Writing Across Platforms university communication writing course. Teaches students keyword research for SEO, including Google Trends and Google Adwords Keywords Tool. Contains in-class activities for these tools, and practice writing assignments.
Please see other lectures for this class to see other discussions of SEO, keyword research, and writing for search engines.
Goes along with blog posts on: In-class activity explained in blog post: http://mattkushin.com/2013/04/10/seo-keyword-research-with-google-trends-class-activity-students/
Social networks are not new, but transporting them online can be uncomfortable at first. Find out how to engage people who care about your issues in a professional way, build vibrant online communities, and avoid online stumbling blocks. Facebook and Blogging best practices are also covered.
One of Four presentations given during the Asian Pacific Policy and Planning Councils "Not Your Momma's New Media Training"
Writing Across Platforms university communication writing course.
Teaches students keyword research for SEO, including what it is, what link building is, and why it matters. This lecture relates to two other lectures and with in class activities for students. See lecture "Writing for Search Engines: SEO, Google Trends, Adwords Keywords Tool" and "What is Keyword Research and SEO and why does it matter?" under my profile.
More on my blog: www.mattkushin.com
Social media boot camp: "HeyCori"'s tips for successful engagement onlineCori Faklaris
Cori Faklaris, known as @heycori on Twitter and on Facebook, LinkedIn, Pinterest, Instagram and other social media platforms, offers her lessons from years curating a her online brand as a news personality and in managing social media accounts for the IndyStar.com news website.
Here's a really quick presentation on how to effectively handle the amount of time you spend networking on LinkedIn.
This will give you an idea on how to setup a Daily, Weekly and Monthly To Do List on LinkedIn.
Are you listening to what your customers are saying about you and your services on social media sites?
Step 1: Based on your objectives - decide what you are going to measure.
Step 2: Select monitoring tools
Step 3: Evaluate and respond on a personal level
Writing Across Platforms university communication writing course. Teaches students keyword research for SEO, including Google Trends and Google Adwords Keywords Tool. Contains in-class activities for these tools, and practice writing assignments.
Please see other lectures for this class to see other discussions of SEO, keyword research, and writing for search engines.
Goes along with blog posts on: In-class activity explained in blog post: http://mattkushin.com/2013/04/10/seo-keyword-research-with-google-trends-class-activity-students/
Social networks are not new, but transporting them online can be uncomfortable at first. Find out how to engage people who care about your issues in a professional way, build vibrant online communities, and avoid online stumbling blocks. Facebook and Blogging best practices are also covered.
One of Four presentations given during the Asian Pacific Policy and Planning Councils "Not Your Momma's New Media Training"
Writing Across Platforms university communication writing course.
Teaches students keyword research for SEO, including what it is, what link building is, and why it matters. This lecture relates to two other lectures and with in class activities for students. See lecture "Writing for Search Engines: SEO, Google Trends, Adwords Keywords Tool" and "What is Keyword Research and SEO and why does it matter?" under my profile.
More on my blog: www.mattkushin.com
Social media boot camp: "HeyCori"'s tips for successful engagement onlineCori Faklaris
Cori Faklaris, known as @heycori on Twitter and on Facebook, LinkedIn, Pinterest, Instagram and other social media platforms, offers her lessons from years curating a her online brand as a news personality and in managing social media accounts for the IndyStar.com news website.
Here's a really quick presentation on how to effectively handle the amount of time you spend networking on LinkedIn.
This will give you an idea on how to setup a Daily, Weekly and Monthly To Do List on LinkedIn.
Are you listening to what your customers are saying about you and your services on social media sites?
Step 1: Based on your objectives - decide what you are going to measure.
Step 2: Select monitoring tools
Step 3: Evaluate and respond on a personal level
Social marketing isn’t for the faint of heart, and one of the hardest responsibilities of a social media marketer is being creative and generating new ideas for content.
swissnex presentation at the Center for Non Profit Success' Social Media Summit in San Francisco, October 2011.
For more info visit: http://www.cfnps.org/SFSU3.aspx
How to Use Social Media to Identify Better Search KeywordsKelsey Jones
While social media doesn't directly have a major influence over SEO, there still is a lot of value in mining what people are saying about your brand on Facebook, Twitter, and other networks. Gathering this information allows you to better optimize content pages, write great blog posts, and craft engaging email campaigns. In this presentation, Kelsey Jones of MoxieDot and StoryShout will show you 3 searches on social media that can help you craft better SEO and online content.
Learn more from Kelsey and her team at http://moxiedot.com and http://StoryShoutNews.com
Social media monitoring (SMM) is the process of tracking, measuring and evaluating an organization’s social media marketing initiatives. SMM began as a way of tracking harmful comments and avoiding PR disasters. Unmonitored, damaging remarks can have a negative impact on a brand’s reputation and future.
Best Practices in Using Twitter for AssociationsMaple Avenue PR
This presentation focuses on maximizing Twitter for your association (and making your job easier). It discusses using
Twitter as a promotional tool and a content cultivation tool. Tips are offered for saving time, reaping more benefits, creating graphics, and maximizing exposure.
Britt Bravo's nonprofit blogging presentation at We Are Media's San Francisco workshop. Handout is available on the We Are Media wiki: http://www.wearemedia.org
This is a crash course in Advanced Social Media for Business, shared at Jonesboro Chamber of Commerce in Arkansas for local businesses using social media to market their business.
Stuart Shapiro from Binders Arts Supplies & Frames put together this presentation for our December TechsmARTs. Stuarts moves from basic to advanced functions in Twitter.
How does Digital medium help small business grow ? Twitter for CEOs and Business leaders.
This presentation was delievered in front of the members of Indo American Chamber of Commerce. The audience was from different age groups and business domains who wish to explore Twitter as brand promotion and for their thought leadership.
The ways of advertising our changing. We are now in the generation of story telling and relationship building. This cannot be accomplished through newspapers or a billboard. Check out Social Media.
A simple, step-by-step system for getting more fans (that WORKS!)
The 3 “Facebook Fan Magnets” Your Page Might Be Missing
Time Saving Tips so you can knock out your Social Media posting in 1 hour each week
Simple Strategies to get more LIKES to your page (without paying for an ad) Learn more at SocialLabMarketing.com
Social marketing isn’t for the faint of heart, and one of the hardest responsibilities of a social media marketer is being creative and generating new ideas for content.
swissnex presentation at the Center for Non Profit Success' Social Media Summit in San Francisco, October 2011.
For more info visit: http://www.cfnps.org/SFSU3.aspx
How to Use Social Media to Identify Better Search KeywordsKelsey Jones
While social media doesn't directly have a major influence over SEO, there still is a lot of value in mining what people are saying about your brand on Facebook, Twitter, and other networks. Gathering this information allows you to better optimize content pages, write great blog posts, and craft engaging email campaigns. In this presentation, Kelsey Jones of MoxieDot and StoryShout will show you 3 searches on social media that can help you craft better SEO and online content.
Learn more from Kelsey and her team at http://moxiedot.com and http://StoryShoutNews.com
Social media monitoring (SMM) is the process of tracking, measuring and evaluating an organization’s social media marketing initiatives. SMM began as a way of tracking harmful comments and avoiding PR disasters. Unmonitored, damaging remarks can have a negative impact on a brand’s reputation and future.
Best Practices in Using Twitter for AssociationsMaple Avenue PR
This presentation focuses on maximizing Twitter for your association (and making your job easier). It discusses using
Twitter as a promotional tool and a content cultivation tool. Tips are offered for saving time, reaping more benefits, creating graphics, and maximizing exposure.
Britt Bravo's nonprofit blogging presentation at We Are Media's San Francisco workshop. Handout is available on the We Are Media wiki: http://www.wearemedia.org
This is a crash course in Advanced Social Media for Business, shared at Jonesboro Chamber of Commerce in Arkansas for local businesses using social media to market their business.
Stuart Shapiro from Binders Arts Supplies & Frames put together this presentation for our December TechsmARTs. Stuarts moves from basic to advanced functions in Twitter.
How does Digital medium help small business grow ? Twitter for CEOs and Business leaders.
This presentation was delievered in front of the members of Indo American Chamber of Commerce. The audience was from different age groups and business domains who wish to explore Twitter as brand promotion and for their thought leadership.
The ways of advertising our changing. We are now in the generation of story telling and relationship building. This cannot be accomplished through newspapers or a billboard. Check out Social Media.
A simple, step-by-step system for getting more fans (that WORKS!)
The 3 “Facebook Fan Magnets” Your Page Might Be Missing
Time Saving Tips so you can knock out your Social Media posting in 1 hour each week
Simple Strategies to get more LIKES to your page (without paying for an ad) Learn more at SocialLabMarketing.com
Embega (corporate profile).
We do metal aesthetic parts, mostly for appliances, membrane and capacitive switches, printed gaskets and condensers for dryers.
We enjoy sharing ideas with our partners, being creative and making things to became real.
Every comment is going to be welcome.
Search For Strategy: There's more to SEO than code.Mike McDowell
Nevada Interactive Media Summit Presentation - Searching for Strategy: There's more to SEO than code. I address search engine optimization (SEO) and how to be found on search engines like Google. It involves more than just code; it involves a sound strategy.
Searching For Strategy: There's More to SEO Than CodeKPS3 Marketing
There is more to SEO than code. To really be found in search engines like Google, you need to approach search engine optimization with an intelligent strategy. This presentation was given at the 2010 Nevada Interactive Media Summit.
Personal Branding Through Social Media 06 18 2009Susby Digital
A Workshop on Personal Branding Through Social Media with Classes for Causes to benefit We Can Solve It. For other classes, please visit http://www.classesforcauses.org
In this intermediate level blogging webinar, we'll discuss some of the strategic decisions you can make when it comes to blogging and what tools you can use to monitor and assess your performance. Learn how an aggressive attitude towards analytics, built-in SEO optimization, a full editorial calendar, and ongoing outreach to other bloggers will help you turn your blog from a passive news feed into one of your most powerful marketing tools.
SEO, Analytics, and Online PR: Strategies for Better BloggingHall_
In this intermediate level blogging webinar, we discussed some of the strategic decisions you can make when it comes to blogging and what tools you can use to monitor and assess your performance. Learn how an aggressive attitude towards analytics, built-in SEO optimization, a full editorial calendar, and ongoing outreach to other bloggers will help you turn your blog from a passive news feed into one of your most powerful marketing tools.
How can you use social media to promote your business? In this seminar Social Marketing Consultant Luke Brynley-Jones (www.oursocialtimes.com) explains why inbound marketing is critical for businesses and how, through publishing valuable content, optimising it and sharing it via social media channels, organisations can dramatically increase their marketing returns and save money.
VARI - Job Hunting 101 for Postdoctoral Fellows Eric Miller
This presentation provides an introduction for Postdoctoral Fellows/Researchers on the art of a job search. It provides an overview from using social media, appropriate CV/Resume, to actually applying to jobs.
An in-house presentation on social media - beginning with looking at organizational and personal branding then moving into the basics of setting up a listening post.
Instagram and pinterest for business in hancock oct 2015
Seo st. louis
1. SEO/SMO
for Journalists
ACES National Conference • April 4, 2013
Teresa Schmedding • tschmedding@gmail.com • @tschmedding
Deputy ME/Digital Daily Herald Media Group • ACES president
How to get web hits, engage readers
without sounding like a machine
2. SEO, SMO
SEO stands for search engine
optimization, which means using
words to get a higher ranking on
Google/Bing search engines so more
people click on.
SMO stands for social media
optimization, which means using social
media to draw readers in (FB, YouTube,
FourSquare, Delicious, Twitter, Flickr,
etc.).
3. Why we care
65% of college graduates get news
online
1 billion people on FB
One-third gets news from FB
Search engine growth slowing, social
media growth exploding
4. Why we care
Blog, email,
podcast “news”
traffic flat
3% get news
from twitter
5. SEO: How does it work?
Big, secret spiders
High school rules
Keywords, metadata
Keywords in URL
6. Words you control
How well your words match the
relevance of a query
Capturing readers’ attention
Compelling them to click on your item
7. How to match queries
Use key terms
Use proper
names
Use unique
terms
Know your
audience
8. The nitty gritty
What keywords are in your content?
What are people searching for?
Will it draw your audience, back your
brand?
19. What not to do
Worry about repeated words
Use puns
Count on the art
Worry about bad breaks
Put every word in a headline
20.
21.
22. Don’t forget
Your main goal is to help people who
want to read your content find it. Once
they find it, you want them to click on it.
That’s where your brain kicks in.
23. Three things not to forget
Ask yourself, if you were googling this
subject, what words would you type into
a search engine?
Don’t tie yourself up in knots writing a
gibberish summary to appeal only to a
search engine. Use your writing skills
and write a straight, clear lead
paragraph.
You are human – that’s an asset so
play it up
Bonus for us: Search engines help people find stories online that they’re searching for. Social media lets us get news in front of them
Keyword density, long tail; 70%
H1, H2, H3 display type fields
Be specific, use first, last names; Iowa FB in “Iowa” in Iowa not the same as it is in Chicago
70% of searches are in the long tail so be specific Time for complicated programs? Rocket science?
As of September, Google gets 67% of search engine traffic, Microsoft sites get 16%, Yahoo 12%; Ask 3.5%, AOL 1.8% (comScore)
Lets you compare state by state, news headlines v. web searches; split by category
Lets you explore search term trends, drill down geography from world to nation to state to Columbia
Lets you explore search term trends, drill down geography from world to nation to state to Cedar Rapids
Lets you explore search term trends, drill down geography from world to nation to state to Cedar Rapids
Paste your paragraph; it’s a good tool to use for editing, coaching
Paste your paragraph; it’s a good tool to use for editing, coaching
Good for a starting point. Tells you how a computer would read a story. The stronger the match, the more stars, bars. Colors show keywords in text.
9 words
You are smarter than the robots because you know your readers, your content, your market, your brand. Just use them to help fine-tune what you already know.