How To Grow Your Business Through Social Media For Wharton 2


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How To Grow Your Business Through Social Media For Wharton 2

  1. 1. How to Grow Your Business through social media The Digital Marketing Success Series Unit I. Getting Started with Social Media
  2. 2. Introduction to the social web
  3. 3. Where do you start? <ul><li>Linking </li></ul><ul><li>Liking </li></ul><ul><li>Following </li></ul><ul><li>Tweeting </li></ul><ul><li>Blogging </li></ul><ul><li>Videoing </li></ul><ul><li>Yelping </li></ul><ul><li>Checking –In </li></ul><ul><li>Recommending </li></ul><ul><li>Google + ing </li></ul>
  4. 4. 9 steps to social media success
  5. 5. The i-social Content management strategy <ul><li>IMMERSE – Get in the Sandbox </li></ul><ul><li>INITIATE – Set an Editorial Calendar, Schedule Posts, </li></ul><ul><li>INFORM – Provide Valuable Industry Insights </li></ul><ul><li>IMPRESS - Link to Your Intellectual Property </li></ul><ul><li>INGRATIATE – Thank, Comment, Retweet, Share </li></ul><ul><li>INQUIRE – Ask ?s to Stimulate Engagement –Be Part of the Conversation </li></ul><ul><li>INVESTIGATE – Measure, Monitor, Test, Use Tools </li></ul><ul><li>INNOVATE – Include Videos and Photos, Entertain </li></ul><ul><li>INTEGRATE –Promote Social Assets Through all Marketing Channels </li></ul>
  6. 6. Integrated marketing
  7. 7. Linked-in marketing <ul><li>Optimize Profile – Add a Business Profile </li></ul><ul><li>S earch and Follow Target Companies </li></ul><ul><li>Identify Key Personnel and Match with Network </li></ul><ul><li>Enhance Personal Brand through Slideshare, Blog, Twitterfeed, Status Updates, Answers, Group Input </li></ul><ul><li>Give and Receive Recommendations </li></ul><ul><li>Review and Respond to Network Updates </li></ul>
  8. 8. Facebook Marketing <ul><li>Establish a Personal Profile – Display Personality </li></ul><ul><li>Launch a Facebook Business Page – Build Community – Claim Custom URLs </li></ul><ul><li>Customize Facebook Page with Tabs and Apps </li></ul><ul><li>Build a Fan Base Through Incentives, Advertising and Personal Communications – Optimize Edgerank </li></ul><ul><li>Encourage Engagement Through Contests, Exclusive Offers and Sweepstakes </li></ul><ul><li>Friend, Like, Comment & Share More than Broadcast </li></ul>
  9. 9. Blog marketing <ul><li>Content is King </li></ul><ul><li>Promote Newsletter/Blog Subscriptions and Capture the Golden E-Mail Address </li></ul><ul><li>Establish Reputation and Expertise – Great Opportunity for Consultants </li></ul><ul><li>Offer Free Whitepapers, E-books,Webinars </li></ul><ul><li>Link content Throughout Social Ecosystem – Enhance SEO & SMO </li></ul><ul><li>Guest Blog – Comment Strategy </li></ul><ul><li>E-Zine Article Marketing </li></ul><ul><li>Drive Traffic to Website and Lead Capture Landing Page – </li></ul><ul><li>Include a Call-to-Action Everywhere </li></ul>
  10. 10. Twitter – Best Practices for Lead Generation <ul><li>Customize Profile </li></ul><ul><li>Lurk, Listen, Learn </li></ul><ul><li>Share the Love </li></ul><ul><li>Provide Immediate Customer Service </li></ul><ul><li>Participate in Tweet-ups and Twitter Parties </li></ul><ul><li>Search for Industry Terms and Monitor Prospects & Competitors –!/search-advanced -Get Alerts </li></ul><ul><li>Use Dashboards, Sentiment Analysis and Monitoring Platforms – Hootsuite, Social Mention, Argyle Soci al </li></ul>
  11. 11. Social media dos <ul><li>Do Polish & Promote your Online Brand Everyday in Every Way </li></ul><ul><li>Do Discover, Create and Share Interesting, Informative and Humorous Content – Build Trust – Give to Get </li></ul><ul><li>Do Expand and Leverage Connections </li></ul><ul><li>Do Focus on Keyword Usage and Analysis – Use Google Alerts </li></ul><ul><li>Do Generate Links and Ask for Directory Recommendations </li></ul><ul><li>Do Integrate Social Media Marketing with Traditional Media and CRM Strategies </li></ul><ul><li>Do Connect with Robin Colner for Tips & Answers </li></ul>
  12. 12. Social media dont’s <ul><li>Don’t Get Discouraged – The Process is Time-consuming and the Effects are Cumulative </li></ul><ul><li>Don’t Broadcast Too Much About You and Your Business – It’s All About Them </li></ul><ul><li>Don’t Post the Exact Same Message to Every Social Network All the Time </li></ul><ul><li>Don’t Keep all Your Contacts in Cyberspace – Continue to Build Connections in Person </li></ul><ul><li>Don’t Limit Your Participation to Just the Big 4 Sites </li></ul><ul><li>Don’t Login to Social Networks at 11pm if You Need Sleep </li></ul>
  13. 13. Remember to keep a sense of humor
  14. 14. Connect with Robin Colner and Digistar Media <ul><li>E-Mail: [email_address] </li></ul><ul><li>Facebook: </li></ul><ul><li>Twitter: </li></ul><ul><li>LinkedIn: </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Phone: 914-826-5512 </li></ul>
  15. 15. Customer acquisition through inbound marketing
  16. 16. Inbound Marketing channels b2b v. b2c
  17. 17. Thank you Robin Colner