A look into how businesses can increase reach & engagement using the often-overlooked text message advertising & the untapped potential of SMS marketing. Source: http://itouch.co.za/sms-campaign-benefits.php

1. Latest iTouch Headlines
iTouch News
The untapped power of the SMS
BY: Greg Brophy, MD
SMS has taken on a new look
Let's faceit,welivein a world wherethechallengeforpeople's attention is a crowded stage ...and thetriggering ofa favourable
reaction is increasingly subtleas consumers areslowly becoming numb to advertising messages.
In thelast few years advertising has gonemobilein conjunction with themassivegrowth in consumerSmartphones and
advertisers havefocused theirefforts towards therisein apps and social media,turning SMSinto an untapped marketing
resource.
Benefits of Mobile Messaging Campaigns
In thelatest research,SMSis indicated as thekey tool to success.This research shows that 20% ofpeopleopen a marketing
emails,29% oftweets areread,20% ofFacebookposts areread and whopping 98% of text messages (SMSs) are read.
Howeverwealso need to takeinto account that worldwide,people arespending moretimeon digital mobiledevices than
watching TV orreading magazines and newspapers.
Add to thesestatistics,thegrowing natureoftheconsumer's relationship with brands - now less passiveand moreinteractive
- wethen should acknowledgethat SMS(short messageservice) is thecommunication tool ofchoicebecauseit not only reaches
consumers,but its immediacy and accessibility invites them to respond orinteract spontaneously at thetimeofcontact
regardless ofmobiledevicetypeorinternet access.
An SMScarrying a crafted messageto a databaseofopted-in recipients,delivered at theright time,will translateinto an effective
communication resulting in positiveresponses and a great ROI.
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2. SMS a robust messaging tool
Advertisers arebattling it out fora placein theattention stakes ofconsumers likeneverbefore.Whilethegrowth ofad blocking
devices and softwareis testament to people's desireto rid theirworld ofintrusiveorunsolicited content in a word, advertising.
An advertising headlineand /orgimmickmight attract a great clickthrough rate,but will it enticean eventual sale?
SMShas taken on a completely new dynamicfrom its earlierincumbent as personal messagetool and repositioned itselfin a
world ofpush notifications and instant messages as a medium that commands attention.
An unopened text messagein an inbox is seen as compelling and potentially interesting.Casestudies haveshown that a well
crafted text message,delivered at theright time,to an opted-in customer,is likely to enhancethebrand and/orpavethepath to a
sale.Thecustomerchooses when to open thetext and is focused on thecontent ofthemessage.At thetime,thepurposeofthe
journey is to read thetext,and everything elseis an intrusion.
TheSMSacronym may now bebettersuited as Stop Missing Sales orSmart Marketing Serviceratherthan Short MessageService.
Embrace SMS marketing
So weencourageyou to embraceBig Data and to inviteyourcustomers to provideyourcompany with theirmobilenumbers.
Theiragreement to receiveappropriatecommunication from you translates into a happy interaction when something relevant
and valuableis texted to them.
Now that you havethefacts why not considerSMSforyournext marketing campaign orto augment yourcurrent marketing
activities?
iTouch delivers messages globally,across allnetworks,fasterand morereliablythan most.Askourmanyhighly
demanding banking clients,allindustrybench-markers ofefficient and securecommunications.
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