The document discusses keyword research, which involves identifying popular search terms to help determine what people search for online and how to best market websites and products. It covers the main types of keywords, the importance of keyword research for driving traffic and promoting products or services, the process of researching keywords which includes searching, categorizing, analyzing search volume, relevancy, competition and trends, and selecting keywords. Finally, it lists some common tools for conducting keyword research, such as Google Keyword Planner, Google Search, and Google Trends.

1. Keyword Research
By Anuj Tanwar
www.anujtanwar.com

2. Topics
1. What is Keyword Research ?
2. What are the main Categories/Types of Keywords?
3. Why Keyword Research is important ?
4. What are the main steps of Keyword Research?
5. Which are the main tools used for Keyword Research?

3. What is Keyword Research?
Keyword Research refers to the process of identifying popular words and
phrases people type into search engines like Google, Yahoo, Bing and
more. Keyword research is a fundamental practice in SEO.
Keyword research provides you with specific search data that can help you
answer questions like:
1. What are people searching for?
2. How many people are searching for it?
3. In what format do they want that information?

4. Categories/Types of Keywords
1. Primary Keywords
2. Secondary Keywords
3. Highly Searched Keywords
4. Low Searched Keywords
5. Highly Competitive (quantity, quality) Keywords
6. Low Competitive Keywords
7. Seasonal Keywords
8. Misspelled (roger federer, roger federrer) Keywords
9. Money (shoes, buy shoes) Keywords
10. Long tail/phrase Keywords

5. Why Keyword Research is important ?
By using effective keyword research one can determine a popular segment
(profitable niche), find related markets, and rank well in search engines for
specific topics to drive traffic to your site and promote your products and/or
services by enhancing your marketing effectiveness.

6. Keyword Research Process
1. Search ( with / without tools )
2. Categorization
3. Analysis
3.1 Number of searches
3.2 Relevancy
3.3 Competition
3.4 Monetary value
3.5 Google trends
1. Selection

7. Keyword Tools
1. Google Keyword Planner
2. Google Search
3. Google Trends
4. Keyword.io
5. Wordtracker
6. Longtailpro

8. Thank You