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How SMS Marketing Benefits Your Business
SMS marketing has risen to prominence in corporate growth tactics in recent years.
It is predicted that by 2023, there will be 7.33 billion mobile phone users worldwide,
and nearly all of them will be able to send and receive SMS, making SMS the most
widely used communication medium on the planet.
SMS texting, on the other hand, has progressed from being solely a person-to-
person (P2P) communication channel to a new and inventive approach for
businesses to communicate with clients. Through two-way communication,
Application-to-Person (A2P) SMS systems now promote user growth, supplement
marketing efforts, and deliver new levels of customer support.
Nonetheless, text messaging is more than just a solid medium for reaching
customers—A2P SMS should be an important element of your growth and marketing
strategies.
Here, we define SMS marketing, discuss the benefits of SMS marketing for
businesses, best practices, and how to get started.
What is SMS marketing?
SMS marketing is a business approach that uses text messages of up to 160
characters to deliver promotions, time-sensitive information, reminders, feedback,
and other information to customers.
SMS can be used by businesses to distribute promotional coupons and discounts,
direct clients to their website or app, link customers to agents, reduce contact center
lines, and collect feedback via surveys.
In contrast to social media marketing, where communication is open to all,
customers must opt-in to receive SMS marketing messages from firms.
SMS is a marketing medium with a high ROI for organizations, with high delivery and
open rates and relatively inexpensive expenses, which is why we've seen more firms
turn to SMS to better their marketing efforts.
According to our most recent messaging trends research, there will be 75% more
SMS contacts between businesses and customers on our platform in 2022 than
there were in 2021. And 16% of these contacts were about customer involvement
and marketing.
Why is SMS marketing important?
SMS is valuable to consumers for security, verification, transactions, updates, and
now corporate communications. Because it is direct, personal, and straightforward,
A2P SMS is an excellent channel for marketing, support, and client growth.
SMS marketing is an excellent supplement to existing digital platforms, particularly
for real-time offers and discounts. SMS supplements other marketing channels by
giving clients control over how, when, and where they hear from businesses. With an
average open rate of 98% and a response rate of 45%, SMS promotions have a
tremendous appeal for reaching your most engaged clients.
Opting in to receive messages, particularly text messaging, indicates not only
interest but also customer involvement with your brand. Customers that are engaged
are more inclined to participate in loyalty programs, promotions, surveys, and
updates.
SMS marketing also alleviates customer care issues. SMS, in addition to phone or
email, gives another means for clients to communicate with your agents, from rapid
replies to simple inquiries to an alternative to sitting on hold.
Benefits of SMS marketing
SMS marketing has numerous advantages for both your company and your clients.
The following are the top ways text message marketing can help you achieve your
goals:
Global reach
As previously said, most of the world's population (about 93%) has a mobile phone,
and most (if not all) of these phones can send and receive text messages. This
means that firms that use the channel can reach practically all their customers
anywhere in the world.
Cost-effective
SMS campaigns are less expensive than traditional marketing and promotion
methods. They experience increased engagement, including high open and
response rates. Businesses that use SMS marketing should expect a greater ROI
than those that use other marketing channels. It will also be easier to track progress
and make changes as needed.
Versatile
Text messages can contain any type of textual material, giving them a quick and
easy way to address any business use case. You can communicate effectively:
Onboarding information, promotions, delivery updates, appointment confirmations,
surveys, and more
The 160-character limit also discourages you from composing lengthy
communications, allowing you to focus on providing critical information to customers
as fast as possible.
Reliable
SMS is one of the most dependable mediums for ensuring that your communications
are received and opened by your customers. SMS has a 98% delivery rate on
average, and if you utilize it through a well-connected platform, you can expect quick
delivery with little to no downtime. And, because 90% of text messages are opened
within the first three minutes, your clients are more likely to receive the critical
information you give them.
It's also a non-internet-required channel, allowing users in remote regions with little
to no Wi-Fi or cellular data to send and receive messages from their favourite
companies.
SMS marketing best practices
It's one thing to deploy SMS as a new marketing channel, but there are a few
recommended practices to follow if you want to get the best results:
Collect opt-ins.
Before you begin reaching out to your clients by SMS, you must obtain a clear opt-in
from them. You can accomplish this by using their communication settings when
they join up for your service, during checkout when they make a purchase, or via
additional channels such as phone or email. Customers must opt-in to receive
marketing text messages from your company, regardless of whether you have their
phone number from past transactions.
Customers must be informed of the following:
Messaging or data rates may be applicable.
How frequently you will send messages (how many times per day and whether the
frequency can be changed)
When you intend to deliver messages (time of day)
What kind of stuff you'll be sending (and whether they'll be able to choose their own)
The penalties for failing to obtain consent and spamming clients can include large
fines or being barred from sending future messages.
Offer opt-out options.
Customers should be able to opt out of receiving SMS marketing messages in the
same manner that they can opt out of receiving email subscriptions. You can
express it via text message, provide it through other channels of contact, or have a
clear area on your website or app where customers can update their preferences
and opt out of certain channels.
Follow SMS limits.
We recently discussed SMS restrictions and the best practices for dealing with them.
And, while there are ways to circumvent the 160-character limit, such as converting
UCS characters to GSM characters, it's advisable to stick to the initial limit to avoid
potentially fragmenting your client experience. Messages that exceed the SMS
character limit will be delivered in fragments, causing confusion and low
engagement.
Send messages at the right time.
Businesses that want to improve consumer communication can choose from a
variety of tools and solutions. Using artificial intelligence for SMS marketing can help
you assess your consumers' engagement history to determine the optimum moment
to send a message. A message's open and engagement rates can be influenced by
its timing. Consider the contrast between messages received at 1 a.m., when you're
most likely asleep, and ones received at 1 p.m., when you're most likely scanning
your phone during a midday break.
Use it alongside other channels.
When employed as part of a larger omnichannel communication strategy, SMS
becomes even more potent. SMS can be used as a major marketing channel or as a
backup option for other channels such as push notifications. Because of its excellent
delivery rates and lack of reliance on the internet, marketers can use cross-channel
communication to ensure their customers receive their messages and can contact
their support teams at any time.
Make it conversational.
Sending one-way promotional SMS may have been a useful technique when mobile
marketing was first becoming popular. Customers nowadays, however, want brands
to communicate with them in both directions. And that appears to be the only way to
keep them interested. Implementing two-way conversational SMS marketing can
therefore result in even higher ROI, client happiness, and open rates.
SMS Marketing use cases
SMS, as previously said, can be utilized for a variety of marketing purposes. Here
are a few ways to interact and engage with your clients using text messages:
Welcome message.
Welcome letters are an excellent method to greet new clients and provide crucial
information to them. It's also an excellent method to confirm they opted in and can
now expect you to send them SMS messages. Give them a friendly greeting and
take advantage of the opportunity to direct them to your website or app.
Promotional discounts
Use SMS to notify clients of new deals or to provide them with an additional discount
code for opting into your SMS marketing communication.
Seasonal campaign
Seasonal campaigns or products are only available for a limited time, and SMS is the
perfect method for ensuring your clients receive and read information about your
latest offerings on time.
Upsell or cross-sell.
Utilise consumer purchase or conversation histories to recommend new items or
services based on previous encounters. Keep in mind that customized SMS
marketing is the most effective strategy to increase engagement.
Loyalty programs
Customers should be reminded of their current point balance and what they may buy
with it. Share additional information about your loyalty program that they may not be
aware of to influence interaction on your website or in your app.
How to set up SMS marketing
You have the option of creating your SMS marketing messages. Simply buy SMS
messages from a carrier and send them to clients. However, because it can be
costly and time-consuming, this approach has yielded less than optimal results in
most cases.
The other alternative is to hire a communications provider who will perform all the
legwork for you. These suppliers have already established global connections and
frequently give an easy-to-use solution to make messaging quick and effective.
SMS marketing messages can be easily set up using omnichannel communication
systems. You can use a drag-and-drop interface to create dynamic messaging flows
that send out specific automated messages based on user behaviors. Personalizing
marketing messages and increasing engagement will be easier with solutions that
use consumer data to generate customer profiles.
An omnichannel customer engagement solution, for example, can provide additional
benefits such as send time efficiency and real-time analytics and reporting. This will
help you boost your overall SMS marketing outcomes by employing data-driven
technology such as artificial intelligence.
For More Info:
https://www.karix.com/products/sms-solutions/

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How SMS Marketing Benefits Your Business.

  • 1. How SMS Marketing Benefits Your Business SMS marketing has risen to prominence in corporate growth tactics in recent years. It is predicted that by 2023, there will be 7.33 billion mobile phone users worldwide, and nearly all of them will be able to send and receive SMS, making SMS the most widely used communication medium on the planet. SMS texting, on the other hand, has progressed from being solely a person-to- person (P2P) communication channel to a new and inventive approach for businesses to communicate with clients. Through two-way communication, Application-to-Person (A2P) SMS systems now promote user growth, supplement marketing efforts, and deliver new levels of customer support. Nonetheless, text messaging is more than just a solid medium for reaching customers—A2P SMS should be an important element of your growth and marketing strategies. Here, we define SMS marketing, discuss the benefits of SMS marketing for businesses, best practices, and how to get started. What is SMS marketing? SMS marketing is a business approach that uses text messages of up to 160 characters to deliver promotions, time-sensitive information, reminders, feedback, and other information to customers. SMS can be used by businesses to distribute promotional coupons and discounts, direct clients to their website or app, link customers to agents, reduce contact center lines, and collect feedback via surveys. In contrast to social media marketing, where communication is open to all, customers must opt-in to receive SMS marketing messages from firms. SMS is a marketing medium with a high ROI for organizations, with high delivery and open rates and relatively inexpensive expenses, which is why we've seen more firms turn to SMS to better their marketing efforts. According to our most recent messaging trends research, there will be 75% more SMS contacts between businesses and customers on our platform in 2022 than there were in 2021. And 16% of these contacts were about customer involvement and marketing. Why is SMS marketing important? SMS is valuable to consumers for security, verification, transactions, updates, and now corporate communications. Because it is direct, personal, and straightforward, A2P SMS is an excellent channel for marketing, support, and client growth. SMS marketing is an excellent supplement to existing digital platforms, particularly for real-time offers and discounts. SMS supplements other marketing channels by giving clients control over how, when, and where they hear from businesses. With an
  • 2. average open rate of 98% and a response rate of 45%, SMS promotions have a tremendous appeal for reaching your most engaged clients. Opting in to receive messages, particularly text messaging, indicates not only interest but also customer involvement with your brand. Customers that are engaged are more inclined to participate in loyalty programs, promotions, surveys, and updates. SMS marketing also alleviates customer care issues. SMS, in addition to phone or email, gives another means for clients to communicate with your agents, from rapid replies to simple inquiries to an alternative to sitting on hold. Benefits of SMS marketing SMS marketing has numerous advantages for both your company and your clients. The following are the top ways text message marketing can help you achieve your goals: Global reach As previously said, most of the world's population (about 93%) has a mobile phone, and most (if not all) of these phones can send and receive text messages. This means that firms that use the channel can reach practically all their customers anywhere in the world. Cost-effective SMS campaigns are less expensive than traditional marketing and promotion methods. They experience increased engagement, including high open and response rates. Businesses that use SMS marketing should expect a greater ROI than those that use other marketing channels. It will also be easier to track progress and make changes as needed. Versatile Text messages can contain any type of textual material, giving them a quick and easy way to address any business use case. You can communicate effectively: Onboarding information, promotions, delivery updates, appointment confirmations, surveys, and more The 160-character limit also discourages you from composing lengthy communications, allowing you to focus on providing critical information to customers as fast as possible. Reliable SMS is one of the most dependable mediums for ensuring that your communications are received and opened by your customers. SMS has a 98% delivery rate on average, and if you utilize it through a well-connected platform, you can expect quick delivery with little to no downtime. And, because 90% of text messages are opened within the first three minutes, your clients are more likely to receive the critical information you give them.
  • 3. It's also a non-internet-required channel, allowing users in remote regions with little to no Wi-Fi or cellular data to send and receive messages from their favourite companies. SMS marketing best practices It's one thing to deploy SMS as a new marketing channel, but there are a few recommended practices to follow if you want to get the best results: Collect opt-ins. Before you begin reaching out to your clients by SMS, you must obtain a clear opt-in from them. You can accomplish this by using their communication settings when they join up for your service, during checkout when they make a purchase, or via additional channels such as phone or email. Customers must opt-in to receive marketing text messages from your company, regardless of whether you have their phone number from past transactions. Customers must be informed of the following: Messaging or data rates may be applicable. How frequently you will send messages (how many times per day and whether the frequency can be changed) When you intend to deliver messages (time of day) What kind of stuff you'll be sending (and whether they'll be able to choose their own) The penalties for failing to obtain consent and spamming clients can include large fines or being barred from sending future messages. Offer opt-out options. Customers should be able to opt out of receiving SMS marketing messages in the same manner that they can opt out of receiving email subscriptions. You can express it via text message, provide it through other channels of contact, or have a clear area on your website or app where customers can update their preferences and opt out of certain channels. Follow SMS limits. We recently discussed SMS restrictions and the best practices for dealing with them. And, while there are ways to circumvent the 160-character limit, such as converting UCS characters to GSM characters, it's advisable to stick to the initial limit to avoid potentially fragmenting your client experience. Messages that exceed the SMS character limit will be delivered in fragments, causing confusion and low engagement. Send messages at the right time. Businesses that want to improve consumer communication can choose from a variety of tools and solutions. Using artificial intelligence for SMS marketing can help you assess your consumers' engagement history to determine the optimum moment
  • 4. to send a message. A message's open and engagement rates can be influenced by its timing. Consider the contrast between messages received at 1 a.m., when you're most likely asleep, and ones received at 1 p.m., when you're most likely scanning your phone during a midday break. Use it alongside other channels. When employed as part of a larger omnichannel communication strategy, SMS becomes even more potent. SMS can be used as a major marketing channel or as a backup option for other channels such as push notifications. Because of its excellent delivery rates and lack of reliance on the internet, marketers can use cross-channel communication to ensure their customers receive their messages and can contact their support teams at any time. Make it conversational. Sending one-way promotional SMS may have been a useful technique when mobile marketing was first becoming popular. Customers nowadays, however, want brands to communicate with them in both directions. And that appears to be the only way to keep them interested. Implementing two-way conversational SMS marketing can therefore result in even higher ROI, client happiness, and open rates. SMS Marketing use cases SMS, as previously said, can be utilized for a variety of marketing purposes. Here are a few ways to interact and engage with your clients using text messages: Welcome message. Welcome letters are an excellent method to greet new clients and provide crucial information to them. It's also an excellent method to confirm they opted in and can now expect you to send them SMS messages. Give them a friendly greeting and take advantage of the opportunity to direct them to your website or app. Promotional discounts Use SMS to notify clients of new deals or to provide them with an additional discount code for opting into your SMS marketing communication. Seasonal campaign Seasonal campaigns or products are only available for a limited time, and SMS is the perfect method for ensuring your clients receive and read information about your latest offerings on time. Upsell or cross-sell. Utilise consumer purchase or conversation histories to recommend new items or services based on previous encounters. Keep in mind that customized SMS marketing is the most effective strategy to increase engagement. Loyalty programs Customers should be reminded of their current point balance and what they may buy with it. Share additional information about your loyalty program that they may not be aware of to influence interaction on your website or in your app.
  • 5. How to set up SMS marketing You have the option of creating your SMS marketing messages. Simply buy SMS messages from a carrier and send them to clients. However, because it can be costly and time-consuming, this approach has yielded less than optimal results in most cases. The other alternative is to hire a communications provider who will perform all the legwork for you. These suppliers have already established global connections and frequently give an easy-to-use solution to make messaging quick and effective. SMS marketing messages can be easily set up using omnichannel communication systems. You can use a drag-and-drop interface to create dynamic messaging flows that send out specific automated messages based on user behaviors. Personalizing marketing messages and increasing engagement will be easier with solutions that use consumer data to generate customer profiles. An omnichannel customer engagement solution, for example, can provide additional benefits such as send time efficiency and real-time analytics and reporting. This will help you boost your overall SMS marketing outcomes by employing data-driven technology such as artificial intelligence. For More Info: https://www.karix.com/products/sms-solutions/