Making the Short List

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Managing your personal image and brand so that you make a recruiter's or employer's short list and increase your chances for getting hired.

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Making the Short List

  1. 1. Making the Short List:Your Image, Digital Brand and Job Search Success<br />
  2. 2. Making the Short List<br />Recruitment to Hire Funnel <br />Screen<br />Profile<br />Selection Process<br />Key Touch Points<br />Interview<br />Candidate screening, profile assessment and the interview are critical areas where your professional image and digital reputation are used to build the short list<br />Hire<br />
  3. 3. Making the Short List<br />Impact of Image<br />80%<br />of interviewers say that within first few seconds after a candidate walks into a room, they’ve made up their minds<br />
  4. 4. Making the Short List<br />Candidate Image: Meet the Retros<br />
  5. 5. Making the Short List<br />Social Networking Tool<br />Personal Website<br /><ul><li>Get high Google Page Rank for your personal brand
  6. 6. Aggregate all your social networking sites
  7. 7. Use real photographer for your photo</li></li></ul><li>Making the Short List<br />Social Networking Tool<br />Twitter<br /><ul><li>Among the fastest growing of social networks
  8. 8. Short, quick postings called “tweets”
  9. 9. You can tweet with your PC or smartphone</li></li></ul><li>Making the Short List<br />Social Networking Tool<br />LinkedIn<br /><ul><li>Leading professional social network
  10. 10. You have to be here!
  11. 11. Use real photographer for your photo
  12. 12. Build connections but don’t invite people you don’t really know</li></li></ul><li>Making the Short List<br />Social Networking Tool<br />Blog<br /><ul><li>Enhance your visibility with recruiters, hiring managers
  13. 13. Build credibilty in your profession
  14. 14. Regularly update with content
  15. 15. Can auto-tweet your blog postings</li></li></ul><li>Making the Short List<br />www<br />Facebook Profile<br />Cross-Feeding Your Network<br />Linkedin Profile<br />Your e-Reputation<br />Personal Website<br />YouTube Videos<br />Twitter Profile & Tweets<br />Blog Posts<br />
  16. 16. Making the Short List<br />Getting Results<br />#1<br />
  17. 17. Making the Short List<br />8 Tips<br />Research target employer’s dress code<br />1<br />Develop trust relationship with business apparel sales consultant<br />2<br />Make prudent investment in business wardrobe<br />3<br />Get grooming advice from hair stylist at a quality salon<br />4<br />Get digital photo headshot from professional photographer<br />5<br />Get social networking site accounts (LinkedIn, Facebook, Twitter) and blog <br />6<br />Build-out your profiles and recruit contacts<br />7<br />Regularly “Google” your name<br />8<br />

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