Digital marketing secrets most organizations know nothing about

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Digital Marketing is an ever-growing industry in the Philippines. Why pay other international booking agencies our future when we can make it? We can do world-class digital marketing for our websites and systems if only the awareness behind its importance was spread out.

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Digital marketing secrets most organizations know nothing about

  1. 1. DIGITAL MARKETING SECRETS MOST ORGANIZATIONS KNOW NOTHING ABOUT
  2. 2. Vince Salud Robert Cipriano Richmond Ibasco Khris Torres Sean Si THE TEAM Angelyn Co Kevin Si Austin Takahashi Aubrey Madrona Link Development Manager Founder & Consultant Content Production Manager Lead Web Developer Blog Manager SEO Specialist Lead Programmer SEO School Manager Social Media Specialist Marc Sorongon Accounts Director Angie Reyes Content Production Specialist Uel Sosmena Human Resource Manager
  3. 3. COMPANY PROFILE SEO Hacker is primarily an SEO and internet marketing company. Our focus is mainly on SEO and Social media marketing unlike other one-stop-shop digital agencies. Our clients range from Philippine based companies to international companies looking to get higher ranking in search engines. Here are some of the businesses we have rendered services to:
  4. 4. We offer a comprehensive suite of solutions, including: Search Engine Optimization Consulting Pay Per Click Blogging Social Network Marketing Conversion Rate Optimization Online Reputation Management Internet Marketing User Experience Optimization Our Vision is to be the best SEO and Internet Marketing Services Company in the whole of the Philippines and other English-speaking Asian countries. Our Mission is to provide best-quality services to our clients, taking care of their branding and optimizing their websites for their users. COMPANY PROFILE
  5. 5. THE WORLD IS GOING DIGITAL
  6. 6. IT’S THE PRIME TIME TO GO ONLINE
  7. 7. THERE WERE ALMOST 2,000,000 Tourists in the year 2000
  8. 8. AND MORE THAN 4 MILLION Tourists in the year 2012
  9. 9. AND MORE THAN 4 MILLION Tourists in the year 2012 4,272,811 to be exact
  10. 10. 148.3 MILLION Bookings are Done Online Each Year
  11. 11. $162.4 BILLION Online Travel Sales for 2012
  12. 12. TOURISM Huge Revenue Generating Industry
  13. 13. BUT… WHERE DOES OUR REVENUE GO?
  14. 14. BUT… WHERE DOES OUR REVENUE GO? PESO INCOME
  15. 15. BUT… WHERE DOES OUR REVENUE GO? INTERNATIONAL ONLINE BOOKING AGENCIES % OF PESO INCOME
  16. 16. WHY?
  17. 17. WE THINK WE CAN’T MAKE IT ONLINE
  18. 18. WE THINK WE CAN’T MAKE IT ONLINE So We are Paying them our Future
  19. 19. INTERNET MARKETING IS RISING
  20. 20. INTERNET MARKETING IS RISING We Can Make It
  21. 21. HERALDS TO THE DIGITAL AGE IN THE PHILIPPINES
  22. 22. HERALDS TO THE DIGITAL AGE IN THE PHILIPPINES
  23. 23. IT’S A WHOLE NEW BALLGAME
  24. 24. SEARCH IS STILL THE BEST SOURCE OF TRAFFIC
  25. 25. PERPETUAL SEARCH TRAFFIC
  26. 26. PEOPLE ARE SEARCHING 24/7
  27. 27. PERPETUAL RELEVANT SEARCH TRAFFIC
  28. 28. BECAUSE YOU HAVE WHAT THEY WANT
  29. 29. PERPETUAL RELEVANT FREE SEARCH TRAFFIC
  30. 30. SAVE YOUR BUDGET
  31. 31. IMPORTANCE OF SEARCH
  32. 32. PEOPLE COMING IN FROM SOCIAL MEDIA IMPORTANCE OF SEARCH
  33. 33. PEOPLE COMING IN FROM SEARCH PEOPLE COMING IN FROM SOCIAL MEDIA IMPORTANCE OF SEARCH
  34. 34. PEOPLE COMING IN FROM SEARCH PEOPLE COMING IN FROM SOCIAL MEDIA PEOPLE GIVING YOU THEIR ATTENTION IMPORTANCE OF SEARCH
  35. 35. PEOPLE COMING IN FROM SEARCH PEOPLE COMING IN FROM SOCIAL MEDIA PEOPLE GIVING YOU THEIR ATTENTION PEOPLE WHO HAVE TURNED INTO CUSTOMERS IMPORTANCE OF SEARCH
  36. 36. PEOPLE COMING IN FROM SEARCH PEOPLE COMING IN FROM SOCIAL MEDIA PEOPLE GIVING YOU THEIR ATTENTION PEOPLE WHO HAVE TURNED INTO CUSTOMERS REPEAT CUSTOMERS IMPORTANCE OF SEARCH
  37. 37. PEOPLE COMING IN FROM SEARCH PEOPLE COMING IN FROM SOCIAL MEDIA PEOPLE GIVING YOU THEIR ATTENTION PEOPLE WHO HAVE TURNED INTO CUSTOMERS REPEAT CUSTOMERS IMPORTANCE OF SEARCH
  38. 38. NEEDS HAVE TO BE MET
  39. 39. WHERE NEEDS ARE MET TODAY
  40. 40. THE ART AND SCIENCE TO SEARCH RANKINGS
  41. 41. THE SECRET BEHIND SEO
  42. 42. Keywords User Experience Design Navigation Site Speed Links Counts as a Vote Getting Links Dwell Time Time on Site Pages per Visit SHORTLIST MAJOR RANKING FACTORS
  43. 43. KEYWORDS
  44. 44. https://adwords.google.com/o/Targeting/Explorer GOOGLE KEYWORDS TOOL
  45. 45. https://adwords.google.com/o/Targeting/Explorer GOOGLE KEYWORDS TOOL
  46. 46. USER EXPERIENCE
  47. 47. DESIGN First Impressions Last
  48. 48. DESIGN http://seo-hacker.org
  49. 49. Very Simple Message DESIGN http://seo-hacker.org
  50. 50. Very Simple Message “There’s a Lot of us here! Join us!” DESIGN http://seo-hacker.org
  51. 51. Very Simple Message “There’s a Lot of us here! Join us!” Metcalfe’s Law DESIGN http://seo-hacker.org
  52. 52. Very Simple Message “There’s a Lot of us here! Join us!” Metcalfe’s Law Real ‘Sneak Peek’ of what’s Inside DESIGN http://seo-hacker.org
  53. 53. Very Simple Message “There’s a Lot of us here! Join us!” Metcalfe’s Law One Clean Call-to-Action Button Real ‘Sneak Peek’ of what’s Inside DESIGN http://seo-hacker.org
  54. 54. NAVIGATION Make it Easy for them to Journey on
  55. 55. NAVIGATION http://seo-hacker.com
  56. 56. Fix your Navigation Bar NAVIGATION http://seo-hacker.com
  57. 57. Fix your Navigation Bar Provide a Working Internal Search Form to Keep users from Bouncing out of your website to search in Google Instead NAVIGATION http://seo-hacker.com
  58. 58. SITE SPEED The Internet is not a Patience Platform
  59. 59. THAT’S A LOT OF MONEY FOR A 1 SECOND DIFFERENCE
  60. 60. SITE SPEED http:// tools.pingdom.com TEST & IMPROVE YOUR SITE SPEED http:// gtmetrix.com
  61. 61. LINKS
  62. 62. GOOGLE COUNTS LINKS AS A ‘VOTE’
  63. 63. GETTING A LINK IS NOT EASY
  64. 64. VALUE GETTING GOOD LINKS REQUIRE
  65. 65. VALUE RELEVANCE GETTING GOOD LINKS REQUIRE
  66. 66. VALUE RELEVANCE GREAT CONTENT GETTING GOOD LINKS REQUIRE
  67. 67. DWELL TIME METRICS
  68. 68. DWELL TIME METRICS
  69. 69. DWELL TIME METRICS Not Good
  70. 70. DWELL TIME METRICS Not Good Sweet Spot
  71. 71. DWELL TIME METRICS Not Good Sweet Spot Cha-Ching!
  72. 72. DWELL TIME METRICS NOW LET’S COMPARE IT WITH PAGEVIEWS
  73. 73. DWELL TIME METRICS
  74. 74. DWELL TIME METRICS These Guys spend 10 – 30 Minutes
  75. 75. DWELL TIME METRICS Visit a Good Number of Times per Month
  76. 76. DWELL TIME METRICS View Tons of Pages Each Time They Visit
  77. 77. DWELL TIME METRICS Awesome Dwell Time Stats!
  78. 78. GOOGLE ANALYTICS IS YOUR MEASURING TOOL http:// analytics.google.comCheck out our Awesome Tutorial!
  79. 79. SEO RANKING FACTORS THAT’S JUST THE SHORTLIST!
  80. 80. SEO RANKING FACTORS THAT’S JUST THE SHORTLIST!
  81. 81. SEO RANKING FACTORS THAT’S JUST THE SHORTLIST!
  82. 82. SEO RANKING FACTORS THAT’S JUST THE SHORTLIST!
  83. 83. SEO RANKING FACTORS THAT’S JUST THE SHORTLIST!
  84. 84. SEO RANKING FACTORS THAT’S JUST THE SHORTLIST!
  85. 85. SEO RANKING FACTORS THAT’S JUST THE SHORTLIST!
  86. 86. SEO RANKING FACTORS THAT’S JUST THE SHORTLIST!
  87. 87. v SOCIAL MEDIA
  88. 88. PEOPLE ARE SEARCHING 24/7 DISCOVERY PHASE
  89. 89. PEOPLE COMING IN FROM SEARCH PEOPLE COMING IN FROM SOCIAL MEDIA PEOPLE GIVING YOU THEIR ATTENTION PEOPLE WHO HAVE TURNED INTO CUSTOMERS REPEAT CUSTOMERS IMPORTANCE OF SEARCH
  90. 90. PEOPLE COMING IN FROM SEARCH PEOPLE COMING IN FROM SOCIAL MEDIA PEOPLE GIVING YOU THEIR ATTENTION PEOPLE WHO HAVE TURNED INTO CUSTOMERS REPEAT CUSTOMERS IMPORTANCE OF SEARCH
  91. 91. NEW TRAFFIC
  92. 92. BRAND AWARENESS
  93. 93. VIRALITY
  94. 94. VIRALITY
  95. 95. VIRALITY
  96. 96. VIRALITY
  97. 97. VIRALITY
  98. 98. VIRALITY
  99. 99. VIRALITY
  100. 100. VIRALITY
  101. 101. VIRALITY
  102. 102. VIRALITY
  103. 103. VIRALITY HEIGHTENED EMOTIONAL TRIGGERS LEADS TO VIRALITY
  104. 104. ITS NOT EASY TO MAKE CONTENT VIRAL
  105. 105. SOMETIMES IT TAKES HARD WORK http://www.youtube.com/watch?v=tj7al6MXu7U
  106. 106. SOMETIMES IT TAKES A SKEWED SENSE OF HUMOR http://www.youtube.com/watch?v=ZUG9qYTJMsI
  107. 107. SOMETIMES IT TAKES A BAD DAY
  108. 108. FACEBOOK
  109. 109. THERE IS A RANKING SYSTEM BEHIND FACEBOOK
  110. 110. EDGE RANK
  111. 111. ALGORITHM
  112. 112. WHAT IS AN EDGE
  113. 113. AFFINITY Deals with Relationships
  114. 114. WEIGHT Deals with Interactions
  115. 115. TIME DECAY Deals with Freshness
  116. 116. Source: www.whatisedgerank.com
  117. 117. Source: www.whatisedgerank.com
  118. 118. Source: www.whatisedgerank.com
  119. 119. Source: www.whatisedgerank.com
  120. 120. Source: www.whatisedgerank.com
  121. 121. Source: www.whatisedgerank.com
  122. 122. Source: www.whatisedgerank.com
  123. 123. WHY IS IT IMPORTANT?
  124. 124. REACH INCREASE
  125. 125. HOW DO YOU OPTIMIZE IT?
  126. 126. ENGAGEMENT
  127. 127. CHECK OUT YOUR EDGERANK http://edgerankchecker.com
  128. 128. CONCLUSION GOT IT?
  129. 129. CONCLUSION Gimme a Break! I DON’T WANT TO OVERLOAD YOU WITH INFORMATION
  130. 130. YOU’VE BEEN AN AWESOME AUDIENCE
  131. 131. SEE YOU NEXT TIME WANNA KNOW MORE? Pay us a visit! 21 Batac Street BF NSHA Paranaque Email me at sean@seo-hacker.com Enroll in http://seo-hacker.org it’s FREE! Get this Deck from our Slideshare: http://slideshare.net/h3sean
  132. 132. This is a Presentation about Digital Marketing Secrets by Sean Patrick Si Founder & Consultant SEO Hacker sean@seo-hacker.com

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