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Ten Things Every Entrepreneur Needs to Know About Generating Business on the Internet Jay Berkowitz TenGoldenRules.com 561-620-9121
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
U San Fran Internet Masters Certificate
Recent Media Wall Street Journal
Recent Media FOX TV
 
Ten Things Every Entrepreneur Needs to Know About Generating Business on the Internet Jay Berkowitz TenGoldenRules.com 561-620-9121
‘ I know half of my Advertising is wasted… I just don’t know which half’ John   Wanamaker
#1 You can measure ROI…to the penny
Pay Per Click Sponsored Link Position #2
Pay Per Click
Advanced PPC  Local
Advanced PPC Phone Number Trick
Landing Page Performance + 44%
New! Facebook ad testing
 
A B C
Google URL Builder Sample URL:  http://www.internetmarketingclub.org/? utm_source=Facebook & utm_medium=PPC & utm_campaign=Competitor
1. You can measure ROI to the penny
#2 Internet Advertising is  NOT  Expensive
491  affiliate  program 1,445  internet marketing 230   affiliate marketing 36 affiliate marketing ideas   32  2 tier affiliate program  28   New affiliate program
Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
Keyword Research -  Searches
Highlight text Copy into Word Docment
Target  250 – 1000 words per page
How many links TO a site TenGoldenRules has 4,979 Links  TO  the site
Directory links Business.com Page Rank 7/10
TenGoldenRules.com  Meta tags match content
 
 
 
2. Internet Advertising is not Expensive.  SEO is Free!
#3 It’s easy to set a baseline vs. competitors
SEO Quake  Toolbar Google Page Rank 6/10 14,214 Links  TO  the Site The site is 63,504 th   ranked by Alexa. 1,930 Pages  Indexed ‘Read’  by Google
SEO Quake  Toolbar 416 Pages Indexed ‘Read’ by Google Google Page Rank 5/10 229 Links  TO  the Site The site is 5,673,712 th   ranked by Alexa.
SEO Quake  Toolbar 6 Pages Indexed ‘Read’ by Google Google Page Rank 4/10 43 Links  TO  the Site The site is 1,864,737 th   ranked by Alexa.
SEO Quake  Toolbar 101 Pages Indexed ‘Read’ by Google  Google Page Rank 2/10 997 Links  TO  the Site The site is 2,132,629 th   ranked by Alexa.
 
 
3. It is easy and free to set a baseline vs. competitors
#4  It is for Every Business!
 
 
4. Internet Marketing is for  EVERY  business
 
 
5. The company you build or invest in today…is not the company that will make millions tomorrow
Podcast.TenGoldenRules.com (Play Podcast)
 
 
6. It is easy to learn this stuff. (The rule of 3)
#7 Blogging
 
Blogs are the New Newsletters Prospects will subscribe to Blogs
Google Reader User Defined News
Congratulations you’re a Blogger!
7. Blogging =  your own website
#8 You  can  find the People
Craigslist – Classifieds, Real Estate, Very Few Pay  Alexa Rank 47 Google Page Rank 8/10
Facebook – Rising Star
8. Find good people where they hang out
# 9– Your Website is a Lead Magnet
Add a UVP “Unique Value Proposition” Add Copy for the Search Engines 4 Second Rule Who are you, what site offers Repeat Navigation Add a site map 20-30% are searchers “ Top Right” Site Utilities such as Log in, Contact and phone for Local Business Navigation Top or left! Logo Top Left throughout the site link “Home”
9. Your website can be a lead magnet!
What’s Hot  -  Daily Deals!
Location Based Networking
YouTube – BlendTec
Augmented Reality AccrossAir
 
S-Commerce
 
What is Twitter?
Twitter = Advanced Strategy Sort Your Tweets! TweetDeck
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ten Things Every Executive Needs to Know About Internet Marketing Jay Berkowitz  www.TenGoldenRules.com  561-620-9121 [email_address]
What is TenGoldenRules.com? Landing Pages & Conversion
What is TenGoldenRules.com? Video
What is TenGoldenRules.com? Viral Marketing
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com? eNewsletters
What is TenGoldenRules.com? New Program Launch Strategy

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