Branding on LinkedIn for Travel and Tourism Professionals by Andrew Chow

3. @ideasandrew

6. 1987-1993 1993-1998 1999-2005
2005-2009 2010-

7. NBE 2015
Tbex Asia 2015
Tbex International 2017
Tbex Europe 2018

10. Personal Branding
=
Uniqueness
Made Visible

11. Your Substance is
What others have to
Discover about your
(Uniqueness is invisible)
@ideasandrew

12. Your Form is
What others can see
(Visible)

14. Concise, Impactful Profile Headline

15. Have an unique Linkedin URL

16. Well Written / Developed Summary
1. Who are you?
(Personality)
2. What do you do?
(Role)
3. Why I am unique?
(X Factor/USP)

17. Showcase Your Social Portfolio with related
links
Summary Work Experience

18. Well Developed Skills & Endorsements
Top skills
Better!
Good skills
Good!

19. Well Constructed List of Professional
Experience
Work Experience
Good!
Work Achievement
Better!

20. Increase Your Connection Systematically
Install this habit!
• Dig out old name cards and look
for all of them
• Look out everyone you meet on
Linkedin after you have received
their name cards
• Put your Linkedin URL on your
email signature

22. Recommendations from Customers &
Colleagues
• How did you know me?
• What did I do for you?
• How do you feel about my
performance?
• What are three work ethics you
like?
Leading Questions:

23. Establish Thought Leadership through Long Post
• Have a compelling title
• Insert a engaging visual
• Write with sub headings
• Put conclusion in the
beginning
• Share it on your other
platforms

24. Involvement in Selected LinkedIn Groups
• Search for topics of interest
• Join in the discussion
• Ask for opinion
• Contribute to open questions
• Share your experience
• Create your own space

25. Honors and Awards
• Award Name
• Name of Presenter
• Year of Award
• 50-word Description

26. Language (Dialect) Proficiency

27. Highlighted Projects

28. Publications / Written Works
• Personal Blog
• Articles to the press
• Contributing author to a book
• Whitepaper
• Wikis
• Media Appearance

29. Volunteer
What have you done?
What are you looking for?
What do you care about?

30. “All-Star” Linkedin Profile Cheatsheet
Professional Profile Photo (Headshot)
Concise, Impactful Profile Headline
Well Written / Developed Summary
Well Constructed List of Professional Experience
Well Developed Skills & Endorsements
Collate all your connections
Recommendations from Customers, Peers & Colleagues
Involvement in Select LinkedIn Groups
Highlighted Projects
Publications / Written Works