In this slide you will get to learn about email marketing 1.Understanding the importance of email marketing 2. How to build an effective email marketing strategy 3. What does an email marketing strategy look like? Email marketing is now big part of business inbound marketing strategies Sinking closely with CRM and contact data base as well as information on business websites 77% of email marketing ROI came from segmented, targeted and triggered campaigns.

1. By: Shashi Shekhar
Digital marketing expert
www.trendyourway.com
Email: contact@trendyourway.com

2. Understanding the
importance of email
marketing

3.  First email was send by Ray Tomlinson in early 1970’s
 By 2020 expected email used will be 3 billion
 Email marketing is now big part of business inbound marketing strategies
 Sinking closely with CRM and contact data base as well as information on
business websites

4. How does email and the inbound methodology
Intersects?
 Inbound Methodology
A method of attracting, engaging, and delighting people to grow a business
that provides value and builds trust. As technology shifts, inbound guides a
company to do business in a human and helpful way.

5. Attract
 For Marketers at your company, this means creating helpful content and
experiences that demonstrate Your knowledge.
 For sales team, this means being available to
Answer questions
possibly through live chat on your website
 For services team, this means providing Knowledge
documents that make information about you
And your company easy to find.

6. Engage
 Email marketing is all about continuing to build relationships and provide
information and insights to people.

7. Delight
 Delight is where you can turn your customers into your best marketers.
 You’ll use email to engage with and delight your
customers- and turn them into happy promoters
of the products and services they love.

8. How to build an
effective email
marketing strategy

9.  3 tools for an effective inbound email marketing strategy:
1. The significance of segmentation
2. The power of personalization
3. The impact of data driven analysis

10. Segmentation
 Send the right person the right
message at the right time.
 77% of email marketing ROI came
from segmented, targeted and
triggered campaigns.

11. Segmentation at its core brings two inbound
concepts together.
 Buyer Persona
 The Buyer’s Journey

12. Buyer persona
 A semi-fictional representation of your ideal customer based on real data
and some select educated speculation about customer demographics,
behavior patterns, motivations, and goals

13. The Buyer’s Journey
 The active research process someone goes through leading up to a
purchase. The buyer’s journey is made up of three stages: the awareness
stage, the consideration stage, and the decision stage.

15. The power of personalization
 "New machine learning and data sciencebased features and platforms will
give email marketers the ability to harness their content and data to
prophesize relevant information to mass audiences in a personal way.”
 By ALEX WILLIAMS
Trendline Interactive

16. Email is a channel that continues to offer so
much room
for creativity, experimentation, and creating that highly personalized
experience at the right time.

17. Behavioral Email
 The practice of sending automated, targeted emails to your contacts based
on the historical interactions they've had with your company across
channels

18. The impact of data-driven analysis
 Customers are consistently changing the way they live and work. Analysis
will allow you to continue to evolve with them and not be left behind.

19. Data-driven analysis framework:
 Track the metrics that matter.
 Learn what those metrics indicate about success.
 Apply what you’ve learned to optimize and improve.

20. What does an email
marketing strategy
look like?

21. 3 aspects for a successful email marketing
strategy:
 1. Implementing software
 2.Understanding your full-funnel conversations
 3. Clearly defining goals

22. Implementing software
 Email Service Provider (ESP)
A company that offers email marketing

23. Be connected to a
contact database.

24.  Use your software to
analyze your email sends,
giving you insight into what went well
and what can be optimized.

25. Understanding your full-funnel conversations

27. As an inbound professional, you
want to be conversational with all
the types of interactions you have

28. Clearly defining goals

29. Your inbound email
marketing success relies on
being human and helpful
with every time you hit
”send.”