Welcome To What characteristics define a successful SMS marketing platform? Essential elements Bulk messaging (or SMS marketing) is more than just sending promotional texts to a large audience. Effective SMS marketing systems provide tools to increase the efficacy of your SMS campaigns. Here are some characteristics of an excellent SMS marketing platform to look for. Mass texting Sending a message to a lot of phones is known as bulk messaging or mass texting. It's SMS marketing stripped down to the essentials. Bulk text messaging is without a doubt the most desired function of SMS marketing tools. You have a list of phone numbers to call in order to send out a mass text message promoting your goods. A two-way dialogue You need a mechanism for your contacts to reply to your SMS messages in addition to bulk messaging. You must speak with your customers on a two-way basis. You can send and receive responses from your customers using this function in your inbox. It's a crucial component in offering a fantastic client experience. MMS Multimedia Messaging Service is what MMS stands for. MMS can deliver multimedia files (images, videos, and audios), unlike SMS. Textual content is less compelling than multimedia stuff. Therefore, it's crucial to spend money on an SMS marketing solution that enables the delivery of multimedia messages. Opt-out administration It should be simple for your SMS list subscribers to unsubscribe. Contacts can unsubscribe from your list using links or keywords when using SMS marketing products. List creation You should be able to expand your contact lists using your text marketing app in three key ways: The simplest method of adding phone numbers to your list is by manual import. The details of a receiver ought to be accessible in your database. This feature is present in all SMS marketing service. SMS opt-in: By sending a brief message (keyword) to a phone number (shortcode), users can join a list. For instance, you can receive SMS offers for discounts by texting the word "DISCOUNT" to 33339. This is a fundamental list-building feature that all SMS marketing software ought to have. Online forms: Visitors to a website or social media platform may subscribe to a list by completing an online form there. This is the best way to encourage visitors to your website, email subscribers, or social media followers to join your SMS list. Keywords Short and memorable terms that individuals can text to a phone number to join your list are known as keywords. A keyword makes it simple for people to sign up because it is brief and distinct. Short codes are 5- or 6-digit phone numbers that may send and receive SMS or MMS. Short codes, as opposed to standard 10-digit numbers, are simpler to remember. And their throughput is higher. Short codes and keywords are an essential component of every list-building strategy. The short code 33557 can be used by a coffee establishment to request that consumers text the word "COFFEE" to it.

1. Welcome To
What characteristics define a successful SMS marketing
platform? Essential elements
Bulk messaging (or SMS marketing) is more than just sending promotional texts to a large
audience. Effective SMS marketing systems provide tools to increase the efficacy of your
SMS campaigns. Here are some characteristics of an excellent SMS marketing platform to
look for.
Mass texting
Sending a message to a lot of phones is known as bulk messaging or mass texting. It's SMS
marketing stripped down to the essentials. Bulk text messaging is without a doubt the most
desired function of SMS marketing tools. You have a list of phone numbers to call in order
to send out a mass text message promoting your goods.
A two-way dialogue
You need a mechanism for your contacts to reply to your SMS messages in addition to bulk
messaging. You must speak with your customers on a two-way basis. You can send and
receive responses from your customers using this function in your inbox. It's a crucial
component in offering a fantastic client experience.
MMS

2. Multimedia Messaging Service is what MMS stands for. MMS can deliver multimedia files
(images, videos, and audios), unlike SMS. Textual content is less compelling than
multimedia stuff. Therefore, it's crucial to spend money on an SMS marketing solution that
enables the delivery of multimedia messages.
Opt-out administration
It should be simple for your SMS list subscribers to unsubscribe. Contacts can unsubscribe
from your list using links or keywords when using SMS marketing products.
List creation
You should be able to expand your contact lists using your text marketing app in three key
ways: The simplest method of adding phone numbers to your list is by manual import. The
details of a receiver ought to be accessible in your database. This feature is present in all
SMS marketing service.
SMS opt-in: By sending a brief message (keyword) to a phone number (shortcode), users
can join a list. For instance, you can receive SMS offers for discounts by texting the word
"DISCOUNT" to 33339. This is a fundamental list-building feature that all SMS marketing
software ought to have. Online forms: Visitors to a website or social media platform may
subscribe to a list by completing an online form there. This is the best way to encourage
visitors to your website, email subscribers, or social media followers to join your SMS list.
Keywords Short and memorable terms that individuals can text to a phone number to join
your list are known as keywords. A keyword makes it simple for people to sign up because
it is brief and distinct.
Short codes are 5- or 6-digit phone numbers that may send and receive SMS or MMS. Short
codes, as opposed to standard 10-digit numbers, are simpler to remember. And their
throughput is higher. Short codes and keywords are an essential component of every list-
building strategy. The short code 33557 can be used by a coffee establishment to request

3. that consumers text the word "COFFEE" to it. The most recent promotional codes are then
given to clients.
Sending SMS messages specifically to your contacts via segmentation is a brilliant idea. The
top SMS marketing program enables you to can divide up your contacts into groups
according to various factors (such as gender, date/method of subscription, etc.). Each of
your segments will receive customized SMS messages from you.
Automation
Text campaign productivity can be greatly increased and time saved by using automated
text messages. Autoresponders are great for sending delayed communications (coupons,
tricks, tips, special offers, etc.) and for confirming a person's subscription to your list.
Reminders make excellent automated messages. Remind your contacts about events,
abandoned carts, Flash sale promotions, and appointments.
Integrations

4. The only way to achieve true SMS marketing automation is through platform integrations.
Integrating your SMS messaging app and email marketing platform is a wise move. You can
then synchronize your email list or use SMS messages to collect emails.
Link tracking and analytics
You can identify the advantages and disadvantages of your SMS campaigns using analytics.
Among the inquiries that analytics can address are these:
 How many communications are made during your campaign?
 What percentage of your contacts has actually read your message?
 How many people have accessed your link?
 The features that your SMS marketing software must have are analytics and link
tracking.
API
SMS API stands for "application programming interface." It enables you to connect other
apps with your SMS marketing platform. As an illustration, your developer may leverage an
SMS API to enable direct SMS sending from your email client. Typically, API documentation
for SMS marketing systems is available to aid you with this.
Top SMS marketing tools
The SMS marketing industry is very competitive. There are numerous platforms with
various features and costs. The top 11 SMS marketing service providers are listed below.
Text Magic
TextMagic is the best option for you if you're searching for an all-in-one SMS marketing
platform with a transparent pricing structure that allows you to send SMS messages
internationally.

5. Business marketing software platform Text Magic
The distinctive quality of Text Magic is its worldwide sending reach, which extends from
Afghanistan to the US Virgin Islands. Get a simple price for your SMS marketing using their
pricing calculator. To find out how much your campaign will cost, simply choose the
location and the amount of messages you wish to send.
Other crucial characteristics of Text Magic include:
Sending personalized bulk texts is possible using Text Magic's online app. Their web
software is intriguing since it makes it simple to create templates with personalized tags

6. (first name, last name, firm name, phone, email, and appointment time). The online
interface for Text Magic will then display your interactions as a chat conversation. Convert
your emails to text messages and send them to your contacts with email to SMS. Every
incoming text message might be converted to an email and shown in your inbox.
Integration with Zippier lets you link Text Magic to your preferred applications and
automate a variety of tasks. Amazing team features allow you to share your credits with an
infinite number of users (or sub-accounts) on your account. To manage your users'
upcoming actions, you may also keep an eye on their SMS history and expenditures.
Validation of email addresses and phone numbers: Their API and validation service make it
simple to locate incorrect email addresses or phone numbers. By doing this, you'll increase
delivery and cut expenses. SMS surveys are a simple way to gather input from your contact
list. You can quickly design automated SMS flows and add numerous steps and questions to
them.
Text Magic cost
A 30-day free trial is available from TextvMagic, which is perfect for trying out all the
features. You will then be charged for the messages you send. To see rates and a calculator
to determine the cost of sending, visit the Text magic pricing page.
Basic Texting
An all-inclusive platform for text message marketing, Simple Texting. All of their programs
include limitless keyword usage. All other customary SMS marketing features are also
present. They are a good option for a text message marketing platform because of this.
Basic Texting’s best features
Multiple keywords are available for your phone numbers with Simple Texting at no
additional cost. This number is often capped for base plans on other platforms. Excellent
software integrations are available, as well as custom integrations. For custom integrations,

7. you must get in touch. Templates & Duplicates: Reuse your SMS messages that you send
frequently to save time.
Advanced automation: after someone subscribes to your list, deliver marketing messages
automatically. This lowers drop-off rates. Send out a pre-written message whenever a
certain term is texted to your number. You can invite team members to join your account
and grant them access to an SMS phone number with multi-user access. Include them in the
platform discussions you have with customers.
Slickest
All of the standardized features listed above are present on their platform. Here are a few
standout characteristics:
 You can create text-based questions and surveys from your dashboard. To get
customers to take them, you may also give them keywords and shortcodes. For
surveys, SlickText provides analytics and reporting. to examine the comments made
by your customers. It is an essential step in offering a wonderful customer
experience. 89% of consumers want businesses to inquire about their experiences.
Customers perceive asking for feedback as a sign of openness to learning and
listening.
 Drip campaigns and automated processes both offer fantastic workflow features.
Automated messaging sequences that engage and screen new clients can be created.
Send a stream of messages that are triggered by time delays or other events. It's
great to offer quick and individualized offerings.
 You can get metrics like click-through rates and cart abandonment rates from
detailed analytics. You may also change the workflow's perspective to observe how
users go through your automations.
 Double opt-in: You can demand that subscribers "Yes" to confirm their subscription.
equivalent confirmation messages, etc. This is an important step to do to make sure
your phone number list is accurate and prevent unnecessary expenses or
spamming. Simply flipping a switch will activate this feature!

8.  Self-cleaning subscriber lists: The system recognizes invalid phone numbers and
eliminates them. They ensure message delivery with 100% Carrier & CTIA
Compliance. Additionally, they uphold compliance with CTIA (Cellular
Telecommunications Industry Association) and cellular carriers. As a result, you
won't have to worry about legal matters.
They feature excellent tutorials via blog posts and videos as well as a knowledge base and
live chat support. Additionally, all of their plans include live chat assistance. They also
provide 1-on-1 onboarding sessions with their specialists in their "The Lil Bro" and higher
plans.
Slick Text rates

9. Without requiring a credit card, Slick Text offers a 14-day free trial that includes 50 free
texts. The number of messages you can send each month and the required quantity of
keywords vary across their paid programs.
Therefore, their Basic plan ($29/month) includes two keywords and 500 messages. You
only need to upgrade to the next plan if you hit your limit. It's quite simple because you
have access to all of their features in all of their programs. EZ Texting EZ Texting positions
itself as the market's leading SMS marketing platform. They also have transparent pricing
schemes, in contrast to Attentive.
Picture of the Texting homepage
Free Shutterstock photos are available to you if you have a "Essentials" or above plan. With
EZ Texting's premium picture editor, you can utilize images that are public domain and
change them.
Toll-free and dedicated short codes: Dedicated 5–6-digit numbers are available through EZ
Texting. These numbers offer unrestricted keyword usage, guaranteed delivery, and
affordable messaging costs. Additionally, you can have a 10-digit toll-free number that is
specific to your brand.
Text to Landline: You can make your present phone number capable of two-way texting.
Customers can SMS your number at any time of day to send texts and receive. Analytics and
Reporting: You may keep tabs on the quantity of texts sent and received, engagement
peaks, click-through rates (CTRs), and other information. Invite (or banish) team members
and users using the team management tool. Increase efficiency in messaging between
internal and client teams. and provide users the authority to carry out particular tasks.
Price of EZ Texting
There are four price tiers for EZTexting. Annual plans comprise:
the monthly fees for Launch ($20), Boost ($60), Scale ($100), and Enterpise ($3000). Each
month, you are given 200 credits (each credit equals one SMS), but you may also buy more

10. credits for $0.04 each. Additionally, a free trial (with 20 message credits) is available.
Value plan ($20/month) is quite basic. There is a limit of one textable number, one
keyword, and no MMS support.
With their $60/month Boost package, you can use features like:
its premium image editor, Shutterstock membership, analytics and reporting tools, and list-
building resources. You must sign up for the Boost plan ($60/month) to have access to all
of their marketing features.
Observant mobile
The most comprehensive text message marketing solution, according to Attentive Mobile.
Additionally, they assert that they contribute to "an average of 20.5% of total online
revenue for modern e-commerce brands." They provide all functionality required for a full-
featured text message marketing platform.
 Image of the homepage for attentiveness
 Mobile top features that are alert
Dedicated to the expansion of eCommerce, Attentive is a complete text messaging platform.
They have useful features in six categories, including:
 Building and expanding your email and SMS subscriber lists is referred to as
audience growth. For the most conversions, you can build sign-up forms and
advertise them on your website. On both the desktop and mobile versions of your
website, create forms and show them as popups. To attract subscribers at the
moment of sale, offer incentives throughout the checkout process.
 The audience manager is where you may find the tools for custom audience
targeting. Make audience segments based on a variety of factors. Examples include
on-site activities, browsing and purchasing patterns, and demographic insights.
 Their sophisticated texting functions are referred to as messaging. Campaign
messages, travel maps, and automated transactional messages can all be created

11. and sent. To help you choose what works best for you, they also provide real-time
analytics and A/B testing options.
 Business intelligence: This term describes their reporting and analytics capabilities.
You can provide reports on the effectiveness of campaigns, the effectiveness of
automated messages, conversions, etc.
Integrations: You may integrate a number of tools with Attentive. With well-known
eCommerce platforms like Shopify, Big Commerce, or Magento, they provide integrations.
Popular marketing tools, particularly email marketing solutions, don't seem to be there
though. You may connect any tool with Attentive using their recently released Zippier
connector or their API. Compliance and Deliverability: They guarantee excellent message
delivery and regulatory compliance. They also provide tools to help you make sure your
opt-in forms comply with US laws.
Conscious of mobile pricing

12. Attentive offers personalized pricing; their website does not clearly state their prices. You
must first ask for a trial from them and receive pricing based on your requirements.
Textedly
Another well-liked text message marketing platform with a number of useful features is
Textedly. It appears to offer more for the money when compared to the other SMS
platforms mentioned thus far.
Image of the Textedly homepage
The top SMS marketing systems all have standard functionality, including Textedly. There
are all available common characteristics, including:
 Mass group texting, two-way messaging, drip marketing, autoresponders, thorough
analytics, and MMS.
 Voice services allow you to convert your long code or toll-free number into a voice
call center. This will make it simple for your customers to phone the same number
they text if they wish.
 Your consumers can send you multimedia messages just like you do with incoming
MMS messaging. You'll get all of these mails, no problem.
Postscript
One of the top text message marketing applications for Shopify stores is Postscript. As a
result, you can only utilize them if you own a Shopify store. Additionally, it indicates that
Shopify is well integrated with them. This enables you to send texts using Shopify data.
Target and segment your customers based on: what they purchased, how much they spent,
their origins, and a lot more.
Conclusion of the best text message marketing tools

13. The SMS marketing techniques you employ have a significant impact on the outcome of
your text marketing campaigns. Your entire effort could be wasted if the delivery is delayed
and has limited features. I've outlined ten of the most well-liked and effective SMS
marketing solutions in this article. All of these tools provide assured deliverability, cool
features, and affordable price. To choose the best one, take the time to compare their
features, prices, and reviews.
What is a platform for SMS marketing?
To develop, schedule, and send SMS messages to your clients' mobile devices, you need an
SMS marketing platform. Bulk SMS messaging, two-way conversations, MMS messages, opt-
out management, list building, keywords, short codes, segmentation, automation,
integrations, analytics, and API are all features of decent SMS marketing software.
TextMagic, Simple Texting, and Slick Text are the top SMS marketing solutions.
Which SMS platform is the best?
Slick Text, Simple Texting, and TextMagic are the top SMS platforms. Beyond that, you need
to consider how you use an SMS platform specifically. TextMagic is the best option if you're
seeking for an SMS marketing platform to deliver SMS campaigns internationally with
transparent credit-based pricing. All monthly and yearly plans for Simple Texting include
an unlimited number of keywords and phone numbers. Additionally, Slick Text includes
effective drip marketing and automations.
What is the best industry for SMS marketing?
The best industries for SMS marketing include SMS for commerce, real estate, financial
services, restaurants, and healthcare, travel, and law firms. Here are a few message
examples for different industries. Ecommerce companies usually send promotional, cart
abandonment, order, and shipping confirmations. Real estate firms send listing updates
and open house notifications. Financial services can send balance alerts and payment
notifications. Restaurants send promotional, reservation and menu update text messages.

14. How can I market via SMS?
You require software and an SMS marketing strategy in order to do SMS marketing. For
your SMS marketing plan, consider the following:1. How often and in what ways will you
use SMS marketing? Where do you draw the line between proper channel usage and
excessive use? IN our guide to SMS marketing, find out more about strategy. Bulk SMS
messaging, two-way conversations, MMS messages, opt-out management, list building,
keywords, short codes, segmentation, automation, integrations, analytics, and API are
essential features of good SMS marketing software. TextMagic, Simple Texting, and Slickest
are the top SMS marketing solutions.
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