The document provides 10 tips for shining online to become an opportunity magnet. The tips include adjusting privacy settings on social media, removing unprofessional content, creating a branded LinkedIn profile with a custom URL, writing a skills-focused summary, highlighting achievements, following professionals in your field, getting recommendations, posting and interacting online in your industry, building a professional network, and establishing profiles on other platforms like Google+ and SlideShare. The guidelines aim to help professionals craft an online presence that showcases their expertise and makes them visible to potential opportunities.

1. HOW TO SHINE ONLINE
Become an Opportunity Magnet
By Tarek M. Hassan
https://www.linkedin.com/in/tmhassan/

2. Source: https://reppler.wordpress.com/2011/09/27/managing-your-online-image-across-social-networks/

6. Adjust Your Privacy Settings on All Your Social Media1

7. Remove & Don’t Post Bad Content on Social Media2

8. Set Google Alert for Your Name to Get Notifications3
http://www.google.com/alerts/

10. Create a Brand for Yourself by Using a Custom URL1
More Guidelines: https://www.linkedin.com/help/linkedin/answer/87/customizing-your-public-profile-url?lang=en
Use your URL for: Email Signature – Business Card – Job Applications

11. Use a Professional Headshot2
More Guidelines: https://www.linkedin.com/help/linkedin/answer/430
https://blog.linkedin.com/2014/07/14/a-professional-photographers-guide-to-getting-the-right-linkedin-profile-photo
Avoid passport photos
Look professional,
confident, and
welcoming to
connect

12. Use Words that Define You as Your Header3
More Guidelines: https://www.linkedin.com/help/linkedin/answer/2901
Avoid ordinary job titles...
SVP, Solutions Development, at XYZ
CMO
National Vice President, Sales
Pre-sales Director at XYZ
Chief Marketing Officer, XYZ
Manager, Customer Marketing
Marketing Manager at XYZ
Showcase your value...
PMP-certified project manager - Known
for successfully leading multi-million
dollar projects in developing regions
Speak directly to the audience...
Customer-focused pro who can program
every robot in your factory. Specializing in
Mitsubishi and Kawasaki robots
Be specific...
Caring Registered Nurse who helps cancer
patients and their families feel at ease
throughout treatment and recovery

13. Write a Summary that Highlights Your Skills & Interests4
Think About...
• Who do you want to reach with your
summary? Who is your ideal audience?
• What do you want them to learn or do?
• How do you want them to feel?
Try to Post...
• Your most important accomplishments
• Your values and passions
• Fact, figures and stats
• Differentiation

14. Highlight “What You Do" and “Your Achievements"5
More Guidelines: https://www.linkedin.com/help/linkedin/answer/1646
https://www.linkedin.com/help/linkedin/answer/3077
• Don’t limit yourself to company
name and logo!
• Describe clearly what you do/did
using action verbs
• Showcase your achievements in
every position using images,
videos, and links

15. Follow Professionals & Groups in Your Field of Interest6
More Guidelines: https://www.linkedin.com/help/linkedin/answer/3539?query=following%20company
https://www.linkedin.com/help/linkedin/answer/5008?query=following%20influencer
• Show actual interest
• Keep informed

16. List Your Skills, Endorse and Get Endorsed7
More Guidelines: https://www.linkedin.com/help/linkedin/answer/4976
https://www.linkedin.com/help/linkedin/answer/31888
• Claim what you know
• Boost your credibility

17. Get Recommendations at Every Opportunity8
More Guidelines: https://www.linkedin.com/help/linkedin/answer/90
https://www.linkedin.com/help/linkedin/answer/97
• More valuable than
endorsements
• Visible to all your page
visitors
• Whenever you make an
achievement and “feel”
appreciation or satisfaction, it
may be the best moment to
get a recommendation
• Don’t recommend whom you
don’t know

18. Let’s Sleep!

19. Post & Interact with other Articles/Posts in Your Field9
More Guidelines: https://www.linkedin.com/help/linkedin/answer/434?query=share
https://www.linkedin.com/help/linkedin/answer/3441?query=share
Interact = Like | Comment | Share

20. Build & Nurture Your Professional Network Wisely10
More Guidelines: https://www.linkedin.com/help/linkedin/answer/15495
https://www.linkedin.com/help/linkedin/answer/62928
• Start by exporting your email address
book to LinkedIn
• Only connect to relevant people in
relevant industries
• Check profile before accepting
connection requests
• Personalize your invitations by
messages

22. Make a G+ Profile on Google1

23. Express Your Professional Views & Experiences2

24. Share Your Work on SlideShare3

25. /lifelongemployability
/tmhassan