1. The document discusses a $150 Canada 150 marketing package from Collective Ways focused on finding a target audience through segmentation, improving social media presence, and analyzing changes to the target audience. 2. Key aspects of the package include analyzing SEO, social media tools, and Google Analytics to map strengths and weaknesses, with each session breaking down the three stages over an hour. 3. The package aims to help clients strategically use SEO, social media tools like those in back ends and through research, and Google Analytics to link platforms, drive traffic, and gain research and feedback to build a strong brand profile.

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Canada 150 for $150.00
Jordan McNie
Founder & Owner
Collective Ways
341 Talbot St.
London ON, N6A 2R5
Overview
To ensure target audience is researched effectively through strategic analysis, providing
you with more of your market customers or consumers.
Goals
1. Find your target audience in a specific niche category during segmentation.
2. To improve your social media presence through attaining more of the right
followers, ensuring content is engaging and posts through platforms are generated
in all optimal time frames.
3. Analyze and research target audience and adapt to any changes in their followed
content.

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Specifications
The use of SEO, Social Media tools and Google Analytics will provide the necessary
information to map out strengths and weaknesses during our sessions. Each seminar will
include an hour worth of time broken down on each of the three stages described above.
SEO
Search Engine Optimization research and analysis is key when driving your organic traffic
to a website, landing page or business profiles, setting up your accounts through Google,
Yahoo, Yellow Pages and more can put you above competition if placed strategically and
within a niche market.
Social Media Tools
These tools can be found generally through any back end operating systems or through
research on your end. As a client, we teach you to utilize which tools and when. Linking
each of your profiles together and tracking tags to yourself, creates a definite link to you
and your brand.
Google Analytics
This is your key to success when developing a strong brand profile and when connecting
platforms to search engines. The more platforms linked together to drive traffic to your
profiles or website, the more research you can conduct and feedback you can attain. When
using many of these research methods, try to be on a desktop or a laptop. Mobile devices
and applications do not hold as many features.
Milestones
I. Instagram
A larger increase in your target audience, following your specific content or brand.
These will be your YES customers or consumers you will have targeted. Narrowing
down the MAYBE customers to make concise and direct decisions based on your
brand.
II. Facebook
This window of opportunity can be very tricky. The right content shown to the right
people at very specific times of day can increase your organic traffic ten fold.
Utilizing the built in analytics, you can gather information on first and secondary

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circles, ensuring the right customers are viewing what you have to offer, all while
building your online and search engine presence.