As a text message marketing company, TextMarks leverages SMS technology to help organizations communicate individually with large audiences. TextMarks guides client organizations in using text messaging for a variety of purposes, including inviting people to events.

1. Marketing Events
via Text Message
TextMarks

2. Introduction
As a text message marketing company, TextMarks leverages SMS technology
to help organizations communicate individually with large audiences.
TextMarks guides client organizations in using text messaging for a variety of
purposes, including inviting people to events.
Industry data suggests that approximately 98 percent of text messages are
opened and read within minutes of their receipt, while the overall open-rate
of email is only 20 percent, and only 12 percent of Facebook messages reach
followers. This gives text messaging a distinct advantage in publicizing
events, particularly if the message is crafted well.
An effective text message reads as a personal invitation, regardless of how
many people are actually receiving it. It should sound like a direct request
for the reader's company and thus should be friendly and warm in tone, so
that the reader feels like the sender truly desires his or her presence at the
event.

3. Text Message
If possible, the message should include a link through which the
reader can register for the event. Registration tends to increase
the likelihood that the invited person will attend, while also
giving the organizer a more accurate picture of overall
attendance.
Registration can also allow the organizer to send follow-up
messages closer to the event. These can include reminders as
well as enticing event details, such as the names of speakers or
special offers. Additionally, organizers can encourage registrants
to invite a friend and may even offer an incentive for doing so.