open Innovation “Cake” Five Ingredients: Permission Time Space Education Process
  24. 24. #1 Apple “Craig fail quickly!”
  25. 25. #2 Google “Craig manage the innovation funnel.”
  26. 26. The Innovation Funnel Idea Generation Idea Assessment and Evaluation Development Commercialization The Innovation Funnel: For every 1,000 new ideas, 100 have potential, 10 get developed, and 1 becomes a success!
  27. 27. Southwest Airlines
  28. 28. Southwest Airlines Blended Winglet Innovation=Cost Savings Too!
  29. 29. Southwest Airlines th wi ine irl ite t A ebs irs W F Blended Winglet Innovation=Cost Savings Too!
  30. 30. Southwest Airlines th wi ine irl ite t A ebs irs W F Jet E Clea ngin ning e Pr essu Save re s 1.9 % on Cost Fu e l s Blended Winglet Innovation=Cost Savings Too!
  31. 31. Southwest Airlines th wi ine irl ite t A ebs irs W F Jet E Clea ngin ning e Pr essu Save re s 1.9 % on Cost Fu e l s Blended Winglet Innovation=Cost Savings Too!
  32. 32. Ideas and Creativity are the Raw Materials of Innovation But Few People Have Ever Attended a Creative Thinking or Innovation Course Brainstorming is the One Method Most Mentioned But There are Many, Many More Thinking Systems: Edward de Bono’s 6 Thinking Hats, Lateral Thinking Metaphorical Thinking, SCAMPER, TRIZ
  33. 33. Bake Your Innovation Cake Preheat the Oven Gather Your Ingredients Measure & Mix Bake Icing
  34. 34. Preheat
  35. 35. Preheat - TED.com
  36. 36. Gather
  37. 37. Gather - Idea Jam
  38. 38. Measure & Mix
  39. 39. Gather - Obama’s CTO
  40. 40. Bake
  41. 41. Bake - Rapid Prototyping
  42. 42. Starwood’s aloft Hotel Brand
  43. 43. Starwood’s aloft Hotel Brand
  44. 44. Icing
  45. 45. The Icing? Implementation
  46. 46. s Business Model Networks & Alliances Human Capital Core Processes 10 Types of Innovation Product & Performance Product System Service Offering Channel Management Brand Promise Customer Experience
  47. 47. Innovation Imperative Do You Agree Innovation is Critical to the Future Success of Your Organisation? Do You Have a Formal Innovation Program? Do You Work Your Innovation Program Monthly? How About Weekly?
  48. 48. Why Innovate Now?
  49. 49. Because in an accelerating world doing nothing is riskier than innovating!
  50. 50. “It’s all about who gets to the future first.” Kevin Roberts, CEO of Saatchi & Saatchi
  51. 51. Business Strategy & Open Innovation
  52. 52. Can You Answer These 5 Q’s? What is your winning aspiration? Where will you play? How will you win? What capabilities must be in place? What management systems are required?
  53. 53. Open Innovation
  54. 54. Business Model Networks & Alliances Human Capital Core Processes 10 Types of Innovation Product & Performance Channel Management Product Systems Brand Promise Service Offering Customer Experience Up
  55. 55. Networks & Alliances
  56. 56. We Will Cuddle Your ‘Copter Pack&Send RC Services
  57. 57. We Will Look After Your Lipo’s Pack&Send RC Services
  58. 58. Customer Experience
  59. 59. What is the Fastest Growing, Most Successful Retailing Technology Right Now?
  60. 60. Digital Signage
  61. 61. Digital Signage Growth Fastest Growing Marketing and Communications Medium 2 Million Today 14 Million by 2015* Digital Signage Advertising Spend by 2012** $4B urces: NSR May.09 Analysis Frost and Sullivan April'09
  62. 62. Optical Retail Results “Our anti reflective lens sales are up over 200%" - SVS, Detroit, MI “Our Marchon business is up 40% since we started using Digital Signage” - Hettler & May, Alexandria, VA “We have seen increases across all key categories” - Dr. Steve Phillips, OD, Lakeland, FL
  63. 63. You Must Think Like an Innovator
  64. 64. You Must Be Open to New Ideas and New Opportunities
  65. 65. You Must Share Innovative Ideas & Collaborate on Projects
  66. 66. Up
  67. 67. Why? Because in a Time of Massive Change, Doing Nothing is Risk

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