Social Media Marketing is very relevant today. It means gaining website traffic through social media sites. This presentation helps to know more about SMM - Its type ,Pros & Cons. Please Add your comments.
Worcester County Bar Association Presents The LinkedIn LawyerDavid Barrett
The WCBA Law Office Technology Section presents "The LinkedIn Lawyer"
Thursday, April 8, 2010
4:00pm - 6:30pm
Worcester District Registry of Deeds Commonwealth Room
90 Front Street
Worcester, MA
David will demonstrate how the use of social media tools like Linkedin, Facebook, Twitter and legal blawging may enhance your legal practice. Topics will include: Generating legal referrals with social media, social media and legal ethics and social media for the busy professional.
$10.00 for WCBA Members
$40.00 for Non-Member
Seating is limited so please register in advance by contacting the WCBA office at 508-752-1311. Door registration will be accepted.
For questions please contact the Worcester County Bar Association, 19 Norwich Street, Worcester, MA 01608.
"From the direct assessment of your strengths and vulnerabilities, to the implementation of effective marketing plans, our consultants give you answers, not more questions.
Your professional service business operates in a competitive arena; your marketing strategy, message, programs, and communications, should give you a competitive edge.
Professionals depend on our guidance to find, attract and keep life-long clients who will contribute to the growth of your practice with referrals and repeat business. Whether you offer professional legal services, healthcare, financial services or business services, our consultants work with you to ensure that your marketing reflects the professionalism and hard-earned reputation you have built with your clients and your community. You are a professional. Marketing your services requires special handling by a professional."
View the slides from our latest Logic Classroom where we discuss the importance of Personal Branding and Search Engine Marketing, including utilizing social media sites!
Worcester County Bar Association Presents The LinkedIn LawyerDavid Barrett
The WCBA Law Office Technology Section presents "The LinkedIn Lawyer"
Thursday, April 8, 2010
4:00pm - 6:30pm
Worcester District Registry of Deeds Commonwealth Room
90 Front Street
Worcester, MA
David will demonstrate how the use of social media tools like Linkedin, Facebook, Twitter and legal blawging may enhance your legal practice. Topics will include: Generating legal referrals with social media, social media and legal ethics and social media for the busy professional.
$10.00 for WCBA Members
$40.00 for Non-Member
Seating is limited so please register in advance by contacting the WCBA office at 508-752-1311. Door registration will be accepted.
For questions please contact the Worcester County Bar Association, 19 Norwich Street, Worcester, MA 01608.
"From the direct assessment of your strengths and vulnerabilities, to the implementation of effective marketing plans, our consultants give you answers, not more questions.
Your professional service business operates in a competitive arena; your marketing strategy, message, programs, and communications, should give you a competitive edge.
Professionals depend on our guidance to find, attract and keep life-long clients who will contribute to the growth of your practice with referrals and repeat business. Whether you offer professional legal services, healthcare, financial services or business services, our consultants work with you to ensure that your marketing reflects the professionalism and hard-earned reputation you have built with your clients and your community. You are a professional. Marketing your services requires special handling by a professional."
View the slides from our latest Logic Classroom where we discuss the importance of Personal Branding and Search Engine Marketing, including utilizing social media sites!
Take a peek as to where social is going, what is has already done and how it applies itself to your marketing strategy. Yes I said marketing strategy....do you have one? I can help please contact me dk@jackwagonagency.com
Social media and lead generation - a paradox? Chris Sietsema explores how popular social media venues like Facebook, Twitter and LinkedIn can be used to not only manage customer relationships, but to build them as well.
Robin J. Phillips presents "Social Media 303," a business journalism Webinar hosted by the Donald W. Reynolds National Center for Business Journalism.
For more information, please visit businessjournalism.org
You’ve heard that blogging is a good thing to do, but you don’t really understand why or how to make it work for your business….. Would you be more motivated to blog if you thought that it could double, triple or quadruple your business? Blogger, social media marketer, and entrepreneur Danny Keith will tell you how it’s done. Drawing from personal experience gained at several organizations, Danny will explain how basic blogging coupled with social activity through Twitter, Facebook, LinkedIn, YouTube, and other vehicles can bring your company to the masses easier and less expensively than traditional advertising.
Social media marketing is the best way to promote your business online on any platform, when you want social media marketing services our SEO services then visit our website now!!
Take a peek as to where social is going, what is has already done and how it applies itself to your marketing strategy. Yes I said marketing strategy....do you have one? I can help please contact me dk@jackwagonagency.com
Social media and lead generation - a paradox? Chris Sietsema explores how popular social media venues like Facebook, Twitter and LinkedIn can be used to not only manage customer relationships, but to build them as well.
Robin J. Phillips presents "Social Media 303," a business journalism Webinar hosted by the Donald W. Reynolds National Center for Business Journalism.
For more information, please visit businessjournalism.org
You’ve heard that blogging is a good thing to do, but you don’t really understand why or how to make it work for your business….. Would you be more motivated to blog if you thought that it could double, triple or quadruple your business? Blogger, social media marketer, and entrepreneur Danny Keith will tell you how it’s done. Drawing from personal experience gained at several organizations, Danny will explain how basic blogging coupled with social activity through Twitter, Facebook, LinkedIn, YouTube, and other vehicles can bring your company to the masses easier and less expensively than traditional advertising.
Social media marketing is the best way to promote your business online on any platform, when you want social media marketing services our SEO services then visit our website now!!
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
Best Social Networking Platform To Grow Your Business.pdf7searchppc
Businesses may build their brand voice through social media, track competitors’ strategies, and interact with customers. Knowing your company’s finest social media sites is crucial for this reason. Your exposure and sales can increase, and your company can advance if you use a suitable social networking platform for your target market.
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
6. SMM - Meaning
Social Media Marketing is the process of
gaining website traffic or attention through
social media sites.
Website Traffic is the amount of data sent &
received by visitors to a website.
The goal of SMM is to produce content that
users will share with their social networking
to help a company to increase brand
exposure and broaden customer reach.
10. The Law of Patience
Social Media Marketing success doesn’t happen
Overnight .
11. The Law of Compounding
If you publish amazing quality content and work
to build your online audience of quality followers,
they will share it with their own audiences on
Twitter , Face book , LinkedIn, their own blogs and
more..
12. The Law of Influence
Spend time finding the online influencers in your
market who have quality audiences and are likely
to be interested in your products , services &
business.
Eg: . Sean Gardner. Sean, who also writes at Huffington
Post, comes in at number 1. Sean blends social media
insight with inspirational messaging, a trend we’re seeing
across social. @2morrowknight.
13. The Law of value
You must add value to your contents
The Law of Acknowledgment
Building relationships is one of the most
important part of SMM success.
14. The Law of Accessibility
Be available to your audience, Consistently
publish content and participate in conversations.
The Law of Reciprocity
You cant expect others to share your content and
talk about you if you don’t do the same for them.
15. Types of Social Media
1. Social Networks
Services that allow you to connect with other
people of similar interests and background.
16. 2. Bookmarking sites
Services that allow you to save , organize and
manage links to various websites and
resources around the internet.
17. 3. Social News
Services that allow people to post various news
items or link to outside articles and then
allows it users to “vote” on items.
18.
19. 4. Media sharing
Services that allows you to upload and share
various media such as pictures and video.
20. 5. Micro Blogging
Services that focus on short updates that are
pushed out to anyone subscribed to receive
the updates.
21. 6. Blog comments and forums
Online forums allow members to hold conversation by
Posting messages. Blog comments are similar except they
are attached to blogs and usually the discussion centers
around the topic of blog post.
22. Most popular SMM tools
Twitter
Promote products in
short messages
Tweets limited to 120-
140 characters
Increasing followers
to page
Ask for RT after each
tweet
Use specific
keywords as hash
tags
23. Facebook
Increasing fans of page
Use images to get shares
Ask questions to get
comments
Fans want discount &
coupon
Provide longer
description to products.
24.
25.
26. Google +
Increasing the number
of circles
Provide location based
marketing and
promotion
Integrate with other
Google products like
Google add words,
Google maps etc…
27. LinkedIn
Allows the companies to
create professional
profile
Provide the opportunity
to generate sales leads
and business partners.
It is a professional
business related
networking site.
28. You tube
Ads are done in a way to
suit the target audiences.
Idea used to promote the
product reflect the
audience’s style
Ads are sync with the
content of the video
requested
29. Advantages of SMM
Relevant content will grab the attention of potential
customers and increase brand visibility.
It is much cheaper than traditional advertising and
promotional activities
We can deliver improved customer service and
respond effectively to feedback.
Increased loyalty from customers
Customers can find you through new channels,
generating more leads.
30. Disadvantages of SMM
The wrong online brand strategy may even damage
your reputation
It is more time consuming
Negative influence on worker productivity.
Trust , privacy and security issues.
Negative Feedback
Trade mark and copy right issues
Hackers threat.
31. Social Return On Investment(SROI)
social media ROI is defined as a measure of the
efficiency of a social media marketing campaign.
Social media ROI = (SM return – SM investment) /
SM investment %.
32. Social media saved Cisco $100,000
This case study from
Cisco shows how social
technologies saved them
over $100,000 on a
product launch. Instead
of looking at their
traditional method for
launching a product,
which would have been a
costly activity, they
looked to social media
instead, to do things in a
slightly different way.