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5 Experiments for Product Market Fit w/ Lean Startup Week

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5 Experiments for Product Market Fit w/ Lean Startup Week

  1. 1. 5 EXPERIMENTS FOR PRODUCT MARKET FIT
  2. 2. Lean Startup Week Thank You
  3. 3. Everything you need to test Business Model Canvas Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption
  4. 4. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ? ? ? Assumption Assumption Assumption Assumption Assumption
  5. 5. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption 5 2 1 3 3 1 4 4 2 The 5 Experiments You’ll Learn
  6. 6. 5 2 1 3 3 1 4 4 2 The 5 Experiments You’ll Learn Your Experiment
  7. 7. Push the envelope Today We’re going to…
  8. 8. 1. Webinars are lame 2. This is a workshop 3. Feedback for you 4. 10-sec delay The Platform
  9. 9. @Justin_Wilcox Feedback for me
  10. 10. The Platform Let’s Explore
  11. 11. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Bonuses Agenda
  12. 12. WHO AM I?
  13. 13. Teach Around the World San Francisco San Juan Seattle Lincoln Calgary Singapore Barcelona Paris London Sydney Zagreb San Francisco San Juan Seattle Lincoln Calgary Singapore Barcelona Paris London Sydney Zagreb
  14. 14. Startup Accelerators
  15. 15. Curriculum Mentor & Speaker
  16. 16. FOCUS Framework
  17. 17. Fortune 1000
  18. 18. ?’s
  19. 19. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Bonuses Agenda
  20. 20. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
  21. 21. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
  22. 22. You get to define it. Good Market?
  23. 23. …to achieve your goals. Your startup is a vehicle
  24. 24. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
  25. 25. "Being in a market that can achieve your goals with a product that can satisfy that market." Product-Market Fit?
  26. 26. “Satisfying a market…that satisfies you." Product-Market Fit - Justin Wilcox
  27. 27. Satisfies you? 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
  28. 28. Declaring Victory
  29. 29. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
  30. 30. “Satisfying a market…that satisfies you." Product-Market Fit - Justin Wilcox
  31. 31. Satisfies you 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
  32. 32. Takeaway What’s your Victory?
  33. 33. ?’s
  34. 34. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Bonuses Agenda
  35. 35. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ? ? ?
  36. 36. 5 2 1 3 3 1 4 4 2 5 Assumptions 5 Experiments
  37. 37. 1 Principle 5 Assumptions
  38. 38. CUSTOMERS DON’T BUY products CUSTOMERS BUY SOLUTIONS TO problems
  39. 39. 1 Principle 5 Assumptions
  40. 40. ASSUMPTION You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit
  41. 41. Product-Market Fit 5 Experiments to
  42. 42. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Cold Outreach, Ads Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
  43. 43. FOCUS Framework
  44. 44. 5 2 1 3 3 1 4 4 2 FOCUS Framework 1. Concrete steps 1 2 3 4 56 … 2. Orders the steps 3. Instructions & tools for each step
  45. 45. FOCUS Framework
  46. 46. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Bonuses Agenda
  47. 47. Product-Market Fit Assessment 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?
  48. 48. Takeaways 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?
  49. 49. ?’s
  50. 50. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Free Bonuses Recap
  51. 51. “Satisfying a market…that satisfies you." Product-Market Fit - Justin Wilcox
  52. 52. Satisfies you? 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
  53. 53. Declared Victory
  54. 54. 5 2 1 3 3 1 4 4 2 The 5 Experiments You Learned Your Experiment
  55. 55. CUSTOMER DON’T BUY products CUSTOMER BUY SOLUTIONS TO problems
  56. 56. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Cold Outreach, Ads Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
  57. 57. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Free Bonuses Recap
  58. 58. #1 Takeaway
  59. 59. BONUS #1
  60. 60. FREE EMAIL COURSE
  61. 61. BONUS #2
  62. 62. FOCUS Framework 24 hours $20 OFF
  63. 63. Feedback
  64. 64. ?’s
  65. 65. FOCUS Framework 24 Hours $20 OFF
  66. 66. Lean Startup Week Thank You
  67. 67. 5 EXPERIMENTS FOR PRODUCT MARKET FIT

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