This document introduces the social media analysis tool Followerwonk and describes some of its key features. Followerwonk allows users to analyze Twitter data like searching user bios and profiles to find opinion leaders in certain topics, comparing metrics of Twitter accounts, analyzing a user's followers and who they follow, tracking follower gains and losses, and sorting followers by attributes. It is presented as a tool that can help structure big social media data and provide insights into audiences, competitors, and influencing which topics and markets a company should engage with.

1. Big Data
Social Media Analysis #1
How to exploit Big Data with
Tools for Social Media
@julian_gottke

2. Introduction I
• Big Data seems to be frightening sometimes
• We are getting controlled and everything which
we type in our keyboards can saved in some
way
• But how can companies exploit the possibilities
o The huge number of data is not only
frightening but also beneficial

3. Introduction II
• There are tools out there which will help you
structuring the information and data
 Purpose of this SlideShare to show you how to use
these for your company while being time efficient
 I will try to make clear which tools make sense for
which purpose

4. Agenda
The Tool Followerwonk

5. Followerwonk
Receive valuable reports on who your followers really are
and topics they are interested in.

6. Followerwonk
• After creating an account you can decide what you want
to analyse in detail
o Search in Twitter Bios
o Compare Users
o Analyse Followers
o Track Followers
o Sort Followers

7. Search in Twitter Bios
Find out which people are active in a specific topic. Drop
down menu allows you to search in Bio´s and Profiles
• Helpful if you want to find opinion leaders
o Who is working for which company?
o Who is interested in which topic?
o Who is an Android Developer in Dublin

8. Compare Users
Get an insight in the profiles of Twitter users such as days
on twitter, follower, average new followers / day
• Gain insights in your competition / benchmark
o Find reasons what your competition is doing better /
worse
o Which approach seems to work better in the market
you are in (tweeting with URLs, or without)

9. Analyse Followers
Get an insight in the users a specific person / company is
following or followed
• Demographic insights of followers might help you in
other corporate decisions
o Which market could be interesting for me
o Are people who are interested in the specific topic
early adopters or late follower?
 Huge (!) possibilities here, use them!

10. Track Followers
How many followers did you / your company / competition
lose
• Try to understand why people are unfollowing you
o Normal fluctuation?
o Beneficial content?
o Too many tweets?

11. Sort Followers
Sort all your followers & follows by name, days on Twitter,
tweet count etc.
• Gain valuable knowledge which journalists are most
active on Twitter e.g.
o These insights might be beneficial while targeting

12. thanks.
@julian_gottke