Sales & Marketing Training Series

How to Use
LinkedIn
Your LinkedIn Profile
• Profile has seven
main Sections:
–
–
–
–
–
–
–

Header
Activity
Background
Recommendations
Connect...
Your LinkedIn Profile
• Update your
Headline – describe
what you do, rather
than list your job title
• Update your
Backgro...
Your LinkedIn Profile
• In your background,
include
– Any major projects
you’ve work on
– Any organizations
you’ve belong ...
Your LinkedIn Profile
• Organizations will also list
separately with more
detail about your role
• Projects will list
sepa...
Your LinkedIn Profile
• Add key skills that
you possess
– Your connections
can then endorse
you for them
Your LinkedIn Profile
• Add your
educational
background
LinkedIn Groups
• Search for groups
that are in an area of
interest
• View the groups that
you are interested in
• Join th...
LinkedIn Groups
• Start or join a
conversation
– Post articles the
group may be
interested in
– Ask questions about
indust...
Follow Companies on LinkedIn
• Search for
companies
that you
would like to
work with
• Follow them
to stay on top
of their...
Follow Companies on LinkedIn
• View their
company page to
see how you are
connected to that
company
– You may find 2nd
or ...
Your LinkedIn Newsfeed
• Your LinkedIn account
also has a newsfeed,
similar to Facebooks
– Add activities here to
communic...
Great LinkedIn Profiles
• http://www.linkedin.com/in/j
effhodgkinson
• http://www.linkedin.com/in/s
pencermaus
• http://ww...
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Using LinkedIn: Customizing and Optimizing Your Profile

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Learn what sections of your LinkedIn Profile to customize and how to use different features of LinkedIn to help generate leads, find a job and generally engage with the LinkedIn community.

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Using LinkedIn: Customizing and Optimizing Your Profile

  1. 1. Sales & Marketing Training Series How to Use LinkedIn
  2. 2. Your LinkedIn Profile • Profile has seven main Sections: – – – – – – – Header Activity Background Recommendations Connections Groups Following
  3. 3. Your LinkedIn Profile • Update your Headline – describe what you do, rather than list your job title • Update your Background – this is an opportunity to tell people about your skills and accomplishments
  4. 4. Your LinkedIn Profile • In your background, include – Any major projects you’ve work on – Any organizations you’ve belong to • Recommendations from others will also be displayed
  5. 5. Your LinkedIn Profile • Organizations will also list separately with more detail about your role • Projects will list separately – Add colleagues who worked on the project with you – Describe the project and list the results accomplished.
  6. 6. Your LinkedIn Profile • Add key skills that you possess – Your connections can then endorse you for them
  7. 7. Your LinkedIn Profile • Add your educational background
  8. 8. LinkedIn Groups • Search for groups that are in an area of interest • View the groups that you are interested in • Join the group if they match your interests needs – Open vs. Closed
  9. 9. LinkedIn Groups • Start or join a conversation – Post articles the group may be interested in – Ask questions about industry trends
  10. 10. Follow Companies on LinkedIn • Search for companies that you would like to work with • Follow them to stay on top of their activities online
  11. 11. Follow Companies on LinkedIn • View their company page to see how you are connected to that company – You may find 2nd or 3rd degree connections that can get you an introduction
  12. 12. Your LinkedIn Newsfeed • Your LinkedIn account also has a newsfeed, similar to Facebooks – Add activities here to communicate with your connections – You’ll also see updates from your connections, groups you belong to and companies you follow
  13. 13. Great LinkedIn Profiles • http://www.linkedin.com/in/j effhodgkinson • http://www.linkedin.com/in/s pencermaus • http://www.linkedin.com/in/ markamtower • http://www.linkedin.com/in/ patrickomalley • http://www.linkedin.com/in/s tevepatrizi

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