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WordCamp OKC 2016

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Marketing for Wordpress

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WordCamp OKC 2016

  1. 1. Marketing for WordPress by Natasha Martin
  2. 2. What does look like in 2016? Marketing
  3. 3. Average Number of Marketing Channels used in for B2B 2015 92% 83% 81% 80% 77% 77% 76% 69% Social Media eNewsletters Articles on Website Separate Blog In Person Events Case Studies Videos Illustrations/Photos Src: http://contentmarketinginstitute.com/wp-content/uploads/2014/10/2015_B2B_Research.pdf
  4. 4. Customers expect companies to know they are. They've become accustomed to 1:1 communications. who
  5. 5. But it's not just about It's also about context. data..
  6. 6. They expect relevant. communications to be
  7. 7. Whether a customer interacts with you on your , , , ,etc.customer service website social media mobile app They are the same person.
  8. 8. They expect you to know that.
  9. 9. So where do you start?
  10. 10. Utilize as many digital Marketing Channels as you can to help provide a well-rounded, comprehensive, and experience for customers. relevant
  11. 11. -Websites The more information you provide -Social Media -Email Campaigns -Separate Blogs
  12. 12. -Websites The more information you provide -Social Media -Email Campaigns -Separate Blogs The more likely a customer is to find the information they need.
  13. 13. so you can Learn as much about your customers as you can.. serve them better.
  14. 14. User Personas Not Just for Websites
  15. 15. Building out your customer's journey: -Who are your customers? -How do they interact with your website, blog, social media, customer support? -Are they in the office, at home or on the go when they interact? -Full customer experience.
  16. 16. With the power of social media and referrals - "Serving Customers is the New Selling"
  17. 17. Identify customer painpoints. Focus on the 3 major lifecycles. Prospect. Welcome. Retention.
  18. 18. Create a journey map. First: Second: Campaign Level High Level
  19. 19. http://kb.mailchimp.com/merge-tags/smart/use-conditional-m
  20. 20. Custom email. Custom web page.
  21. 21. mysite.com/gallery/?favcolor=yellow
  22. 22. mysite.com/gallery/?favcolor=yellow -Pulls image IDs for yellow hat media gallery and inserts them into the page if is in the page url. images saved in WordPress ?favcolor=yellow
  23. 23. 360 CRM (Customer Relationship Management)
  24. 24. 360 CRM (Customer Relationship Management)
  25. 25. @NatashaMrtn

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